Aluroll
- Company typePrivate
- Founded2004
- HeadquartersOswestry, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aluroll does
Aluroll is a UK-based manufacturer of made-to-measure roller garage doors and roller shutters, producing aluminium and steel variants from a 50,000 square foot automated facility in Oswestry, Shropshire that includes an in-house powder coating plant. The product portfolio centres on three lines: Secureroll roller garage doors (Classic and Compact, Secured by Design as standard), a broad range of security shutters certified by the LPCB from SR1/A1 through SR5/E10 (with the E130 Elite as the flagship NPSA/NaCTSO-approved high-threat shutter), and Flameroll fire shutters offering 1, 2, and 4-hour fire resistance tested by Warringtonfire. Core technical features include double-skinned insulated aluminium profiles with polyurethane cores, a self-locking anti-lift profile system, and integrated automation from leading motor and controls suppliers including Somfy, Ellard, GfA, and JCM.
The business operates a B2B trade model, selling primarily through a UK network of approved installers who access exclusive pricing and account management via the Aluroll Trade Hub, supplemented by a direct showroom and factory tour facility described as the UK's largest of its kind. Export is run through regional partners and a wholly-owned Dubai subsidiary, Aluroll LLC, which works exclusively with Dutco Tennant to serve the MENA region. Revenue is generated predominantly through hardware sales of custom-manufactured shutters and doors, with ancillary revenue from installer training, CPD courses, and demonstration services. Pricing is quote-based and tied to specification (security rating, dimensions, material, finish, automation choice), with warranties ranging from 2 years on aluminium shutters to 5 years on Secureroll garage doors.
Founded in 2004 and part of a privately owned group of construction-related businesses reporting annual turnover above £15 million, Aluroll operates without external institutional investment, has 11-50 employees, and maintains active distribution across the UK, Europe, Asia, the Middle East, and into China via project-based export (including bespoke work for Apple and Bosideng flagship retail locations).
Aluroll firmographics
Firmographics- Name
- Aluroll
- Legal name
- Aluroll Ltd
- Website
- https://aluroll.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aluroll industry classification
Industry- Product category
- Roller Shutters and Garage Doors Manufacturing
- NAICS
- Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
- akta.pro secondary industry
- Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)
Keywords
Where Aluroll is headquartered
LocationHeadquarters
- HQ city
- Oswestry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Aluroll business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Roller Shutter Manufacturing and Sales: Manufacturing and selling premium roller shutters (aluminium and steel) for security and fire protection applications. Products are sold to trade installers and distributors who then install for end customers. Both supply-only and supply-and-install options available.
- Garage Door Manufacturing and Sales: Manufacturing and selling Secureroll roller garage doors for domestic and commercial applications. Premium-grade doors with high-security features, automation, and custom colour options sold through trade network.
- Export Sales: International sales through regional partners including Aluroll LLC and Dutco Tennant in the MENA region. Products include Civil Defence-approved shutters, fire-rated products, and domestic/commercial solutions for export markets.
- Training and Support Services: Training programs for installers, CPD courses, product demonstrations, and factory tours through their showroom and training centre.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Security Shutters - Made to Measure |
| Unit Pricing | Pay-as-you-go | Garage Doors - Secureroll Range |
| Unit Pricing | Pay-as-you-go | Delivery Charges (UK) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Aluroll product offering
Product offeringCore offering
Aluroll designs, manufactures and supplies made-to-measure aluminium and steel roller garage doors (Secureroll range), LPCB-certified physical security shutters rated SR1 through SR5, and Warringtonfire-tested fire shutters providing 1, 2 and 4 hours of fire resistance. Products are sold B2B to approved trade installers and distributors across the UK and internationally, with motor and control systems integrated from partners including Somfy, Ellard, GfA, JCM and Marantec.
Product overview
Aluroll is a UK manufacturer of roller garage doors and roller shutters operating as a B2B supplier through a network of approved distributors and installers. The product portfolio centers on three core product lines: Secureroll roller garage doors (including Classic and Compact models), security shutters (aluminium and steel variants across multiple security ratings), and Flameroll fire shutters (available in 1, 2, and 4-hour fire resistance ratings with insulated options). Security shutters range from SR1/A1 to SR5/E10 ratings, with the E130 Elite as the flagship LPCB-certified product. Control systems from Somfy, JCM, Ellard, and GfA are integrated into products. Aluroll also offers colour customization through powder coating and laminate finishes. The company operates a 50,000 square foot factory in Oswestry, Shropshire, with in-house powder coating capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Secureroll: Premium roller garage door brand; includes Classic and Compact models; Secured by Design certified; 5-year warranty
- Steelroll
- Flameroll
- Valuroll+
Products and services
- Secureroll Roller Garage Doors Premium made-to-measure roller garage doors in aluminium with insulated polyurethane-cored slats. The Secureroll Classic is Secured by Design certified and suited to medium security residential applications up to 5.5m wide and 20m²; the Secureroll Compact fits openings with limited headroom or side room. Both come with 5-year warranty and are sold B2B to trade installers.
