American Social Bar

What American Social Bar does

American Social Bar is a privately held, multi-unit restaurant and bar brand operating five Florida locations in Fort Lauderdale, Miami (Brickell), Tampa, Orlando, and Boca Raton. Founded in 2011 by Rick Mijares alongside Tony and Laurie Mijares Jr. as part of American Social Hospitality Group, the company operates a high-energy social dining concept pairing modern American cuisine with craft cocktails, live entertainment, sports viewing, and dedicated private event spaces (e.g., the Founder's Suite at Ft. Lauderdale seats 116; Tampa offers full-venue buyouts up to 800 guests). The company generates revenue primarily through transaction-based dine-in food and beverage sales, augmented by private events, bottle service, catering via ezCater, and online ordering/delivery via ToastTab and Uber Eats.

The business operates entirely on third-party SaaS infrastructure — ToastTab for POS and direct online ordering, OpenTable for reservations and the Social Dinner Series, Tripleseat for private event bookings, and ezCater for catering — with no proprietary technology platform or disclosed AI/ML capabilities. Go-to-market is direct-to-consumer, driven by Instagram and Facebook presence, email newsletters, weekly recurring programming (Social Hour, Tacos & Tequila Tuesday, Wine Down Wednesday, Burgers & Barrels Monday, Boozy Brunch), and event activations including official FSU Watch Parties, Hard Rock Bet sports-betting promotions, 2026 FIFA World Cup match viewings, and F1 Miami Grand Prix race-week programming.

The company's customer base spans social dining enthusiasts aged 25–45, sports fans, private event hosts (from 14-seat dinners to 800-guest buyouts), and weekend brunch-goers. Tampa was ranked #39 on the Restaurant Business Top 100 Independents list, with the unit having grown from $12M to $20M under Director of Operations Jason Thompson, and the broader brand earned recognition among the Top 100 Independent Restaurants in the U.S. The business appears bootstrapped with no disclosed external investment.

Name

American Social Bar

Legal name

American Social

Website

https://americansocialbar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

American Social Bar is a privately held Florida restaurant and bar brand operating five locations (Fort Lauderdale, Miami, Tampa, Orlando, Boca Raton) that combines modern American cuisine, craft cocktails, live entertainment, sports viewing, and private event hosting for social dining enthusiasts aged 25–45, with a Top 100 Independent Restaurants ranking and Tampa unit revenue of approximately $20M.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants & Bars

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Sports Bars (CRANACAC), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Casual dining restaurants
• Craft cocktail bars
• Private event venues
• Sports viewing programming
• Weekend brunch service

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dine-in Food & Beverage Sales: Core revenue from food and cocktail sales across five Florida locations. Menu features modern American cuisine with shareable plates, handhelds, cocktails, and weekend brunch. Menu categories include Dips & Dippers, Signature Shareables, Handhelds, House Specialties, cocktail programs (Bright & Bubbly, Taste of the Tropics, Agave Alchemy, Retro Reworks, Bold & Boozy), wine, and local craft beer.
2. Private Events & Venue Rentals: Revenue from private dining room bookings, cocktail parties, corporate events, and full-venue buyouts. Each location offers dedicated private event spaces (e.g., The Founder's Suite / Prohibition Room in Ft. Lauderdale with 116 seated capacity, The Kennedy Lounge in Miami with 30 seated capacity, Liberty Lounge in Tampa, The Freedom Hall in Orlando with 50 seated capacity). Tampa offers full venue buyout for up to 800 guests.
3. Bottle Service: Premium bottle service offered at all locations for celebrations and VIP experiences, featuring champagne and spirits packages. Booked through Tripleseat event platform.
4. Delivery & Takeout: Online ordering via ToastTab platform and Uber Eats delivery service across all five Florida locations. Take-home and catering orders extend revenue beyond the dine-in experience.
5. Catering: Corporate and group catering offered through ezCater, providing off-site food and beverage service for business and social events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

American Social operates five full-service restaurant and bar locations across Florida (Fort Lauderdale, Miami/Brickell, Tampa, Orlando, Boca Raton) serving modern American cuisine, craft cocktails, local beer, and themed weekly programming in a high-energy social atmosphere. The business also generates revenue through private events, bottle service, catering via ezCater, delivery via Uber Eats, and gift card sales.

