CasaRoma
CasaRoma, Inc. operates Casa Roma Bakery and Cuisine, a single-location Italian artisan bakery and restaurant in Miami, Florida, producing traditional Pinsa Romana pizza, focaccia, breads, and lasagna for walk-in customers and B2B wholesale clients in the local food-service trade.
- Company typePrivate
- Founded2012
- HeadquartersMarion, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CasaRoma does
CasaRoma, Inc. operates Casa Roma Bakery and Cuisine, a single-location Italian artisan bakery and casual dining establishment based in Miami, Florida (728 NW 29th St, Wynwood). Founded as a privately held, family-owned business, the company positions itself as a Miami landmark for traditional Italian gastronomy, serving both walk-in consumers and wholesale food-service buyers. Operations are concentrated at the storefront, with posted daily hours of 1:00 p.m. to 7:30 p.m.; customer engagement runs through Instagram (@casa_roma_miami), the company website (casaroma.us), and the Hotplate online ordering platform.
The core product line centers on Roman-style baked goods anchored by a Pinsa Romana pizza crust made with a multi-flour blend, an 80% hydration dough, and a 72-hour refrigerated fermentation that the company cites for lightness, digestibility, and gluten-friendly properties. Supporting products include traditional focaccia (made with Italian 00 flour), panini/ciriola bread, filone bread, and Emilia-Romagna style lasagna layered with ragù, besciamella, and Parmigiano-Reggiano. Production relies on conventional artisan baking methods with imported Italian ingredients; no proprietary equipment, software, automation, AI/ML components, or patents are disclosed.
Revenue combines three streams: walk-in retail bakery sales at the Miami storefront, prepaid online pickup and delivery orders via the Hotplate partnership, and B2B wholesale of pre-baked pizza crusts, focaccias, empanadas, and breads to local hotels, coffee shops, food trucks, and convenience stores. Pricing is variable by size and quantity with a minimum order requirement on crust items, and no public price points are disclosed. The company shows no external fundraising, M&A activity, certifications, or restructuring events in the available record; leadership comprises CEO Lisa Fox and John Pike as President of Operations.
CasaRoma firmographics
Firmographics- Name
- CasaRoma
- Legal name
- Casa Roma
- Website
- https://casaroma.us
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CasaRoma, Inc. operates Casa Roma Bakery and Cuisine, a single-location Italian artisan bakery and restaurant in Miami, Florida, producing traditional Pinsa Romana pizza, focaccia, breads, and lasagna for walk-in customers and B2B wholesale clients in the local food-service trade.
- Ownership category
- akta.pro rank
CasaRoma industry classification
Industry- Product category
- Artisan Italian Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
- akta.pro secondary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where CasaRoma is headquartered
LocationHeadquarters
- HQ city
- Marion
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CasaRoma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Sales: Walk-in customers purchasing freshly made Italian bakery products including focaccias, pizzas, breads, and prepared dishes like lasagna at the Miami location.
- Delivery and Takeout: Online ordering through Hotplate platform for focaccias and pizzas with pickup or delivery options.
- B2B Wholesale: Supplying pre-baked pizza crusts, focaccias, empanadas, and breads to hotels, coffee shops, food trucks, and convenience stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing based on product size and quantity |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CasaRoma product offering
Product offeringCore offering
CasaRoma operates an Italian artisan bakery and casual cuisine establishment in Miami, Florida, producing and selling authentic Roman-style bakery products including Pinsa Romana pizza crusts, focaccias, panini/ciriola bread, filone bread, and Emilia-Romagna style lasagna. Beyond walk-in retail and Hotplate-enabled delivery/takeout, the company supplies pre-baked pizza crusts, focaccias, empanadas, and breads wholesale to hotels, coffee shops, food trucks, and convenience stores in the Miami area.
Product overview
CasaRoma is a traditional Italian bakery and cuisine establishment offering artisan products including focaccias, pizza/pinsa crusts, panini/ciriola bread, filone bread, and lasagna. The company operates as a single unified offering focused on authentic Roman-style baked goods, with products made using premium ingredients imported from Italy. Additionally, CasaRoma provides pre-baked products (pizza crusts, focaccias, empanadas, and breads) for B2B distribution to hotels, coffee shops, food trucks, and convenience stores. The flagship pizza/pinsa crust features 80% hydration, 72 hours of fermentation, and notable characteristics of lightness, high digestibility, and gluten-friendly properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Focaccia
Companies that use CasaRoma
Customer profileSegments2 records
Ideal customer profiles2 records
CasaRoma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
CasaRoma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PolselliminorPolselli is shown as a partner with logo displayed on the Casa Roma partners page. Likely a supplier of Italian flour products (logo tagline 'La Farina Italiana').
- BelGioiosominorBelGioioso is featured as a partner on Casa Roma's partners page. BelGioioso is an Italian cheese company producing cheese made in the USA.
