What Grünbeck does

Grünbeck AG is a privately held German industrial water treatment specialist headquartered in Höchstädt an der Donau, founded in 1949 and operating as a German stock corporation (Aktiengesellschaft). The company designs and manufactures a full-stack water treatment portfolio covering ion exchange softening (softliQ:XLA, softliQ:MD12i, GENO-mat), backwash and multi-media filtration (MRA, MXA, filtraliQ, BOXER X, GENO-mat filter systems), membrane technologies including ultrafiltration (ultraliQ), nanofiltration (Ionenselector-NANO-X), reverse osmosis (GENO-OSMO-X, osmoliQ) and electrodeionisation (GENO-EDI-X), UV disinfection (violiQ:UV), iron and manganese oxidation (fermaliQ), and pressure boosting. Differentiated technology includes the patented AVRO reverse osmosis pretreatment, the cliQlock tool-free modular connection system, and the GENO-RS-tronic programmable controller.

Grünbeck sells and services its systems through a hybrid model combining direct enterprise sales with a certified 'Water Master' installer partner network active in 36 countries, supported by 25 service locations and 360 service employees in Germany. Revenue streams combine industrial equipment sales (hardware), after-sales service and maintenance (professional services), and a rental/subscription option. End markets include food and beverage (Volkswagen AG, Brauerei Oettinger, Rauch, HOMANN, Rivella, Vion, Milchwerke Berchtesgadener Land), energy supply (Plansee SE, MVV Umwelt, University of Bremen power station), healthcare (multiple German hospitals and clinics), municipal water utilities (Stadtwerke Solms, REWA, Energie und Versorgung Butzbach), and an emerging hydrogen production vertical. DVGW certifications and DIN compliance underpin regulatory access in drinking water and healthcare applications.

Name

Grünbeck

Legal name

Grünbeck AG

Website

https://gruenbeck.nl

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grünbeck AG is a privately held German industrial water treatment specialist, founded 1949, that designs, manufactures, and services softening, filtration, membrane, UV, and disinfection systems for food and beverage, energy, healthcare, municipal water, and hydrogen production customers across 36 countries.

Ownership category

akta.pro rank

Product category

Industrial Water Treatment

NAICS

Polish and Other Sanitation Good Manufacturing (325612)

SIC

Pumps & Pumping Equipment (3561), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

akta.pro secondary industries

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF)

Keywords

• Industrial water treatment
• Water softening systems
• Membrane filtration technology
• UV water disinfection
• Water treatment services

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Water Treatment Equipment Sales: Sale of water treatment systems including softeners, filters, membrane systems, disinfection units, and accessories for industrial and commercial applications.
2. After-sales Service and Maintenance: Service organization with 360 service employees providing installation, maintenance, and technical support across 25 locations.
3. Rental Systems: Water treatment systems available for rent through Grünbeck Services offering flexible access to equipment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grünbeck designs, manufactures, and services industrial and commercial water treatment systems covering softening, mechanical and multi-media filtration, membrane technology (ultrafiltration, nanofiltration, reverse osmosis, electrodeionisation), iron/manganese oxidation, and UV disinfection. The company sells these systems primarily to industrial customers in food & beverage, energy, healthcare, and water utility sectors, complemented by an after-sales service organisation of 360 field technicians across 25 locations and a rental offering.

Product overview

Grünbeck AG is a specialist in industrial water treatment operating from Höchstädt a.d. Donau, Germany, with 25 locations and 360 service employees. The product portfolio is organized into integrated water treatment solutions including: softening systems (softliQ:XLA, softliQ:MD12i, GENO-mat series), filter systems (MRA and MXA backwash filters, GENO fine filters, filtraliQ, BOXER X, GENO-mat multi-media filters), membrane technologies (ultraliQ ultrafiltration, Ionenselector-NANO-X nanofiltration, GENO-OSMO-X and osmoliQ reverse osmosis, GENO-EDI-X electrodeionisation), pressure boosters (GENO-HR-X and GENO-FU-X), iron removal (fermaliQ oxidation filter), UV disinfection (violiQ:UV), and accessories (softwatch hardness control meter). Products serve industrial sectors including beverages and food, energy supply, healthcare, and water supply. Several products offer optional connectivity to standard industrial BUS systems.

