Carsale24

What Carsale24 does

Carsale24, operated by carmoto tectum GmbH and headquartered in Hamburg, is a German online auction-based automotive marketplace that has connected private car sellers with a network of verified professional dealers since 2011. Private sellers list their used vehicles at no cost, uploading basic data and photos; the platform runs timed auction rounds (typically 24 hours to 3 days) during which registered dealers submit competing bids. The platform handles listing anonymization, bid processing, automated digital contract generation, and handover logistics, eliminating test drives and direct seller-buyer contact. The company operates primarily in Germany, Austria, and Switzerland, with postcode acceptance extended to Denmark, Poland, Lithuania, Czech Republic, France, Luxembourg, Belgium, and the Netherlands.

The platform's core technology is a web-based marketplace with separate seller and dealer portals (carsale24.com and app.carsale24.com), mobile-responsive access, WhatsApp-based customer support, and an optional third-party vehicle condition-reporting add-on (Premium Service) that includes a €179 on-site inspection and a €9.90–€29.90 digital assessment. A partnership with Aviloo extends condition reporting to TÜV-certified battery testing for electric and plug-in hybrid vehicles. The dealer-facing portal supports verification, bidding, transaction history, and a tiered Club membership program (Bronze through Platinum, €199–€500/month) with reduced fees and priority features.

Revenue is generated through three streams: (i) tiered dealer transaction fees ranging from €80 (vehicles ≤€600) to 2.80% (vehicles >€15,001), with an additional €50 instant-buy surcharge; (ii) Premium inspection services; and (iii) recurring Dealer Club subscription revenue. As of March 2026, the company received a multi-million-euro strategic investment from TGC Capital Partners (the investment arm of The Gateway Group), with portfolio company AutoFacets leading the next phase of digital transformation and European expansion, positioning carsale24 within a connected automotive ecosystem spanning inspection, logistics, and dealer services.

Name

Carsale24

Legal name

carmoto tectum GmbH

Website

https://carsale24.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Carsale24 (carmoto tectum GmbH) is a German online auction-based automotive marketplace that connects private car sellers with verified dealers. Private sellers list vehicles for free; dealers submit competitive bids in timed auctions and pay tiered transaction fees, with the platform operating across DACH and select European markets.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Online car marketplace
• Used vehicle auctions
• Automotive resale platform
• Dealer sourcing portal
• Vehicle inspection services

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Dealer Transaction Fees: Carsale24 charges dealers a transaction fee upon successful vehicle purchase. Fees follow a tiered structure based on purchase price: €80 for vehicles ≤€600, €180 for €601–€2,100, €280 for €2,101–€5,000, €330 for €5,001–€8,000, €390 for €8,001–€12,000, €420 for €12,001–€15,000, and 2.80% for vehicles above €15,001. An additional €50 fee applies for instant-buy purchases before auction end.
2. Premium Inspection Services: Optional paid services for sellers including on-site vehicle inspection reports (€179) and digital-only condition assessments (€9.90/€29.90). These premium reports typically result in higher bids from dealers.
3. Dealer Club Memberships: Optional tiered membership programs (Bronze, Silver, Gold, Platinum) offering dealers reduced transaction fees, priority features, and additional tools for vehicle sourcing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Carsale24 operates an online auction-based automotive marketplace where private car sellers list vehicles free of charge and receive competing bids from a nationwide network of verified professional dealers during timed auction rounds. The platform handles listing creation, anonymization, auction management, contract generation, and vehicle pickup, while charging dealers tiered transaction fees and offering optional paid Premium inspection reports and tiered Club Memberships.

Product overview

Carsale24 operates as a multi-sided online automotive marketplace built around a core platform connecting private sellers with a network of verified professional dealers. The platform runs a timed auction model where sellers receive competing bids, with an optional Premium Service add-on (€179) providing an independent third-party vehicle inspection to maximize sale prices. A dedicated Dealer Portal enables car dealers to source inventory through transparent online auctions, with transaction fees charged per successful purchase. The company also offers tiered Club Memberships (Bronze through Platin) for dealers, providing fee discounts and operational benefits. A personal advisor/concierge service accompanies sellers through the full sales process including negotiations and contract execution. The platform is accessible via desktop and mobile web, and is expanding into a broader connected digital ecosystem following a strategic investment by TGC Capital Partners and AutoFacets.

