Alpine
Alpine is a French sports-car manufacturer and motorsport operator owned by Renault Group, producing the lightweight A110 coupe and operating F1 and FIA World Endurance Championship racing programs. It sells vehicles via 23+ country storefronts and Renault's dealer network, targeting premium European sports-car buyers, and is rebranding its F1 team with Gucci from 2027.
- Company typePrivate
- Founded1955
- HeadquartersDieppe, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alpine does
Alpine is a French sports-car manufacturer and motorsport operator wholly owned by Renault Group, headquartered in Boulogne-Billancourt with road-car production in Dieppe, France. Its core consumer product is the lightweight A110 sports car — currently combustion-powered, with a fully electric third-generation A110 planned for early 2027 commercialization on a new Alpine Performance Platform featuring an aluminum-intensive chassis, 800V architecture, cell-to-pack batteries, and a silicon-carbide-inverter rear axle with active torque vectoring targeting sub-1,500 kg curb weight and 500+ km of range. The brand also operates two major motorsport franchises: the Alpine F1 Team (managed through UK-based Alpine Racing Ltd at Enstone, which switched to Mercedes power units in 2026 and is being rebranded as the Gucci Racing Alpine Formula One Team from 2027) and the Alpine Endurance Team (competing in FIA WEC including Le Mans with the A424 LMDh Hypercar), with hydrogen technology showcased through the Alpenglow concept in the MissionH24 program.
Alpine generates revenue through sports-car hardware sales via 23+ country-specific alpinecars.* storefronts and the Renault authorized dealer network, F1 title and associate sponsorship (anchored by the 2027 Gucci title deal estimated at $55–60M/year), WEC prize money and technical-partner income, branded merchandise and licensing (including luxury co-branded apparel with Gucci), and the 2023 €200M minority equity raise that valued Alpine Racing Ltd at ~€900M (now reportedly ~$3B). Its customer base spans premium sports-car enthusiasts, Formula 1 fans, and the European premium-car buying segment, served primarily through a direct-to-consumer storefront combined with Renault dealer physical distribution. Geographic reach covers 23+ markets concentrated in Europe plus Japan, Australia, and Morocco, with U.S. expansion via a Mopar Restyle aftermarket distribution arrangement.
Alpine firmographics
Firmographics- Name
- Alpine
- Legal name
- RENAULT S.A.S.
- Website
- https://alpinecars.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Alpine is a French sports-car manufacturer and motorsport operator owned by Renault Group, producing the lightweight A110 coupe and operating F1 and FIA World Endurance Championship racing programs. It sells vehicles via 23+ country storefronts and Renault's dealer network, targeting premium European sports-car buyers, and is rebranding its F1 team with Gucci from 2027.
- Ownership category
- akta.pro rank
Alpine industry classification
Industry- Product category
- Sports Cars
- NAICS
- Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Engines & Turbines (3510), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Passenger Vehicle Engine Systems Manufacturing (ICE) (IMACAAAF)
Keywords
Where Alpine is headquartered
LocationHeadquarters
- HQ city
- Dieppe
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Alpine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Sports car sales (hardware): One-off sales of A110 sports cars and forthcoming EV variants via alpinecars.com and the Renault dealer network across Europe, Japan, Morocco, and Australia.
- Formula 1 sponsorship and title partnerships: Multi-year title and associate sponsorship income from the F1 team, anchored by the Gucci title partnership from 2027 (estimated $55–60M annually) and prior sponsors such as BWT.
- Endurance racing (WEC / Le Mans) operations: Hypercars competing in the FIA World Endurance Championship and 24 Hours of Le Mans, generating technical-partner income, prize money, and manufacturer credibility.
- Equity / minority stake sales: Sale of equity stakes in Alpine Racing Ltd (e.g., 24% sold to Otro Capital / RedBird / Maximum Effort for €200M in 2023; potential future sale of that stake reportedly valued at $720M on a $3B team valuation).
- Brand merchandise and licensing: Branded apparel and merchandise sales through the official Alpine F1 Store and licensing arrangements (e.g., Palace x Rizla capsule cross-promotion, Gucci co-branded apparel).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Gucci F1 title partnership (from 2027) |
| Other | Multi-year contract | F1 team entry / acquisition |
| Other | Annual | Midfield F1 associate sponsorship |
| Other | — | Alpine road car pricing |
Go-to-market motion4 records
Distribution channels4 records
Alpine product offering
Product offeringCore offering
Alpine designs, manufactures, and markets lightweight premium sports cars led by the A110 line, currently the turbocharged combustion model and a fully electric third-generation A110 due for commercial launch in early 2027 on the new Alpine Performance Platform. The brand also operates factory motorsport programmes through the Alpine F1 Team (Formula 1, Mercedes power units, Enstone UK) and the Alpine Endurance Team (FIA WEC Hypercar / Le Mans with the A424 LMDh), and showcases future propulsion through the Alpenglow hydrogen demonstrator. Distribution is via country-specific alpinecars.com storefronts in 20+ markets and the Renault Group authorised dealer network for physical sales and after-sales.
