Evident Group
Evident Group is a UK-based digital innovation consultancy (11–50 employees, Holt) offering design-led digital transformation, product/service design, and insights & validation services to government and enterprise clients; acquired by Xpansiv in November 2025.
- Company typePrivate
- Founded-
- HeadquartersHolt, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Evident Group does
Evident Group is a UK-based digital innovation consultancy headquartered in Holt, operating with 11–50 employees under a private corporate structure. The firm delivers three core service lines: Strategic Transformation (digital strategy, opportunity identification, roadmap creation, innovation workshops), Product & Service Design (product design, UX/UI, service design, systems integration), and Insights & Validation (user research, rapid prototyping, user testing, UX auditing, AI integration and automation). Engagements are project-based or retainer professional services, delivered via a sales-led direct engagement model through the firm's website.
The company's client roster spans UK government (Department of Work and Pensions), insurance and financial services (Davies Group, described as a 'global innovation partner'), healthcare/wellness (Paind chronic-pain application), and nonprofit health support (Talkbanstops for gambling addiction recovery). Evident cites over a decade of design-led, evidence-driven expertise as its primary differentiator, with no proprietary technology platform or patented IP disclosed.
In November 2025, Evident was acquired by Xpansiv, a global environmental markets infrastructure operator, and concurrently entered a strategic partnership with Diginex Limited (NASDAQ:DGNX) to integrate ESG reporting technology into a platform supporting verified sustainability data for tokenized real-world assets. The acquisition and partnership together mark a strategic pivot from standalone digital design consultancy toward embedded capability within the climate-and-sustainability infrastructure stack.
Evident Group firmographics
Firmographics- Name
- Evident Group
- Legal name
- Evident Group
- Website
- https://evidentagency.com
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Evident Group is a UK-based digital innovation consultancy (11–50 employees, Holt) offering design-led digital transformation, product/service design, and insights & validation services to government and enterprise clients; acquired by Xpansiv in November 2025.
- Ownership category
- akta.pro rank
Evident Group industry classification
Industry- Product category
- Digital Innovation Consulting
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industry
- Product Strategy & Discovery (Vision, Roadmapping, OKRs) (EDABAHAD)
Keywords
Where Evident Group is headquartered
LocationHeadquarters
- HQ city
- Holt
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Evident Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Digital Innovation Consulting Services: Project-based and retainer consulting engagements for strategic digital transformation, product design, and insights & validation services. The company works with clients to deliver tailored solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Evident Group product offering
Product offeringCore offering
Evident Group is a digital innovation consultancy that delivers design-led, evidence-driven strategic transformation engagements for businesses and government organisations worldwide. Its work spans three service pillars—Strategic Transformation, Product & Service Design, and Insights & Validation—covering digital strategy, roadmap execution, UX/UI and product design, user research, rapid prototyping, and AI integration, delivered through project-based and retainer consulting contracts.
Product overview
Evident Group operates as a digital innovation consultancy offering service-based solutions rather than a product-based software company. Their portfolio encompasses three core service offerings: Strategic Transformation (including digital strategy development, opportunity identification, future state conceptualisation, roadmap creation and execution, and design innovation workshops); Product & Service Design (covering product design and development, service design optimisation, UX/UI design, system design and integration, and product suite evolution); and Insights & Validation (encompassing user research, rapid prototyping, user testing, UX auditing, and AI integration and automation). These services are delivered through collaborative client engagements rather than as standalone product offerings. Notable client projects include the Department of Work and Pensions (inclusive business initiatives), TalkBanStop (gambling addiction recovery support), Paind (chronic pain management application), and digital procurement transformation work.
Differentiator
Problem solved
Functional benefit
Companies that use Evident Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Evident Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Evident Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DiginexcoreDiginex Limited (NASDAQ:DGNX) and EVIDENT Group entered a strategic partnership to enhance access to verified sustainability data for tokenized real-world assets. The collaboration aims to integrate Diginex's ESG reporting technology into EVIDENT's platform to meet increasing demand for real-time ESG information from institutional investors. The partnership supports the growth of tokenized green infrastructure and renewable assets projected to exceed $10 trillion by 2030.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
Evident Group competitors and assessment
Company assessmentDirect peers
- Pentagram: Independent design consultancy working on brand, product, and digital experience. Comparable in boutique scale and design-led approach, though more focused on brand than transformation.
- Frog Design (Capgemini Engineering): Design-led innovation and product strategy consultancy now part of Capgemini. Competes with Evident on the same RFPs for design-driven digital product and service transformation.
- AKQA: Design and innovation agency delivering digital products, services, and customer experiences for global brands. Overlaps with Evident on product design, UX/UI, and digital strategy engagements.
- IDEO: Global design and innovation consultancy known for human-centered design and digital transformation engagements. Directly comparable to Evident in methodology (design-led, evidence-driven) and target customer profile (forward-thinking enterprises and public sector).
- Ustwo: Digital product studio delivering product design, strategy, and engineering for enterprises. Closely aligned with Evident on product & service design and insights & validation offerings.
- Method: Design and technology consultancy delivering digital products and service experiences. Closely comparable boutique peer to Evident on customer experience, product design, and digital transformation work.
- Wolff Olins: Global brand and design consultancy part of Omnicom. Comparable to Evident on transformation and brand-led design engagements, with deeper scale and brand focus.
Broad incumbents
- Deloitte Digital: Digital transformation arm of Deloitte, offering design, strategy, and technology at global scale. Competes with Evident for enterprise transformation mandates but operates at vastly greater scale and brand recognition.
- Accenture (Accenture Song): Global professional services firm with a dedicated digital creative group (Song) competing across design, product, and digital transformation. Represents the largest competitive threat to boutique firms like Evident at the enterprise tier.
Emerging players
- Thoughtworks: Technology consultancy specializing in digital transformation, software engineering, and AI adoption. Adjacent to Evident's transformation and AI integration services but more engineering-heavy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Evident Group social profiles
Digital presenceEvident Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evident Group leadership team
Management profileNumber of profiles
Profiles1 record
Evident Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evident Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evident Group
What does Evident Group do?
Evident Group is a digital innovation consultancy that delivers design-led, evidence-driven strategic transformation engagements for businesses and government organisations worldwide. Its work spans three service pillars—Strategic Transformation, Product & Service Design, and Insights & Validation—covering digital strategy, roadmap execution, UX/UI and product design, user research, rapid prototyping, and AI integration, delivered through project-based and retainer consulting contracts.
Is Evident Group a public or private company?
Evident Group is a private company. It is classified as corporate owned and is currently acquired.
When was Evident Group founded?
Evident Group was founded in -1. It employs 11 to 50 people.
Where is Evident Group based?
Evident Group is headquartered in Holt, United Kingdom, in the Europe region.
How does Evident Group make money?
One revenue line is on record: digital Innovation Consulting Services.
Who are Evident Group's main competitors?
Direct peers on record are Pentagram, Frog Design (Capgemini Engineering), AKQA, IDEO, Ustwo, Method and Wolff Olins. Broad incumbents are Deloitte Digital and Accenture (Accenture Song). Thoughtworks is listed as an emerging player.
Does Evident Group have an API?
No public API is recorded for Evident Group.
What industry is Evident Group in?
Evident Group's product category is Digital Innovation Consulting. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of EDABAHAD, Product Strategy & Discovery (Vision, Roadmapping, OKRs). Its SIC code is 8742.