Getform
Forminit (formerly Getform.io) is a headless form backend API that collects, validates, stores, and routes website form submissions for developers, agencies, no-code platform users, and AI coding-tool users via a self-serve freemium SaaS priced up to $49 per month.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Getform does
Forminit (formerly Getform.io) is a headless form backend API operated by UK-registered UXPLUS LTD (Company #11357429), founded in October 2015 and headquartered in London. The product collects, server-side validates, stores, and routes website form submissions on behalf of developers, agencies, freelancers, no-code platform users (Webflow, WordPress, Squarespace, Ghost, Bubble, FlutterFlow, Retool, Framer), and increasingly AI coding-tool users (Cursor, Lovable, Bolt, v0, Replit, Windsurf, Copilot). Forminit provides no frontend UI of its own; customers build their own form interfaces in any framework and submit data via HTTP POST to a Forminit endpoint, a 2 KB JavaScript SDK (npm or CDN), or framework-specific server-side proxy handlers (createForminitProxy for Next.js, createForminitNuxtHandler for Nuxt.js). The company rebranded from Getform.io to Forminit in January 2026, carrying all features, accounts, and data over to the new brand.
The core technology centers on a proprietary block-based typed field data model (e.g., fi-sender-email, fi-text-message, fi-file-resume), where each block type enforces server-side validation — email format, E.164 phone numbers, ISO country codes, URL structure, ISO dates, rating ranges. Submissions are stored in a centralized inbox with status tracking, starring, internal notes, CSV export, and per-form analytics covering submissions, UTM campaigns, ad-platform click IDs, referrer, and geolocation. Supporting features include email notifications and autoresponders (with custom SMTP on the Business plan), file uploads up to 25 MB across 50+ MIME types, webhooks with automatic retries and signed verification, spam protection (reCAPTCHA v3, hCaptcha, honeypot), and integrations with Slack, Discord, Zapier (5,000+ apps), and Make. All submission data is hosted on AWS infrastructure in Ireland (EU), with full UK GDPR, EU GDPR, and CCPA compliance.
The business model is a self-serve, product-led-growth freemium SaaS with three tiers: Free ($0/month, 100 submissions, 30-day archive), Pro ($19/month or ~$228/year, 5 forms, 3,000 submissions, 1 GB, file uploads, webhooks, CSV export, REST API), and Business ($49/month or ~$588/year, 15 forms, 10,000 submissions, 5 GB, autoresponders with attachments, custom SMTP, 5-seat workspaces, branding removal). Annual billing saves two months; submission limits trigger a pause rather than data loss, and plans can be changed at any time with proration. There is no sales team, no channel partners, and no disclosed external funding — the company is bootstrapped and independently owned. Marketing is content-driven through comprehensive framework documentation, SEO, a blog, YouTube, X/Twitter, Product Hunt, and AI-tool integration guides. Named customers include Burger King, Volkswagen, Toyota, Lidl, Codecademy, University of Essex, Sticker Mule, and Section.
Getform firmographics
Firmographics- Name
- Getform
- Legal name
- UXPLUS LTD
- Website
- https://getform.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forminit (formerly Getform.io) is a headless form backend API that collects, validates, stores, and routes website form submissions for developers, agencies, no-code platform users, and AI coding-tool users via a self-serve freemium SaaS priced up to $49 per month.
- Ownership category
- akta.pro rank
Getform industry classification
Industry- Product category
- Form Backend API
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Webhooks, Eventing & Message Streaming (BPAMAOAE)
Keywords
Where Getform is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Getform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription — Free Tier: Free plan providing 100 submissions/month with 30-day submission archive. No credit card required. Designed to let users collect real submissions and evaluate the product before upgrading to a paid plan.
- SaaS Subscription — Pro Tier: Paid subscription at $19/month (or ~$228/year with 2 months free on annual billing). Includes 5 forms, 3,000 submissions/month, 1 GB storage, file uploads, webhooks, CSV export, REST API, and analytics. Upsell from free tier.
- SaaS Subscription — Business Tier: Paid subscription at $49/month (or ~$588/year with 2 months free on annual billing). Includes 15 forms, 10,000 submissions/month, 5 GB storage, plus all Pro features including autoresponder emails with up to 5 file attachments (25 MB total), custom SMTP (Gmail, Microsoft 365, Amazon SES), workspaces with 5 seats, and branding removal. Top-tier plan for teams and agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan — 100 submissions/month |
| Subscription | Monthly | Pro plan — 3,000 submissions/month |
| Subscription | Monthly | Business plan — 10,000 submissions/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Getform product offering
Product offeringCore offering
Provides a headless form backend API that collects web form submissions, validates data server-side, blocks spam using reCAPTCHA v3, hCaptcha, and honeypot techniques, stores uploaded files up to 25MB, and delivers submissions via webhook (with HMAC-SHA256 signing) or email. The service is used by individual developers, freelance web developers, agencies, no-code platform builders, vibe/AI coders, and enterprise marketing teams to handle form submissions without building custom backend infrastructure, by attaching simple data attributes to any existing HTML form.
Product overview
Forminit (formerly Getform.io) is a single unified headless form backend API product. It provides a complete form handling solution as one cohesive platform: developers create form endpoints, collect submissions, validate data server-side using typed blocks, block spam, accept file uploads, send email notifications and autoresponders, trigger webhooks, and access a centralized submission dashboard with analytics. The rebranded product launched in January 2026, succeeding Getform.io which operated since October 2015. There is no modular architecture — all capabilities are part of the single Forminit platform with features enabled based on subscription plan tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Forminit Form Backend (formerly Getform) Headless form backend API service that captures web form submissions, validates data server-side, blocks spam using reCAPTCHA v3 / hCaptcha / honeypot, stores uploaded files up to 25MB, and delivers submissions via HMAC-SHA256 signed webhooks or email. Targets individual developers, freelance web developers, agencies, no-code platform builders, vibe/AI coders, and enterprise marketing teams.
