WestGroup Research
- Company typePrivate
- Founded1959
- HeadquartersPhoenix, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
WestGroup Research firmographics
Firmographics- Name
- WestGroup Research
- Legal name
- WestGroup Research
- Website
- https://westgroupresearch.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
WestGroup Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Services (8741), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where WestGroup Research is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WestGroup Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Market Research and Consulting Services: Full-service market research firm providing custom research solutions including telephone surveys, web surveys, focus groups, qualitative research, and consulting services. Revenue is generated through project-based professional services engagements with clients across various industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WestGroup Research product offering
Product offeringCore offering
WestGroup Research is a full-service market research firm that designs and executes custom quantitative and qualitative research initiatives for organizations. The firm offers end-to-end services including study design, methodology selection, telephone and web surveys, focus groups, qualitative research, data collection from its 40+ station in-house CATI-based center, statistical analysis, and strategic consulting. Revenue is earned through project-based professional services engagements with multi-year contracts across verticals including education, financial services, healthcare, government, utilities, gaming, non-profit, and B2B/Fortune 500 clients.
Product overview
WestGroup Research operates as a full-service market research firm offering a comprehensive suite of research services and proprietary tools. The core offering centers on Full Service Research & Consulting, supported by an in-house Data Collection Center with 40+ interviewing stations. Their service portfolio includes Telephone Surveys, Web Surveys, Focus Group Facilities, Bilingual Services, and specialized offerings such as Mystery Shopper Studies, Bulletin Boards, and Text Analytics. The company also provides proprietary analytical tools including CLASS Analytics© and CLASS Reports Dashboard© for dynamic dashboard reporting. Services span qualitative and quantitative methodologies including customer experience (CX/NPS), brand tracking, employee engagement, and mock jury research across multiple industry verticals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- NPS scores more than doubled for Atlas Copco
- +2 more outcomes
Companies that use WestGroup Research
Customer profileNamed customers16 records
Segments11 records
Ideal customer profiles6 records
WestGroup Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WestGroup Research partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
WestGroup Research competitors and assessment
Company assessmentDirect peers
- C+R Research: Chicago-based boutique full-service market research firm offering qualitative and quantitative custom research, focus group facilities, and CX/NPS programs to brand marketers — directly comparable in size, service breadth, and go-to-market approach to WestGroup.
- Vital Findings: Custom market research boutique delivering qualitative and quantitative research, CX, and brand tracking for consumer and B2B clients — closely comparable in offering mix, project-based model, and mid-sized boutique positioning.
- Escalent: Full-service research and analytics firm offering CX, employee engagement, and industry research across multiple verticals — comparable in custom research focus, though typically larger than WestGroup.
- Shapiro + Raj: Mid-sized full-service market research and analytics firm specializing in CX, brand, and product innovation research — directly comparable in service mix and client base.
- Phoenix Marketing International: Full-service market research firm with strong financial services, automotive, and healthcare verticals offering CX, brand tracking, and syndicated research — directly comparable in offering mix and vertical focus.
- Fieldwork (Fieldwork Network): National network of focus group facilities and qualitative research services with field/recruiting capabilities — directly comparable for WestGroup's qualitative focus group and recruiting services.
- Decision Point Research Group: Boutique market research firm providing custom quantitative and qualitative research across healthcare, financial services, and consumer verticals — comparable boutique positioning and full-service offering.
- Maru Group: Technology-led market research and insights firm with proprietary panels and CX platforms — comparable custom research focus with a more panel/SaaS-oriented technology stack.
Broad incumbents
- Ipsos: Global market research and analytics leader operating across CX, brand, advertising, and public affairs — broadly competes for the same enterprise research RFPs but at significantly larger scale and global reach.
- Kantar: Global research, data, and insights business with broad CX, brand, and media research capabilities — competes for the same Fortune 500 enterprise buyers at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WestGroup Research social profiles
Digital presenceWestGroup Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
WestGroup Research leadership team
Management profileNumber of profiles
Profiles10 records
WestGroup Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WestGroup Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WestGroup Research
What does WestGroup Research do?
WestGroup Research is a full-service market research firm that designs and executes custom quantitative and qualitative research initiatives for organizations. The firm offers end-to-end services including study design, methodology selection, telephone and web surveys, focus groups, qualitative research, data collection from its 40+ station in-house CATI-based center, statistical analysis, and strategic consulting. Revenue is earned through project-based professional services engagements with multi-year contracts across verticals including education, financial services, healthcare, government, utilities, gaming, non-profit, and B2B/Fortune 500 clients.
Is WestGroup Research a public or private company?
WestGroup Research is a private company. It is classified as family owned and is currently operating.
When was WestGroup Research founded?
WestGroup Research was founded in 1959. It employs 51 to 100 people.
Where is WestGroup Research based?
WestGroup Research is headquartered in Phoenix, United States, in the North America region.
How does WestGroup Research make money?
One revenue line is on record: market Research and Consulting Services.
Who are WestGroup Research's main competitors?
Direct peers on record are C+R Research, Vital Findings, Escalent, Shapiro + Raj, Phoenix Marketing International, Fieldwork (Fieldwork Network), Decision Point Research Group and Maru Group. Broad incumbents are Ipsos and Kantar.
Does WestGroup Research have an API?
No public API is recorded for WestGroup Research.
What industry is WestGroup Research in?
WestGroup Research's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 54191 and its SIC code is 8741.