Product overview
Alpine is a French automotive sports car manufacturer owned by Renault Group, offering a portfolio that spans both consumer sports cars and motorsport racing programs. The core consumer product line centers on the A110 sports car — currently the combustion-powered model, soon to be replaced by the third-generation all-electric A110 launching in early 2027 on the new Alpine Performance Platform with 800V architecture and dual electric motors. Alpine also operates the Alpine F1 Team (Formula 1 racing, managed through UK-based Alpine Racing Ltd, rebranding as Gucci Racing Alpine Formula One Team from 2027), the Alpine Endurance Team (competing in WEC including Le Mans with the A424 LMDh Hypercar), and showcases hydrogen racing technology through the Alpenglow concept. Additionally, Alpine distributes an aftermarket car audio and infotainment Restyle product line through Mopar Affiliated Accessories at Chrysler, Dodge, Jeep, and Ram dealerships.
Differentiator
Problem solved
Functional benefit
Brands
- Alpine A110: Alpine's flagship sports car line; a third-generation fully electric A110 is in development on the new Alpine Performance Platform for commercialization in early 2027.
- Alpine Alpenglow
Products and services
- Alpine A110 (Current Generation)
- Alpine A110 (Third-Generation, Electric)
- Alpine F1 Team
- Alpine Endurance Team
- Alpine Alpenglow
- Alpine A424 (LMDh)
- Alpine Restyle Product Line (Car Audio)
Quantifiable outcome
- 2023 investment valued Alpine Racing Ltd at ~€900M; 2026 valuation reportedly ~$3B (Otro Capital's 24% stake shopped for $720M).
- +4 more outcomes
Companies that use Alpine
Customer profileSegments4 records
Ideal customer profiles4 records
Alpine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Alpine partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered premium launch platform, core engine and technical partner, flagship — first luxury fashion-house title partner in f1 history, senior technical hire, distributor in us market, title sponsor (pre-gucci), hydrogen road-map partner, potential secondary sponsor, core endurance-racing platform and simulator supplier.
- Goodwood Festival of Speedpremium launch platformAlpine will debut its third-generation A110 electric test mule at the 2026 Goodwood Festival of Speed, with a likely Paris Motor Show presentation in October and commercialisation planned for early 2027.
- Mercedes-AMG (Mercedes-Benz)core engine and technical partnerAlpine switched from Renault power units to Mercedes engines starting in 2026 — a transformation cited as a major factor in Alpine's rise from last place in 2025 to fifth in the 2026 constructors' standings. Mercedes also negotiated (and ultimately walked away from) acquiring Otro Capital's 24% stake. Alpine uses a Dynisma Motion Generator simulator.
- Gucci (Kering)flagship — first luxury fashion-house title partner in f1 historyMulti-year title sponsorship from the 2027 season onward; the team will race as 'Gucci Racing Alpine Formula One Team', adopting Gucci's signature colour scheme in place of the current blue-and-pink BWT livery. The deal was reportedly facilitated by Kering CEO and former Renault CEO Luca de Meo and is estimated at $55–60M annually. It is the first time a luxury fashion house has served as a title partner in Formula 1.
- Jason Somerville (former FIA head of aerodynamics)senior technical hireSomerville joined Alpine as deputy technical director after six months of gardening leave, reporting to technical chief David Sanchez. He previously helped define the FIA's 2026 F1 regulations and is considered a key addition to Enstone's aerodynamics leadership.
- Mopar (Stellantis) — Alpine Restyledistributor in us marketAlpine announced a retailing agreement with Mopar Affiliated Accessories to sell its Restyle product line (including a premium audio system for Jeep vehicles) through Chrysler, Dodge, Jeep, and Ram dealerships across the U.S.
- BWT (Best Water Technology)title sponsor (pre-gucci)BWT is Alpine's main F1 sponsor through the 2026 season — referenced as the team's main sponsor with the Austrian GP acting as the home race for BWT. To be replaced by Gucci as title partner from 2027.
- MissionH24 / ACO (H24Project)hydrogen road-map partnerThe Alpine Alpenglow hydrogen-powered concept car participated in the MissionH24 liquid-hydrogen demonstration lap at Le Mans, and will attempt a speed record above 313 km/h. MissionH24 is a collaboration between the ACO and H24Project launched in 2018 to advance hydrogen technology in racing toward zero CO2 emissions.
- Hawkstone (Jeremy Clarkson / Cotswold Brew Co.)potential secondary sponsorJeremy Clarkson publicly expressed interest in sponsoring a Formula 1 team with Hawkstone beer. Alpine was identified as a natural fit given Clarkson's prior relationship with the team after delivering a tractor-load to the Enstone factory. No deal confirmed.
