ArborPro
ArborPro is a private, founder-led urban forestry consulting firm that combines GIS-based tree management software (ArborPro Enterprise and Collector app) with professional services including tree inventory, arborist consulting, and drone-based remote sensing for municipalities, universities, golf courses, HOAs, and tree service companies across 35+ U.S. states.
- Company typePrivate
- Founded2003
- HeadquartersYorba Linda, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ArborPro does
ArborPro, Inc. is a private, founder-led urban forestry consulting firm headquartered in Orange, California, founded in 2003 by Keith Hennig (CEO/Owner). The company provides a combined offering of professional services and proprietary GIS-based software to municipalities, universities, golf courses, HOAs, and tree service companies across 35+ U.S. states. Its core products are the ArborPro Enterprise 2.0 cloud-based tree management platform and the ArborPro Collector iOS mobile application for offline field data collection, supported by services including tree inventory, urban forest management plan development, ISA-certified arborist consulting, GIS consultation, and drone-based remote sensing using LiDAR, multispectral imagery, and photogrammetry with machine learning.
The company's revenue model combines project-based professional services (large municipal and university tree inventory engagements such as the $350,000 San Francisco contract and a 73,000-tree Grand Rapids inventory) with recurring software subscriptions for ongoing tree data management. ArborPro has completed more than 750 inventory projects across its history, with documented engagements at major institutions including the University of Michigan (17,000 trees managed via the platform), UCLA, UC Berkeley, Drexel University, and Clemson University, alongside municipal clients such as San Francisco, Jacksonville, Grand Rapids, Henderson, and Edwardsville (IL).
Go-to-market is enterprise-driven and consultative: a dedicated sales team books demos and free consultations through the company website, and professional services are delivered on-site nationwide with the company covering travel and logistics. Marketing relies on the website as a hub, supported by case studies, an email newsletter, and social channels (LinkedIn, YouTube, Facebook, Instagram). No external funding, IPO, M&A, partnerships beyond iTree compatibility, or leadership transitions have been disclosed; ArborPro remains a bootstrapped, founder-controlled specialty services and vertical SaaS business.
ArborPro firmographics
Firmographics- Name
- ArborPro
- Legal name
- ArborPro, Inc.
- Website
- https://arborprousa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ArborPro is a private, founder-led urban forestry consulting firm that combines GIS-based tree management software (ArborPro Enterprise and Collector app) with professional services including tree inventory, arborist consulting, and drone-based remote sensing for municipalities, universities, golf courses, HOAs, and tree service companies across 35+ U.S. states.
- Ownership category
- akta.pro rank
ArborPro industry classification
Industry- Product category
- Urban Forestry Consulting & Tree Management Software
- NAICS
- Support Activities for Forestry (11531), Support Activities for Forestry (1153), Landscape Architectural Services (54132)
- SIC
- Forestry (800), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)
- akta.pro secondary industries
- Timberland GIS, Remote Sensing & Data Analytics (AFAMAKAG), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)
Keywords
Where ArborPro is headquartered
LocationHeadquarters
- HQ city
- Yorba Linda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ArborPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Professional Tree Inventory Services: ArborPro provides professional tree inventory services including GPS tree inventories, hazard assessments, disease identification, and urban forest management plans. These are delivered by ISA Certified Arborists who conduct on-site assessments of trees.
- Tree Management Software: The company licenses its proprietary ArborPro Enterprise and Collector software to clients for ongoing tree management, maintenance tracking, and reporting. Software is delivered as a cloud-based subscription with real-time field update capabilities.
- Remote Sensing Services: Drone-based remote sensing services including LiDAR, multispectral imagery, and photogrammetry for urban forestry analysis, tree health assessment, and vegetation management.
- Consulting Arborist Services: Expert consulting arborist services for urban forest management, regulatory compliance, tree health optimization, and community engagement.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ArborPro product offering
Product offeringCore offering
ArborPro is an urban forestry consulting firm that delivers GPS tree inventories, hazard assessments, disease identification, urban forest management plans, and drone-based remote sensing for municipalities, universities, golf courses, HOAs, and tree service companies. Its proprietary ArborPro Enterprise software and ArborPro Collector mobile app provide cloud-based tree inventory management, work order creation, and reporting with GIS integration. The firm combines ISA Certified Arborist professional services with its own GIS-enabled software platform and remote sensing capabilities to support urban forest management nationwide.
Product overview
ArborPro offers a unified tree management solution combining cloud-based software with professional services. The core platform is ArborPro Enterprise, a GIS-enabled tree inventory and management system that provides real-time field updates, comprehensive reporting, work order creation, and visual documentation. This is complemented by the ArborPro Collector mobile app for offline field data collection, which seamlessly integrates with the Enterprise platform. Professional services include Tree Inventory (field data collection and assessment), Management Plan development, Consulting Arborist services, GIS Consultation, and Remote Sensing (drone-based LiDAR, multispectral imagery, and photogrammetry). The platform serves municipalities, universities, golf courses, HOAs, and tree/landscape companies across 35+ states.
