DPR Realty

What DPR Realty does

DPR Realty, L.L.C. is a privately held Arizona residential real estate brokerage founded in 2001 by owner and Associate Broker Dale Milton, alongside his wife Sharon and son Matt, and headquartered at 14300 N. Northsight Blvd., Suite 125, Scottsdale, AZ. The company operates as a locally owned alternative to large corporate brokerages, running a 100% commission agent model with no hidden fees, no desk fees, and no franchise fees, monetized primarily through per-transaction fees and optional monthly fees (waivable via the Home FREE program). It employs roughly 900 agents drawn from 28 countries and maintains offices across the Phoenix metro in Scottsdale, Phoenix, Tempe, Mesa, and Glendale (East Valley), supported by a leadership team including Designated Broker Matt Deuitch (joined 2013, 30+ years Arizona experience and former SAAR President) and Managing Brokers Jim Dustan and Lynn Matthews (combined 100+ years of experience).

The core product is the brokerage service itself, wrapped in an integrated technology and support stack: SkySlope-powered online transaction management, RPR Broker listing and property data, free individual agent websites, and online CE/pre-licensing via TheCEShop. Revenue diversification includes a commercial real estate sub-brand (DPRCC, dprcc.com), a Cadence Agents / Agent Development Program offering mentorships, Agent Academy, Executive Group, and Buffini & Company Mentor Certification, and a Preferred Partners Program with referral economics across title, mortgage, inspections, moving, painting, HVAC, and listing services. Reported 25-year operating track record and 40% agent tenure above 15 years point to a stable, retention-driven model rather than a high-velocity growth franchise.

The go-to-market is an inside-sales agent-recruiting motion targeting both newly licensed and experienced producers (Recruiting Manager, Hiring Coordinator, Director of Agent Development), with consumer demand generated through the DPR Homes property search portal and agent bio pages. The customer base is bifurcated: ~900 independent agent contractors as the B2B revenue source and a long tail of Arizona home buyers and sellers as end consumers. No institutional ownership, public listing, or external funding is referenced in the source material; ownership remains concentrated with the Milton family and founder-operator Dale Milton.

Name

DPR Realty

Legal name

DPR Realty, L.L.C.

Website

https://dprrealty.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DPR Realty is a privately held, Arizona-based residential real estate brokerage operating since 2001 with roughly 900 agents across Phoenix-metro offices, offering a 100% commission model, integrated SkySlope and RPR technology, and supporting commercial, training, and preferred-partner programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Agent Commission Splits: Although agents keep 100% of commissions on the headline offering, the brokerage monetizes via transaction-level fees and optional monthly fees (which can be waived through the Home FREE program). Industry-standard brokerage model.
2. Agent Monthly Fees (Home FREE program): Recurring monthly agent fees, waivable through the Home FREE program. Represents a recurring revenue stream tied to active agent count.
3. Commercial Real Estate Services: Separate commercial division (dprcc.com) offering commercial real estate training and services; Cat Isfan serves as Commercial Managing Broker.
4. CE / Licensing Education: Promotional revenue from online CE and pre-licensing via ecre.theceshop.com partnership (PROMO CODE: ECRE30 offers 30% off).

Pricing tiers

Go-to-market motion1 record

Core offering

DPR Realty is a privately held Arizona residential and commercial real estate brokerage that represents home buyers, sellers, and tenants through a network of approximately 900 affiliated agents operating under a 100% commission compensation model. The firm also operates a commercial real estate division (DPRCC), supplies agents with free branded websites and integrated technology tools, and delivers structured agent development, compliance, and continuing education services.