- FIA World Endurance Championship (WEC / Le Mans) / ACOcore endurance-racing platformAlpine competes in the FIA WEC Hypercar class and the 24 Hours of Le Mans through the Alpine Endurance Team. Race formats include Le Mans, Spa 6 Hours, and Imola 6 Hours; Le Mans 2026 grid includes 62 cars and 350,000+ spectators, with Alpine taking 7th in Hypercar qualifying.
- Dynisma Motion Generatorssimulator supplierDynisma supplies Alpine's Enstone team with a driver-in-the-loop motion simulator featuring 3–5 ms latency and high bandwidth for road vibration fidelity, used to optimise tire energy management. Other Dynisma clients include Ferrari and incoming Cadillac.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Alpine competitors and assessment
Company assessmentDirect peers
- Porsche: Porsche is the benchmark premium sports-car manufacturer (718, 911) and a key competitor to Alpine in the lightweight performance segment, particularly with the upcoming all-electric 718. Alpine explicitly claims to outperform the Porsche 718 on the Nürburgring with its third-gen A110 EV.
- Lotus: Lotus is the closest analogue to Alpine in lightweight, driver-focused sports cars and is transitioning to an EV-only line-up (Eletre, Emeya). Its emphasis on handling purity directly overlaps Alpine's 'lightness is a force' positioning.
- Ferrari: Ferrari is a luxury sports-car OEM and a factory F1 team competing in WEC Hypercar alongside Alpine at Le Mans — directly comparable on both road-car and motorsport dimensions.
- McLaren: McLaren Automotive produces premium sports cars (750S, Artura) and McLaren Racing operates a Formula 1 team — a dual road-car / F1 competitor structurally analogous to Alpine.
- Aston Martin: Aston Martin builds luxury sports cars (Vantage, DB12) and runs a factory F1 team with major title sponsorships (Cognizant, Aramco). Comparable to Alpine on both luxury road-car and F1 dimensions.
- Lamborghini: Lamborghini is a high-performance sports-car manufacturer (Huracán successor, Revuelto) within the Volkswagen Group — competes with Alpine at the upper end of the premium performance segment.
- Maserati: Maserati is a luxury performance OEM (MC20, GranTurismo) within Stellantis transitioning to electric powertrains — a comparable position to Alpine in the premium European performance-car segment.
- Williams Racing: Williams is a Formula 1 team that has historically competed in the midfield and recently attracted investment (Dorilton Capital) — directly comparable as a privately-backed F1 team undergoing a sporting rebuild.
Broad incumbents
- Mercedes-AMG: Mercedes-AMG supplies Alpine's F1 power units from 2026 (a key factor in the sporting turnaround) and competes broadly in luxury performance cars (AMG GT, SL) — an incumbent that is both supplier and competitor.
Others
- Alpine Electronics (Alps Alpine): Alpine Electronics (Alps Alpine) is a separate Japanese car-audio/infotainment brand whose 'Alpine Restyle' product line is distributed via Mopar through Stellantis dealers in the US. Listed as an OTHERS peer due to brand-name overlap and the car-audio distribution tie referenced in Alpine's product catalogue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Alpine social profiles
Digital presenceAlpine compliance and trust
Trust signalCompliance1 record
Alpine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine leadership team
Management profileNumber of profiles
Profiles5 records
Alpine subsidiaries and ownership
Company hierarchySubsidiaries3 records
Alpine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine
What does Alpine do?
Alpine designs, manufactures, and markets lightweight premium sports cars led by the A110 line, currently the turbocharged combustion model and a fully electric third-generation A110 due for commercial launch in early 2027 on the new Alpine Performance Platform. The brand also operates factory motorsport programmes through the Alpine F1 Team (Formula 1, Mercedes power units, Enstone UK) and the Alpine Endurance Team (FIA WEC Hypercar / Le Mans with the A424 LMDh), and showcases future propulsion through the Alpenglow hydrogen demonstrator. Distribution is via country-specific alpinecars.com storefronts in 20+ markets and the Renault Group authorised dealer network for physical sales and after-sales.
Is Alpine a public or private company?
Alpine is a private company. It is classified as corporate owned and is currently operating.
When was Alpine founded?
Alpine was founded in 1955. It employs 1,001 to 5,000 people.
Where is Alpine based?
Alpine is headquartered in Dieppe, France, in the Europe region.
How does Alpine make money?
Five revenue lines are on record. Sports car sales (hardware) is the primary driver. The others are formula 1 sponsorship and title partnerships, endurance racing (WEC / Le Mans) operations, equity / minority stake sales and brand merchandise and licensing.
Who are Alpine's main competitors?
Direct peers on record are Porsche, Lotus, Ferrari, McLaren, Aston Martin, Lamborghini, Maserati and Williams Racing. Mercedes-AMG is listed as a broad incumbent. Alpine Electronics (Alps Alpine) is listed as an others.
Does Alpine have an API?
No public API is recorded for Alpine.
What industry is Alpine in?
Alpine's product category is Sports Cars. Its primary akta.pro industry code is IMACAAAF, Passenger Vehicle Engine Systems Manufacturing (ICE). Its NAICS code is 33631 and its SIC code is 3510.