Differentiator
Problem solved
Functional benefit
Brands
- ArborPro Enterprise: Cloud-based tree inventory software that enables data collection, GPS inventory, tree assessments, work order creation, and comprehensive reporting for urban forest management.
- ArborPro Collector
Products and services
- ArborPro Enterprise
Quantifiable outcome
- City of Grand Rapids: 73,000+ trees inventoried in under 5 months by 2-person team
- +5 more outcomes
Companies that use ArborPro
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
ArborPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature9 records
ArborPro partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
ArborPro competitors and assessment
Company assessmentOthers
- Tree Care Industry Association (TCIA): Trade association representing tree care companies and providing accreditation, training, and TRAQ credentialing — comparable as the industry ecosystem and standards body relevant to ArborPro's ISA Certified Arborist positioning.
- Cityworks (Trimble): GIS-centric asset and infrastructure management platform widely used by municipalities for public works, parks, and forestry assets — competes indirectly with ArborPro Enterprise as the alternative asset system of record inside city governments.
Direct peers
- PlanIT Geo (TreePlotter): PlanIT Geo's TreePlotter is a leading cloud-based tree inventory and urban forestry management software platform sold to municipalities, universities, and campuses — directly competing with ArborPro Enterprise in the same target segment.
- Davey Resource Group (CityGreen): Davey Resource Group's CityGreen is a GIS-based urban forest management solution bundled with the field services of the Davey Tree Expert Company — the closest head-to-head competitor combining proprietary tree inventory software with on-the-ground arborist services.
Emerging players
- Overstory: Satellite and AI-based vegetation intelligence platform for utilities and infrastructure operators — adjacent technology competitor to ArborPro's drone LiDAR/multispectral offering, focused on a different (utility) end market but solving similar canopy analytics problems.
- AiDash: AI and satellite-based asset management platform for vegetation, infrastructure, and sustainability use cases — competes with ArborPro's remote sensing stack for vegetation intelligence budgets at municipalities and utilities.
- SilviaTerra: Remote sensing and analytics company for forestry and carbon markets, using LiDAR and satellite imagery for forest inventory — partial overlap with ArborPro's LiDAR/multispectral capabilities though focused on broader forestry rather than urban canopy.
Broad incumbents
- SavATree: National tree, shrub, and lawn care company offering consulting arborist services to municipalities, HOAs, and campuses — competes with ArborPro on consulting arborist engagements and enterprise tree management programs.
- Davey Tree Expert Company: Largest employee-owned tree care company in North America with utility vegetation management, residential, and commercial lines — competes with ArborPro across municipal tree inventory, urban forest consulting, and risk assessment services.
- Bartlett Tree Experts: One of the largest tree care companies in the US, with scientific tree management, consulting arborists, and proprietary software used by high-end residential, commercial, and municipal clients — competing with ArborPro on consulting arborist services and tree risk assessments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ArborPro social profiles
Digital presenceArborPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArborPro leadership team
Management profileNumber of profiles
Profiles1 record
ArborPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArborPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArborPro
What does ArborPro do?
ArborPro is an urban forestry consulting firm that delivers GPS tree inventories, hazard assessments, disease identification, urban forest management plans, and drone-based remote sensing for municipalities, universities, golf courses, HOAs, and tree service companies. Its proprietary ArborPro Enterprise software and ArborPro Collector mobile app provide cloud-based tree inventory management, work order creation, and reporting with GIS integration. The firm combines ISA Certified Arborist professional services with its own GIS-enabled software platform and remote sensing capabilities to support urban forest management nationwide.
Is ArborPro a public or private company?
ArborPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ArborPro founded?
ArborPro was founded in 2003. It employs 11 to 50 people.
Where is ArborPro based?
ArborPro is headquartered in Yorba Linda, United States, in the North America region.
How does ArborPro make money?
Four revenue lines are on record. Professional Tree Inventory Services are the primary driver. The others are tree Management Software, remote Sensing Services and consulting Arborist Services.
Who are ArborPro's main competitors?
Others on record are Tree Care Industry Association (TCIA) and Cityworks (Trimble). Direct peers are PlanIT Geo (TreePlotter) and Davey Resource Group (CityGreen). Emerging players are Overstory, AiDash and SilviaTerra. Broad incumbents are SavATree, Davey Tree Expert Company and Bartlett Tree Experts.
Does ArborPro have an API?
No public API is recorded for ArborPro.
What industry is ArborPro in?
ArborPro's product category is Urban Forestry Consulting & Tree Management Software. Its primary akta.pro industry code is HSAIADAJ, Arborist Consulting, Tree Risk Assessments & Appraisals, with a secondary code of AFAMAKAG, Timberland GIS, Remote Sensing & Data Analytics. Its NAICS code is 11531 and its SIC code is 800.