Wild Stone

What Wild Stone does

Wild Stone is an Indian men's grooming brand owned and operated by McNROE Consumer Products Pvt Ltd, a private limited company incorporated in India. The brand targets modern Indian men with a portfolio spanning perfumes, deodorants (both gas and no-gas formulations), shower gels, face washes, soaps, talcum powders, hair gels, and pre-curated grooming kits. The product architecture is built on signature fragrance blends featuring woody, spicy, and oriental notes, with EDP-formulated perfumes explicitly engineered for longevity in Indian climate conditions. Two sub-brands — PRIVÉ (premium luxury parfum line) and CODE (luxury EDP and body perfume line) — extend the price ceiling to ₹3,396, while the core Wild Stone line remains anchored between ₹145 and ₹849.

The commercial model is direct-to-consumer e-commerce through the owned Shopify storefront at wildstone.in, with Cash on Delivery as a payment option to serve Tier 2/3 Indian markets. The brand is supported by a content marketing layer (the Wild Stone Man Guide blog) and seasonal promotional campaigns timed to Indian festivals (Diwali, Rakhi, Father's Day, Valentine's Day). Pricing spans three tiers — budget perfumes (₹249–₹500), mid-range perfumes (₹500–₹999), and premium EDPs (₹1,000–₹3,396) — with active promotional mechanics including Buy 1 Get 1 Free, combo packs with discounts up to 45%, and gift sets. No multi-channel retail, marketplace, or international distribution is disclosed; the company has no app, no AI capability, no funding history, and no disclosed revenue or headcount.

Name

Wild Stone

Legal name

McNROE Consumer Products Pvt Ltd

Website

https://wildstone.in

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Stone is an Indian men's grooming brand owned by McNROE Consumer Products Pvt Ltd, selling perfumes, deodorants, and grooming kits directly to consumers via its D2C e-commerce site wildstone.in, with luxury sub-brands PRIVÉ and CODE extending into premium fragrances.

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

Keywords

• Men's grooming products
• Fragrance perfumes
• Deodorant body sprays
• Personal care essentials
• Eau de parfum

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Wild Stone generates revenue through direct-to-consumer sales of men's grooming products including perfumes, deodorants, body sprays, soaps, shower gels, shaving products, talcum powders, and grooming kits. Products are sold at various price points from budget to premium tiers through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wild Stone is a men's grooming brand that manufactures and sells perfumes, deodorants (gas and no-gas), body sprays, shower gels, soaps, face washes, talcum powders, hair gels, and pre-curated grooming kits to modern Indian men. The brand offers tiered pricing from budget (₹145) to premium luxury (₹3,396) with sub-brands CODE and PRIVÉ catering to higher-end segments. Products are formulated for Indian climate conditions and feature signature woody, spicy, and oriental fragrance notes.

Product overview

Wild Stone is a men's grooming brand offering a comprehensive portfolio of fragrances and personal care products. The core offering centers on perfumes (with sub-brands CODE for luxury and PRIVÉ for premium luxury lines) and deodorants (both gas and no-gas formulations). The product range extends to shower gels, face washes, soaps, talcum powders, hair gels, and comprehensive grooming kits. Individual fragrances include Edge, Hydra Energy, Forest Spice, Night Rider, Ultra Sensual, Oud, King, Chief, Icon, Hero, Boss, and others. The sub-brands CODE and PRIVÉ represent differentiated luxury positioning. Grooming kits like the Grooming 101 Kit and Edge Grooming Kit bundle multiple products for convenience. The brand emphasizes woody, spicy, and oriental fragrance notes, targeting modern Indian men with products for various occasions from casual office wear to party nights and special celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• PRIVÉ: Premium luxury fragrance sub-brand featuring high-end perfumes with sophisticated scent profiles including Saffron & Oud, Iris & Cedar, Praline & Musk, and Peach & Amber variants.
• CODE

Quantifiable outcome

• Products designed to last all day even in Indian heat and humidity
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bombay Shaving Company: Indian D2C men's grooming brand with shampoos, fragrances, beard and shaving products; competes with Wild Stone on DTC channel, Indian male audience, and category-broadening grooming kits.
• Park Avenue (J.K. Helene Curtis): Established Indian men's grooming brand offering deodorants, perfumes, and grooming products through mass retail; overlaps Wild Stone in affordable-premium price tier and product mix.
• Engage (ITC): ITC's mass-premium men's deodorant and perfume range with wide retail distribution; direct competitor to Wild Stone in the value-fragrance and deodorant segment for Indian men.
• Skinn by Titan: Titan's premium men's and women's fragrance line sold through Titan's retail and online channels; competes with Wild Stone in the prestige fragrance tier for Indian consumers.
• Beardo (Mensa Brands): India D2C men's grooming brand covering perfumes, beard care, and skincare; comparable to Wild Stone in target audience, price positioning, and growing category extension into full men's grooming.
• Denver (Denver Group): Indian men's deodorant and fragrance brand from Denver Group, positioned in the affordable-mass and mass-premium tiers; closely comparable to Wild Stone on price ladder, product mix, and male consumer base.
• Set Wet (Marico): Marico's flagship men's deodorant and grooming brand with strong deodorant and perfume portfolio; directly overlaps Wild Stone's mass-premium price tier and target segment.
• Fogg (Vini Cosmetics): India's leading mass-premium men's deodorant and fragrance brand by Vini Cosmetics; competes head-to-head with Wild Stone on affordable-premium body sprays and perfumes targeting young Indian men.

Broad incumbents

• Old Spice (Procter & Gamble): Global men's grooming brand with strong Indian presence in deodorants and body wash; broad incumbent with overlapping fragrance portfolio targeting the same male demographic.
• Axe (Unilever): Global men's deodorant and body spray giant with deep distribution and marketing spend in India; competes broadly with Wild Stone in mass-premium men's fragrances and grooming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WildStoneIndia
• YouTubeyoutube.com/user/wildstoneofficial
• Facebookfacebook.com/wildstoneofficial
• Instagraminstagram.com/wildstoneofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Stone