- Aluminium and Steel Roller Security Shutters Roller security shutters manufactured in aluminium and steel for domestic, commercial, retail and industrial applications. Range spans insulated and non-insulated aluminium slats, perforated, punched and solid steel slats, plus transparent Profilight and Tube and Link visibility variants. Sold through approved trade installers for properties including shops, warehouses, offices, factories and homes, with custom sizes and colours available.
- LPCB Elite Security Shutters (SR1-SR5) LPCB-certified high-security shutters tested under LPS 1175 with security ratings from SR1/A1 up to SR5/E10. The E130 Elite is the UK's largest LPCB-certified shutter and the only NPSA/NaCTSO-approved shutter in the world for protecting facilities holding pathogens, toxins and radiological materials. Suitable for government, defence, critical infrastructure and high-risk commercial sites, with ratings from SR1 through SR5 and a 15-year testing partnership with BRE Global.
- Flameroll Fire Shutters Fire-rated roller shutters independently tested by Warringtonfire under BS EN 16034:2014 to provide 1, 2 or 4 hours of fire resistance (E60/E120/E240). Available in single-skin and insulated variants for commercial and industrial applications requiring compartmentation and fire safety compliance. Activate automatically on fire alarm signal and carry CE, UKCA and EWCL5 certification.
- Steelroll Steel Security Shutters Steel security shutter sub-brand under the Aluroll umbrella, offering a one-stop-shop range of steel roller shutters including solid, perforated, punched, insulated and tube-and-link variants. CE marked, ISO 9001 quality assured, and manufactured in dedicated areas of the Oswestry factory for trade installers serving commercial, industrial and high-security applications.
- Tube and Link and Profilight Visibility Shutters Visibility-optimised shutters for retail and commercial settings that require airflow and visibility alongside security. Tube and Link shutter provides 75% visibility using brickbond aluminium tubes enclosing steel rods for openings up to 6m wide and 27m². Profilight is a transparent aluminium security shutter for retail storefronts. Sold through approved trade installers.
- Secureroll Colour Range and Powder Coating Finishes Colour and finish options for Secureroll garage doors, including solid colours (Graphite, Anthracite, Black, Brown, White and others), painted wood effects (Irish Oak, Painted Oak, Rosewood, Walnut), wood laminate finishes (LIO, PRW, Golden Oak, Mahogany) and custom RAL/BS powder coating enabled by Aluroll's in-house 2021 powder coating facility with 100+ stock colours.
Quantifiable outcome
- Customer service rating of 9.8/10 in 2023 external survey
- +3 more outcomes
Companies that use Aluroll
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles5 records
Aluroll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Aluroll partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and supporting.
- SomfycoreWorld leader in door and window automation solutions operating in over 60 countries. Somfy provides motor and control systems for Aluroll's garage doors and shutters, including the Rollixo Premium IO control panel. Partnership enables smart home integration and remote control operation.
- EllardcoreUK's largest supplier of drives and controls for industrial doors, shutters, garage doors, blinds, and gates with 67+ years of experience. Provides motor and control solutions with extensive technical and customer service support.
- AluprofmajorProminent European supplier of aluminium building systems for commercial and individual construction industries. Supplies insulated profiles for Aluroll's product range.
- GfA (GFA)majorGerman manufacturer producing over 160,000 drives and control systems for industrial doors annually from their Düsseldorf plant.
- JCM TechnologiescoreDevelops products and electronic solutions for management and security of doors, gates, and automatic security elements.
- MarantecsupportingDevelops operator technology for all types of doors and gates, offering individualized and holistic automated solutions.
- Tata SteelsupportingOne of the world's most geographically diversified steel producers with operations in 26 countries. Supplies steel components for Aluroll's steel shutter products.
- WiśniowskisupportingMarket-leading manufacturer of sectional and side hinged garage doors, gates, fencing, and steel/aluminium joinery.
- BRE Globalcore15-year partnership with BRE Global provides rigorous testing and certification standards. BRE Global conducts external audits for ISO 9001 and LPCB compliance certification.
- WarringtonfirecoreGlobal leader in fire testing that independently tests Aluroll's fire shutters to BS EN 16034 standards for 1, 2, and 4 hours fire resistance.