Quantifiable outcome
- Forms can be connected without writing backend code — no server, no database setup required
- +2 more outcomes
Companies that use Getform
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Getform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Getform partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZapiercoreNative Zapier integration connects Forminit to 5,000+ apps through Zapier's automation platform, enabling users to forward form submissions to CRM systems, databases, spreadsheets, and other business tools without custom code. Available on all paid plans (Pro and above).
- SlackcoreSlack integration sends real-time notifications to Slack channels whenever a form is submitted, including form metadata. Uses Slack incoming webhooks for delivery. Available on paid plans.
- Next.jscoreDedicated Next.js integration with built-in createForminitProxy server handler that proxies form submissions through Next.js API routes, keeping the API key secure on the server side and never exposing it client-side. First-class support documented on the website.
- Nuxt.jscoreDedicated Nuxt.js integration with built-in createForminitNuxtHandler for server-side API key protection. Form submissions are proxied through Nuxt.js server routes, keeping the API key secure.
- AWS (Ireland/EU)coreAll submission data is stored on AWS servers in Ireland (EU), keeping data within the European Economic Area. AWS infrastructure provides the underlying compute, storage, and security for the platform. GDPR-compliant data hosting.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Getform competitors and assessment
Company assessmentDirect peers
- Formspree: Formspree is the closest direct competitor — a form backend API that receives HTML form submissions and forwards them to email or webhooks. Targets developers with a similar freemium + paid subscription model.
- Basin: Basin is a form backend service offering spam protection, webhooks, integrations, and a submission dashboard. Competes head-to-head with Forminit for the same developer and no-code audience.
- Web3Forms: Web3Forms provides a no-backend form submission API with email notifications and spam protection. Closely matches Forminit's HTML form action use case and developer-friendly onboarding.
- FormSubmit: FormSubmit is a free form-to-email backend that exposes recipient email addresses in HTML (a GDPR issue Forminit explicitly contrasts against). Competes at the low end of the same form backend market.
- EmailJS: EmailJS sends form submissions directly from the frontend to email without a backend. Forminit contrasts itself against EmailJS for users who also need submission storage and a dashboard.
Broad incumbents
- Netlify Forms: Netlify Forms is bundled with the Netlify hosting platform and offers form handling for sites hosted on Netlify. Forminit explicitly differentiates against it (hosting-independence, larger file upload limit).
- Jotform: Jotform is a full form builder SaaS with drag-and-drop UI, payments, and integrations. Overlaps with Forminit's use cases but as a hosted frontend form solution rather than a headless backend API.
- Typeform: Typeform is a large form/survey platform with strong design focus and enterprise tier. Competes for the same form-submission budget at the upper end of the market.
Emerging players
- Tally: Tally offers a free, modern form builder popular with no-code and startup users. Overlaps with Forminit's no-code persona but provides a visual builder rather than headless API.
Others
- Resend: Resend is a developer-focused email API service. Adjacent infrastructure rather than direct competition, but relevant context for the developer tooling ecosystem Forminit participates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Getform social profiles
Digital presenceGetform compliance and trust
Trust signalCompliance2 records
Getform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getform leadership team
Management profileNumber of profiles
Getform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getform
What does Getform do?
Provides a headless form backend API that collects web form submissions, validates data server-side, blocks spam using reCAPTCHA v3, hCaptcha, and honeypot techniques, stores uploaded files up to 25MB, and delivers submissions via webhook (with HMAC-SHA256 signing) or email. The service is used by individual developers, freelance web developers, agencies, no-code platform builders, vibe/AI coders, and enterprise marketing teams to handle form submissions without building custom backend infrastructure, by attaching simple data attributes to any existing HTML form.
Is Getform a public or private company?
Getform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Getform founded?
Getform was founded in 2015. It employs 1 to 10 people.
Where is Getform based?
Getform is headquartered in London, United Kingdom, in the Europe region.
How does Getform make money?
Three revenue lines are on record. SaaS Subscription — Free Tier is the primary driver. The others are saaS Subscription — Pro Tier and saaS Subscription — Business Tier.
Who are Getform's main competitors?
Direct peers on record are Formspree, Basin, Web3Forms, FormSubmit and EmailJS. Broad incumbents are Netlify Forms, Jotform and Typeform. Tally is listed as an emerging player. Resend is listed as an others.
Does Getform have an API?
Yes. Full REST API for listing, reading, and managing submissions programmatically. Available on paid plans (Pro and above). Two authentication modes: public mode (no API key, rate-limited to 1 request per 5 seconds, ideal for static sites) and protected mode (API key via X-API-KEY header, 5 requests per second, for server-to-server use). Built-in proxy handlers available for Next.js (createForminitProxy) and Nuxt.js (createForminitNuxtHandler) to keep API keys secure on the server side. Webhooks are available on all paid plans with automatic retries on failures. Developer documentation is at forminit.com/docs.
What industry is Getform in?
Getform's product category is Form Backend API. Its primary akta.pro industry code is BPAMAOAE, Webhooks, Eventing & Message Streaming. Its NAICS code is 518 and its SIC code is 7372.