Sullivan Street Bakery
Sullivan Street Bakery is a privately held, founder-owned artisan bakery founded in 1994 that produces handmade Italian-style sourdough breads and pastries across three NYC/Miami retail locations and supplies wholesale bread to over 300 NYC restaurants daily.
- Company typePrivate
- Founded1994
- HeadquartersNew City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sullivan Street Bakery does
Sullivan Street Bakery is a privately held, founder-owned artisan bread manufacturer founded in 1994 in Soho, New York by baker Jim Lahey, with help from restaurateur Joe Allen. The bakery produces handmade Italian-style breads built on traditional methods, including a natural sourdough starter cultivated for over twenty years, slow-rise fermentation, and hand-shaping. Its flagship technical contribution is the No-Knead Bread method, published by the New York Times in 2006, which became one of the newspaper's most popular recipes and reshaped home baking globally; this method is codified across Lahey's cookbook portfolio (My Bread, My Pizza, The Sullivan Street Bakery Cookbook).
The business operates three retail locations (Hell's Kitchen, Chelsea, and Miami, the latter opened in 2017) and runs a wholesale distribution operation delivering fresh bread to over 300 NYC restaurants daily, operating 365 days a year. Revenue is generated through five streams: direct retail sales of bread, pastries, pizzas, and sandwiches; wholesale bread distribution to restaurants and other businesses on quote-based terms; catering services for events (with a $500 minimum and 72-hour notice); and an e-commerce store selling branded merchandise and $35 cookbooks with national shipping. The company is fully founder-controlled with no external investors, has a headcount of 51-100, and has appointed a CFO to manage finance, HR, and strategic planning functions consistent with a maturing multi-location operator.
Sullivan Street Bakery firmographics
Firmographics- Name
- Sullivan Street Bakery
- Legal name
- Sullivan Street Bakery
- Website
- https://sullivanstreetbakery.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sullivan Street Bakery is a privately held, founder-owned artisan bakery founded in 1994 that produces handmade Italian-style sourdough breads and pastries across three NYC/Miami retail locations and supplies wholesale bread to over 300 NYC restaurants daily.
- Ownership category
- akta.pro rank
Sullivan Street Bakery industry classification
Industry- Product category
- Artisan Bakery Products
- NAICS
- Retail Bakeries (311811), Commercial Bakeries (311812), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Sullivan Street Bakery is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sullivan Street Bakery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bread & Pastry Sales: Direct sales of artisan breads, pastries, pizzas, and sandwiches to consumers at brick-and-mortar locations in Hell's Kitchen, Chelsea, and Miami.
- Wholesale Bread Distribution: Supplying fresh bread to over 300 restaurants in New York City, as well as wholesale product sales to other businesses through product lists for NYC and Miami.
- Catering Services: Providing pastries, pizzas, and sandwiches for large groups and events in NYC with 72-hour advance notice. Delivery fee applies for orders under $500.
- Merchandise & Cookbooks: Online store selling branded merchandise (apparel, totes, gifts) and published cookbooks including 'My Bread', 'My Pizza', and 'The Sullivan Street Bakery Cookbook' at $35 each. Available for pickup in Hell's Kitchen or national shipping.
- Wholesale Product Sales: Wholesale bread and pastry products sold to other businesses. Contact for pricing: [email protected] or 212.265.5580 x2.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cookbooks and books |
| Other | Pay-as-you-go | Catering orders |
| Other | Multi-year contract | Wholesale pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sullivan Street Bakery product offering
Product offeringCore offering
Sullivan Street Bakery is an Italian-inspired artisan bakery that handcrafts sourdough breads using traditional Italian methods, a natural sourdough starter cultivated for over twenty years, slow-rise fermentation, and hand-shaping of every loaf. The company operates three retail bakery/café locations in Hell's Kitchen, Chelsea, and Miami, supplies fresh bread wholesale to over 300 NYC restaurants, offers catering services for events, and sells branded cookbooks and merchandise online.
Product overview
Sullivan Street Bakery is an Italian-inspired artisan bakery offering handcrafted sourdough breads and pastries. The business operates across three retail locations (Hell's Kitchen, Chelsea, and Miami) and maintains a significant wholesale operation supplying bread to over 300 NYC restaurants. Its product portfolio centers on the core bakery brand with multiple revenue streams: retail sales at physical locations, wholesale bread distribution (NYC and Miami menus featuring distinct product lineups including sourdough varieties like Pizza Bianca, Ciabatta, Pane Pugliese, and specialty items), catering services for events, and an online store selling branded cookbooks (My Bread 15th Anniversary Edition, My Pizza, Sullivan Street Bakery Cookbook) and merchandise. All products are built on traditional Italian artisan methods using natural starters cultivated for over twenty years.
Differentiator
Problem solved
Functional benefit
Products and services
- Sullivan Street Bakery Artisan Bread Italian-inspired artisan sourdough breads and pastries handcrafted using traditional Italian methods, a natural starter cultivated for over twenty years, matured fermentation, and hand-shaping of every loaf. Sold direct to consumers at retail locations and supplied to restaurants across NYC.
