SWS UK
SWS UK is a British manufacturer of roller garage doors, security shutters, industrial doors, and fire protection products. Founded in 1985 and owned by StellaGroup, the company sells exclusively through a nationwide network of approved distributors and trained installers serving UK residential and commercial customers.
- Company typePrivate
- Founded1985
- HeadquartersLancaster, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SWS UK does
SWS UK (legal name: Security Window Shutters Limited) is a UK-based manufacturer founded in 1985 and headquartered at purpose-built facilities in Claughton, Lancaster, with a secondary London office. The company designs and manufactures aluminium roller garage doors, steel and aluminium security shutters, industrial doors, and fire protection shutters, organized under five sub-brands: SeceuroGlide (roller and sectional garage doors for the domestic market), SeceuroShield (physical security products), SeceuroDoor (industrial shutters), SeceuroFire (fire protection), and SeceuroStyle (aluminium plantation shutters). Core technology centers on twin-walled aluminium slats with insulating cores, extruded top slats with locking mechanisms, and a proprietary webbing system that enables quiet operation; the company holds a patented auto-locking mechanism for SeceuroGlide and was first to launch a roller garage door tested and approved to LPS 1175 (SeceuroGlide Excel). SWS UK also integrates Somfy smart-home control units (Rollixo Premium io, TaHoma Switch, Connexoon) and partners with GfA Elektromaten for industrial motors.
The company's commercial model is exclusively indirect: SWS UK does not sell direct to homeowners or end users, instead distributing exclusively through a nationwide network of approved and trained distributors and installers. Revenue is generated from one-time hardware sales to distributors, with installation typically handled by the trade partner. Pricing is quote-based through distributors, not publicly disclosed, and is influenced by customization (colors via 25+ RENOLIT laminates, finishes, sizes). Customer segments split between residential homeowners (primary segment for SeceuroGlide) and commercial/industrial buyers (SeceuroShield, SeceuroDoor, SeceuroFire for retail, warehouse, car park, and fire-safety applications). Marketing combines consumer-facing digital channels (seceuroglide.co.uk with a Door Designer tool), social media, trade exhibitions, and distributor enablement assets. The company is a wholly-owned subsidiary of StellaGroup, a European industrial conglomerate (Window Closure, Access, and Outdoor divisions) reporting €642M turnover in 2022 across France, Germany, Netherlands, Great Britain, and Italy, with 2,500 employees.
SWS UK firmographics
Firmographics- Name
- SWS UK
- Legal name
- Security Window Shutters Limited
- Website
- https://sws.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SWS UK is a British manufacturer of roller garage doors, security shutters, industrial doors, and fire protection products. Founded in 1985 and owned by StellaGroup, the company sells exclusively through a nationwide network of approved distributors and trained installers serving UK residential and commercial customers.
- Ownership category
- akta.pro rank
SWS UK industry classification
Industry- Product category
- Garage Door and Security Shutter Manufacturing
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
- akta.pro secondary industries
- Garage Door Cable, Roller & Hinge Repair (HSAGAMAC), Gate Automation, Access Control & Operator Repair (HSAIAJAD)
Keywords
Where SWS UK is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SWS UK business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Security Products Manufacturing and Sales: SWS UK manufactures and sells garage doors, security shutters, industrial doors, and fire protection products through a distributor network. Revenue is generated from one-time product sales to distributors and installers, with additional revenue from installation services where specified in contracts. The company offers made-to-measure products with various customization options.
- Distributor Network Sales: Products are sold exclusively through authorized distributors who purchase from SWS UK and resell to end customers including homeowners and commercial businesses. Installation services are provided by trained distributor networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Quote-based pricing through distributor network |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SWS UK product offering
Product offeringCore offering
SWS UK manufactures and supplies roller garage doors, physical security roller shutters, industrial doors and operators, and fire protection products under the Seceuro brand family. The company operates from its Lancaster facility and sells exclusively through a UK network of distributors and trade installers rather than direct to consumers. Its five flagship brand lines — SeceuroGlide, SeceuroShield, SeceuroDoor, SeceuroFire, and SeceuroStyle — cover domestic garage doors, commercial security, industrial access, fire-rated protection, and aluminium glazing products.
Product overview
SWS UK is a UK-based manufacturer of physical security products, garage doors, and fire protection solutions. The product portfolio is organized into five main brands: SeceuroGlide (roller and sectional garage doors for homeowners), SeceuroShield (physical security products including shutters, gates, grilles, and window bars), SeceuroDoor (industrial steel roller shutters), SeceuroFire (fire protection shutters), and SeceuroStyle (aluminium plantation shutters). The SeceuroGlide range includes five roller garage door variants (Original, Excel, Compact, Manual, LT) and sectional garage doors (Elite), all manufactured from aluminium with insulated cores. SeceuroShield offers security shutters in various specifications including LPS 1175 approved options. SeceuroDoor industrial products feature single-skin and insulated steel profiles with GfA motor partnerships. All products are available through a nationwide network of approved distributors and come with warranties up to 10 years. The company also offers Somfy-powered home automation integration for smart home control of garage doors.
Differentiator
Problem solved
Functional benefit
Brands
- SeceuroGlide: Brand for roller and sectional garage doors for homeowners.
- SeceuroShield
- SeceuroDoor
- SeceuroFire
- SeceuroStyle
- SeceuroGuard
- SeceuroSchool
Products and services
- SeceuroGlide SeceuroGlide is SWS UK's roller garage door product line, providing insulated roller garage doors for residential properties, supplied to homeowners via the company's distributor and installer network.
