GUEUDET

What GUEUDET does

Gueudet Frères, operating commercially as Gueudet 1880, is a privately held French automotive distribution group and France's second-largest multi-brand dealer network. Founded in 1880 and headquartered at 19 rue des Otages, Amiens, the group operates 151 concessions across four regions (Hauts-de-France, Normandie, Ile-de-France, and Auvergne-Rhône-Alpes), selling new and used vehicles from 14 automotive brands including Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, and Lexus. Its inventory of 4,745+ used vehicles and 488 demonstration units is supported by a proprietary 103-point vehicle inspection process, an online inventory platform, and integrated appointment booking.

The company's business model combines unit-priced vehicle sales (€4,990–€54,900 range), subscription-based consumer financing (credit and LOA from €149–€800+/month), recurring B2B fleet financing via LLD (Location Longue Durée), and professional services revenue from maintenance, repair, bodywork, and technical inspection across the concession network. It serves two primary customer segments: individual consumers purchasing new or used vehicles, and business fleet customers through a dedicated Gueudet Pro division offering fleet composition, financing, and fiscal optimization across 146+ concessions. Ancillary revenue streams include vehicle trade-in/buyback, after-sales partnerships with Point S (tires), Roole (vehicle protection), and Waxoyl (body protection), and wholly-owned subsidiaries Gueudet-Agricole.fr (agricultural vehicles) and Ets Jacqueline (leisure vehicles). The legal representative is Cyril Gueudet, consistent with continued family ownership. The company is privately held with €7,033,700 in share capital and no disclosed external institutional investors.

Name

GUEUDET

Legal name

Gueudet Frères

Website

https://gueudet.fr

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gueudet (operating as Gueudet 1880) is France's second-largest multi-brand automotive distribution group, operating 151 concessions across four French regions and serving both individual consumers and business fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Automotive dealership services
• Vehicle fleet management
• Auto repair maintenance
• Used vehicle sales
• Multi-brand car distribution

Headquarters

HQ city

Amiens

HQ country

France

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Used Vehicle Sales: Sale of multi-brand used vehicles through dealership network with financing options including credit and LOA (Location avec Option d'Achat).
2. New Vehicle Sales: Sale of new vehicles from 14 supported brands including test drives and ordering through concessions.
3. Maintenance and Repair Services: After-sales services including mechanical maintenance, electrical vehicle servicing, air conditioning, tires, diagnostics, safety inspections, windscreen repair, bodywork, brakes, and technical inspection (contrôle technique) for all supported brands.
4. Fleet Financing (LLD): Long-term rental (Location Longue Durée) with fixed monthly payments, included maintenance, and fleet renewal.
5. Professional Credit: Immediate ownership with fiscal amortization and asset integration for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gueudet 1880 operates a multi-brand automotive distribution platform, selling new and used vehicles from 14 brands (Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, Lexus) through a network of 151 concessions across France. The company also delivers after-sales services including mechanical maintenance, bodywork, technical inspection, and tire services, alongside vehicle financing (credit, LOA) and dedicated professional fleet management solutions through its Gueudet Pro division.

Product overview

Gueudet 1880 operates as a multi-brand automobile distribution group offering a comprehensive automotive retail ecosystem. The core offerings include new and used vehicle sales across 14+ international brands (Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, Lexus), combined with maintenance and repair services delivered through 151 concessions. The company also provides ancillary services including vehicle financing (credit, LOA), trade-in evaluation, and professional fleet management solutions for business customers. The business model centers on a network of physical dealerships supplemented by online appointment booking and financing tools.

Differentiator

Problem solved

Functional benefit

Brands

• Gueudet Pro: Professional fleet management services for business customers including financing, maintenance, and fiscal optimization.

Products and services

• Vente de véhicules neufs (New Vehicle Sales) Sale of new vehicles from 14 automotive brands including Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, and Lexus, with test drives and ordering available through the dealership network.
• Véhicules d'occasion (Used Vehicle Sales) Sale of used and pre-owned vehicles from 14 brands with a 103-point inspection guarantee, comprising over 4,745 used vehicles and 488 demonstration vehicles in stock, priced from €4,990 to €54,900.
• Entretien et réparation automobile (Vehicle Maintenance and Repair) Multi-brand vehicle maintenance and repair services across 151 concessions, including revision, electrical revision, air conditioning, tires, diagnostics, safety checks, windscreen repair, bodywork, brakes, shock absorbers, and technical inspection (contrôle technique).
• Financement automobile (Vehicle Financing)

Quantifiable outcome

• 103-point vehicle inspection ensures quality assurance for every used vehicle
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, important and minor.

• RenaultcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership with Renault as a major multi-brand dealership. Extensive Renault inventory including Clio, Captur, Arkana, Austral, and commercial vehicles. Renault is the most represented brand in the inventory.
• DaciacoreChannel Partner/ Reseller/ DistributorAuthorized Dacia dealer offering Sandero, Duster, Jogger, Spring, and Bigster models.
• BMW (via BMW Saint-Merri)coreChannel Partner/ Reseller/ DistributorBMW dealership operations under BMW Saint-Merri brand offering BMW Premium Selection vehicles with 24-month warranty.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer offering 2008, 208, 3008, 308, 5008, and commercial vehicles.
• ToyotacoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer offering Yaris, Yaris Cross, C-HR, RAV4, Corolla, and Proace commercial vehicles.
• NissanimportantChannel Partner/ Reseller/ DistributorAuthorized Nissan dealer offering Qashqai, Juke, Leaf, Micra, and commercial vehicles.
• VolkswagenimportantChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealer offering Golf, Polo, ID.3, ID.4, ID.5, and commercial vehicles.
• AudiimportantChannel Partner/ Reseller/ DistributorAuthorized Audi dealer offering A1, A3, A4, A5, Q2, Q3, and E-tron models.
• CitroënimportantChannel Partner/ Reseller/ DistributorAuthorized Citroën dealer offering C3, C3 Aircross, C4, C5 Aircross, and Berlingo models.
• KiaimportantChannel Partner/ Reseller/ DistributorAuthorized Kia dealer offering Sportage, Ceed, Niro, Stonic, and EV6 models.
• MiniimportantChannel Partner/ Reseller/ DistributorMini dealership (mini-saintmerri.fr) offering Cooper, Countryman, and Mini 3/5 door models.
• AlpineimportantChannel Partner/ Reseller/ DistributorAuthorized Alpine dealer with dedicated Alpine spaces and electric vehicle servicing capabilities.
• DSimportantChannel Partner/ Reseller/ DistributorAuthorized DS dealer offering DS 3, DS 4, DS 7, and DS 9 models.
• LexusimportantChannel Partner/ Reseller/ DistributorAuthorized Lexus dealer offering NX and RX models.
• Point SminorChannel Partner/ Reseller/ DistributorAfter-sales partnership with Point S for tire and maintenance services. Point S Abbeville center opened as part of this partnership.
• RooleminorStrategic or Co-development PartnerPartnership with Roole for vehicle protection services including puncture assistance, franchise buyback, and windscreen protection.
• WaxoylminorStrategic or Co-development PartnerPartnership with Waxoyl for vehicle body protection treatments.
• ZoomcarminorGTM or Marketing PartnerMarketing partnership for vehicle rental/leisure vehicle services.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Bertrand Group: French family-owned automotive distribution group with multi-brand dealerships and B2B fleet services. Closely comparable business model, ownership structure, and geographic concentration in France.
• Emil Frey Group: Switzerland-based but operates the largest multi-brand automotive retail and distribution network across Europe. Highly comparable to Gueudet in multi-brand authorized dealer model, broad OEM portfolio, and integrated after-sales.
• Bodemer Auto: French multi-brand automotive dealer group with strong presence in Brittany and western France. Comparable multi-brand authorized retailer model and after-sales service orientation.
• Renault Retail Group: OEM-owned dealer network for Renault and Dacia in France. Direct competitor for Renault/Dacia volume, the brand mix most represented in Gueudet's inventory.
• Mary Automobiles: Major French multi-brand automotive retailer with a network of concessions across western and central France. Closely comparable in multi-brand authorized dealer model and regional French focus.

Broad incumbents

• D'Ieteren Group: Belgian family-controlled group operating multi-brand automotive distribution (D'Ieteren Automotive) and services (Belron). Comparable in scale, multi-brand dealership model, and family ownership profile.
• Inchcape plc: London-listed global multi-brand automotive distributor with significant presence across Europe, Africa, and Asia. Comparable multi-brand distribution and after-sales model at larger scale.
• Porsche Holding Salzburg: Volkswagen Group's wholesale and retail distribution arm, the largest automotive distributor in Europe. Comparable multi-brand dealer network and OEM distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUEUDET