Von Rohr Equipment

What Von Rohr Equipment does

Von Rohr Equipment Corp. is a privately held construction supply distributor founded in 1953 and headquartered at a 150,000 square-foot warehouse facility in East Orange, New Jersey (44 Dr. Martin Luther King Jr. Blvd / 2 New Main St.). The company sells, rents, repairs, and fabricates tools and equipment for professional contractors, stocking more than 150,000 SKUs from manufacturers including DEWALT, Makita, RIDGID, Miller Electric, Lincoln Electric, Bosch, Hilti, Husqvarna, and Honda Power Equipment (for which it holds Premier Dealer status). It is also an authorized warranty repair center for at least eight major tool and welding equipment manufacturers, and operates in-house fabrication for custom pull boxes, job-site storage solutions, and its proprietary Modern Mesh Wire Dispenser sub-brand, with all material handling produced in New Jersey.

The business spans six operating verticals: (1) equipment and consumables sales (hardware sales); (2) usage-based equipment rentals on weekly/monthly terms; (3) authorized warranty and general repair services (professional services); (4) in-house custom fabrication (hardware sales); (5) on-site safety training including fall protection, ladder safety, and product knowledge for NJ/NY/PA/CT customers; and (6) a newly launched Construction Disposal Debris Service offering 20', 30', and 40' containers to construction job sites in NJ. Pricing is quote-based and not publicly disclosed. Go-to-market is primarily sales-led (inside and outside sales) supplemented by the company's own unionized delivery fleet providing 24/7 same-day job-site delivery across NY, NJ, CT, and PA, plus an Amazon marketplace storefront extending reach nationally.

Customer segments are construction contractors — both general and specialized (electrical contractors affiliated with IBEW Local 3, mechanical/HVAC contractors) — that rely on Von Rohr for integrated procurement, rental, repair, and delivery needs. The company is the largest unionized supply house in the tri-state area, with IBEW Local 3 affiliation underpinning its workforce standards and access to unionized contractor customers. Industry relationships include NECA, AEC, STAFDA, American Rental Association, Subcontractors Trade Association, and MCA. Von Rohr maintains a leadership position in its niche through authorized manufacturer relationships, a 72-year operating history, owned delivery logistics, and broad service breadth, but operates in a mature, competitive end-market with modest visible growth signals.

Name

Von Rohr Equipment

Legal name

von Rohr Equipment Corp.

Website

https://vonrohrequipment.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Von Rohr Equipment is a privately held, 72-year-old construction supply distributor based in East Orange, NJ that sells, rents, repairs, fabricates, and delivers tools and equipment to general, electrical, and mechanical contractors across the NY/NJ/CT/PA tri-state area.

Ownership category

akta.pro rank

Headquarters

HQ city

East Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment and Tools Sales: Sale of over 150,000 tools and equipment items from leading manufacturers including power tools, hand tools, safety equipment, and construction supplies
2. Tool Rentals: Weekly and monthly rentals of construction equipment including cable pulling, termination, concrete breakers, core drills, generators, pumps, scaffolding, and welding equipment
3. Equipment Repairs: Authorized warranty repair center for multiple manufacturers with in-house service and huge parts inventory for fast turnaround
4. Custom Fabrication: In-house fabrication of pull boxes, job site storage solutions, material handling equipment, and custom wire dispensers. All material handling made in New Jersey
5. Safety Training: On-site safety training services including fall protection, ladder safety, and product knowledge maintenance across NJ, NY, PA, and CT
6. Construction Debris Service: New division providing construction disposal debris service with 20'/30'/40' containers for job sites (servicing NJ only)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Von Rohr Equipment is a construction and industrial supply house that sells, rents, and repairs tools and equipment, and provides related support services to construction and electrical contractors. Its core offerings include sale of 150,000+ branded tools and supplies, weekly/monthly equipment rentals, authorized warranty repair for major tool brands, in-house custom fabrication (pull boxes, wire dispensers, job site storage), on-site safety training, and 24/7 job site delivery across the tri-state area.

Product overview

Von Rohr Equipment is a construction supply company operating as a single-location warehouse facility in East Orange, NJ. The company offers an integrated portfolio of products and services organized around the construction and contracting industry. Core offerings include: (1) a supply division offering over 150,000 tools and equipment items from numerous branded manufacturers, (2) a tool rental service with weekly and monthly options on major equipment brands, (3) an authorized warranty repair center for multiple manufacturers, (4) in-house fabrication services producing custom pull boxes and the Modern Mesh Wire Dispenser, (5) on-site safety training including fall protection and ladder safety, (6) job site delivery and pickup services with same-day availability, and (7) a construction debris disposal service with 20'/30'/40' containers. The company also operates an Amazon Storefront and serves as a Premier Honda Power Equipment dealer.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Mesh Wire Dispenser: Proprietary wire dispenser product that holds up to twelve 18" diameter wire reels, featuring lockable caster wheels, double padlock guards, and durable powder coated finish
• Construction Disposal Debris Service

Products and services

• Contractor Supplies (Tool and Equipment Sales) Sale of over 150,000 modern tools and construction supplies from top industry brands, including power tools, hand tools, safety equipment, electrical tools, mechanical/HVAC equipment, ladders, scaffolding, storage solutions, and material handling equipment, targeted at professional construction and electrical contractors.
• Tool Rental Service Rental of construction equipment on weekly and monthly terms, including cable pulling and termination equipment, concrete breakers, core drills, demo saws, generators, hydrotest pumps, lifting equipment, material handling, pipe benders, pumps, scaffolding, and welders from major brands.
• Authorized Warranty Tool Repair Service Repair and warranty service for power tools, pipe bending equipment, threading equipment, wire pulling/cutting equipment, crimping equipment, welding equipment, gas powered tools, hydraulic, and pneumatic tools, performed as an authorized warranty center for brands including DEWALT, Makita, RIDGID, Miller, Lincoln, Bosch, Hilti, and Husqvarna.
• Custom Fabrication Services In-house custom fabrication of pull boxes, job-site storage solutions, and material handling equipment, including the proprietary Modern Mesh Wire Dispenser (holds up to twelve 18-inch diameter wire reels with lockable caster wheels and powder coated finish). All fabricated material handling is made in New Jersey.
• On-Site Safety Training Job-site safety and product training services provided across NJ, NY, PA, and CT, including fall protection training and inspection, ladder safety and inspection training, and product knowledge maintenance and repairs.
• Job Site Delivery Service Job-site delivery and pickup service across the tri-state area (NY, NJ, CT, PA) offering same-day delivery, 24/7 availability with unionized drivers, rental returns, repair pickups, and in-store pickup at the East Orange warehouse.
• Construction Disposal Debris Service Construction debris disposal service providing 20', 30', and 40' containers for efficient, safe, and reliable job-site debris removal, currently servicing New Jersey only.
• Honda Power Equipment Dealer Line Sales of the full line of Honda Power Equipment — including generators, snow blowers, and water pumps — offered by Von Rohr as a Honda Premier Dealer.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• IBEW Local 3coreOthersVon Rohr Equipment is a proud member of IBEW Local 3 Union. The company is described as the largest unionized supply house in the tri-state area. Union membership ensures continuous training and high standards of service.
• NECA (National Electrical Contractors Association)minorStrategic or Co-development PartnerIndustry association partnership supporting electrical contractors through training, safety, and technology initiatives.
• AEC (The Association of Electrical Contractors)minorStrategic or Co-development PartnerIndustry association membership supporting electrical contractors in the NY area.
• STAFDA (Specialty Tools & Fasteners Distributors Association)minorStrategic or Co-development PartnerIndustry association for specialty tools and fasteners distributors, providing networking and industry resources.
• American Rental AssociationminorStrategic or Co-development PartnerRental industry association membership supporting equipment rental operations.
• Subcontractors Trade AssociationminorStrategic or Co-development PartnerIndustry association supporting subcontractors through training and advocacy.
• MCA (Mechanical Contractors Association of New York)minorStrategic or Co-development PartnerIndustry association for mechanical contractors in the NY area.
• Honda Power EquipmentcoreChannel Partner/ Reseller/ DistributorVon Rohr is a premier dealer offering the full line of Honda Power Equipment including generators, snow blowers, and water pumps. Viewable through dedicated dealer showroom.
• DEWALTcoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center and distributor for DEWALT tools and equipment.
• MakitacoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center and distributor for Makita power tools.
• RIDGIDcoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for RIDGID pipe threading and cutting equipment.
• Miller ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for Miller welders and welding equipment.
• Lincoln ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for Lincoln Electric welding supplies and equipment.
• Bosch ToolscoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for Bosch power tools.
• HilticoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for Hilti construction tools and equipment.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center and distributor for Husqvarna power equipment.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• White Cap Construction Supply: Largest US specialty distributor of construction supplies, tools, and safety products to contractors — directly comparable to Von Rohr in target customer (professional contractors), product mix, and rental/repair adjacency, though with national scale.
• CED (Consolidated Electrical Distributors): Wholesale electrical distribution and supply network serving electrical contractors with tools, lighting, and gear — closely comparable to Von Rohr's electrical-contractor-led model and IBEW Local 3 customer base.
• Crescent Electric Supply: Multi-branch electrical and industrial supply distributor with repair, training, and lighting services — comparable to Von Rohr's regional mid-Atlantic contractor supply model with integrated service offerings.
• Border States Electric: Electrical and industrial distribution serving utility and contractor markets with supply, lighting, and tool categories — relevant comparable for Von Rohr's contractor-focused electrical supply and tool repair business.
• Sunbelt Rentals: One of the largest US equipment rental companies serving contractors with the same tool categories Von Rohr rents (concrete, generators, pumps, lifts) — direct comparable for Von Rohr's rental stream, though at national scale.

Broad incumbents

• HD Supply (Home Depot Pro): National construction and industrial MRO distributor (now part of The Home Depot) — comparable business model at far larger scale, serving many of the same contractor customer types and overlapping on tools, equipment, and materials handling.
• Grainger (W.W. Grainger): Large public industrial MRO distributor offering a broad catalog including power tools, safety, and material handling — adjacent competitor for Von Rohr's supply and tool sales lines, with greater digital scale and breadth.
• Fastenal: Public industrial supply and fastener distributor serving contractors and manufacturers through branches and on-site vending — overlapping with Von Rohr's supply-house model and tool/SKU breadth, but at vastly larger scale.
• United Rentals: Largest US equipment rental company; serves many of the same contractors as Von Rohr's rental service and overlaps on aerial, material handling, and power tools — relevant scale benchmark for the rental piece of Von Rohr's offering.

Regional players

• Rexel: Global electrical distribution business with US operations focused on electrical contractors, lighting, and tools — comparable customer base and product mix to Von Rohr's electrical contractor focus, with national rather than regional reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vonRohrEquipment
• LinkedInlinkedin.com/company/5047919/admin
• Instagraminstagram.com/vonrohrequipment
• Xx.com/vonrohrequip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Von Rohr Equipment