AutoFacets

What AutoFacets does

AutoFacets B.V. is a Netherlands-based automotive technology company founded around 2005 and operating as a portfolio company of The Gateway Group conglomerate, with headquarters in Zoetermeer and engineering operations in India. The company builds AF-X Suite, a cloud-enabled "platform of platforms" positioned as a bolt-on digital layer integrating with existing ERP, DMS, and GMS systems across the automotive retail ecosystem. The modular suite spans AF-X Spaces, AF-X 360 (CRM), AF-X Sales, AF-X Service, AF-X Fleet, AF-X Parts, AF-X Intel, AF-X Connectors, AF-X Exchange, and AF-X Lake, supported by 350+ pre-built integrations, embedded AI, and real-time data orchestration. Ready-to-deploy solutions target dealers (AF-X DealerOps), independent garages (AF-X Garage), parts distributors (AF-X PartsCom), and mobility operators (AF-X Mobility), with recent additions including AI-Coworkers (autonomous AI agents launched October 2024) and AF AutoSecure (cybersecurity in partnership with G'Secure Labs).

The company serves automotive dealer groups, OEMs, importers, aftermarket parts distributors, independent garages, fleet and lease operators, insurance providers, and digital marketplaces across 17 countries. Named enterprise customers include Daimler, Holman, Athlon, ADESA, Louwman Dealer Group, Ayvens, and Bertel O. Steen, with documented operational outcomes such as 16% improvement in Order-2-Cash processes, 18% reduction in transport planning effort, 21% increase in supply chain control, and 40% revenue uplift in a Norwegian luxury-car importer dynamic-pricing case study.

AutoFacets generates revenue primarily through subscription-based enterprise licensing of the AF-X Suite platform, supplemented by professional services in digital engineering, consulting, and cognitive BI. Pricing is quote-based and not publicly disclosed, with annual or multi-year contract engagements typical for enterprise dealer groups, OEMs, and multi-country automotive networks. Distribution is a hybrid of direct enterprise sales and channel/implementation partnerships, including a co-sell partnership with Solware Auto (WinMotor DMS) for the European aftermarket. A March 2026 strategic investment by TGC Capital Partners in German automotive marketplace carsale24.com extends the company's footprint into DACH digital marketplace operations, with AutoFacets serving as the operating entity leading platform technology transformation.

Name

AutoFacets

Legal name

AutoFacets B.V.

Website

https://autofacets.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AutoFacets B.V. is a Netherlands-based automotive technology company that builds AF-X Suite, a cloud-enabled platform with 350+ integrations connecting dealer, OEM, aftermarket, and mobility operations across 17 countries. It serves enterprise automotive organizations via subscription licensing, channel partnerships, and AI-driven automation products including AI-Coworkers and AF AutoSecure.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

Keywords

• Automotive dealer management
• Aftermarket software platforms
• Fleet management software
• Automotive retail solutions
• Digital transformation services

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AF-X Suite Platform Licensing: SaaS/PaaS platform licensing model for automotive dealer management, sales, service, fleet, and parts operations. AF-X is designed as a bolt-on digital layer seamlessly integrating with leading ERP, DMS, and GMS systems, licensed to dealer groups, OEMs, and automotive organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

AutoFacets sells the AF-X Suite, a cloud-enabled automotive retail platform delivered as a bolt-on digital layer that integrates with existing ERP, DMS, and GMS systems via 350+ pre-built integrations. The offering unifies sales, aftersales, service, parts, fleet, and customer engagement operations for automotive dealer groups, OEMs, importers, aftermarket players, and mobility operators, complemented by ready-to-deploy solutions (AF-X DealerOps, AF-X Garage, AF-X PartsCom, AF-X Mobility), AF AutoSecure cybersecurity, AI-Coworkers, and professional services in digital engineering, cognitive BI, and consulting.

Product overview

AutoFacets offers AF-X Suite as a cloud-enabled platform and all-in-one operating system for automotive retail, complemented by an extensive portfolio of ready-to-deploy solutions and professional services. The core AF-X Suite includes modular components: AF-X Spaces (personalized customer environments), AF-X 360 (CRM/customer view), AF-X Sales, AF-X Service, AF-X Fleet, AF-X Parts, AF-X Intel (real-time intelligence), AF-X Connectors (350+ integrations), AF-X Exchange (data integration bus), and AF-X Lake (data collaboration). Ready-to-deploy solutions include AF-X DealerOps, AF-X Garage, AF-X PartsCom, AF-X Mobility, Smart Service Planner, Zero Touch Service, Digital Service Order, Showroom Sales, Lead To Order, C360, Leads Manager, Remarketing Platform, Stock Management, Car Rental, Customer Apps and Platform, Parts Stock Manager, Customer & Vehicle Management, Tyre Hotel & Service Booking, Product Information Management, Electronic Parts Catalogue, and AI-Coworkers. Specialty offerings include AF AutoSecure for cybersecurity. Services include Digital Engineering (Product Engineering, Cloud Transformation, Digital CoE), Intel Services (Cognitive BI, Connected), and Consulting (Digital Transformation, Technology Strategy, Future Mobility). The company operates across 17 countries serving dealer groups, OEMs, importers, and mobility players.

