PlanIT Geo
PlanIT Geo, founded in 2012 and acquired by Waverock Software in 2023, sells the TreePlotter GIS software suite and urban forestry consulting services to municipalities, nonprofits, tree-care firms, and universities in the US, UK, Australia, and Canada.
- Company typePrivate
- Founded2012
- HeadquartersArvada, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlanIT Geo does
PlanIT Geo is a Colorado-based, global urban forestry software and consulting firm founded in 2012 and acquired by Waverock Software in April 2023. The company builds and sells the TreePlotter Software Suite — a web-based GIS platform optimized for mobile and offline field use that includes TreePlotter INVENTORY (tree and asset inventory), TreePlotter CANOPY (AI-driven urban tree canopy analysis at 60-cm resolution with 96.6%+ validated accuracy), and TreePlotter PARKS (park and recreation asset management) — along with add-on modules such as Work Order Management, Offline Collector, Development Survey (BS 5837), Eco Benefits, Advanced Risk Assessment (TRAQ), and API/WFS integration. PlanIT Geo monetizes through tiered annual SaaS subscriptions (Small Consultancy through Councils tiers), recurring canopy-data subscriptions, add-on module fees, and professional services delivered by in-house ISA-certified arborists (over 100 projects and 700,000+ trees inventoried to date), with an exclusive reselling arrangement for NatureQuant's NatureScore health-impact scoring tool.
The company's go-to-market is primarily direct sales with demo-driven conversion, supplemented by a dedicated UK sales/support team, a channel partner program (including Woodland Dwelling Ltd in the UK), and self-serve demo applications. Customers are concentrated in local, county, and state government agencies (Fort Collins, Iowa City, Tacoma, Colorado Springs, King County, Cairns Regional Council, Conservation Halton), with additional reach into nonprofits, private tree-care firms, and university/campus markets across the US, UK, Australia, and Canada. AI/ML capability is concentrated in canopy analysis (via EarthDefine) and health-impact scoring (via NatureQuant), with the GIS inventory workflow serving as the durable data and switching-cost anchor of the platform.
PlanIT Geo firmographics
Firmographics- Name
- PlanIT Geo
- Legal name
- PlanIT Geo, Inc.
- Website
- https://planitgeo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlanIT Geo, founded in 2012 and acquired by Waverock Software in 2023, sells the TreePlotter GIS software suite and urban forestry consulting services to municipalities, nonprofits, tree-care firms, and universities in the US, UK, Australia, and Canada.
- Ownership category
- akta.pro rank
PlanIT Geo industry classification
Industry- Product category
- Urban Forestry Software
- NAICS
- Support Activities for Forestry (1153), Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Forestry (800)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV) (IMAMAJAB), Timberland GIS, Remote Sensing & Data Analytics (AFAMAKAG), Tree Care & Arborist Services (BPABADAD)
Keywords
Where PlanIT Geo is headquartered
LocationHeadquarters
- HQ city
- Arvada
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PlanIT Geo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Subscription-based pricing for TreePlotter software products including INVENTORY, CANOPY, PARKS, and JOBS. Tiered pricing based on organization size and tree count (Small Consultancy, Councils, Consultants tiers). Includes unlimited users and standard functionality.
- Canopy Data Subscriptions: AI-driven tree canopy data delivered via subscription model. Makes it affordable for communities to complete tree canopy analysis every 2-3 years. Options include data ownership, licensing, or derived results subscription.
- Professional Consulting Services: Urban forestry consulting including tree inventory and assessments, urban forestry consulting, geospatial mapping services, urban forest management plans, and ecosystem services analysis.
- Add-on Modules: Additional modules including Offline Collector, Development Survey (BS 5837), Eco Benefits, Work Order Management, API and WFS Integration, and Advanced Risk Assessment (TRAQ).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Consultancy: 2 Users | Up to 5k trees |
| Subscription | Annual | Councils: Unlimited Users | Up to 40k trees |
| Subscription | Annual | Consultants: Custom pricing |
| Usage-based | Annual | Canopy Data Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
PlanIT Geo product offering
Product offeringCore offering
PlanIT Geo develops and sells the TreePlotter Software Suite — a web- and mobile-GIS platform for urban forestry, park, and arboriculture asset management (INVENTORY, CANOPY, PARKS modules plus add-ons for offline collection, work orders, BS 5837 development surveys, eco benefits, TRAQ risk assessment, and API/WFS integration). The company complements the software with professional consulting services delivered by certified ISA arborists, including tree inventory field assessments, urban forest management plans, and geospatial urban tree canopy assessments using its own AI-driven imagery analysis.