Differentiator

Problem solved

Functional benefit

Products and services

• Carsale24 Marketplace Platform Online automotive marketplace enabling private car sellers in Germany, Austria and Switzerland to list vehicles for free and receive competitive bids from verified professional dealers in a timed auction, with platform-managed contract generation, payment coordination and free vehicle pickup.
• Carsale24 Premium Service (Inserat mit Gutachten) Optional paid add-on for sellers providing an independent third-party vehicle inspection and professional condition report, designed to increase final auction bids through verified vehicle assessment.
• Carsale24 Dealer Portal (Händlerportal) B2B portal enabling verified professional car dealers to browse nationwide vehicle inventory, place competitive bids in timed auctions, purchase vehicles from private sellers, and manage transaction history under separate B2B terms.
• Dealer Club Memberships (Bronze, Silver, Gold, Platin) Tiered paid membership program for dealers offering reduced transaction fees, a 24-hour exclusive instant-buy option, free FIN/VIN queries, loyalty points, and priority features; priced at €199–€500/month (monthly or annual billing).
• carsale24 Advisor / Concierge Service Personal support service in which the Carsale24 team guides sellers through the entire sales process, including listing creation, post-bid price negotiations and final contract execution, acting as intermediary between seller and dealer network.
• Aviloo TÜV-certified EV Battery Test Partnership-enabled TÜV-certified battery health test for electric and plug-in hybrid vehicles, giving sellers documentation of battery condition to support EV resale valuation.

Quantifiable outcome

• Over 10,000 vehicles mediated through the platform
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AutoFacetscoreTechnology or Integration · 21 March 2026AutoFacets, an automotive technology company with over two decades of experience, is leading the next phase of growth for carsale24.com. The company will strengthen the platform's digital infrastructure and expand its role beyond a transaction interface into a connected ecosystem linking private car sellers with verified professional dealers. AutoFacets will integrate inspection providers, logistics operators, and other service partners into the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carwow: Online marketplace originating in the UK and expanded into Germany, connecting car buyers with multiple dealer offers through a transparent bidding model. Closely analogous to Carsale24's auction mechanic, but for new-car purchase rather than used-car sale.
• mobile.de: Major German online vehicle marketplace serving both private sellers and dealers. Competes head-to-head with Carsale24 for seller mind-share and dealer inventory sourcing, with substantially larger traffic and dealer network.
• AutoScout24: Germany's largest online vehicle marketplace, with extensive new and used car listings from both private sellers and professional dealers. Most direct peer: operates the same two-sided marketplace model Carsale24 targets, with deeper brand recognition and a larger national inventory base.
• HeyCar: Quality-controlled used-car marketplace launched in Germany by Volkswagen and Volkswagen Financial Services, later acquired by Mobility Trader Holding. Competes for dealer-supplied used inventory and brand trust among private car buyers and sellers.
• wirkaufendeinauto.de: AUTO1 Group-owned instant-offer platform that purchases used cars directly from private sellers. While it operates an instant-purchase model rather than an auction, it targets the same private-seller acquisition funnel in Germany with strong brand awareness.

Broad incumbents

• Auto1 Group: Pan-European used-car platform operating AUTO1.com, wirkaufendeinauto.de, and Autohero. Competes with Carsale24 on both seller acquisition and dealer/wholesale inventory flow, with much greater capital backing and vertical integration into reconditioning and logistics.
• Cox Automotive (Manheim Auctions): Global automotive services group operating Manheim, the world's largest physical wholesale vehicle auction network. Represents the incumbent scale benchmark in B2B vehicle remarketing that Carsale24's dealer-to-dealer ambitions may eventually overlap with.

Emerging players

• AutoUncle: Danish-origin used-car search engine and valuation platform active in Germany that aggregates listings and provides price-transparency tools. Adjacent rather than directly competitive, but a substitute channel for private sellers evaluating platform options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/carsale24
• Facebookfacebook.com/carsale24
• LinkedInlinkedin.com/company/jomada-gmbh
• Instagraminstagram.com/_carsale24
• Xx.com/carsale24

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carsale24