What The Production Guild does

The Production Guild of Great Britain (PGGB), founded in 1999, is the leading membership organization representing below-the-line production professionals in UK film and high-end television (HETV). It serves assistant directors, production accountants, location managers, post-production coordinators, VFX producers, production controllers, and similar roles, providing them with a Member Search directory, Service Directory, Production Database, Knowledgebase (containing rate cards and agreements), Job Opportunities board, Masterclasses library, Virtual Learning Environment (VLE), Mentoring Programme, and one-on-one Member Development Helpdesk services. The organization screens applicants through a Membership Committee and board approval, maintaining verified professional standards.

The Guild operates a website-based membership platform supplemented by in-person industry events including the annual Production Guild Awards, Inclusive Best Practice Day, and Sustainability Behind the Lens. It maintains Platinum Partnerships with Netflix, Warner Bros. Studios Leavesden, Disney Studios, CineArk, and Facilities by ADF, alongside over 100 partner companies supplying specialized production services. A Talent Development Fund co-sponsored by Netflix and Entertainment Partners delivers six mid-level training courses annually over three years, alongside fee-based courses in Movie Magic Budgeting, Movie Magic Scheduling, and VFX Management Essentials. The Guild holds royal patronage from HRH The Duke of Edinburgh.

Revenue is generated through three streams: annual membership subscriptions (Full Members at £375/year London, £300 regional; Supplementary Members at £205/year, £160 regional; Permanently Employed Members free), Platinum and Business Partner sponsorships, and training course fees. The organization is registered in England and Wales (company number 09325512) with a London registered office, operates a 1-10 person team, and is led by CEO Kaye Elliott (appointed July 2025). It is privately held with no external venture capital or private equity ownership identified.

Name

The Production Guild

Legal name

The Production Guild of Great Britain

Website

https://productionguild.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Production Guild of Great Britain is a UK membership organization serving below-the-line film and HETV production professionals, providing vetted credentialing, training, networking, and a partner ecosystem of over 100 studios and service companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from Full Members, Supplementary Members, and Permanently Employed Members. Subscriptions run from 01 April until 31 March each year and automatically renew unless cancelled by 01 March.
2. Partner Sponsorships: Sponsorship revenue from Platinum Partners, Business Partners, and event sponsors including major studios and service companies
3. Training Course Fees: Revenue from training courses including Movie Magic Budgeting, Movie Magic Scheduling, VFX Management Essentials, and other professional development programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Production Guild of Great Britain (PGGB) is a UK membership organisation that sells annual subscriptions to film and HETV production professionals and provides associated services including industry training courses, a Virtual Learning Environment, masterclasses, mentoring, a member development helpdesk, awards ceremonies, and access to member directories for crew recruitment and supplier identification. Revenue is generated through tiered membership fees (£160–£375 annually), partner sponsorships from major studios, and fees for training programs such as Movie Magic Budgeting, Movie Magic Scheduling, and VFX Management Essentials.

Product overview

The Production Guild (also known as PGGB) is a membership organization for film and HETV (High-End Television) production professionals in the UK. Rather than a single unified software product, it offers a portfolio of member services including: Member Search (crew directory and shortlisting), Service Directory (supplier directory), Production Database (production credits tracking), Knowledgebase (industry agreements and resources), Job Opportunities (job board), and Offers/Discounts (member benefits). Training services include Masterclasses (online bite-sized learning), a Virtual Learning Environment (VLE) for CPD materials, the Membership Mentoring Programme (peer-to-peer development), Member Development Helpdesk (one-on-one coaching), and formal courses such as Movie Magic Budgeting, Movie Magic Scheduling, and VFX Management Essentials. The organization also hosts industry events including the annual Production Guild Awards, Inclusive Best Practice Day, and Sustainability Behind the Lens. A Talent Development Fund (sponsored by Netflix and Entertainment Partners) provides subsidized training. Members can also access industry news, networking events, and availability lists for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• PGGB Annual Membership (Full Member, Supplementary Member, Permanently Employed Member) Tiered annual subscriptions granting UK film and HETV production professionals access to Member Search, Service Directory, Production Database, Knowledgebase, Job Opportunities, Masterclasses, VLE, Mentoring, Member Development Helpdesk, and partner offers. Full Member requires three full credits in an eligible grade; Supplementary Member is an entry level for those with one complete credit; Permanently Employed Member is for in-house industry staff and is free.
• Movie Magic Budgeting Training Hands-on introduction to Movie Magic Budgeting, an industry-standard production budgeting software, delivered for film and TV production professionals.
• Movie Magic Scheduling Training Training on Movie Magic Scheduling 10, the industry-leading software for scheduling film and TV productions, delivered for production professionals.
• VFX Management Essentials Training Two-day interactive course on VFX management for unscripted HETV, docs, and theatrical releases, delivered in partnership with ScreenSkills.
• Talent Development Fund A fund providing subsidised mid-level training courses for production professionals, sponsored by Netflix and Entertainment Partners and delivering six courses per year over three years.
• Virtual Learning Environment (VLE) An online learning platform for members, regularly updated with CPD materials, recordings, updates, and resources for ongoing professional development.
• Membership Mentoring Programme A structured mentoring programme matching experienced industry professionals with emerging talent, delivered by PGGB Members for PGGB Members.
• Member Development Helpdesk One-on-one tailored professional development sessions for PGGB Members, delivered by Head of Talent Development Becky Maynard.
• Production Guild Awards Annual awards ceremony recognising excellence in film and HETV production, held in association with Warner Bros. Studios Leavesden, with categories spanning Production Team of the Year, Assistant Directing, Location Management, Post-Production & VFX, Production Accounting, and Spotlight on New Talent.
• Indie Subscribers A subscription offering tailored for independent production companies, providing access to PGGB resources, directories, and partner benefits for crew sourcing and industry engagement.

Quantifiable outcome

• Six mid-level training courses provided annually over 3 years through Talent Development Fund
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• NetflixflagshipStrategic or Co-development PartnerPlatinum Partner and sponsor of the Talent Development Fund providing six mid-level training courses per year over 3 years. Also sponsor of Production Team of the Year (HETV) Award at the 2026 Production Guild Awards.
• Warner Bros. Studios LeavesdenflagshipStrategic or Co-development PartnerPlatinum Partner and association partner for the 2026 Production Guild Awards. Major UK film studio providing production services and facilities.
• Disney StudioscoreStrategic or Co-development PartnerPlatinum Partner representing major film studio and production company in the UK industry.
• CineArkcoreStrategic or Co-development PartnerPlatinum Partner and site tour host; specialist production services company.
• Facilities by ADFcoreStrategic or Co-development PartnerPlatinum Partner providing specialist facilities services to the production industry.
• Entertainment PartnerscoreStrategic or Co-development PartnerCo-sponsor of the Talent Development Fund with Netflix; sponsor of Location Management Award at 2026 Production Guild Awards.
• PanavisioncoreStrategic or Co-development PartnerSponsor of Production Team of the Year (Film) Award at the 2026 Production Guild Awards.
• Universal Production ServicescoreStrategic or Co-development PartnerSponsor of The Assistant Directing Award at the 2026 Production Guild Awards.
• BCD Travel & IHGcoreStrategic or Co-development PartnerJoint sponsor of The Inspiration Award at the 2026 Production Guild Awards.
• Shadowbox Studios ShinfieldcoreStrategic or Co-development PartnerSponsor of The Physical Production Management Award at the 2026 Production Guild Awards.
• EON ProductionscoreStrategic or Co-development PartnerSponsor of The Post-Production & VFX Award at the 2026 Production Guild Awards.
• Sargent-DisccoreStrategic or Co-development PartnerSponsor of The Production Accounting Award at the 2026 Production Guild Awards.
• MBS LightingcoreStrategic or Co-development PartnerSponsor of The Spotlight on New Talent Award at the 2026 Production Guild Awards.
• ScreenSkillscoreStrategic or Co-development PartnerCourse partner for VFX Management Essentials and other training courses; recommended for skills and training updates by members.
• Production ParkcoreStrategic or Co-development PartnerEvent host and sponsor of Inclusive Best Practice Day 2026. Europe's leading creative campus in West Yorkshire housing rehearsal spaces, scenic facilities, and virtual production capabilities.
• Cockney Productions LtdminorStrategic or Co-development PartnerEvent sponsor of Inclusive Best Practice Day 2026.
• Garden StudioscoreStrategic or Co-development PartnerHost venue for Sustainability Behind the Lens 2025 - PGGB's open day for Film & TV production professionals to meet sustainable technology suppliers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ScreenSkills: UK's sector skills council for the screen industries. Directly comparable as a training-and-talent-development body for UK film/TV, and a documented PGGB course partner. Overlaps heavily on skills programs, training funding, and industry representation.
• BAFTA: The British Academy of Film and Television Arts is a UK membership organization for screen professionals. Comparable to PGGB as a prestige membership body for UK film/HETV, but with a much broader creative remit and globally recognized awards franchise.

Direct peers

• BECTU (Broadcasting, Entertainment, Communications and Theatre Union): UK trade union representing workers across broadcasting, film, theatre, and digital media. Comparable to PGGB as a representative body for below-the-line production professionals in the UK, but operates a collective-bargaining model rather than a subscription membership model.
• Producers Guild of America (PGA): US membership organization for producers across film, TV, and new media. Closest structural analog to PGGB as a guild-style membership body with peer-evaluated entry, industry events, and awards (PGA Awards) - but US-focused rather than UK.
• International Cinematographers Guild (IATSE Local 600): US-based guild representing cinematographers and camera professionals in film and TV. Comparable as a craft-specific membership body with training, mentorship, and industry advocacy - though US-based and unionized rather than subscription-based.
• Production Management Association (PMA): US membership organization specifically for production managers, coordinators, and supervisors in film and TV. Closest role-for-role analog to PGGB's core below-the-line production membership, though smaller and US-only.
• Animation Guild (IATSE Local 839): US union and guild for animation professionals with training, events, and advocacy. Comparable as a craft guild structure within the broader entertainment union ecosystem, though specializing in animation rather than live-action production.

Emerging players

• National Film and Television School (NFTS): UK's national film school offering postgraduate training across craft disciplines. Comparable as a UK training institution for film/TV professionals, but focused on formal degree programs rather than mid-career continuing professional development.
• Screen Directors Guild: Membership body for screen directors in the UK and Ireland. Comparable as a UK-based guild representing below-the-line creative talent, with peer-reviewed membership and industry advocacy.
• Crewing platform providers (e.g., Staff Me Up, Wrapbook): Software platforms that connect film/TV productions with freelance crew - functionally competing with PGGB's Member Search and Job Opportunities tools. Comparable as adjacent technology-driven substitutes rather than direct guild peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ProductionGuild
• Facebookfacebook.com/ProductionGuild
• LinkedInlinkedin.com/company/production-guild

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Production Guild