Producers Guild of America

What Producers Guild of America does

The Producers Guild of America (PGA), legally Producers Guild of America, Inc., is a non-profit trade association founded in 1950 that represents, protects, and promotes the interests of professional producers working in film, television, and emerging media. Headquartered in Los Angeles with a regional office in New York, the PGA serves more than 8,400 members spanning 32 unique producer credits, including feature film, episodic television, documentaries, animation, digital short form, video games, transmedia, and immersive media. The organization is governed by an elected Board of Directors, led by CEO Susan Sprung, and operates an affiliated nonprofit foundation (Producers Guild of America Foundation) that administers the Debra Hill Fellowship and other philanthropic programs.

The PGA's core products are professional services and standards rather than technology. Its flagship intellectual property is the Producers Mark (p.g.a.), a registered certification mark that identifies producers who performed a majority of producing functions on a specific motion picture; this mark is available to both members and non-members at no cost. The Guild also maintains the Code of Credits, a comprehensive set of industry standards for producer credits across multiple formats, now in its 25th year. Additional offerings include Hire PGA (a concierge job-placement service), PGA Create (an immersive lab for underrepresented producers), Set Etiquette Training (free harassment prevention training with legal consultation), Contract Services Safety Training courses, the Sustainability Tool Kit for Producers, the annual Producers Guild Awards (noted as an Oscar best-picture predictor), the annual Produced By Conference, and the quarterly Produced By Magazine. The organization does not develop software, APIs, or proprietary technology platforms.

The PGA's business model is membership-based, supplemented by event revenue, sponsorships, training fees, and foundation donations. Standard membership requires a $50 non-refundable application fee, a $600 one-time initiation fee, and $400 in annual dues, implying approximately $3.4M+ per year in recurring dues revenue at the 8,400-member base, plus initiation fees from new members. Pricing for safety training courses ranges from $6 to $16.50 per course, and the Foundation accepts tax-deductible donations for the Debra Hill Fellowship at suggested tiers from $250 to $5,000. Corporate sponsorships (e.g., Delta Air Lines for the Debra Hill Fellowship) and conference/event revenue provide additional income. With only 11–50 employees, the organization is operationally lean relative to its membership scale.

Name

Producers Guild of America

Legal name

Producers Guild of America, Inc.

Website

https://producersguild.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

The Producers Guild of America is a non-profit trade association founded in 1950 that represents more than 8,400 professional film, television, and emerging-media producers across 32 unique credits in the United States, operating on membership dues, industry certification (the p.g.a. Producers Mark), awards, and training programs.

Ownership category

akta.pro rank

Product category

Professional Trade Association Services

NAICS

Professional Organizations (813920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Technical Committees, Working Groups & Expert Panels (BPADANAB), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Professional trade association
• Producer certification services
• Entertainment industry standards
• Film television producers
• Industry advocacy organization

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues and Fees: The Guild generates revenue through membership fees including a non-refundable application fee ($50), one-time initiation fee ($600), and annual dues ($400). These fees fund Guild operations, programs, initiatives, and member services.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

The Producers Guild of America is a non-profit professional trade association that represents, protects, and promotes the interests of more than 8,400 producers across film, television, and emerging media. Its primary deliverables include the Producers Mark (p.g.a.) certification, industry-standard Code of Credits documentation, member benefits (mentoring, job placement via Hire PGA, safety training, discounts), and industry programs such as the PGA Awards, Produced By Conference, PGA Create diversity lab, and sustainability tool kits. The organization also administers the Debra Hill Fellowship through its affiliated Foundation.

Product overview

Producers Guild of America is a non-profit trade organization (not a tech company) that represents, protects and promotes the interests of its 8,400+ members of the full producing team in film, television and emerging media. The organization offers membership with benefits including professional development programs (PGA Create diversity lab, Mentoring), industry resources (Green Production Guide, Sustainability Tool Kit), professional recognition (Producers Guild Awards, Producers Mark certification), safety training (Set Etiquette Training, CSATTF Safety Pass), and publications (Produced By Magazine). Affiliated programs include the Debra Hill Fellowship for emerging producers, Hire PGA job service, and the annual Produced By Conference.

