Big Games Machine

What Big Games Machine does

Big Games Machine is a London-headquartered, privately held specialist PR and marketing agency founded in 2014 that serves the global video games industry. The company operates as a full-service strategic communications firm covering both consumer (B2C) game launches and B2B industry clients, with a nine-service-line offering spanning Consumer PR, B2B PR, Strategy, Social Media, Influencer Marketing, Research & Insight, Creative Services, Events & Activations, and Sponsored Media. The firm also operates three content products — the Weekly Download podcast, the Daily Download newsletter, and the B2B Bulletin — that function as both thought-leadership assets and inbound demand-generation channels.

The agency is led by co-founders and directors James Kaye and John Ozimek, both games industry veterans, and positions itself on the depth of its team (PR professionals, creatives, and ex-journalists) and its relationships with tier-one games media (IGN, Eurogamer, GamesIndustry.biz, PC Gamer, GameSpot, BBC, Kotaku, The Guardian). BGM reports a global client footprint including Ubisoft Mobile, Nordcurrent, Liftoff, Mixtvision, Kakao (Odin: Valhalla Rising), Infold Games (Love and Deepspace), and Infinity Ape/Iceberg Interactive (Hellbreach: Vegas), alongside indie and startup-tier clients.

The business model is professional services: project-based, quote-driven engagements sold through direct client outreach, industry referrals, and content-driven inbound. Revenue and pricing are not publicly disclosed, no funding rounds are recorded, and the company appears bootstrapped and independently owned. Distribution is global with a UK base, supported by an English/Chinese bilingual website signaling outreach to Asian publishers, and proprietary research IP (the annual Game Journalist Survey) that doubles as a category-authority asset and a fundraising vehicle for the games charity Special Effect.

Name

Big Games Machine

Legal name

Big Games Machine Ltd

Website

https://biggamesmachine.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Games Machine is a London-based specialist PR and marketing agency serving the global video games industry, offering end-to-end consumer and B2B communications services to studios, publishers, and adjacent ecosystem players.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Marketing Services: Full-service PR and marketing agency offering strategic communications and consultancy services for the global video games industry. Services include consumer PR, B2B PR, strategy, social media, influencer marketing, research and insight, creative services, events and activations, and sponsored media.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Big Games Machine is a full-service PR and marketing agency that sells strategic communications services to the global video games industry. It delivers Consumer PR, B2B PR, Strategy, Social Media, Influencer Marketing, Research and Insight, Creative Services, Events & Activations, and Sponsored Media, supplemented by owned content products including a weekly podcast and two newsletters. Clients are video game studios, publishers, B2B games industry vendors, and indie developers across global markets.

Product overview

Big Games Machine is a full-service PR and marketing agency specializing in strategic communications for the global video games industry, covering both B2B and B2C audiences. The company offers a comprehensive suite of service offerings including Consumer PR, B2B PR, Strategy, Social Media, Influencer Marketing, Research and Insight, Creative Services, Events & Activations, and Sponsored Media. Additionally, the company produces content products including The Weekly Download podcast and two newsletters (Daily Download and B2B Bulletin). All services are delivered by a team of PR experts, communications professionals, creatives, and ex-journalists.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer PR High-impact PR and marketing for consumer game launches combining media relations, community building, social media, influencers, and paid media to drive coverage and player excitement around new game releases.
• B2B PR B2B inbound lead generation and PR services for the games industry, building thought leadership content that addresses prospects' key challenges and drives sales leads.
• Strategy Strategic planning services that identify a brand's unique positioning and recommend optimal channels and tactics to reach target audiences in the games industry.
• Social Media Social media management and content creation across LinkedIn, Bluesky, X, TikTok and other platforms for both business and consumer brands in the games industry.
• Influencer Marketing Connecting games brands with content creators including micro-streamers and top influencers, covering organic key drops, paid campaigns, and standout activations.
• Research and Insight Custom research and data analysis services that turn metrics into compelling reports and content to position brands as thought leaders.
• Creative Services Content creation services including whitepapers, podcasts, and social video production, handling every step from concept to launch.
• Events & Activations Event design, planning, and management services ranging from small press events to large global expo presences, creating brand experiences within budget.
• Sponsored Media Paid media campaign planning and execution targeting specific audiences including gamers, B2B buyers, and investors, with ongoing optimization.
• The Weekly Download A weekly podcast delivering insights on games industry news, trends, and analysis for video games industry professionals.
• Daily Download A concise daily email newsletter summarizing the most notable happenings in the global video games industry.
• B2B Bulletin A newsletter focused on B2B games industry news, providing strategic insights for games industry professionals.

Quantifiable outcome

• Generated over 170 media coverage pieces for Odin: Valhalla Rising relaunch
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Special EffectminorOthersGames charity to which BGM donated over £500 raised from the 2024 Game Journalist Survey. The partnership supports the charity's mission to make video games accessible to people with disabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reverb Communications: Reverb Communications is a long-standing video game PR agency serving publishers and developers with media relations and marketing communications. Its service offering and customer profile overlap closely with Big Games Machine's games PR and marketing practice.
• Plan of Attack: Plan of Attack is a games-focused PR agency providing media relations, influencer, and launch support to indie and mid-market studios. It targets a similar client base and offers an overlapping service set to Big Games Machine.
• Evolve PR: Evolve PR is a dedicated video games and entertainment PR agency offering consumer and B2B communications to studios, publishers, and platforms. It directly competes with Big Games Machine for the same specialist games PR mandates across global markets.
• Berkeley PR: Berkeley PR is a consumer PR agency with a strong games and entertainment practice serving publishers, platforms, and consumer brands. It is comparable to Big Games Machine in its games-industry consumer PR capabilities while also serving adjacent entertainment verticals.
• Renaissance PR: Renaissance PR is a consumer PR agency with a dedicated games practice delivering launch campaigns and ongoing media relations. It offers overlapping consumer PR and influencer services to Big Games Machine's games publisher clients.
• Diva Agency: Diva Agency is a games, entertainment, and lifestyle PR firm providing media relations and influencer marketing to gaming clients. It competes head-to-head with Big Games Machine for consumer and B2B games PR mandates.

Emerging players

• Neomind: Neomind is a games-focused influencer and creator marketing agency connecting studios with content creators across streaming and short-form video. It competes with BGM's influencer marketing offering but is more specialised and earlier-stage.
• Midia Communications: Midia Communications is a games-focused PR and communications agency providing media relations and influencer marketing to studios and publishers. It targets a similar games-industry client base with comparable service lines to Big Games Machine.

Broad incumbents

• Hill+Knowlton (Games & Entertainment practice): Hill+Knowlton is a global PR network with an established entertainment and games practice serving AAA publishers and platform holders. It competes with Big Games Machine for enterprise-level games mandates while operating across a much broader portfolio of non-gaming clients.
• Edelman (Gaming practice): Edelman is a global communications firm with an active gaming and entertainment practice supporting major publishers and platform holders. It is a broad incumbent competing for enterprise games PR and B2B mandates that Big Games Machine also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/biggamesmachine
• YouTubeyoutube.com/@biggamesmachine
• LinkedInlinkedin.com/company/big-games-machine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Games Machine