Differentiator

Problem solved

Functional benefit

Brands

• softliQ: Water softening product line for residential and commercial use, including softliQ:SE, softliQ:XLA, softliQ:MD12i models
• GENO-mat
• GENO-OSMO-X
• osmoliQ
• ultraliQ
• GENO-EDI-X
• fermaliQ
• violiQ:UV
• filtraliQ
• cliQlock

Products and services

• Delta-p triple water softening system Triple water softening installation providing softened water with full pressure, featured as a flagship offering on the company's website for industrial and commercial customers.
• softliQ:XLA water softener Industrial ion-exchange water softener available as single, double, or triple installation, with capacity from 20 to 140 m³/h, quantity-controlled regeneration, and 7-inch touch panel control.
• softliQ:MD12i water softener
• GENO-mat water softeners Industrial water softening series including GENO-mat duo WE-X (double, quantity-controlled), GENO-mat WF (single, time-controlled), and GENO-mat ZF (single, full salt dosing), with capacities from 2.0 to 9.5 m³/h.
• MRA backwash filter Automatic backwash filter for drinking and process water in DN 25-50 sizes with stainless-steel mesh element, automatic backwash, UV-protected brass housing, integrated bus interface, and remote monitoring capability.
• GENO-backwash filter MXA Fully automatic DVGW-certified backwash filter for drinking and process water, available with screw connections (DN 50, R 1"-2") or flange connection (DN 65-100), with programmable GENO-RS-tronic control.
• filtraliQ filter system Fully automatic filter system for reducing undissolved particles, with optional oxidation phase for iron and manganese filtration and active-carbon filling for taste and chlorine reduction.
• GENO-mat filter systems Multi-media filtration systems for heavy dirt loads, including gravel filter (KF-Z), multi-layer filter (MS-Z), activated carbon filter (AK-Z), decarbonisation (TE-Z), and manganese removal (MN-Z) variants.
• GENO-fijnfilter FME fine filter Stainless-steel 1.4404 fine filter (DN 50-100) for industry and commerce, heat-resistant up to 90°C at 6 bar, with quick-release lid closure for tool-free cartridge replacement.
• BOXER X 1½" and 2" fine filters Fine filter series for larger commercial and industrial drinking water installations, with patented rotating flange, optimised backwash technology, and optional pressure-reducer variants (KDX/RDX).
• ultraliQ ultrafiltration system Ultrafiltration system for private water supplies, with pore size below 0.01 µm removing microorganisms while preserving natural minerals, and automatic backwash using filtered pure water.
• Ionenselector-NANO-X nanofiltration system Nanofiltration system for selective partial desalination that distinguishes monovalent and polyvalent ions, achieving up to 80% yield and 2,400 l/h capacity in a footprint of one Euro pallet.
• GENO-OSMO-X reverse osmosis system Space-saving reverse osmosis system for drinking-water desalination, with up to 80% permeate yield, up to 30% energy savings, patented AVRO pretreatment, integrated data logging, multilingual touchscreen, and optional BUS system connectivity.
• osmoliQ reverse osmosis system Reverse osmosis system with intelligent microprocessor control, 4.3" graphic touch screen, and Modbus RTU connectivity; permeate capacities 4,000-30,000 l/h with up to 80% yield and 30% energy savings.
• GENO-EDI-X electrodeionisation system Electrodeionisation system for residual desalination after reverse osmosis; achieves conductivity down to 0.055 µS/cm with diluate capacities of 100-2,700 l/h, and chemical-free regeneration during operation.
• GENO-HR-X pressure booster system Pressure boosting system for quiet water supply in small to medium distribution networks, with automatic control via pressure and flow switches and a multi-stage horizontal centrifugal pump on an aluminium frame.
• GENO-FU-X pressure booster system Speed-controlled pressure boosting system for energy-efficient water supply, with variable speed control via pressure sensor and frequency converter, IP55 protection, and 230V/50Hz connection.
• fermaliQ oxidation filter system Smart combination oxidation filter system for iron and manganese reduction in water treatment, used in industrial and commercial installations.
• violiQ:UV disinfection system Chemical-free UV disinfection system for cold drinking water, inactivating 99.99% of germs, DVGW-certified, with integrated UV lamp monitoring, safety solenoid valve, and DIN 19294-1 compliance.
• softwatch hardness control meter Hardness control measuring device for monitoring residual water hardness in treated-water systems, sold as an accessory to Grünbeck softener installations.
• Grünbeck Services (installation, maintenance, rental) Service organisation with 360 service employees across 25 German locations, providing installation, maintenance, technical support, and rental access to water treatment systems for industrial, commercial, and residential customers.

