Bullivant Media

Name

Bullivant Media

Legal name

Bullivant Media Ltd

Website

https://bullivantmedia.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

akta.pro secondary industry

Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

Keywords

• Weekly newspaper publishing
• Local advertising services
• Magazine publication
• Leaflet distribution
• Print design services

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Print Advertising: Advertising revenue from newspaper and magazine placements across 15 weekly newspaper titles and 7 flagship magazine titles. Advertisers include local businesses targeting specific communities in Warwickshire, Worcestershire, and West Midlands.
2. Digital Advertising: Online advertising across newspaper websites reaching over 2.5 million readers per month. Includes display advertising and potential website design services.
3. Distribution Services: Leaflet and brochure distribution service delivered alongside newspapers or independently to homes across the region.
4. Design and Printing Services: Bespoke design services for print and digital artwork, including websites, adverts, leaflets, business cards, and brochures, along with printing services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bullivant Media is an independent UK publisher producing 18 weekly free newspaper titles (Observer and Standard brands) and 7 flagship magazine titles across Warwickshire, Worcestershire, and the West Midlands. The company sells print and digital advertising space across this portfolio to local businesses, reaching 475,340 weekly print readers and 2.5 million monthly online readers. Complementary paid services include in-house leaflet distribution, design, and printing.

Product overview

Bullivant Media is a major independent UK publisher operating a multi-product media portfolio. The core offering consists of 15-19 weekly free newspaper titles (Observer and Standard brands) spanning 18 editions across Warwickshire, Worcestershire, and West Midlands, reaching 475,340 readers weekly in print plus 2.5 million monthly online readers. Complementing the newspapers are seven flagship magazine titles including Your Wedding Magazine, In Loving Memory, Flavour Magazine, and Christmas Times, distributed free to homes and venues across the region. The company also offers advertising services (digital and print), in-house distribution services for leaflets and brochures, and design/printing services for business materials. The portfolio serves local communities with hyperlocal content while providing advertisers targeted access to affluent AB demographic areas.

Differentiator

Problem solved

Functional benefit

Brands

• Your Wedding Magazine: Fastest growing bridal publication in Worcestershire, Warwickshire and the West Midlands. A4 high quality glossy magazine distributed free to brides and bridal parties.
• Flavour Magazine
• In Loving Memory
• Christmas Times

Products and services

• Newspapers (Observer & Standard Titles) Weekly free local newspaper publications covering Warwickshire, Worcestershire, and West Midlands. The portfolio includes 15-18 newspaper titles including Observer and Standard titles, serving communities across the Midlands with local news, sports, and entertainment coverage.
• Magazines Portfolio Seven flagship free magazine titles covering lifestyle, weddings, homes, food, and bereavement topics distributed across Worcestershire, Warwickshire, Coventry, and South Birmingham.
• Your Wedding Magazine A4 glossy bridal publication distributed in Worcestershire, Warwickshire, and West Midlands. Annual circulation of 10,000 copies given to brides and bridal parties across the region.
• Worcester Observer Weekly newspaper covering Worcester city, featuring local news, political coverage, community campaigns, and sports including Worcester City and Worcester Wolves.
• Stratford Observer Weekly newspaper covering Stratford-upon-Avon district for over 20 years, reporting on local community news and events.
• Solihull Observer Weekly newspaper covering Solihull borough, serving a community voted the best place to live in the UK in 2013.
• Shirley Observer Weekly local newspaper covering the Shirley area.
• Rugby Observer Weekly newspaper covering Rugby town, the birthplace of rugby football, serving the community for over two decades.
• Redditch Standard Weekly newspaper covering Redditch district, known for leading community campaigns including the Save the Alex Campaign.
• Pershore Observer Weekly newspaper covering Pershore town and surrounding area, featuring local events, sports, and community news.
• Malvern Observer Weekly newspaper covering Malvern and surrounding areas including Ledbury, featuring local residents' stories, politics, housing, and sports.
• Lutterworth Observer Weekly local newspaper covering the Lutterworth area.
• Leamington Observer Weekly community newspaper covering Leamington Spa and Warwick district for over 25 years, featuring award-winning gardens and local sports.
• Evesham Observer Weekly newspaper covering Evesham town, featuring local events, sports coverage, and community news published every Friday.
• Droitwich Standard Weekly newspaper covering Droitwich, promoting local events including St. Richard's Boat and Car Festival, Friar Street Festival, Salt Fest, and Food and Drink Festival.
• Coventry Observer Weekly newspaper covering Coventry city, featuring local news, Lady Godiva heritage, and sports teams including Coventry City FC.
• Bromsgrove Standard Weekly newspaper covering Bromsgrove district, the only free newspaper delivered in Rubery, with strong online presence including Facebook, Twitter, and daily-updated website.
• Arden Observer Weekly local newspaper covering the Arden area.
• In Loving Memory Magazine Annual A4 bereavement publication covering Worcestershire and Warwickshire, providing advice on funerals, grief, and memorial arrangements. Won 'Niche Magazine of the Year' at Newspaper Society's Annual Publishing Awards.
• Flavour Magazine A5 booklet-style food and drink magazine delivered free to restaurants across the Midlands, featuring restaurant reviews, chef interviews, recipes, and dining guides.
• Christmas Times Magazine Annual A4 glossy Christmas magazine featuring What's On guides, gift ideas, recipes, Christmas traditions, and entertainment ideas. 10,000 copies distributed mid-November.
• Digital Advertising Platform Online advertising opportunities across 15 newspaper websites, reaching over 2.5 million readers per month combined with print circulation.
• Distribution Services In-house leaflet and brochure distribution service delivered with newspapers to thousands of homes per week across the Midlands coverage area.
• Printing Services Design and printing services for flyers, brochures, business cards, websites, and print artwork.

Quantifiable outcome

• Reach of 475,340 readers per week across print
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Iliffe Media: Privately held UK regional publisher of newspapers and magazines across multiple counties. Closely comparable as a family-influenced, multi-title regional publisher with both newspapers and B2C magazines in its portfolio.
• Newsquest Media Group: Largest UK regional newspaper publisher, operating hundreds of local titles and digital sites across the UK. Closest direct peer given overlapping free/paid local newspaper model, multi-title regional strategy, and shared advertiser base of local SMBs.
• Tindle Newspapers: Family-owned UK regional newspaper group publishing a portfolio of local paid and free weekly titles. Directly comparable as a privately held, multi-title regional newspaper operator with similar advertiser-driven revenue model.
• National World: UK regional and national news group (formerly JPI Media) publishing titles including The Scotsman, Yorkshire Post, and numerous local papers. Closely comparable multi-title regional newspaper and digital publishing model.
• Midland News Association: Publisher of the Express & Star, Shropshire Star, and associated titles in the West Midlands and Welsh borders. The most geographically proximate regional peer, operating a similar free/paid local news and digital model in adjacent Midlands territories.
• KM Media Group (Kent Messenger): Regional UK news and media group publishing the Kent Messenger and related titles plus digital platforms. Comparable as a long-established regional newspaper and digital publisher serving a defined UK county-level geography.

Broad incumbents

• Reach plc: Largest UK national and regional news publisher (Mirror, Express, Star, plus regional titles). Comparable as a major UK news publisher with a print and digital portfolio, but operates at significantly larger scale with national titles alongside regional ones.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bullivant.media
• LinkedInlinkedin.com/company/bullivant-media-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullivant Media