What OC3 Entertainment does

OC3 Entertainment, Inc. is a privately held US software company founded around 2002 and headquartered in Montclair, New Jersey, operating under the brand FaceFX. The company builds audio-based facial animation middleware for the video game industry, with its core product FaceFX Studio capable of generating 3D character lip-sync and facial animations directly from audio files through proprietary speech-analysis and phoneme detection engines. The product suite comprises FaceFX Studio (the authoring application with workspaces, face graph, and phoneme bar editing), FaceFX Unlimited (an enterprise license with source-code modification rights and batch processing for pipelines handling thousands of audio files), FaceFX Runtime (a per-title, per-platform in-game animation playback engine), the FaceFX SDK with Python scripting, and exporter plugins for Maya, 3ds Max, Softimage/XSI, MotionBuilder, plus dedicated Unreal Engine (UE4/UE5) and Unity integrations with FBX support.

The company's commercial model is direct, sales-led B2B licensing: commercial FaceFX Unlimited and Runtime licenses require an evaluation request and quote-based pricing per game title or per project, with multi-year contracts typical. A free indie tier permits FaceFX Runtime PC binaries for projects with revenue under $500,000 under EULA terms, and the Unreal Engine Marketplace provides a self-serve distribution channel for plugin binaries. Customers span hundreds of video game studios and game titles across global markets, with the software embedded in over 1,000 SKUs; named segment priorities are video game developers, game engine integrators, and large-scale game productions. No parent company, external investors, acquisitions, or funding rounds are disclosed, and headcount is reported at 1-10 employees, indicating a small, founder-operated niche middleware business with steady product maintenance rather than rapid expansion.

Name

OC3 Entertainment

Legal name

OC3 Entertainment, Inc.

Website

https://facefx.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

OC3 Entertainment, operating as FaceFX, develops audio-based facial animation middleware that converts audio files into 3D character lip-sync and facial animations for video game studios, sold via per-title, per-platform licenses with a free indie tier.

Ownership category

akta.pro rank

Product category

Facial Animation Middleware

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Facial animation software
• Audio-based animation
• 3D character lip sync
• Game development middleware
• Speech-driven animation

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. FaceFX Unlimited License: Full-featured professional license including source code modification rights and batch processing. Licensed on a per-game-title or per-project basis. Includes ability to modify source code and recompile FaceFX Studio.
2. FaceFX Runtime License: In-game playback engine sold separately from FaceFX Studio. Licensed on a per-title, per-platform basis. Used by FaceFX Unreal Engine integration.
3. Free Indie Tier: Indie projects with revenue under $500,000 can use PC binary files for FaceFX Runtime for free under EULA terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

OC3 Entertainment sells FaceFX, an audio-based facial animation software suite for the video game industry. From a single audio file, FaceFX generates phoneme-driven lip-sync and facial animations for 3D characters, with FaceFX Studio as the authoring tool, FaceFX Unlimited adding batch processing and source-code access for large pipelines, and FaceFX Runtime delivering per-title, per-platform in-game playback for engines such as Unreal Engine and Unity.

Product overview

OC3 Entertainment offers FaceFX as a unified audio-based facial animation platform for the video game industry. The core FaceFX Studio application enables users to create facial animations from audio files through analysis of speech patterns. The product suite includes FaceFX Unlimited (enterprise license with batch processing and source code), FaceFX Runtime (in-game playback engine), and FaceFX SDK (for custom engine integration). Export plugins are available for Maya, 3ds Max, XSI, and MotionBuilder. The software generates phoneme-based animations through audio analysis, supporting both bone-based and morph target-based facial animation systems. FaceFX has over 20 years of industry use with hundreds of game titles and 1000+ SKUs.

