HUSTLER Lingerie

What HUSTLER Lingerie does

HUSTLER Hollywood, operating under the legal entity HH-Entertainment, LLC and doing business as HUSTLER Lingerie, is a U.S.-focused adult retail boutique chain founded in 1998. The company runs an omnichannel operation combining a national e-commerce storefront (hustlerhollywood.com) with 59 physical retail stores across the United States, supported by buy-online-pick-up-in-store fulfillment, a Pleasure Rewards loyalty program, and both digital and physical gift cards.

The product portfolio is anchored by sex toys (vibrators, dildos, bondage/BDSM gear, anal toys, penis toys, couples toys, strap-ons), complemented by lingerie and apparel, sexual wellness items (lubricants, condoms, sexual supplements, massage oils, adult books, toy cleaners), party supplies, and proprietary HUSTLER® branded sub-lines covering fetish wear, lingerie, and toys. The company resells third-party brands (Doc Johnson, Lelo, Womanizer, Trojan, Durex, Kimono) alongside its proprietary assortment, with no proprietary technology stack of note—the e-commerce platform is operated by Innov8 Solutions, Inc. out of Las Vegas.

Revenue is generated through one-time retail product sales across physical and digital channels, with unit pricing ranging from approximately $3.95 for basic barrier protection to $150+ for premium toys, supplemented by promotional discounting (20% off with code HHOT on multi-item purchases, up to 69% off in the deep discount section) and free ground shipping above a $69 order threshold. Payment options span PayPal, Afterpay (BNPL), Venmo, Cash App, and Google Pay, addressing discreet-purchase friction. Customer segmentation is horizontal, targeting women, men, couples, bridal shoppers, festival-goers, and dance/exotic performers.

Name

HUSTLER Lingerie

Legal name

HH-Entertainment, LLC

Website

https://hustlerhollywood.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

HUSTLER Hollywood is a U.S. omnichannel adult retailer operating 59 physical stores and an e-commerce platform selling sex toys, lingerie, sexual wellness products, and proprietary HUSTLER® branded merchandise to consumer and couples segments.

Ownership category

akta.pro rank

Product category

Adult Specialty Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Adult novelty products
• Sexy lingerie
• Sexual wellness
• Erotic accessories
• Vibrators and dildos

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales across multiple categories including sex toys, lingerie, lubricants, sexual wellness products, and adult books. Sells third-party branded products from vendors like Doc Johnson, Lelo, Womanizer, Trojan, Durex, as well as proprietary HUSTLER branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HUSTLER Hollywood is an adult specialty retailer that sells sex toys, lingerie and intimate apparel, sexual wellness products (lubricants, condoms, supplements, massage oils), adult books, and party supplies through both a nationwide network of 59 physical stores and an e-commerce site. The assortment combines third-party branded products from vendors such as Lelo, Womanizer, Trojan, Durex, and Doc Johnson with proprietary HUSTLER® branded lines (HUSTLER Lingerie, HUSTLER Fetish, HUSTLER Toys). Revenue is generated through direct product sales to consumers, supported by a Pleasure Rewards loyalty program and gift card offerings.

Product overview

HUSTLER Hollywood is an adult retail boutique (both e-commerce and 59 physical store locations) founded in 1998, offering a comprehensive portfolio of adult novelty products and intimate apparel. The core product line centers on Sex Toys (encompassing Vibrators, Dildos, Bondage/BDSM gear, Anal Toys, and Penis Toys), complemented by Lingerie and Apparel, Sexual Wellness products (including Condoms, Adult Books, Massage Oils, and Sexual Supplements), and Lubricants. The company also carries proprietary HUSTLER® branded products across Fetish wear, Lingerie, and Toys, alongside a loyalty program (Pleasure Rewards) and gift card options (eGift Cards and In-Store Gift Cards). The retail operation integrates both online shopping and in-store purchasing with services like store locator, customer rewards, and discrete shipping.

Differentiator

Problem solved

Functional benefit

Brands

• HUSTLER®: Proprietary brand line including HUSTLER Fetish, HUSTLER Lingerie, and HUSTLER Toys

Products and services

• Sex Toys

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Innov8 Solutions, Inc.coreTechnology or IntegrationE-commerce technology platform provider and website operator for Hustler Hollywood. Located at 187 E. Warm Springs Road, Suite B343, Las Vegas, NV 89119.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adam & Eve: Long-standing US adult retailer with both direct-to-consumer e-commerce and a strong catalog business; directly comparable to HUSTLER in product mix, target customer, and adult-wellness positioning.
• Babeland: Sex-positive adult boutique with both retail stores and e-commerce, known for a curated, education-forward assortment; comparable to HUSTLER in store-based adult retail but with a more women-focused brand identity.
• PinkCherry: Online-first adult retailer carrying sex toys, lingerie, and wellness products from hundreds of brands; a direct e-commerce competitor to hustlerhollywood.com, often competing on price and assortment depth.
• Lovehoney: One of the largest online adult retailers globally with a broad assortment of sex toys, lingerie, and wellness products; competes head-to-head with HUSTLER's e-commerce business across identical categories.
• Eden Fantasys: Online adult retailer offering sex toys, lingerie, and wellness products with an emphasis on customer reviews and education; comparable online-only competitor to hustlerhollywood.com.
• Good Vibrations: Adult retailer operating both brick-and-mortar stores and e-commerce with an emphasis on sex-positive education; competes with HUSTLER in the specialty adult boutique segment.
• The Pleasure Chest: Long-running adult boutique chain with physical retail locations and a curated sex toy and lingerie assortment; directly comparable to HUSTLER's physical-store adult boutique model.

Broad incumbents

• Savage X Fenty: Mainstream lingerie and intimates brand with strong direct-to-consumer e-commerce; competes with HUSTLER in the lingerie category and represents the kind of cross-over wellness brand that draws shoppers away from adult specialty retailers.

Emerging players

• Dame Products: Direct-to-consumer sex toy brand sold through its own site and mainstream retailers (Sephora, Target); represents the DTC wave that is disintermediating specialty retailers like HUSTLER.
• Lelo: Premium sex toy brand sold both direct-to-consumer and through retailers including HUSTLER; an important vendor and a competitive threat at the high end of the assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/hustlerstores
• Facebookfacebook.com/hustleronline
• LinkedInlinkedin.com/company/hustlerhollywood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUSTLER Lingerie