Senix

What Senix does

Senix designs, manufactures, and sells industrial sensors for level, distance, and inventory measurement. The company's portfolio centers on three sensing modalities: ultrasonic sensors under the ToughSonic® brand (TS-100 and TS-200 series, with ranges of 3 to 50 feet and IP68-rated stainless-steel and PVDF construction), 80 GHz compact non-contact radar sensors in the CNCR series (models CNCR-110 through CNCR-390, measuring solids and liquids up to 98 feet), and capacitance probes in the MCP-100 and MCP-300 line for point-level detection of water-based liquids with IO-Link and Bluetooth connectivity. Software wraps the hardware stack with SensorView™ for Windows PC-based sensor configuration, BinCloud® for cloud-based remote monitoring, and Binventory® 2.0 for inventory management.

The business model is hardware-centric with an attached software ecosystem. Most sensors are sold through a direct e-commerce storefront on senix.com using a quote-based purchasing system, supplemented by an authorized distributor/reseller locator for channel reach; products are shipped EXW from Lincoln, Nebraska. Pricing spans roughly $52 to $893+ per sensor depending on range and specifications, with accessories, mounting hardware, and configuration tools sold alongside. Revenue therefore accrues primarily from one-time hardware sales, with software providing a secondary, recurring-adjacent layer. The customer base is horizontal, spanning industrial manufacturing, agriculture, marine, environmental monitoring, civil engineering, and municipal water/wastewater applications, with a Custom & OEM offering for proprietary integrations.

Since 2024, Senix has operated as a subsidiary of BinMaster Sensors and Technologies LLC, a privately held holding company headquartered in Lincoln, Nebraska that groups BinMaster (level controls), BinTrac (bin weighing), MicroZone (agricultural heat controls), and Senix under a single corporate parent. Doug Boehm serves as President. The company traces its origins to 1989–1990 and employs between 11 and 50 people.

Name

Senix

Legal name

BinMaster Sensors and Technologies, LLC

Website

https://senix.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Senix designs and manufactures ultrasonic, 80 GHz radar, and capacitance sensors for industrial level, distance, and inventory measurement, selling through direct e-commerce and a distributor network to manufacturing, agriculture, marine, environmental, civil, and municipal water customers.

Ownership category

akta.pro rank

Product category

Industrial Sensors

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Sensors (Pressure, Temperature, Flow, Level, Proximity, Vibration) (IMAGAFAA)

akta.pro secondary industries

Environmental Sensors (Temperature/Humidity/Gas/Air Quality) (HDAHALAD), Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)

Keywords

• Ultrasonic level sensors
• Non-contact radar sensors
• Tank level monitoring
• Industrial distance measurement
• Capacitance point-level probes

Headquarters

HQ city

Hinesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - Sensors: Sale of ultrasonic, radar, and capacitance sensors and associated mounting/accessories. Products sold with two-year warranty. Pricing varies by range and specifications ($52 to $893+ for sensors).
2. Software Licensing: Sale and licensing of proprietary software including SensorView™ configuration software and Binventory® inventory management platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Senix designs, manufactures, and sells rugged industrial sensors for non-contact level, distance, and inventory measurement, including the ToughSonic® ultrasonic line, CNCR 80 GHz non-contact radar sensors, and MCP capacitance probes. Its sensors are deployed in tanks, silos, waterways, and process lines across industrial, agricultural, marine, civil engineering, environmental, and municipal water/wastewater applications, and are paired with proprietary software (SensorView™, BinCloud®, Binventory® 2.0) for sensor configuration, cloud monitoring, and inventory management.

Product overview

Senix manufactures industrial sensor solutions for level, distance, and inventory measurement applications. The product portfolio centers on three core sensor technologies—ultrasonic sensors (ToughSonic® 100 and 200), non-contact radar sensors (CNCR series including CNCR-110/120/210/220/230/320/390), and capacitance probes (MCP-100 and MCP-300). These sensors integrate with software platforms including SensorView™ for configuration, BinCloud® for cloud-based monitoring, and Binventory® 2.0 for inventory management. The company operates as part of BinMaster Sensors and Technologies LLC, headquartered in Lincoln, Nebraska, and has been in the ultrasonic sensor business for over 35 years.