- NYC Wholesale Bread & Pastry Wholesale bread and pastry products supplied to NYC restaurants and businesses, including sourdough loaves (Disco Romana, Pizza Bianca, Pane Pugliese), specialty breads (Ciabatta, Ciabattone, Sarè, Strecci), Brioche, and Biscotti Pratesi, ranging from 60g to 2.5kg.
- Miami Wholesale Bread & Pastry Wholesale bread and pastry products for Miami and Florida markets, featuring sourdough varieties such as Stirato, Pugliese, Sesamo, Filone, Truccione Sare, Multigrani, and Rye, along with specialty buns (Bianca Buns, Brioche Buns, Mezzo Doppio).
- Catering Services
Quantifiable outcome
- Over 300 NYC restaurants receive fresh bread deliveries daily
- +1 more outcomes
Companies that use Sullivan Street Bakery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sullivan Street Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Sullivan Street Bakery partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sullivan Street Bakery competitors and assessment
Company assessmentDirect peers
- Levain Bakery: NYC-founded artisan bakery known for signature cookies and breads, now operating multiple retail locations across major US cities. Comparable to Sullivan Street in NYC artisan heritage, multi-location retail expansion, and brand-led growth.
- Amy's Bread: NYC-based artisan bakery founded in 1992 producing handmade breads and pastries, with retail locations and wholesale distribution to NYC restaurants and hotels. Directly comparable to Sullivan Street Bakery in craft positioning, B2B wholesale model, and NYC footprint.
- Bien Cuit: Brooklyn-based artisan sourdough bakery and bakery-cafe run by Zachary Golper, with multiple NYC locations and wholesale accounts. Highly comparable to Sullivan Street in its focus on naturally leavened breads, chef-driven quality, and NYC wholesale/retail hybrid model.
- Tom Cat Bakery: Long-standing NYC wholesale artisan bakery supplying artisan breads and pastries to restaurants, hotels, and foodservice operators. Closely comparable to Sullivan Street's B2B wholesale arm serving 300+ NYC restaurants.
- Balthazar Bakery: NYC bakery-cafe concept from the Balthazar Restaurant Group, serving artisan breads, viennoiserie, and pastries to walk-in customers and restaurant clients. Comparable as a NYC bakery-cafe hybrid with restaurant-adjacent positioning.
- Dominique Ansel Bakery: NYC destination bakery from James Beard Award-winning chef Dominique Ansel, producing artisan breads, pastries, and viennoiserie. Comparable as a chef-founded NYC artisan bakery with strong brand recognition and tourism-driven retail demand.
- Maman: NYC-founded cafe-bakery chain with multiple US locations, blending French-inspired pastries, breads, and cafe service. Comparable to Sullivan Street's Chelsea cafe concept and multi-city expansion model.
Emerging players
- Tatte Bakery & Cafe: Boston-origin specialty bakery-cafe chain expanding across major US cities with a focus on pastries, breads, and all-day cafe dining. Comparable as a scaling artisan bakery-cafe concept, though more cafe-led than Sullivan Street's bread-led positioning.
Broad incumbents
- La Brea Bakehouse: Wholesale and retail artisan bread brand from Aryzta/LA Brea Bakery, producing par-baked and fresh artisan breads at industrial scale. Comparable as a wholesale artisan bread supplier to foodservice, though at significantly larger scale and with frozen/par-baked focus.
- Pain Quotidien: International bakery-cafe chain founded in Brussels serving organic breads, pastries, and cafe fare across multiple countries. Comparable as a cafe-bakery concept with global reach and branded retail presence, though operating at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sullivan Street Bakery social profiles
Digital presenceSullivan Street Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sullivan Street Bakery leadership team
Management profileNumber of profiles
Profiles2 records
Sullivan Street Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sullivan Street Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sullivan Street Bakery
What does Sullivan Street Bakery do?
Sullivan Street Bakery is an Italian-inspired artisan bakery that handcrafts sourdough breads using traditional Italian methods, a natural sourdough starter cultivated for over twenty years, slow-rise fermentation, and hand-shaping of every loaf. The company operates three retail bakery/café locations in Hell's Kitchen, Chelsea, and Miami, supplies fresh bread wholesale to over 300 NYC restaurants, offers catering services for events, and sells branded cookbooks and merchandise online.
Is Sullivan Street Bakery a public or private company?
Sullivan Street Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sullivan Street Bakery founded?
Sullivan Street Bakery was founded in 1994. It employs 51 to 100 people.
Where is Sullivan Street Bakery based?
Sullivan Street Bakery is headquartered in New City, United States, in the North America region.
How does Sullivan Street Bakery make money?
Five revenue lines are on record. Retail Bread & Pastry Sales are the primary driver. The others are wholesale Bread Distribution, catering Services, merchandise & Cookbooks and wholesale Product Sales.
Who are Sullivan Street Bakery's main competitors?
Direct peers on record are Levain Bakery, Amy's Bread, Bien Cuit, Tom Cat Bakery, Balthazar Bakery, Dominique Ansel Bakery and Maman. Tatte Bakery & Cafe is listed as an emerging player. Broad incumbents are La Brea Bakehouse and Pain Quotidien.
Does Sullivan Street Bakery have an API?
No public API is recorded for Sullivan Street Bakery.
What industry is Sullivan Street Bakery in?
Sullivan Street Bakery's product category is Artisan Bakery Products. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.