- Manzo Food Sales, Inc.minorManzo Food Sales, Inc. is listed as a partner with logo displayed. Appears to be a food distribution or sales partner supporting Casa Roma's B2B operations.
- HotplatecoreHotplate is an online ordering platform partnership enabling customers to pre-order focaccias and pizzas from Casa Roma. The partnership facilitates both pickup and delivery orders, expanding Casa Roma's reach beyond walk-in customers.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
CasaRoma competitors and assessment
Company assessmentDirect peers
- Sullivan Street Bakery: New York-based artisan Italian bakery famous for Roman-style pizza al taglio and pane bianco. Directly comparable to CasaRoma in product category (focaccia, Roman pizza, Italian breads) and authentic Italian artisan technique, though operating at a larger multi-location scale.
- Zak the Baker: Miami-based artisan bakery specializing in sourdough breads and pastries with a sit-down cafe component. Comparable to CasaRoma as a Miami artisan bakery pairing wholesale supply with a brick-and-mortar destination, though Zak's leans Jewish/European rather than Italian.
- La Segunda Bakery: Tampa-based Italian/Cuban family bakery in operation since 1915, supplying wholesale Cuban bread to restaurants and retailers across Florida. Comparable to CasaRoma in heritage family ownership, Italian-influenced artisan production, and a combined retail/wholesale model.
- Anthony & Sons Panini & Bakery: Italian bakery and panini specialist in the Northeast producing artisan breads and focaccia for both retail and wholesale foodservice customers. Directly comparable product mix (Italian breads, panini, wholesale distribution) though at a larger and more industrialized production scale than CasaRoma.
Regional players
- The Salty Donut: Miami-founded artisan donut and pastry brand with multiple locations and a strong destination-brand identity similar to CasaRoma's "famous landmark" positioning. Comparable as a Miami food destination brand, but specializes in desserts rather than Italian breads and pizza.
Broad incumbents
- Eataly: Large-scale Italian marketplace combining retail, restaurants, bakeries, and wholesale in one concept. Relevant broad incumbent benchmarking what scaled Italian food retail looks like; competes for the same "authentic Italian" consumer in major U.S. cities though at a much larger scale and broader assortment.
- Il Mulino NYC: Established Italian fine-dining and prepared-foods brand with retail pasta and baked goods offerings. Comparable to CasaRoma in authentic Italian positioning and traditional preparation techniques, but operates primarily as a restaurant brand with broader packaged-goods distribution.
Emerging players
- Pinsa Romana (chain): Multi-location U.S. restaurant concept dedicated specifically to authentic Pinsa Romana. Directly comparable specialty-pinsa positioning to CasaRoma's signature product, and a useful comparable for measuring where CasaRoma could grow as a pinsa-focused brand versus a general Italian bakery.
Others
- Manzo Food Sales / Italian food distributors: Named CasaRoma partner for B2B food distribution in the Miami area. Relevant as both a partner and a category proxy for the wholesale distribution infrastructure CasaRoma depends on to reach hotels, coffee shops, and convenience stores.
- Hotplate: Online pre-ordering and delivery platform for independent restaurants and home cooks. Listed as CasaRoma's primary digital ordering partner, making it an ecosystem enabler comparable for measuring CasaRoma's ability to scale pickup/delivery without proprietary tech investment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
CasaRoma social profiles
Digital presenceCasaRoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
CasaRoma leadership team
Management profileNumber of profiles
Profiles2 records
CasaRoma funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CasaRoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CasaRoma
What does CasaRoma do?
CasaRoma operates an Italian artisan bakery and casual cuisine establishment in Miami, Florida, producing and selling authentic Roman-style bakery products including Pinsa Romana pizza crusts, focaccias, panini/ciriola bread, filone bread, and Emilia-Romagna style lasagna. Beyond walk-in retail and Hotplate-enabled delivery/takeout, the company supplies pre-baked pizza crusts, focaccias, empanadas, and breads wholesale to hotels, coffee shops, food trucks, and convenience stores in the Miami area.
Is CasaRoma a public or private company?
CasaRoma is a private company. It is classified as family owned and is currently operating.
When was CasaRoma founded?
CasaRoma was founded in 2012. It employs 11 to 50 people.
Where is CasaRoma based?
CasaRoma is headquartered in Marion, United States, in the North America region.
How does CasaRoma make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are delivery and Takeout and B2B Wholesale.
Who are CasaRoma's main competitors?
Direct peers on record are Sullivan Street Bakery, Zak the Baker, La Segunda Bakery and Anthony & Sons Panini & Bakery. The Salty Donut is listed as a regional player. Broad incumbents are Eataly and Il Mulino NYC. Pinsa Romana (chain) is listed as an emerging player. Others are Manzo Food Sales / Italian food distributors and Hotplate.
Does CasaRoma have an API?
No public API is recorded for CasaRoma.
What industry is CasaRoma in?
CasaRoma's product category is Artisan Italian Bakery. Its primary akta.pro industry code is CRAHAGAC, Bread & Pastry Specialty Stores, with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 2050.