What Western Pacific Crane & Equipment does

Western Pacific Crane & Equipment is a private heavy equipment distributor founded in 2011 and headquartered in Fontana, California, operating as an authorized dealer for Manitowoc, Grove, Manitou, Magni, Manitex, National Crane, and Broderson. The company sells, rents, and services all-terrain, rough terrain, crawler, telescoping crawler, truck-mounted, boom truck, carry deck, knuckle boom, and sign cranes, along with rotating and heavy-lift telehandlers, to construction, infrastructure, and industrial customers across the Western Pacific region. It operates eight strategically located facilities spanning California, Oregon, Washington, Alaska, Hawaii, and Guam, with stated coverage extending to the Marshall Islands, British Columbia, the Yukon, and parts of Idaho and Nevada.

The business runs on a three-stream revenue model: one-time equipment sales (new and used), recurring equipment rentals, and aftermarket support covering 24/7 parts distribution, factory-trained field and shop service, certified welding, inspections, and crane refurbishment. Its refurbishment capability is anchored by Manitowoc EnCORE Partner status, which permits authorized rebuilds of multiple OEM product lines at roughly half the cost and one-third the lead time of new equipment. Distribution is direct and field-based: customers request quotes through website forms or engage sales and service teams directly, with factory-trained technicians dispatched via a fleet of service vehicles. Western Pacific is a subsidiary of the Lanco Group of Companies and holds Top Manitowoc Dealer status for five consecutive years and the 2024 Manitou MRT/MHT West Region Dealer Excellence Award.

Name

Western Pacific Crane & Equipment

Legal name

Western Pacific Crane & Equipment

Website

https://wpcrane.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used cranes and heavy equipment including all-terrain cranes, rough terrain cranes, truck mounted cranes, boom trucks, telehandlers, carry deck cranes, and sign cranes. Equipment is sourced from manufacturers Manitowoc, Grove, National, Manitou, Magni, and Manitex.
2. Equipment Rentals: Short-term and long-term rental of cranes and heavy equipment to construction, industrial, and infrastructure companies.
3. Parts Sales: 24/7 parts support for all equipment sold, including Manitowoc, Grove, Manitou, Manitex, and National Crane. They carry full line of parts and accessories including Gunnebo Blocks and Balls, Hendrix Drag Line Buckets, and Rudomatic Tag Lines.
4. Service and Maintenance: Factory-trained technician services including preventative maintenance, crane inspections, AC inspections and repairs, advanced certified welding, engine repowering, crane refurbishment, boom rebuilding, insurance quoting and repairs, and crane tip over response. Available 24/7.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Western Pacific Crane & Equipment is an authorized dealer and distributor of cranes and heavy equipment from Manitowoc, Grove, National Crane, Manitou, Magni, Manitex, and Broderson, serving construction, infrastructure, and industrial customers across the Western Pacific. The company sells new and used equipment, rents cranes and telehandlers, distributes OEM and aftermarket parts on a 24/7 basis, and provides factory-trained service, preventative maintenance, crane inspections, certified welding, and Manitowoc EnCORE refurbishment.