Product overview

DPR Realty is a single brokerage business (not a multi-product software platform) that delivers its offering through a core brokerage service plus several supporting programs and integrated technology tools. At the center is the 100% Commission brokerage model, supported by an Agent Development Program (1-on-1 mentorships, full-time training, Buffini & Company mentorship), the DPR Commercial / DPRCC division for commercial real estate, the Online CE & Pre-Licensing service delivered through TheCEShop, and a Free Agent Websites & Technology Stack that bundles SkySlope transaction management and RPR Broker listing tools. The consumer-facing DPR Homes property search portal and the Preferred Partners Program (title, mortgage, inspections, movers, painters, HVAC) round out the portfolio, giving agents and clients a coordinated real estate experience backed by Arizona-wide offices in Scottsdale, Phoenix, and Tempe.

Differentiator

Problem solved

Functional benefit

Products and services

• DPR Realty Residential Brokerage (100% Commission Program) Full-service residential real estate representation for home buyers and sellers in the Phoenix metropolitan area, delivered through a network of approximately 900 affiliated agents operating under a 100% commission program with a recurring monthly fee structure.
• DPR Commercial / DPRCC Dedicated commercial real estate brokerage division of DPR Realty providing representation for commercial property owners, tenants, investors, and landlords across office, retail, industrial, and investment property transactions in Arizona, led by a Commercial Managing Broker.
• DPR Homes Property Search Portal Public-facing property search website that allows consumers to browse residential listings in the Arizona market and connect with affiliated DPR Realty agents for representation.
• Agent Development Program Structured training, mentoring, and production coaching program for affiliated real estate agents at DPR Realty, led by the Director of Agent Development, designed to onboard new hires and elevate experienced agent productivity.
• Free Agent-Branded Websites and Technology Stack Free personal websites and integrated technology tools (including SkySlope, RPR, Cloud CMA, and ShowingTime) provided to every affiliated agent to support lead generation, marketing, and transaction management.
• Online Continuing Education and Pre-Licensing Online continuing education and pre-licensing courses delivered through TheCEShop to support agent licensing requirements and ongoing professional education for affiliated agents.
• Preferred Partners Program Referral network program connecting DPR Realty clients with vetted third-party service providers such as lenders, inspectors, contractors, and other real estate service vendors.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HomeSmart: HomeSmart is a direct competitor running a similar high-commission, low-fee brokerage model with strong Arizona presence (founded in Phoenix). Like DPR, it competes for the same agent recruiting pool and consumer listings in the Phoenix metro.
• Redfin: Redfin is a tech-enabled real estate brokerage that uses a salaried agent model with consumer-facing technology. It operates in the Phoenix market and competes for the same consumer listings and agent talent.
• eXp Realty: eXp Realty is a publicly traded, cloud-based brokerage with a 100% commission model and an equity/share incentive program for agents. It competes head-to-head with DPR in Arizona for agent recruitment, offering a national brand and proprietary technology stack.
• Realty ONE Group: Realty ONE Group is a direct competitor offering a 100% commission model with franchise-style expansion, also targeting independent agents with low-fee structures. Comparable in positioning around agent-friendly economics and technology offerings.

Broad incumbents

• Compass: Compass is a large, well-capitalized tech-enabled brokerage with a national footprint. While broader in geographic and luxury focus, it directly competes with DPR for top-producing Phoenix agents through its commission and technology offering.
• RE/MAX: RE/MAX is a globally recognized real estate franchise with strong Arizona presence. It competes with DPR for both agents and consumers through established brand recognition and broad geographic coverage.
• Century 21 Real Estate: Century 21 is a global real estate franchise with established Arizona operations. It overlaps with DPR in agent recruitment and consumer listings across the Phoenix metro.
• Keller Williams Realty: Keller Williams is one of the largest U.S. real estate brokerages by agent count, operating in Arizona with a traditional profit-sharing model. It competes for the same agent pool and consumer mind share as DPR.
• Coldwell Banker: Coldwell Banker is a legacy national real estate franchise with significant Arizona operations. While more traditional in commission structure, it competes for the same consumer and agent segments in the Phoenix market.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise leveraging the Berkshire Hathaway brand. It competes with DPR for higher-end Arizona listings and experienced agents seeking brand prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DPRRealtyAZ
• Facebookfacebook.com/dprrealty
• Instagraminstagram.com/dprrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DPR Realty