- NBS (The National Building Specification)majorBIM files and product specifications available through NBS Source, enabling architects to easily specify Aluroll products in building projects.
- Dutco TennantcoreExclusive partner in Dubai for MENA region distribution. Aluroll LLC works with Dutco Tennant to provide customers in the Middle East and North Africa with seamless service and support for security and fire products.
- Loss Prevention Certification Board (LPCB)coreWorld's leading security body providing independent testing and certification of Aluroll's security shutters from SR1 to SR5 under LPS 1175 standard.
- National Protective Security Authority (NPSA)coreGovernment body working with partners in government, police, industry, and academia to reduce vulnerability of national infrastructure. NPSA approved Aluroll's E130 Elite for protecting high-threat facilities.
Scale indicators7 records
Recent moves11 records
Expansion highlights4 records
Aluroll competitors and assessment
Company assessmentDirect peers
- Garador: UK-based manufacturer of garage doors including roller, sectional, and side-hinged designs. Directly competes with Aluroll's Secureroll range in the UK trade market through a similar B2B distribution model.
- Seceuroglide (SWS UK): UK manufacturer of roller garage doors and security shutters under the Seceuroglide brand, part of the larger SWS UK group. Closely overlaps with Aluroll's Secureroll range in trade-channel roller garage doors and security shutters.
- Ryterna: Lithuanian-headquartered manufacturer of sectional and roller garage doors serving European markets. Competes with Aluroll in the premium roller garage door segment, including automated and insulated offerings.
- Teckentrup: German manufacturer of industrial doors, roller shutters, and garage doors. Competes with Aluroll in commercial and industrial fire-rated shutters and security roller shutters across European markets.
- Gliderol: UK roller door and garage door manufacturer with established trade network. Competes with Aluroll in residential and commercial roller door segments, particularly for automated and standard roller garage door applications.
- Wisniowski: Market-leading European manufacturer of sectional and side-hinged garage doors, gates, fencing, and steel/aluminium joinery. Notably also listed as an Aluroll partner, reflecting close product overlap in roller garage doors and premium security products across European markets.
Regional players
- Birkdale Sales: UK-based distributor and manufacturer of garage doors, gates, and access solutions. Comparable to Aluroll in serving UK trade installers with garage doors and access hardware, though broader distribution focus.
- Apex Industrial Doors: UK manufacturer and installer of industrial doors, roller shutters, and high-speed doors. Comparable to Aluroll's commercial/industrial shutter business within the UK trade market, though more focused on installation services.
Broad incumbents
- Assa Abloy Entrance Systems: Global leader in entrance automation and industrial doors (formerly Crawford). Competes with Aluroll's commercial and industrial security shutter range, but operates as a much larger incumbent with broader service and product offerings.
- Hörmann: World's largest manufacturer of doors, shutters, and operators with extensive UK operations. Directly competes with Aluroll across roller garage doors and security shutters, but operates at much larger scale with a broader product portfolio including industrial, commercial, and residential solutions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aluroll social profiles
Digital presenceAluroll compliance and trust
Trust signalCompliance9 records
Aluroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aluroll leadership team
Management profileNumber of profiles
Profiles1 record
Aluroll subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aluroll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aluroll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aluroll
What does Aluroll do?
Aluroll designs, manufactures and supplies made-to-measure aluminium and steel roller garage doors (Secureroll range), LPCB-certified physical security shutters rated SR1 through SR5, and Warringtonfire-tested fire shutters providing 1, 2 and 4 hours of fire resistance. Products are sold B2B to approved trade installers and distributors across the UK and internationally, with motor and control systems integrated from partners including Somfy, Ellard, GfA, JCM and Marantec.
Is Aluroll a public or private company?
Aluroll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aluroll founded?
Aluroll was founded in 2004. It employs 11 to 50 people.
Where is Aluroll based?
Aluroll is headquartered in Oswestry, United Kingdom, in the Europe region.
How does Aluroll make money?
Four revenue lines are on record. Roller Shutter Manufacturing and Sales are the primary driver. The others are garage Door Manufacturing and Sales, export Sales and training and Support Services.
Who are Aluroll's main competitors?
Direct peers on record are Garador, Seceuroglide (SWS UK), Ryterna, Teckentrup, Gliderol and Wisniowski. Regional players are Birkdale Sales and Apex Industrial Doors. Broad incumbents are Assa Abloy Entrance Systems and Hörmann.
Does Aluroll have an API?
No public API is recorded for Aluroll.
What industry is Aluroll in?
Aluroll's product category is Roller Shutters and Garage Doors Manufacturing. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters, with a secondary code of IMADAIAF, Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security). Its NAICS code is 332321 and its SIC code is 3442.