Product overview
PlanIT Geo offers the TreePlotter Software Suite, a comprehensive platform-plus-modules architecture for urban forestry management. The core products include TreePlotter INVENTORY (flagship GIS-based tree inventory software since 2013), TreePlotter CANOPY (AI-driven urban tree canopy analysis), and TreePlotter PARKS (park asset management). These are complemented by add-on modules including Offline Collector, Work Order Management, Development Survey (BS 5837), Eco Benefits, Advanced Risk Assessment (TRAQ), and API/WFS Integration. The company also provides professional services including tree inventories/assessments, urban forestry consulting, and geospatial mapping services. Through a partnership with NatureQuant, NatureScore health impact analytics are integrated into the software suite.
Differentiator
Problem solved
Functional benefit
Brands
- TreePlotter™: The company's flagship software suite for tree inventory, canopy analysis, and urban forestry management. Includes TreePlotter INVENTORY, TreePlotter CANOPY, and TreePlotter PARKS products.
Products and services
- TreePlotter INVENTORY Flagship GIS-based tree inventory and management software for field data collection and data management, supporting data visualization, interactive maps, work order management, risk assessment, and reporting with unlimited users; used globally since 2013 by city foresters, arborists, and park managers.
- TreePlotter CANOPY Urban tree canopy analysis software providing AI-driven data analysis, 60-cm resolution land cover data, and interactive canopy visualization for planning and growing urban forests.
- TreePlotter PARKS GIS-based park asset management software for mapping, inspecting, and maintaining park assets and trees, built to NRPA and CPSI industry standards with paperless work order management, customizable data fields, and integration with enterprise systems.
- TreePlotter Community Engagement Map Lightweight public-facing tree map embedded into websites or accessed as standalone web pages, allowing citizens to explore tree data, species information, eco-benefits, and participate in citizen-science programs.
- NatureScore Partner product from NatureQuant providing 0-100 health impact scores aggregated from 30 different data sources (including computer vision, pollution indices, and vegetation databases), integrated into TreePlotter software products.
- Tree Inventory and Assessments Professional consulting delivering tree inventories, risk assessments, and maintenance recommendations by certified ISA arborists; over 100 projects completed totaling over 700,000 trees.
- Urban Forestry Consulting Strategic consulting for urban forestry program development, urban forest management plans, and policy frameworks supporting cities, counties, and states.
- Geospatial Mapping Services Geospatial mapping and remote sensing services including urban tree canopy assessments using AI-driven analysis of aerial and satellite imagery.
- TreeD Hybrid Tree Inventory Hybrid tree inventory service combining top-down canopy analysis with bottom-up field data collection for comprehensive urban forest assessment.
Quantifiable outcome
- 98% accuracy in two days for canopy assessments
- +5 more outcomes
Companies that use PlanIT Geo
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
PlanIT Geo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
PlanIT Geo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and minor.
- NatureQuantcoreExclusive partnership making PlanIT Geo the direct data sales provider for NatureQuant's NatureScore and NatureScore Priority Index products. PlanIT Geo incorporates these tools into TreePlotter software products, reports, and consulting services. NatureScore provides 0-100 health impact scores aggregated from 30 different data sources using machine learning algorithms.
- EarthDefinestrategicPartnership for AI-driven tree canopy analysis. EarthDefine provides the technology foundation for PlanIT Geo's canopy data with proven accuracy of 96.6%+ using 48,000 random sample points.
- Russell Horsey / Woodland Dwelling LtdstrategicUK Channel Partner and urban forestry professional. Chartered Arboriculturalist and international speaker known for TreeBristol community planting program and TreePans UK product. Co-presenter on Modern Urban Forest Management webinars.
- Nature Based Solutions InstituteminorLed by Cecil Konijnendijk, Director, who proposed the 3+30+300 rule for urban greening. Co-presenter on webinars about the rule and its implementation.
- Arbor Day FoundationminorPartnership for on-demand webinar on Tree Canopy Data discussing different types of canopy data available for cities and towns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PlanIT Geo competitors and assessment
Company assessmentDirect peers
- i-Tree (USDA Forest Service): i-Tree is a free, USDA Forest Service-developed suite of urban forestry analysis tools that PlanIT Geo customers reference alongside TreePlotter (e.g., Iowa City's i-Tree Canopy Study). It is the most significant free substitute in the canopy assessment category and directly competes for the same municipal use cases.