Product overview

American Social is a multi-location modern American restaurant and bar brand operating five locations across Florida (Fort Lauderdale, Miami/Brickell, Tampa, Orlando, Boca Raton). The core product is a high-energy dining experience featuring an award-winning menu of modern American cuisine with creative twists, complemented by a craft cocktail program and craft beer selection. The offering extends across multiple modules including Weekend Wake-Up (Boozy Brunch), Burgers & Barrels (Monday), Tacos & Tequila Tuesday, Wine Down Wednesday, Social Hour (daily happy hour), Bottle Service, AmSo After Dark (late-night menu), Sports Viewing, Private Events, Catering, Online Ordering & Delivery, Social Dinner Series, and Bubbles & Bites. The company positions itself as a social destination combining dining, drinking, and entertainment with private event capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Experience Full-service dining across five Florida locations featuring an award-winning modern American menu, craft cocktails, local beer, live entertainment, and themed weekly programming including Social Hour, Boozy Brunch, Tacos & Tequila Tuesday, Wine Down Wednesday, and Burgers & Barrels Monday.
• Private Events & Venue Buyouts

Quantifiable outcome

• Tampa location grew from $12M to $20M revenue under current Director of Operations Jason Thompson, and was named #39 on Restaurant Business Top 100 Independents list
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Hard Rock BetcoreGTM or Marketing Partner · 28 April 2026Hard Rock Bet is a sports betting partner of American Social, providing bonus bet drops and promotional offers during sports viewing events. American Social promotes Hard Rock Bet offers via its Instagram page (@americansocial), integrating sports betting engagement with the watch party experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yard House: National upscale-casual sports bar chain with a large craft beer selection and elevated American menu. Closest direct comparable to American Social in concept, check size, and target demographic of young professionals and groups.
• Dave & Buster's: Entertainment-and-bar hybrid with sports viewing, private events, and group occasions. Comparable to American Social on the events/catering/private buyout and high-energy adult social experience dimensions.
• Glory Days Grill: Regional sports-themed grill and bar with private event capabilities and a casual American menu, overlapping with American Social on the sports bar / neighborhood social destination positioning.
• Smokey Bones: Casual sports-focused bar and grill chain. American Social's EVP Mike Herchuck and Director of Operations Jason Thompson both previously served at Smokey Bones, and the brand is directly comparable in sports bar + casual dining positioning.
• Bar Louie: Upmarket casual bar and grill with craft cocktails and shareable American plates, a model very similar to American Social. Notably, American Social's Director of Operations Jason Thompson previously worked at Bar Louie, evidencing direct operational lineage.
• BJ's Restaurant Brewhouse: Upscale-casual chain combining deep craft beer program, shareable American menu, and sports viewing. Closely comparable to American Social on F&B mix, family/group appeal, and beverage-led margin model; Jason Thompson also previously worked at BJ Brewhouse.
• Brass Tap: Craft beer-focused sports bar with elevated food program and a strong Florida presence. Closely comparable on the craft beverage + sports viewing + private events formula.
• Miller's Ale House: Florida-headquartered sports bar chain with strong Florida density, similar casual dining + sports viewing model, and comparable price point. Directly overlaps with American Social's core geography and customer.

Broad incumbents

• Bloomin' Brands: Multi-concept casual dining operator (Outback, Carrabba's, Bonefish Grill, Fleming's). Provides a broad incumbent comparable on multi-unit casual dining economics and Florida market density.
• Darden Restaurants: Large multi-brand casual dining operator (Olive Garden, LongHorn, Yard House parent). Represents the incumbent scale benchmark American Social would compete against if it expands beyond Florida, with overlapping American-cuisine, full-service dining customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmericanSocial
• Instagraminstagram.com/americansocial
• Xx.com/americansocial2
• LinkedInlinkedin.com/company/american-social-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Social Bar