Differentiator

Problem solved

Functional benefit

Brands

• AF-X Suite: Cloud-enabled platform for automotive retail connecting sales, aftersales, and customer engagement with 350+ integrations
• AF-X DealerOps
• AF-X Garage
• AF-X PartsCom
• AF-X Mobility
• AF AutoSecure
• AI-Coworkers

Products and services

• AF-X Suite Cloud-enabled, all-in-one operating system for automotive retail, unifying sales, aftersales, parts, fleet, and customer engagement across existing enterprise systems with embedded AI and real-time data orchestration. Licensed to enterprise dealer groups, OEMs, importers, and mobility operators.
• AF-X DealerOps Ready-to-deploy, integrated and open dealer management platform for automotive dealers to manage end-to-end operations and customer relationships.
• AF-X Garage All-in-one solution that automates all garage functions for independent aftermarket service and repair players, streamlining workshop management and customer engagement.
• AF-X PartsCom Data-driven parts commerce platform for independent aftermarket parts players, supporting catalogue management, B2B ordering, and competitive digital distribution.
• AF-X Mobility Solution for managing the entire lifecycle of automotive assets, preparing lease, rental, and fleet organizations for the new age of smart mobility.
• AF AutoSecure Cybersecurity solution developed with G'Secure Labs providing protection for automotive business digital ecosystems.
• AI-Coworkers Intelligent digital employees using AI, machine learning, and NLP that autonomously handle customer calls, book test drives and service appointments, answer queries, and automate repetitive tasks across sales, service, parts, and fleet operations.
• Digital Engineering Services Professional services covering product engineering, cloud transformation, and Digital Centre of Excellence engagements for automotive organizations.
• Cognitive BI Business intelligence service leveraging cognitive computing to analyze automotive data and generate insights.
• Connected Services Services supporting connected car solutions and IoT integration across automotive ecosystems.
• Consulting Services Advisory services covering digital transformation, technology strategy, and future mobility for automotive companies.

Quantifiable outcome

• 16% improved Order-2-Cash (O2C) Process
• +5 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• carsale24.comcoreStrategic or Co-development Partner · 21 March 2026AutoFacets made a strategic investment in carsale24.com, a German online automotive marketplace connecting private car sellers with verified dealers. AutoFacets leads the platform's technology transformation to build a structured digital supply funnel with AI-driven tools, integrating inspection providers and logistics partners into a single digital ecosystem. The partnership accelerates carsale24.com's expansion into additional European markets.
• Solware AutocoreStrategic or Co-development Partner · 15 October 2025Strategic partnership between Solware Auto (winmotor2 DMS) and AutoFacets (AF-X platform) to deliver a 100% digital customer journey for the automotive aftermarket — from online booking to workshop delivery and beyond. Joint solution presented at EQUIP AUTO 2025. Combines Solware Auto's local market expertise with AutoFacets' scalable digital platform to streamlines online booking, enable transparent service tracking, enhance garage-customer communication, and deploy personalized loyalty tools.
• G'Secure LabssupportingTechnology or Integration · 23 June 2023G'Secure Labs, Gateway Group's cybersecurity arm, provides AutoFacets with industry-leading cybersecurity solutions for the automotive ecosystem. AutoFacets leverages G'Secure Labs to offer AF AutoSecure, ensuring complete protection of automotive businesses' digital ecosystems against evolving cyber threats.
• The Gateway GroupcoreOthersAutoFacets is a company of The Gateway Group, a global technology and digital transformation organization. AutoFacets operates as part of the Gateway Group portfolio alongside other Gateway Group companies including TGC Capital Partners.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tjekvik: Provider of self-service kiosks and digital check-in/checkout solutions for automotive dealerships, focused on the service lane. Adjacent emerging peer to AutoFacets' Zero Touch Service and contactless check-in offerings.
• iVendi: UK-based provider of automotive e-commerce, finance, and digital retailing solutions for OEMs, dealers, and finance providers. Comparable to AutoFacets' showroom sales, lead-to-order, and digital retailing modules, with a more UK-focused footprint.

Direct peers

• Frazer Computing: Provider of a Windows-based DMS for independent and franchised auto dealers, with strong adoption in the buy-here-pay-here segment. Directly comparable in dealer management software market, though with a smaller and more U.S.-centric footprint.
• Solware Auto: French provider of WinMotor/DealAuto DMS for automotive dealers, aftermarket, and parts groups. Direct peer and existing strategic partner of AutoFacets, with joint go-to-market and integration of WinMotor2 with the AF-X platform announced at EQUIP AUTO 2025.
• PBS Systems: Dealership management system provider serving franchised auto, truck, RV, marine, and powersports dealers across North America. Comparable to AutoFacets in targeting dealer operations with integrated DMS, CRM, and inventory tooling.
• DealerSocket (Cars.com): Dealer CRM, digital retailing, and dealership software platform, now part of Cars.com. Direct peer in dealer CRM and customer engagement, overlapping with AutoFacets' AF-X 360 and AF-X Sales modules.
• Reynolds and Reynolds: Privately held major provider of dealership management systems, forms, and retail management solutions to franchised automotive dealers in North America. Closest direct comparator to AutoFacets in the core dealer DMS space.
• CDK Global: One of the largest providers of dealer management systems and integrated technology for automotive retailers, dealers, and OEMs in North America and increasingly globally. Directly comparable to AutoFacets in targeting dealer groups with DMS, CRM, and digital retailing capabilities.

Broad incumbents

• Cox Automotive: Global automotive services and technology provider encompassing Dealertrack, Autotrader, Kelley Blue Book, and Manheim. Overlaps with AutoFacets across dealer software, remarketing (ADESA is a Cox brand also on AutoFacets' roster), and digital retailing, but at far larger scale and broader portfolio scope.
• SAP: Global enterprise software incumbent whose automotive industry solutions serve OEMs and large enterprise dealers (e.g., Daimler, also an AutoFacets customer). Broad incumbent competitor at the OEM/enterprise layer where AutoFacets integrates with or competes against ERP-led digital transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autofacets
• YouTubeyoutube.com/channel/UCxTKkIapYC-X1vrB3BfLREg
• LinkedInlinkedin.com/company/autofacets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoFacets