What eXp Realty does

eXp Realty is a cloud-based residential and commercial real estate brokerage that connects home buyers, home sellers, and affiliated licensed agents through a virtual platform. The company is a wholly owned subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), a publicly traded holding company, which provides access to public equity capital and supports the agent equity-incentive program that anchors eXp's recruitment-led model. Day-to-day operations are run from a Bellingham, Washington headquarters with regional/state offices across at least nine U.S. states and four separate California franchise entities (Northern, Southern, Greater Los Angeles, and California, Inc.). The stated headquarters city differs between firmographic fields and office-location data, which is a minor data inconsistency worth noting.

The core product is the eXp Cloud brokerage platform, a cloud-native environment that enables agents to manage listings, conduct transactions, and serve clients remotely without the brick-and-mortar infrastructure of legacy brokerages. The platform aggregates property listings across multiple MLS databases and is complemented by a portfolio of specialized sub-brands: eXp Commercial (commercial brokerage), eXp Luxury (high-end residential), eXp Land and Ranch (rural/agricultural), SUCCESS (coaching, training, and media), SUCCESS Lending (mortgage origination), eXp Revenos (agent revenue and financial tooling), and Zoocasa (Canadian marketplace). No public patents, API offerings, SDKs, or named AI/ML capabilities are disclosed in the source data.

eXp Realty earns revenue through commission-based transaction fees on real estate closings, structured as a revenue-share arrangement with affiliated agents. The model is direct-to-consumer: buyers and sellers access listings and agent-matching via exprealty.com, while agent recruitment runs through a dedicated join.exprealty.com channel emphasizing the cloud model and commission economics. Pricing is not publicly disclosed and varies by transaction. Customer segments are horizontal and long-tail, comprising individual consumers (home buyers/sellers) on one side and a distributed base of independent licensed real estate agents (the operational "SMB customer") on the other.

Name

eXp Realty

Legal name

eXp Realty

Website

https://exprealty.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

eXp Realty is a cloud-based residential and commercial real estate brokerage serving home buyers, home sellers, and affiliated licensed agents through a virtual platform and an ecosystem of specialized service brands. It operates as a subsidiary of publicly traded eXp World Holdings, Inc. (Nasdaq: EXPI).

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Residential property sales
• Cloud-based brokerage
• Commercial real estate
• Real estate agent services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Commission: eXp Realty generates revenue through commission-based fees on real estate transactions. Agents operate under the eXp brand and share commission revenue with the brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

eXp Realty is a cloud-based residential real estate brokerage that connects home buyers and sellers with affiliated real estate agents through a virtual agent model. The company generates revenue through commission-based fees on real estate transactions, with agents operating under the eXp brand and sharing commission revenue with the brokerage. Its portfolio extends to commercial real estate, luxury properties, land and ranch transactions, mortgage lending, and related real estate services.

Product overview

eXp Realty operates as a cloud-based real estate brokerage platform offering a comprehensive portfolio of real estate services through a virtual agent model. The core eXp Realty platform provides residential and commercial property search, listings, and transactions, supplemented by specialized divisions including eXp Commercial for commercial properties, eXp Luxury for high-end residential, and eXp Land and Ranch for rural/agricultural land. Related services include SUCCESS Lending (mortgage financing), SUCCESS media content, Zoocasa marketplace integration, and eXp Revenos financial management tools.

Differentiator

Problem solved

Functional benefit

Brands

• SUCCESS: Real estate brand referenced on the company website
• SUCCESS Lending
• eXp Revenos
• eXp Commercial
• eXp Luxury
• eXp Land and Ranch
• Zoocasa

Products and services

• eXp Realty Brokerage
• eXp Commercial
• eXp Luxury
• eXp Land and Ranch
• SUCCESS Lending
• Zoocasa

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• ZoocasaminorOtherseXp Realty affiliated brand offering real estate services in Canada. Zoocasa provides an online real estate marketplace and services complementary to eXp's U.S. operations.
• SUCCESScoreOthersSUCCESS is an eXp Realty affiliated brand offering real estate coaching, training, and productivity tools for agents. Part of the eXp ecosystem of services.
• SUCCESS LendingminorOthersMortgage lending services affiliated with eXp Realty through the SUCCESS brand, offering financing options for real estate transactions.
• eXp RevenosminorOthersPart of the eXp ecosystem, offering revenue optimization and financial tools for agents.
• eXp CommercialminorOthersCommercial real estate services under the eXp brand, expanding beyond residential to serve commercial property clients.
• eXp LuxuryminorOthersLuxury real estate services brand under eXp Realty, targeting high-value property transactions.
• eXp Land and RanchminorOthersSpecialized land and ranch property services brand under eXp Realty, serving clients buying and selling rural properties.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redfin: Redfin is a residential brokerage that pioneered a tech-first, direct-to-consumer real estate model — competing with eXp for both buyers/sellers and recruited agents. Its integrated search-to-close platform is comparable to eXp Cloud, and its services extend into adjacent lending and title verticals, mirroring eXp's broader ecosystem play.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury residential real estate brand operating under an agent-affiliated franchise model. Directly comparable to eXp Luxury, the high-end residential division of eXp Realty, with overlap in premium property transaction services.
• Compass: Compass is the closest direct competitor — a tech-forward, cloud-enabled residential real estate brokerage built on an agent-centric model with competitive commission splits. Business model, target customers (agents and home buyers/sellers), and delivery mechanism are nearly identical to eXp Realty.
• Keller Williams Realty: Keller Williams is a large US residential brokerage built around a high agent ownership/split model and a technology platform (KW Command). It competes with eXp for the same agent-recruitment market and serves the same buyer/seller customer segment; listings for Keller Williams agents appear on eXp's own portal, evidencing direct overlap.
• RE/MAX: RE/MAX is one of the world's largest residential real estate franchise networks with a global agent base. Competes with eXp for agent recruitment and franchise-affiliated representation, and provides similar buy/sell brokerage services to consumers.
• Howard Hanna Real Estate Services: Howard Hanna is a large regional residential brokerage in the US with an agent-affiliated model and proprietary technology platform. Competes with eXp for agent recruitment in overlapping geographies and serves the same home buyer/seller segment across the Eastern US and Midwest.

Broad incumbents

• Anywhere Real Estate: Anywhere Real Estate is the parent company of Coldwell Banker, Century 21, Sotheby's International Realty, ERA, and Better Homes and Gardens Real Estate — major franchise networks. As a broad incumbent it offers overlapping residential brokerage capabilities as part of a wider portfolio across price points and geographies.
• Century 21 Real Estate: Century 21 is one of the most recognized global residential real estate franchises, part of the Anywhere Real Estate portfolio. Serves the same buyer/seller segment and competes for agent affiliation across US and international markets — many Century 21 agents appear in the eXp listing view demonstrating overlap.
• Coldwell Banker: Coldwell Banker is a long-established national residential brokerage brand (part of Anywhere Real Estate). Competes in residential brokerage, with multiple listings already visible on eXp's website showing direct overlap in geographic coverage and customer segment.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national residential brokerage franchise with premium brand positioning, including a luxury focus (PenFed branding). It is an established player in the same buyer/seller and agent-recruitment market as eXp Realty, with extensive geographic coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eXpRealty
• Facebookfacebook.com/eXpRealty
• LinkedInlinkedin.com/company/exp-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eXp Realty