- SeceuroShield SeceuroShield is SWS UK's physical security shutter range, supplying roller shutters designed to protect commercial and residential premises against intrusion, delivered through trade distributors and installers.
- SeceuroDoor SeceuroDoor is SWS UK's industrial door line, providing doorsets and operators for commercial and industrial sites, sold through the trade distribution and installer channel.
- SeceuroFire SeceuroFire is SWS UK's fire protection product line, supplying fire-rated curtains and related fire protection products for commercial buildings, distributed via accredited trade installers.
- SeceuroStyle SeceuroStyle is SWS UK's aluminium glazing range, encompassing aluminium-framed garage doors and roof lanterns targeted at premium domestic installations, sold through the UK trade channel.
Companies that use SWS UK
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
SWS UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
SWS UK partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GfA (GfA Elektromaten)corePartnership with GfA for industrial motors in SeceuroDoor products. SWS UK offers GfA motors (direct drive, inboard, single phase, or 3 phase) across the entire SeceuroDoor range. SWS UK provides exclusive extended warranty up to 2 years across GfA industrial motors. GfAdongle and app allow drive registration and monitoring.
- SomfycorePartnership for home automation systems. SeceuroGlide products compatible with Somfy Smart Home, Rollixo Premium io control units, TaHoma Switch, and Connexoon smart boxes. Provides smartphone control, home automation integration, and smart home compatibility.
- StellaGroupcoreParent company of SWS UK. Pan-European industrial group divided into Window Closure, Access, and Outdoor divisions. Achieved 642 million Euros turnover in 2022 with 2,500 employees. Provides shared expertise, group buying power, and stability.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
SWS UK competitors and assessment
Company assessmentDirect peers
- Hörmann: Germany-based Hörmann is Europe's largest manufacturer of garage doors, industrial doors, entrance doors, and operators, with strong UK presence through subsidiaries including Garador. Directly competes with SWS UK across roller garage doors, industrial shutters, and operators.
- Garador: UK-based garage door manufacturer (Hörmann subsidiary) producing up-and-over, sectional, and roller garage doors for the residential market. Direct head-to-head competitor to the SeceuroGlide range with overlapping distribution and end-customer segments.
- Gliderol: UK manufacturer specializing in roller garage doors and electric operators for residential and commercial applications. Closely competes with SeceuroGlide Original, Compact, and Manual ranges via similar installer channel.
- Cardale: UK-based garage door manufacturer with a broad range of up-and-over, sectional, and roller doors sold through a dealer network. Overlaps with SWS UK on residential garage doors and shares a similar UK trade-channel distribution model.
- Aluroll: UK manufacturer of aluminium roller shutters, garage doors, and security grilles. Direct competitor in the residential and light-commercial roller shutter / roller garage door market with comparable certified security products.
- Cornell Iron Works: US-based manufacturer of rolling steel doors, grilles, and fire doors for commercial and industrial applications. Comparable to SWS UK's SeceuroDoor industrial and SeceuroFire ranges in product specification and end-user segments.
Broad incumbents
- ASSA ABLOY: Global leader in access solutions and physical security, with broad portfolio spanning locks, entrance automation, industrial doors, and security shutters. Competes with SWS UK's SeceuroShield and SeceuroDoor ranges as part of a much wider offering.
- GEZE: German manufacturer of door, window, and safety technology including industrial doors, smoke and heat extraction systems, and access control. Adjacent competitor in commercial building openings with overlapping fire-protection capabilities.
Emerging players
- Wisniowski: Polish manufacturer of garage doors, gates, fences, and aluminium systems, expanding across European markets. Comparable to SWS UK on residential garage doors and gates, increasingly relevant in the UK and Western European markets.
Regional players
- Apex Roller Doors: UK specialist in roller garage doors, industrial shutters, and awnings, operating primarily through regional installers in the UK. Comparable niche competitor with overlapping product categories and similar distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SWS UK social profiles
Digital presenceSWS UK compliance and trust
Trust signalCompliance4 records
SWS UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWS UK leadership team
Management profileNumber of profiles
SWS UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWS UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWS UK
What does SWS UK do?
SWS UK manufactures and supplies roller garage doors, physical security roller shutters, industrial doors and operators, and fire protection products under the Seceuro brand family. The company operates from its Lancaster facility and sells exclusively through a UK network of distributors and trade installers rather than direct to consumers. Its five flagship brand lines — SeceuroGlide, SeceuroShield, SeceuroDoor, SeceuroFire, and SeceuroStyle — cover domestic garage doors, commercial security, industrial access, fire-rated protection, and aluminium glazing products.
Is SWS UK a public or private company?
SWS UK is a private company. It is classified as corporate owned and is currently operating.
When was SWS UK founded?
SWS UK was founded in 1985. It employs 101 to 250 people.
Where is SWS UK based?
SWS UK is headquartered in Lancaster, United Kingdom, in the Europe region.
How does SWS UK make money?
Two revenue lines are on record. Security Products Manufacturing and Sales are the primary driver. The others are distributor Network Sales.
Who are SWS UK's main competitors?
Direct peers on record are Hörmann, Garador, Gliderol, Cardale, Aluroll and Cornell Iron Works. Broad incumbents are ASSA ABLOY and GEZE. Wisniowski is listed as an emerging player. Apex Roller Doors is listed as a regional player.
Does SWS UK have an API?
No public API is recorded for SWS UK.
What industry is SWS UK in?
SWS UK's product category is Garage Door and Security Shutter Manufacturing. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters, with a secondary code of HSAGAMAC, Garage Door Cable, Roller & Hinge Repair. Its NAICS code is 33331 and its SIC code is 3569.