Product overview

Western Pacific Crane & Equipment is a heavy equipment distributor serving the Western Pacific region from San Diego to Alaska and Guam. The company operates on a core equipment sales and rental model supplemented by comprehensive after-sale support services. Their product portfolio centers on five major crane brands—Manitowoc, Grove, Manitex, National Crane, and Broderson—plus two telehandler lines: Manitou MRT/MHT rotating telehandlers and Magni RTH/HTH/TH telehandlers. Services include 24/7 parts support, factory-trained maintenance and repair, crane refurbishment (Manitowoc EnCORE Partner), certified welding, and regulatory inspections. The company has 8 strategically located facilities across California, Oregon, Washington, Alaska, Hawaii, and Guam.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Crane refurbishment costs at least 50% less than purchasing new equipment
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Magni America LLCcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Western Pacific Crane & Equipment is an authorized dealer of Magni's full line of telehandlers including the RTH, HTH, and TH models in Oregon and Washington. This partnership allows them to provide customers with Magni's Rotating, Heavy Lift, & TH Telehandler Products for broader lifting solutions.
• Manitowoc (Grove Brand)coreChannel Partner/ Reseller/ DistributorWestern Pacific Crane & Equipment is an authorized dealer for Manitowoc and Grove cranes. They are Top Manitowoc Dealer 5 Years in a Row and also a Manitowoc EnCORE Partner for crane refurbishment services. The company sells, rents, and services the full line of Manitowoc and Grove crane products.
• ManitoucoreChannel Partner/ Reseller/ DistributorWestern Pacific Crane & Equipment is an authorized dealer for Manitou telehandlers and forklifts. They received the 2024 Manitou MRT/MHT West Region Dealer Excellence Award recognizing their outstanding performance and dedication as a Manitou Dealer.
• National CranecoreChannel Partner/ Reseller/ DistributorWestern Pacific Crane & Equipment is an authorized dealer for National Crane boom trucks, selling the full line of parts and providing service support for National Crane products.
• ManitexcoreChannel Partner/ Reseller/ DistributorWestern Pacific Crane & Equipment is an authorized dealer for Manitex cranes including knuckle boom cranes and sign cranes. They carry the full line of parts and provide service support.
• Lanco Group of CompaniesflagshipStrategic or Co-development PartnerWestern Pacific Crane & Equipment is an affiliate of the Lanco Group of Companies. The Lanco Group provides corporate affiliation and support, including privacy policy and company branding association visible on the website footer.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atlas Companies: Multi-region crane and hoist distributor carrying Grove, Manitowoc, and other lines with strong aftermarket/service orientation. Comparable business model as a multi-brand authorized dealer anchored by service expertise.
• ALL Erection & Crane Rental: Multi-OEM crane rental and dealer network (Grove, Manitowoc, Liebherr, Tadano, etc.) with strong service culture. Comparable in product breadth, regional facility footprint, and emphasis on 24/7 service to industrial and infrastructure clients.
• Barnhart Crane & Rigging: Heavy lift and crane services company with combined equipment distribution, rental, and rigging services. Comparable on the integrated sales-rental-service model and on serving industrial and infrastructure heavy-lift projects.
• Bragg Companies: Long-standing California-based crane and heavy haul dealer/rental operator with Manitowoc-Grove-National franchises and 24/7 service. Directly comparable on geographic overlap, multi-brand portfolio, and aftermarket service intensity.
• Maxim Crane Works: One of North America's largest crane rental and sales specialists carrying Manitowoc, Grove, Liebherr, and Tadano product lines with national footprint. Comparable as a multi-brand crane specialist competing in the same heavy-lift end markets.
• Ring Power Crane: Heavy equipment and crane dealer with multi-OEM franchises (Caterpillar, Manitowoc, etc.) operating across multiple U.S. states. Closely comparable to Western Pacific in authorized-distributor model, factory-trained service emphasis, and large installed-base parts business.
• Bigge Crane and Rigging: West Coast-headquartered crane/heavy-lift distributor and rental operator carrying Grove, Manitowoc, Liebherr, and Tadano lines. Direct functional peer on sales, rental, parts, and service across California and the Pacific region.

Broad incumbents

• Sunbelt Rentals: Largest North American equipment rental provider with broad fleet across construction, industrial, and crane. Serves as a broad incumbent competitive reference for fleet scale, parts/service breadth, and customer relationships.
• Herc Rentals: Major North American equipment rental operator (spun from H&E Equipment Services) serving industrial, infrastructure, and commercial end markets. Broad incumbent comparable on construction/industrial equipment distribution and rental at scale.
• United Rentals: Largest equipment rental company in North America operating across aerial, earthmoving, industrial, and crane categories at national scale. Broader incumbent competitor at the rental and dealer-adjacent levels, but not specialized in heavy-lift crane distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Pacific Crane & Equipment