Differentiator

Problem solved

Functional benefit

Brands

• ToughSonic: Brand name for Senix's line of ultrasonic sensors including ToughSonic-100 and ToughSonic-200 models.
• BinCloud
• Binventory
• SensorView

Products and services

• ToughSonic® 100 General purpose ultrasonic sensor providing rugged, reliable level and distance measurements for industrial, agricultural, and marine applications with ranges from 3' to 50'.
• ToughSonic® 200 Advanced ultrasonic sensor with higher performance specifications for level and distance measurement in industrial automation and process control applications.
• CNCR-110 Compact Non-Contact Radar Sensor Compact non-contact radar sensor with 26' range for measuring solid and liquid inventory levels in tanks and silos.
• CNCR-120 Compact Non-Contact Radar Sensor Compact non-contact radar sensor with 49' range for inventory measurement in tanks and silos.
• CNCR-210 Compact Non-Contact Radar Sensor Compact non-contact radar measuring solid and liquid inventory from up to 26 feet (8m) distance.
• CNCR-220 Compact Non-Contact Radar Sensor Compact non-contact radar measuring solid and liquid inventory from up to 49 feet (15m) distance.
• CNCR-230 Compact Non-Contact Radar Sensor Compact non-contact radar with 49' range and LED display screen for real-time level visibility.
• CNCR-320 Compact Non-Contact Radar Sensor Compact non-contact radar sensor with 49' range for industrial inventory monitoring.
• CNCR-390 3-Inch Flange Radar Sensor 3-inch flange radar sensor measuring tanks and silos as tall as 98 feet with high-precision capability.
• MCP-100 Mini Capacitance Probe Mini capacitance probe for point-level detection of water-based liquids in tanks and vessels, designed for sanitary and hygienic environments with IO-Link and Bluetooth connectivity.
• MCP-300 Extended Mini Capacitance Probe Extended mini capacitance probe with customizable stainless-steel extension (2.5" to 9.8") for reliable point-level detection in water-based liquids and pump protection applications.
• SensorView™ Configuration Software Windows PC software for setup, calibration, and diagnostics of ToughSonic ultrasonic sensors, including analysis tools and USB drivers.
• BinCloud® Inventory Monitoring Platform Cloud-based inventory monitoring software platform for remote level measurement data management and visualization of sensor networks.
• Binventory® 2.0 Inventory Management Software Inventory management software for automated level monitoring and reporting of bin and tank inventory systems.
• Ultrasonic Sensor Accessories Mounting hardware, wiring termination boards, adapters, cables, and configuration tools for ultrasonic sensor installation and integration.
• Radar Sensor Accessories Mounting brackets, swivel mounts, extension pipes, and flange adapters for CNCR radar sensor installation.
• Precision Digital Displays Analog and serial display units for ToughSonic ultrasonic sensors providing local readout of level and distance measurements.
• Custom & OEM ToughSonic® Sensors Customizable ultrasonic sensors tailored to unique application requirements for OEM integration and specialized industrial deployments.

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• BinMaster Sensors and Technologies LLCcoreOthersIn 2024, Senix became a part of BinMaster Sensors and Technologies LLC, headquartered in Lincoln, Nebraska, USA. BinMaster is a family of sensor and measurement technology companies including BinMaster Level Controls, BinTrac Bin Weighing Systems, and MicroZone Automated Heat Lamp Controls.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banner Engineering: US-based industrial sensor manufacturer with ultrasonic level and distance sensors serving factory automation and process control. Comparable mid-market competitor to Senix in North America.
• VEGA Grieshaber: A leading global manufacturer of level, switching, and pressure instrumentation, including ultrasonic and 80 GHz radar sensors. Directly comparable to Senix across its core level/distance product lines and industrial customer base.
• Pepperl+Fuchs: Manufactures industrial ultrasonic and proximity sensors, including level measurement solutions, with strong focus on harsh industrial environments — closely aligned with Senix's ToughSonic positioning.
• Keyence: Global leader in industrial sensors including ultrasonic displacement and distance measurement, sold to factory automation and process customers. Comparable on sensing technology and direct-sales go-to-market model.
• Massa Products Corporation: Specialist manufacturer of ultrasonic sensors and transducers for industrial, OEM, and harsh-environment applications. Direct technology and use-case overlap with Senix's ToughSonic line.
• ifm electronic: Industrial sensor manufacturer with a strong ultrasonic level and distance product line, plus IO-Link-enabled devices. Direct overlap with Senix in liquid level monitoring and factory automation customers.

Broad incumbents

• SICK AG: Industrial sensor and automation specialist offering ultrasonic distance and level sensors, plus radar-based measurement. Competes with Senix in factory automation, logistics, and process-level applications.
• Endress+Hauser: Global process instrumentation leader with broad level, flow, and analytical sensor portfolios including ultrasonic and radar. Overlaps with Senix in liquid level and inventory monitoring for industrial process customers.
• Siemens Process Instrumentation: Major industrial automation vendor offering SITRANS level, ultrasonic, and radar sensors. Overlaps with Senix in process industry, water/wastewater, and large industrial customers at a much larger scale.

Others

• BinMaster Level Controls: Sister brand within BinMaster Sensors and Technologies LLC, focused on level controls for bins and silos in agriculture and bulk-material handling. Comparable end-market and distribution, and a natural cross-sell partner for Senix sensors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/senixsensors
• YouTubeyoutube.com/@Senix
• Facebookfacebook.com/SenixCorp
• LinkedInlinkedin.com/company/senix-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senix