Emailjs
EmailJS is a Singapore-incorporated SaaS, founded in 2016, that lets developers send templated emails directly from client-side JavaScript and mobile app code using a server-side credential proxy, sold via self-serve freemium tiers to 25,000+ developers and SMBs.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Emailjs does
EmailJS Pte. Ltd. is a Singapore-incorporated software service, founded in 2016, that enables developers to send templated emails directly from client-side JavaScript, React, Angular, Vue, Svelte, Flutter, and React Native code without provisioning a backend mail server. The platform's core technical mechanism is a server-side authentication proxy hosted on AWS: client code triggers predefined email templates, while email service credentials (for providers such as SendGrid, Amazon SES, Mailgun, Gmail, Outlook, and 13 others) remain server-side and are never exposed to the browser. The product surface includes a web dashboard for service connections, a template editor (visual and code modes), auto-reply templates, a contact/suppressions list, reCAPTCHA-based abuse prevention, MFA, domain allowlisting, file attachments, and a public REST API at api.emailjs.com.
The company sells via a self-serve, product-led freemium model. The free tier provides 200 monthly requests and 2 templates; paid tiers are Personal at $9/month (2,000 requests), Professional at $15/month (5,000 requests, multi-user, suppressions, priority support), and Business at $40/month (25,000 requests, HIPAA-compliant BAA, unlimited seats, 30mb attachments), with annual billing offering a 20% discount. The customer base is described as 25,000+ developers, spanning individual developers, startups, and SMBs building contact forms, notifications, transactional emails, and similar application features.
EmailJS appears to be bootstrapped with no disclosed funding rounds, no parent company, no M&A history, and no institutional investors in the source data. Compliance coverage spans GDPR, Swiss nFADP, CCPA, COPPA, LGPD, Australian PDPA, and HIPAA (Business plan). Operational signals include 99.897% REST API uptime over a 90-day window and an AWS-hosted infrastructure with data stored in the United States.
Emailjs firmographics
Firmographics- Name
- Emailjs
- Legal name
- EmailJS Pte. Ltd.
- Website
- https://emailjs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EmailJS is a Singapore-incorporated SaaS, founded in 2016, that lets developers send templated emails directly from client-side JavaScript and mobile app code using a server-side credential proxy, sold via self-serve freemium tiers to 25,000+ developers and SMBs.
- Ownership category
- akta.pro rank
Emailjs industry classification
Industry- Product category
- Developer Email API
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Message Brokers & Event Bus Middleware (HDAEACAF), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Emailjs is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Emailjs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly or annual subscription tiers. Free tier provides 200 requests/month with limited features. Paid tiers (Personal $9/mo, Professional $15/mo, Business $40/mo) provide increasing request limits, features, and attachment sizes. Annual billing offers 20% discount.
- Freemium Model: Free plan supported by paid customers. Free tier includes 200 monthly requests, 2 templates, limited contacts. The company states 'communication is fundamental human rights' and provides free access to the public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for testing - 200 monthly requests |
| Subscription | Monthly | Personal use - 2,000 monthly requests |
| Subscription | Monthly | Professional - 5,000 monthly requests |
| Subscription | Monthly | Business - 25,000 monthly requests |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Emailjs product offering
Product offeringCore offering
EmailJS is a client-side email sending service that lets developers send templated emails directly from browser or mobile code without writing or maintaining any backend server. Users connect an existing email service (transactional providers such as SendGrid, Amazon SES, Mailgun, Mailjet, Postmark, Mailtrap, SendinBlue, or personal providers such as Gmail, Outlook, Yahoo, Zoho, iCloud), build parameterized email templates in a web dashboard, and trigger sends via JavaScript SDKs (React, Angular, Vue, Svelte, Flutter, React Native, Node.js) or a REST API. EmailJS keeps authentication credentials on the server side, exposing only public keys to the client.