Quantifiable outcome

• Up to 80% permeate yield for reverse osmosis systems
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Jan Delay PartnershipflagshipGTM or Marketing PartnerJan Delay, German musician and TV personality, serves as a brand ambassador for Grünbeck, promoting water treatment products for home use. Partnership titled 'WE MAKE IT HAPPEN' featuring Jan Delay x Grünbeck campaign.
• Sandra Hunke PartnershipcoreGTM or Marketing PartnerSandra Hunke, sports athlete, partnership with Grünbeck for brand promotion and water treatment awareness.
• FC Augsburg (Exclusive Partner)flagshipGTM or Marketing PartnerExclusive partner of FC Augsburg football club. Grünbeck provides water treatment solutions while benefiting from club partnership and brand visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BWT (Best Water Technology): Austrian-headquartered mid-sized European water-treatment specialist offering softening, filtration, RO, and dosing systems for residential and industrial customers. Closest direct competitor to Grünbeck by scale, geography, and product breadth.
• EnviroChemie: German mid-sized specialist in industrial water and wastewater treatment with strong DACH presence. Highly comparable to Grünbeck in industrial process-water treatment and customer profile.
• Pall Water: Industrial membrane and filtration specialist serving food & beverage, healthcare, and microelectronics customers. Direct competitor to Grünbeck's UF, RO, and EDI product lines in process water.

Broad incumbents

• Veolia Water Technologies: Global water-treatment major offering process water, ultrapure water, and wastewater solutions across all major verticals. Competes with Grünbeck on industrial tenders but at materially larger scale and broader portfolio.
• Xylem: Global water technology company (including legacy Evoqua) active in industrial treatment, filtration, and disinfection. Overlaps with Grünbeck in RO, UV, and disinfection, especially for utility and industrial customers.
• Pentair: U.S. global water-treatment company with industrial and residential filtration, softening, and membrane systems. Competes with Grünbeck across residential softeners and light-commercial RO/UF applications.
• Ecolab (Water/Industrial): Global leader in water treatment chemicals, equipment, and digital services across industrial and institutional customers. Competes with Grünbeck on industrial cooling, boiler, and process water programs.
• SUEZ Water Technologies & Solutions: Global water-treatment business with industrial process water, ultrapure water, and wastewater offerings. Overlaps with Grünbeck in industrial and municipal treatment projects at large scale.

Emerging players

• MANN+HUMMEL: German filtration specialist expanding from automotive/mobility into industrial and residential water filtration. Emerging adjacency to Grünbeck's filtration and residential softening portfolio.
• Toray Membrane: Membrane technology supplier offering RO, NF, UF, and MF elements widely used in industrial water systems. Competes indirectly with Grünbeck at the membrane-component level inside process water skids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GruenbeckAG
• Facebookfacebook.com/GrunbeckNL
• LinkedInlinkedin.com/company/gruenbeck
• Instagraminstagram.com/gruenbeck_ag
• TikToktiktok.com/@gruenbeck

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grünbeck