- Davey Tree Expert Company: Davey Tree is the largest tree care services company in North America and operates TreeKeeper, a competing tree inventory and asset management software used by municipalities and utilities. Directly comparable to PlanIT Geo on both the software (tree inventory) and consulting (arborist services) sides of the business.
Broad incumbents
- Trimble Forestry: Trimble's forestry software suite addresses timber, forest operations, and inventory workflows for the broader forestry market, overlapping with Waverock's expanded scope post-acquisition. Operates as a broad incumbent in adjacent forestry software categories to PlanIT Geo's urban forestry focus.
- SavATree: SavATree is one of the largest commercial tree care and consulting firms in North America, offering arborist services, tree inventories, and urban forestry consulting. Comparable to PlanIT Geo on the consulting side of the business and competes for the same private-industry and municipal RFPs.
- Cityworks (Trimble): Cityworks is a leading GIS-centric asset management platform used by municipalities for parks, public works, and utilities, with overlapping workflows in work order management and asset inventory. Competes with TreePlotter PARKS for parks and asset management budgets at the municipal level.
- Esri: Esri's ArcGIS platform is the dominant enterprise GIS used by municipalities and forestry organizations, and PlanIT Geo explicitly integrates with Esri via web APIs. While not a direct substitute for TreePlotter's urban forestry workflows, Esri is the platform of record that TreePlotter complements and that some large customers may use internally.
- Bartlett Tree Experts: Bartlett Tree Experts is a major scientific tree and shrub care company with consulting, inventory, and management plan services for municipalities, campuses, and private clients. Overlaps with PlanIT Geo's consulting practice and the private-industry customer segment.
- Lucity: Lucity provides GIS-based asset and work order management software for municipalities, including parks, forestry, and public works. Overlaps with TreePlotter's work order management and asset management modules in mid-sized municipal deployments.
Emerging players
- EarthDefine: EarthDefine provides AI-derived land cover and tree canopy data layers, and is PlanIT Geo's underlying technology partner for AI-driven canopy analysis. While currently a partner, EarthDefine's high-resolution canopy datasets represent a potential emerging competitive offering if commercialized independently.
- ArborPro: ArborPro is an arborist and urban forestry software vendor focused on tree inventory, risk assessment (TRAQ), and reporting. Directly comparable feature set to TreePlotter INVENTORY at a smaller scale, particularly for arborist consulting firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PlanIT Geo social profiles
Digital presencePlanIT Geo financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanIT Geo leadership team
Management profileNumber of profiles
Profiles6 records
PlanIT Geo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanIT Geo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanIT Geo
What does PlanIT Geo do?
PlanIT Geo develops and sells the TreePlotter Software Suite — a web- and mobile-GIS platform for urban forestry, park, and arboriculture asset management (INVENTORY, CANOPY, PARKS modules plus add-ons for offline collection, work orders, BS 5837 development surveys, eco benefits, TRAQ risk assessment, and API/WFS integration). The company complements the software with professional consulting services delivered by certified ISA arborists, including tree inventory field assessments, urban forest management plans, and geospatial urban tree canopy assessments using its own AI-driven imagery analysis.
Is PlanIT Geo a public or private company?
PlanIT Geo is a private company. It is classified as corporate owned and is currently operating.
When was PlanIT Geo founded?
PlanIT Geo was founded in 2012. It employs 11 to 50 people.
Where is PlanIT Geo based?
PlanIT Geo is headquartered in Arvada, United States, in the North America region.
How does PlanIT Geo make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are canopy Data Subscriptions, professional Consulting Services and add-on Modules.
Who are PlanIT Geo's main competitors?
Direct peers on record are i-Tree (USDA Forest Service) and Davey Tree Expert Company. Broad incumbents are Trimble Forestry, SavATree, Cityworks (Trimble), Esri, Bartlett Tree Experts and Lucity. Emerging players are EarthDefine and ArborPro.
Does PlanIT Geo have an API?
Yes. TreePlotter INVENTORY offers an API and WFS (Web Feature Service) Integration as an add-on module. This allows integration with external systems. TreePlotter PARKS also integrates through web APIs with other cloud-based enterprise systems.
What industry is PlanIT Geo in?
PlanIT Geo's product category is Urban Forestry Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of HSAIADAJ, Arborist Consulting, Tree Risk Assessments & Appraisals. Its NAICS code is 1153 and its SIC code is 7370.