Manitex
Manitex Inc. is a Georgetown, Texas-based manufacturer of boom trucks, articulating cranes, bucket trucks, wallboard cranes, aerial work platforms, and pick-and-carry cranes sold under the Manitex, PM, Powerlift, and Valla brands to construction, utility, telecom, rental, and specialty trade customers through a worldwide dealer network.
- Company typePrivate
- Founded1987
- HeadquartersGeorgetown, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Manitex does
Manitex Inc. is a Georgetown, Texas-based manufacturer of engineered hydraulic lifting equipment and aerial work platforms, operating as a subsidiary of Manitex International, Inc. (NASDAQ: MNTX) within the broader Tadano corporate family of brands. Founded in 1987, the company designs and produces boom trucks (C-Mount, TC), PM articulating (knuckle boom) cranes from 6.5 tm up to the 210 tm PM210SP class, bucket trucks (52–85 ft working heights), Powerlift wallboard cranes (PL 56, PL 65, PL 74), aerial work platforms (AL68 and the forthcoming AL97), and Valla pick-and-carry cranes (19E through V120R plus the new glass manipulator accessory). Technology differentiators center on the proprietary PM Power Tronic electronic management system with CANBUS data transmission and proportional load sensing, and the LINK articulation control system on the super heavy PM series.
The company serves a horizontal set of use-case segments: general contractors, crane rental operations, sign erectors, roofers and building material suppliers, tree trimming arborists, power line/utility crews, steel erectors, telecommunications infrastructure teams, oil/gas/petrochemical operators, HVAC contractors, machinery movers, and marine/dock operators. Products are sold primarily through a worldwide dealer network, with regional direct sales coverage across Western, South Central, and PM territories, supported by sales, engineering, operations, supply chain, product management, aftermarket parts/service, and global IT functions concentrated at the Georgetown facility.
Manitex generates revenue from new equipment hardware sales (over 100 SKUs across the Manitex, PM, Powerlift, and Valla brands), recurring aftermarket parts and service under the UpTime 24/7 program, an extended warranty arrangement administered by Glynn General Corporation and insured by Am Trust International, and a financing program branded Crane Financing, Powered by Auxilior. The company holds ISO 9001:2015 quality management certification and reports a 101–250 employee headcount at a single manufacturing and corporate campus at 3000 South Austin Avenue, Georgetown, TX 78626.
Manitex firmographics
Firmographics- Name
- Manitex
- Legal name
- Manitex Inc.
- Website
- https://manitex.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Manitex Inc. is a Georgetown, Texas-based manufacturer of boom trucks, articulating cranes, bucket trucks, wallboard cranes, aerial work platforms, and pick-and-carry cranes sold under the Manitex, PM, Powerlift, and Valla brands to construction, utility, telecom, rental, and specialty trade customers through a worldwide dealer network.
- Ownership category
- akta.pro rank
Manitex industry classification
Industry- Product category
- Construction Lifting Equipment
- NAICS
- Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Truck-Mounted & Loader Cranes (IMAHAJAF)
- akta.pro secondary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
Keywords
Where Manitex is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Manitex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Heavy Equipment Sales: Manitex manufactures and sells boom trucks, articulating cranes, aerial work platforms, wallboard cranes, bucket trucks, and pick & carry cranes. Products are sold through dealers and direct sales. The company is a Manitex International company (NASDAQ: MNTX).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Manitex product offering
Product offeringCore offering
Manitex manufactures and sells engineered hydraulic lifting equipment mounted on commercially available chassis, including boom trucks, articulating cranes (PM knuckle booms), bucket trucks, wallboard cranes, aerial work platforms, and Valla pick & carry cranes. The product portfolio spans more than 100 SKUs and serves general contractors, crane rental fleets, sign erectors, utility crews, roofers, arborists, and industrial operators.
Product overview
Manitex is a manufacturer of engineered lifting equipment and aerial work platforms, offering a comprehensive portfolio of boom trucks, articulating cranes (knuckle booms), bucket trucks, wallboard cranes, aerial work platforms, and pick and carry cranes. The product lineup includes the Manitex brand for boom trucks and aerial work platforms, the PM brand for articulating cranes (PM6.5 through PM210SP series), the Powerlift brand for wallboard cranes, and the Valla brand for pick and carry cranes. The company operates as a Manitex International company (NASDAQ: MNTX) and provides equipment for construction, utility maintenance, sign erection, roofing, crane rental operations, and material handling applications. Service and support is provided through the UpTime program offering 24/7 parts and service assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- C-Mount Boom Truck
Quantifiable outcome
- 24/7, 365 parts and service support for thousands of units working every day.
Companies that use Manitex
Customer profileSegments11 records
Ideal customer profiles4 records
Manitex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Manitex partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Manitex International, Inc. (Parent)coreManitex joined Manitex International, Inc. in July 2006. Manitex International is traded on NASDAQ under ticker symbol 'MNTX'. The parent company specializes in engineered lifting equipment and provides strategic oversight for Manitex North America operations.