Differentiator

Problem solved

Functional benefit

Brands

• FaceFX Unlimited: Professional version of FaceFX Studio with source code access, batch processing, and per-title licensing.
• FaceFX Runtime

Products and services

• FaceFX Studio Core authoring application for creating and editing audio-based facial animations for 3D characters. Provides Workspaces for custom slider setups, the Face Graph for defining relationships between animation targets, a phoneme bar for editing, and a curve editor for fine-tuning. Targeted at game animators and technical artists building 3D game characters.
• FaceFX Unlimited Enterprise version of FaceFX Studio licensed per-title or per-project, including source code modification and recompilation rights plus batch processing for pipelines with thousands of audio files. Works like FaceFX Professional with added enterprise features for large-scale productions.
• FaceFX Runtime Highly optimized in-game animation playback engine sold separately from FaceFX Studio, licensed on a per-title, per-platform basis. Powers the FaceFX Unreal Engine integration; binaries are free for non-commercial use and for indie projects with revenue under $500,000.
• FaceFX SDK Software Development Kit providing libraries such as FxAnalysis and FxCG for developers to integrate audio-based facial animation into custom game engines and applications. Supports Python scripting and exposes key information for automation.
• FaceFX Maya Exporter Autodesk Maya plugin that exports bone poses, morph targets, combiner nodes, and animations from Maya into FaceFX format, with MEL scripting and batch export support.
• FaceFX Max Exporter Autodesk 3ds Max plugin that exports reference poses, bone poses, and morph targets to FaceFX, with biped rig support and MAXScript automation functions.
• FaceFX XSI Exporter Softimage XSI plugin that exports bone poses, morph targets, and animations to FaceFX format.
• FaceFX MotionBuilder Integration Autodesk MotionBuilder plugin enabling integration between FaceFX and motion capture / animation pipelines.
• FaceFX Unity Integration Integration package for the Unity game engine using an XML actor file system and FaceFX Controller Script, including example scripts and a demo showing how to integrate facial animations into Unity-based games.

Quantifiable outcome

• Reduces facial animation production time by automating lip-sync from audio

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• Epic Games (Unreal Engine)coreTechnology or IntegrationFaceFX provides deep integration with Unreal Engine through FaceFX plugins for UE4 and UE5. The FaceFX Runtime is used by the FaceFX Unreal Engine integration for in-game animation playback.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Speech Graphics: Direct competitor offering audio-driven facial animation technology for games and real-time applications; notably, OC3's primary contact email is hosted at speech-graphics.com, suggesting a close operational or ownership relationship that warrants competitive scrutiny.
• JALI Research: Audio-driven facial and lip-sync animation technology for games and virtual characters; competes head-to-head with FaceFX on the same core workflow (audio in, animated character out) for game and conversational avatar use cases.
• RAD Game Tools: Long-standing game middleware vendor (Bink Video, Telemetry) selling per-title, per-platform licenses to game studios—the same go-to-market model FaceFX uses. Direct comparable in business model, customer base, and middleware category.

Broad incumbents

• NVIDIA (Audio2Face / Omniverse Avatar): NVIDIA's Audio2Face is an AI-based audio-driven facial animation product bundled with Omniverse. Backed by significantly greater R&D resources, it directly competes with FaceFX in the audio-to-lip-sync workflow for games and real-time 3D.
• Epic Games (MetaHuman): MetaHuman is Epic's high-fidelity digital human creator with integrated facial animation tooling. As a built-in Unreal Engine capability, it represents both a partner (FaceFX integrates with Unreal) and a structural risk of native displacement.
• Adobe (Character Animator): Adobe Character Animator provides live facial animation driven by audio and webcam input as part of Adobe's creative cloud suite. It targets overlapping use cases (audio-driven character animation) with the distribution and pricing power of a major incumbent.
• Unity Technologies: Unity engine provider and increasingly a direct competitor via Unity-native character/animation tools (e.g., facial capture integrations). As a platform owner, Unity can prioritize its own facial-animation tooling over third-party middleware like FaceFX.

Emerging players

• Inworld AI: AI-native character engine for games providing neural animation, dialogue, and behavioral AI. Represents the emerging AI-driven wave that could either complement FaceFX's audio pipeline or displace it for new-generation game workflows.
• Convai: Conversational AI character platform with real-time facial animation and lip-sync for games and virtual worlds. Competes in the same audio-to-character output space but is built on modern neural, LLM-driven foundations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/facialanimation
• Facebookfacebook.com/facialanimation
• LinkedInlinkedin.com/company/oc3-entertainment-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OC3 Entertainment