Product overview
EmailJS is a single, unified client-side email sending service that eliminates the need for backend server code when sending emails from web and mobile applications. The product consists of three interconnected components: (1) Email Service Connections — the ability to connect personal email providers (Gmail, Outlook, Yahoo, Zoho, iCloud, FastMail, Mail.ru, Yandex, AOL) or transactional email services (SendGrid, Amazon SES, Mailgun, Mailjet, SendinBlue, Postmark, Mailtrap); (2) the EmailJS Dashboard — a web-based management interface for configuring email services, creating and managing email templates (with a visual text editor and code editor), setting up auto-reply templates, collecting and managing contacts, and managing team access and permissions; and (3) the EmailJS SDK / REST API — client libraries for JavaScript (browser and Node.js), React, React Native, Angular, Vue.js, Svelte, and Flutter, plus a public REST API (api.emailjs.com/api/v1.0/) for sending emails, submitting forms, and retrieving email history. Additional features built into the platform include pre-built email templates (Contact Us, Auto-Reply, Welcome, Password Reset, OTP, Order Confirmation, Feedback Request), a Suppressions List for unsubscribing recipients, multi-user access with role-based permissions, Multi-Factor Authentication for dashboard login, reCAPTCHA integration for spam prevention, contact collection and export, and file attachment support with both static and dynamic embedded images.
Differentiator
Problem solved
Functional benefit
Products and services
- EmailJS A client-side email sending service that enables developers to send templated emails directly from browser or mobile code without a backend server. Users connect their email service (e.g., SendGrid, Gmail), create email templates via the dashboard, and send emails using the SDK or REST API. Includes a server-side authentication proxy that protects credentials, a dashboard for managing email services, templates, auto-replies and contacts, plus SDKs for JavaScript, React, Angular, Vue, Svelte, Flutter, and React Native and a REST API at api.emailjs.com/api/v1.0/. Available in Free, Personal ($9/mo), Professional ($15/mo), and Business ($40/mo) tiers with a 20% annual billing discount.
Companies that use Emailjs
Customer profileSegments3 records
Ideal customer profiles3 records
Emailjs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature10 records
Emailjs partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- MailguncoreTransactional email service provider integrated with EmailJS. Users can connect their Mailgun account to send emails through EmailJS templates.
- SendGridcoreTransactional email service provider integrated with EmailJS. One of the primary email service options for production email sending.
- Amazon SEScoreAmazon Simple Email Service integrated as a transactional email option. Cost-effective option for high-volume email sending.
- GmailcorePersonal email service option for low-volume or development usage. Users can connect their Gmail account to send emails from EmailJS templates.
- Microsoft OutlookcorePersonal email service option. Users can connect Outlook accounts for sending emails through EmailJS.
- Zoho MailcorePersonal and business email service integrated for use with EmailJS templates.
- ReactcoreOfficial @emailjs/react SDK enables React applications to send emails directly using EmailJS service with hook-based integration.
- AngularcoreSDK works with Angular out of the box. Example contact form components provided in EmailJS documentation.
- Vue.jscoreOfficial @emailjs/browser SDK integrates with Vue.js for sending emails from Vue applications.
- SveltecoreEmailJS SDK compiles with Svelte apps at build step. Contact form component examples provided in documentation.
- FluttercoreOfficial emailjs package for Flutter enables sending emails from mobile applications. Available on pub.dev.
- React NativecoreOfficial @emailjs/react-native SDK enables email sending from React Native mobile applications.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Emailjs competitors and assessment
Company assessmentDirect peers
- Formspree: Formspree provides a drop-in form backend that handles email submissions from static sites and client-side applications without backend code. It directly competes with EmailJS for the contact-form and form-submission use case targeted at developers and SMBs.
- Basin: Basin is a form backend service that processes form submissions and forwards them via email without requiring server-side code. It targets the same developer/SMB segment as EmailJS with similar freemium pricing and form-to-email workflow.
- Web3Forms: Web3Forms is a free form backend service that lets developers receive form submissions via email using only client-side HTML. It overlaps with EmailJS for static-site and frontend-only developers who need email functionality without backend infrastructure.
- Getform: Getform is a form backend platform for designers and developers that handles submissions and email notifications without server code. It competes directly with EmailJS in the no-code-required form-to-email space for static sites and SPAs.
- FormSubmit: FormSubmit is a simple HTML form backend that delivers form submissions to email without any signup or backend code. It targets the same ultra-low-friction developer use case as EmailJS's free tier for simple contact forms.
Broad incumbents
- Amazon SES: Amazon Simple Email Service is a cloud email sending platform with its own SDKs and very low per-message pricing. It is both an EmailJS integration target and a direct alternative — high-volume users may bypass EmailJS entirely to leverage AWS-native SDKs.
- Postmark: Postmark is a transactional email service with strong deliverability and developer-friendly APIs. It overlaps with EmailJS's core use case of reliable transactional email delivery and is one of the providers EmailJS supports as an integration.
- Mailgun: Mailgun is a developer-focused email API for transactional and bulk sending with strong SDK coverage. As another broad incumbent in the email delivery space that EmailJS integrates with, it represents both a partner and a potential direct competitor for developer mindshare.
- Customer.io: Customer.io is a behavioral email and messaging platform that EmailJS explicitly cites as a comparable product pattern in its FAQ. It serves a similar "trigger emails from application code" use case with more automation/marketing features, representing a more feature-rich adjacent competitor.
- SendGrid: SendGrid is a leading transactional and marketing email API platform with its own official client-side and server SDKs. It is a broader incumbent that EmailJS wraps/integrates with — competing indirectly as developers could use SendGrid SDKs directly instead of routing through EmailJS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Emailjs social profiles
Digital presenceEmailjs compliance and trust
Trust signalCompliance7 records
Emailjs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emailjs leadership team
Management profileNumber of profiles
Emailjs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emailjs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emailjs
What does Emailjs do?
EmailJS is a client-side email sending service that lets developers send templated emails directly from browser or mobile code without writing or maintaining any backend server. Users connect an existing email service (transactional providers such as SendGrid, Amazon SES, Mailgun, Mailjet, Postmark, Mailtrap, SendinBlue, or personal providers such as Gmail, Outlook, Yahoo, Zoho, iCloud), build parameterized email templates in a web dashboard, and trigger sends via JavaScript SDKs (React, Angular, Vue, Svelte, Flutter, React Native, Node.js) or a REST API. EmailJS keeps authentication credentials on the server side, exposing only public keys to the client.
Is Emailjs a public or private company?
Emailjs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emailjs founded?
Emailjs was founded in 2016. It employs 1 to 10 people.
Where is Emailjs based?
Emailjs is headquartered in Singapore, Singapore, in the Asia region.
How does Emailjs make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium Model.
Who are Emailjs's main competitors?
Direct peers on record are Formspree, Basin, Web3Forms, Getform and FormSubmit. Broad incumbents are Amazon SES, Postmark, Mailgun, Customer.io and SendGrid.
Does Emailjs have an API?
Yes. EmailJS provides a REST API at https://api.emailjs.com/api/v1.0/ with three endpoints: POST /send (sends email with JSON body, supports g-recaptcha-response), POST /send-form (sends email via form data), and GET /history (retrieves history records with pagination and filtering). Authentication uses Public Key (user_id) and optional Private Key (accessToken) for enhanced security. The /history endpoint has a rate limit of 1 request per second. Supports CORS for browser-side usage. The API is public-facing and available to all plan tiers. Developer documentation is at www.emailjs.com/docs/rest-api/send.
What industry is Emailjs in?
Emailjs's product category is Developer Email API. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of HDAEACAF, Message Brokers & Event Bus Middleware. Its NAICS code is 541511 and its SIC code is 7372.