What Diva Agency does

Diva Agency (legal entity Diva Ltd) is a privately held, founder-led integrated marketing agency founded in 2007 in Bristol, United Kingdom, by Suzy Barnes and Andy Barnes. The firm is positioned as a "gaming-native" full-service agency serving the world's largest games publishers, developers, platforms, and entertainment brands, plus non-endemic brands seeking authentic access to gaming audiences. Its offering is structured around five service pillars: Strategy (research, insight, planning), Creative (key art, trailers, animation, design, identity), Production (asset creation and localization), Media (planning, activation, performance), and PR & Comms (press office, influencer management, community, events). Revenue is generated through professional-services engagements with enterprise clients rather than productized SaaS or media buying at scale; the go-to-market is direct B2B sales into publisher/developer marketing leads, supported by industry events, case studies, and thought leadership such as the Playable Futures podcast series with GamesIndustry.biz and UKIE. The business holds ISO 27001 information security certification, has won D&AD pencils, Cannes Lions, Webbys, and Cresta awards, and runs a proprietary "Intelligent Production System" used to deliver large-scale, multi-territory creative and OOH campaigns (e.g., 4,250 assets across 32 territories for Call of Duty: Modern Warfare 2).

Operationally, the company reports a collective of over 40 gaming-industry marketing professionals across its Bristol headquarters and a newer Amsterdam EU hub established in April 2024 and led by PR & Communications Director Rick Sloof and Global Influencer Manager Lucienne van Bokhorst. Leadership includes Executive Creative Director Stuart O'Neill (joined 2021 from Tribal DDB), Chief Creative Officer Nic Roope (co-founder of Poke agency), Brand Director Alex Luff, Head of Creative Technology Tom Price, and Board Advisor David Lilley (formerly of Gamer Network/EGX). Named enterprise clients include Sony PlayStation, Activision, Activision Blizzard, Bandai Namco, Square Enix, Epic Games Publishing, Gearbox Publishing, Devolver, Two Point Studios, Arc Games, Netflix (with Aardman), and Secret Mode. In March 2026 the agency launched a dedicated Creator and Community engagement division led by Charlotte Willis, formalizing a capability that grew 300% in 2025. The company is independent, has not disclosed external equity funding, and shows no M&A history or parent company.

Name

Diva Agency

Legal name

Diva Ltd

Website

https://diva.agency

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Diva Agency is a privately held, gaming-native integrated marketing agency founded in 2007 in Bristol, UK, serving the world's largest games publishers, developers, and entertainment brands with strategy, creative, production, media, and PR services from its Bristol HQ and Amsterdam EU hub.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Services: Full-service agency providing strategy, PR and communications, creative services (key art, trailers, animation), media planning and activation, and production services to game publishers and entertainment brands. Revenue generated through professional services engagements with major gaming industry clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Diva Agency is a gaming-native full-service marketing agency that provides strategy, creative, production, media, and PR/comms services to the world's biggest games publishers, developers, platforms, and entertainment brands. The agency operates five interconnected service pillars covering the full marketing lifecycle — from research, brand strategy, and GTM planning through key art, trailers, animation, asset localization, media activation, PR, community management, and influencer outreach. Services are delivered through offices in Bristol (UK) and Amsterdam (EU), with a proprietary Intelligent Production System used to localize campaign assets across multiple territories.

Product overview

Diva Agency is a gaming-native integrated marketing agency offering a comprehensive suite of services for the world's biggest games publishers, developers, platforms, and entertainment brands. The agency's offering spans five interconnected service pillars: Strategy (research, insight, and planning), Creative (concepts, key art, trailers, animation, and design), Production (asset creation and localisation using their proprietary Intelligent Production System), Media (strategy, planning, activation, and analysis), and PR/Comms (press office, community management, influencer outreach, and campaigns). The agency operates from offices in Bristol, UK and Amsterdam, EU, serving clients across the EMEA region.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Research, insight, and planning offering including market research, competition analysis, brand strategy, positioning, creative strategy, GTM comms planning, category specialist consulting, community engagement planning, and GaaS (Games as a Service) support. Targeted at game publishers, developers, and entertainment brands needing gaming-native strategic direction.
• Creative Services Concepts, ideation, and design covering creative development, key art creation, trailers (live action and CG), design and animation, visual and verbal brand identity, in-game asset development, animation and illustration, motion graphics and 3D, and content creation for game publishers and entertainment brands.
• Production Services Content, asset production, and localisation services powered by Diva's proprietary Intelligent Production System for campaign asset development, marketing and social toolkits, influencer toolkits, print/OOH/DOOH production, artworking, MOCAP, film production, content production, and copywriting. Used by game publishers for rapid, quality-assured multi-format asset localization at scale.
• Media Services Media strategy, planning, activation, and analysis services leveraging deep gaming audience knowledge, including audience profiling, digital-first implementation and optimisation, performance marketing, data management and analysis, and campaign analysis. Targeted at gaming and entertainment clients needing gaming-native media execution.
• PR & Comms Services Press office, community management, press releases, press outreach, corporate comms, events and experiential, influencer management, and PR campaigns for gaming and entertainment clients across global and EMEA markets.
• Creator and Community Division

Quantifiable outcome

• 4,250 assets delivered across 32 territories in record time for Call of Duty: Modern Warfare 2
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• GamesIndustry.bizcoreStrategic or Co-development PartnerCollaborative partnership on Playable Futures series - a collection of insights, interviews and articles from global games leaders sharing visions of where the industry and medium will go next. Also includes the Playable Futures Podcast.
• UKIEcoreStrategic or Co-development PartnerPartnership with UK games industry trade body on Playable Futures series, supporting industry thought leadership and insights.
• Global Street ArtminorImplementation/ SI/ Consulting PartnerPartner for Diablo IV mural campaign - hand painting skills and projection mapping expertise to bring mural visions to life across London, Berlin and Stockholm.
• RapportminorChannel Partner/ Reseller/ DistributorPioneering OOH work partner for Diablo IV campaign execution.
• Partner Agencies (France and Germany)minorChannel Partner/ Reseller/ DistributorRegional partner agencies in France and Germany for Have A Nice Death EMEA PR campaign coordination.
• Reset and MarchsreiterminorImplementation/ SI/ Consulting PartnerPartner agencies for Hyper Light Breaker preview events in Paris and Munich.
• ISO 27001 CertifiedminorOthersCertified to ISO 27001 information security standard for data management and security.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights9 records

Customer concentration

• Xx.com/agencydiva
• Facebookfacebook.com/studiodivaltd
• LinkedInlinkedin.com/company/studio-diva-ltd
• Instagraminstagram.com/diva_agency/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diva Agency