- Glynn General CorporationcoreGlynn General Corporation has been providing extended warranty services since 1984. They service Equipment Manufacturers, Dealers and customers with extended warranty claims. The program is insured by Am Trust International, rated 'A' by A.M. Best with revenues exceeding $1 billion. The extended warranty stays with the machine and increases resale value.
- Crane Financing, Powered by AuxiliorcoreTadano (parent of Manitex) partners with Auxilior to provide Crane Financing. This is described as the fastest, easiest, and most cost-effective way to acquire Tadano equipment, offering flexible financing products and exceptional service every step of the way.
- TadanocoreManitex is a brand under Tadano. The Tadano logo appears prominently on Manitex's website alongside the Manitex brand. Manitex Boom Trucks and Aerial Work Platforms are sold under the Tadano family of brands. The company joined Manitex International which is part of Tadano's portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Manitex competitors and assessment
Company assessmentDirect peers
- Palfinger: Austrian global leader in truck-mounted cranes, knuckle boom cranes, and lifting equipment. Directly comparable to Manitex across articulating cranes, boom trucks, and access platforms with overlapping dealer networks and customer base.
- Time Manufacturing Company (Versalift): Manufacturer of Versalift, Aspen Aerials, and Ruthmann aerial work platforms and bucket trucks. Directly competes with Manitex in aerial work platforms, bucket trucks, and sign/utility truck-mounted equipment.
- Altec Inc. Leading US manufacturer of bucket trucks, aerial devices, and specialty equipment for electric utility, telecommunications, and tree care. Direct overlap with Manitex bucket truck and aerial work platform product lines.
- Fassi Group: Italian manufacturer of articulating truck cranes (knuckle booms) and lifting systems. Closely comparable to Manitex's PM articulating crane line with similar capacity classes and truck-mounted application focus.
- National Crane (Manitowoc): National Crane is a leading brand of boom trucks and commercial truck-mounted cranes within the Manitowoc Company. Directly competes with Manitex boom trucks in the North American crane rental and construction markets.
- Elliott Equipment Company: US manufacturer of truck-mounted aerial work platforms, boom trucks, and material handling cranes. Direct peer to Manitex bucket trucks, boom trucks, and articulating crane product categories serving construction and utility markets.
- Palfinger Epsilon (Epsilon Kran GmbH): Specialist in timber and recycling loader cranes within the Palfinger group, with overlap to Manitex's heavier material handling pick-and-carry and articulating cranes used in forestry and scrap applications.
- Hiab (Cargotec): Hiab is Cargotec's loader cranes and truck-mounted equipment division, offering knuckle boom cranes, forestry cranes, and material handling equipment. Directly competes with Manitex PM articulating cranes and boom truck product lines.
Broad incumbents
- Tadano: Japanese parent company of the Manitex brand family and one of the world's largest crane manufacturers. Operates globally across rough terrain, all-terrain, and truck-mounted cranes; broad incumbent with portfolio overlap to Manitex boom trucks and articulating cranes.
- Manitowoc Crane Group: Larger US-based crane manufacturer owning the National Crane, Potain, and Grove brands. Broad incumbent across mobile, crawler, and tower cranes with truck-mounted boom truck overlap to Manitex.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Manitex social profiles
Digital presenceManitex compliance and trust
Trust signalCompliance1 record
Manitex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manitex leadership team
Management profileNumber of profiles
Profiles11 records
Manitex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manitex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manitex
What does Manitex do?
Manitex manufactures and sells engineered hydraulic lifting equipment mounted on commercially available chassis, including boom trucks, articulating cranes (PM knuckle booms), bucket trucks, wallboard cranes, aerial work platforms, and Valla pick & carry cranes. The product portfolio spans more than 100 SKUs and serves general contractors, crane rental fleets, sign erectors, utility crews, roofers, arborists, and industrial operators.
Is Manitex a public or private company?
Manitex is a private company. It is classified as corporate owned and is currently operating.
When was Manitex founded?
Manitex was founded in 1987. It employs 101 to 250 people.
Where is Manitex based?
Manitex is headquartered in Georgetown, United States, in the North America region.
How does Manitex make money?
One revenue line is on record: heavy Equipment Sales.
Who are Manitex's main competitors?
Direct peers on record are Palfinger, Time Manufacturing Company (Versalift), Altec Inc., Fassi Group, National Crane (Manitowoc), Elliott Equipment Company, Palfinger Epsilon (Epsilon Kran GmbH) and Hiab (Cargotec). Broad incumbents are Tadano and Manitowoc Crane Group.
Does Manitex have an API?
No public API is recorded for Manitex.
What industry is Manitex in?
Manitex's product category is Construction Lifting Equipment. Its primary akta.pro industry code is IMAHAJAF, Truck-Mounted & Loader Cranes, with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 333120 and its SIC code is 3530.