Differentiator

Problem solved

Functional benefit

Brands

• PGA Awards: Annual awards ceremony honoring producers and their achievements in film, television, and emerging media.
• PGA Create
• Debra Hill Fellowship
• Green Production Guide
• Produced By Conference

Products and services

• Producers Mark (p.g.a.) Certification A certification mark for feature-length productions that identifies producers who performed the majority of producing functions on a specific motion picture in a decision-making capacity; qualifying producers may use the Mark (p.g.a.) next to their names in onscreen credits and advertising for the motion picture.
• PGA Membership An individual professional membership for producers in film, television, and emerging media, gated by Guild-recognized qualifying credits and years in the industry; includes mentoring, job listings via Hire PGA, discounts, safety training, networking events, and the Produced By Magazine.
• Producers Guild Awards Annual awards ceremony recognizing excellence in producing across film, television, and emerging media, including the Darryl F. Zanuck Award for theatrical motion pictures.
• Produced By Conference An annual industry conference providing networking and education opportunities for producers.
• Produced By Magazine A quarterly magazine published for PGA members, included with membership, covering industry news and producing insights.
• Hire PGA A concierge service that connects employers with PGA members for hiring, offering targeted job listings and speed interview opportunities.
• PGA Create An immersive lab for emerging and mid-career creative producers from backgrounds underrepresented in the industry who are in active development, financing, or packaging of a feature or series; selects 10 producers/teams per cycle.
• Debra Hill Fellowship An annual fellowship administered through the Producers Guild of America Foundation, providing financial support to promising producers launching their careers and honoring the legacy of pioneering producer Debra Hill.
• Set Etiquette Training A free harassment prevention training program with tools for respect on set and two hours of free legal consultation for independent productions.
• Safety Training Courses (CSATTF) Contract Services Safety Pass Program safety training courses including bloodborne pathogens, fire safety, tool safety, confined space, firearm safety, and harassment prevention, offered to PGA members at discounted rates ranging from $6 to $16.50 per course.
• Green Production Guide An affiliated online resource providing guidance for sustainable production practices in the entertainment industry.
• Sustainability Tool Kit for Producers A comprehensive guide for producers to demonstrate the business case for sustainability, embed climate awareness in storytelling, and engage crew in sustainable solutions; developed in collaboration with the Inter-Guild and Union Sustainability Alliance.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Inter-Guild and Union Sustainability AllianceflagshipStrategic or Co-development Partner · 1 January 2023An alliance of 21 national, international and local guilds and unions including Directors Guild of America, Directors Guild of Canada, IATSE and several locals, SAG-AFTRA, Teamsters' Motion Picture and Theatrical Trade Division, Writers Guild of America West and East, and various IATSE locals. The PGA founded and has been regularly convening national meetings since 2023 to coordinate, support and amplify sustainability work in the entertainment industry.
• Global Rise: Stories for the FuturecoreStrategic or Co-development PartnerA company that works with creatives across media to examine the interdisciplinary role of science, humanities, and imagination in crafting rich climate narratives to shift policy and culture. Contributed to writing the storytelling sections of PGA's Sustainability Tool Kit.
• Delta Air LinesminorOthersDelta is a sponsor of the Debra Hill Fellowship, which is administered through the Producers Guild of America Foundation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Production Guild of Great Britain: UK-based peer organization for production professionals; the direct geographic analog to PGA in the British production industry with comparable membership, standards, and recognition work for producers.

Emerging players

• Casting Society of America: Smaller U.S. guild for casting directors in film and TV; shares the non-union trade-association model with PGA and operates as a parallel but more niche peer for a different production-side role.

Direct peers

• Screen Actors Guild – SAG-AFTRA: Performer union covering actors across film and television; structurally one of the major creative-industry labor/guild organizations sharing set jurisdiction and collaborating with PGA on sustainability and industry-wide advocacy.
• International Cinematographers Guild (ICG): Guild representing cinematographers in film and TV; shares the professional association model and on-set jurisdiction context with PGA, making it a near-mirror peer for production-crew guild structure.
• Writers Guild of America: Sister guild representing writers in film, TV, and emerging media; a fellow Inter-Guild Sustainability Alliance member and structurally analogous as a credential-based creative-industry guild serving overlapping production-side constituencies.
• Directors Guild of America: Sister trade guild for film and television directors; PGA and DGA co-participate in the Inter-Guild Sustainability Alliance, making them the closest structural counterpart to PGA for creative-industry representation on the same productions.
• International Alliance of Theatrical Stage Employees (IATSE): Union for behind-the-scenes craft workers in film/TV; direct peer covering overlapping production-side constituencies and a fellow Inter-Guild Sustainability Alliance member with a comparable membership-fee structure.
• Television Academy: Industry organization for television with overlapping member base in producers and similar recognition programs (Emmys); structurally parallel to PGA but focused on TV-side awards and producer recognition.

Broad incumbents

• Motion Picture Association: Trade body representing the major studios; comparable to PGA as an entertainment-industry association, but operating at the studio level rather than the individual-producer level with a different membership constituency.
• Academy of Motion Picture Arts and Sciences: Broader incumbent industry body covering the full motion picture industry (including but not limited to producers); comparable as a recognition/standards authority but operates at a much larger scale than PGA and is not producer-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/producersguild
• Facebookfacebook.com/pga
• LinkedInlinkedin.com/company/producers-guild-of-america
• Instagraminstagram.com/producersguild
• Xx.com/producersguild

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Producers Guild of America