ArborPro

What ArborPro does

ArborPro, Inc. is a private, founder-led urban forestry consulting firm headquartered in Orange, California, founded in 2003 by Keith Hennig (CEO/Owner). The company provides a combined offering of professional services and proprietary GIS-based software to municipalities, universities, golf courses, HOAs, and tree service companies across 35+ U.S. states. Its core products are the ArborPro Enterprise 2.0 cloud-based tree management platform and the ArborPro Collector iOS mobile application for offline field data collection, supported by services including tree inventory, urban forest management plan development, ISA-certified arborist consulting, GIS consultation, and drone-based remote sensing using LiDAR, multispectral imagery, and photogrammetry with machine learning.

The company's revenue model combines project-based professional services (large municipal and university tree inventory engagements such as the $350,000 San Francisco contract and a 73,000-tree Grand Rapids inventory) with recurring software subscriptions for ongoing tree data management. ArborPro has completed more than 750 inventory projects across its history, with documented engagements at major institutions including the University of Michigan (17,000 trees managed via the platform), UCLA, UC Berkeley, Drexel University, and Clemson University, alongside municipal clients such as San Francisco, Jacksonville, Grand Rapids, Henderson, and Edwardsville (IL).

Go-to-market is enterprise-driven and consultative: a dedicated sales team books demos and free consultations through the company website, and professional services are delivered on-site nationwide with the company covering travel and logistics. Marketing relies on the website as a hub, supported by case studies, an email newsletter, and social channels (LinkedIn, YouTube, Facebook, Instagram). No external funding, IPO, M&A, partnerships beyond iTree compatibility, or leadership transitions have been disclosed; ArborPro remains a bootstrapped, founder-controlled specialty services and vertical SaaS business.

Name

ArborPro

Legal name

ArborPro, Inc.

Website

https://arborprousa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ArborPro is a private, founder-led urban forestry consulting firm that combines GIS-based tree management software (ArborPro Enterprise and Collector app) with professional services including tree inventory, arborist consulting, and drone-based remote sensing for municipalities, universities, golf courses, HOAs, and tree service companies across 35+ U.S. states.

Ownership category

akta.pro rank

Product category

Urban Forestry Consulting & Tree Management Software

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153), Landscape Architectural Services (54132)

SIC

Forestry (800), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industries

Timberland GIS, Remote Sensing & Data Analytics (AFAMAKAG), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)

Keywords

• Urban forestry consulting
• Tree inventory services
• GIS tree management
• Tree management software
• Remote sensing forestry

Headquarters

HQ city

Yorba Linda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Tree Inventory Services: ArborPro provides professional tree inventory services including GPS tree inventories, hazard assessments, disease identification, and urban forest management plans. These are delivered by ISA Certified Arborists who conduct on-site assessments of trees.
2. Tree Management Software: The company licenses its proprietary ArborPro Enterprise and Collector software to clients for ongoing tree management, maintenance tracking, and reporting. Software is delivered as a cloud-based subscription with real-time field update capabilities.
3. Remote Sensing Services: Drone-based remote sensing services including LiDAR, multispectral imagery, and photogrammetry for urban forestry analysis, tree health assessment, and vegetation management.
4. Consulting Arborist Services: Expert consulting arborist services for urban forest management, regulatory compliance, tree health optimization, and community engagement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ArborPro is an urban forestry consulting firm that delivers GPS tree inventories, hazard assessments, disease identification, urban forest management plans, and drone-based remote sensing for municipalities, universities, golf courses, HOAs, and tree service companies. Its proprietary ArborPro Enterprise software and ArborPro Collector mobile app provide cloud-based tree inventory management, work order creation, and reporting with GIS integration. The firm combines ISA Certified Arborist professional services with its own GIS-enabled software platform and remote sensing capabilities to support urban forest management nationwide.

Product overview

ArborPro offers a unified tree management solution combining cloud-based software with professional services. The core platform is ArborPro Enterprise, a GIS-enabled tree inventory and management system that provides real-time field updates, comprehensive reporting, work order creation, and visual documentation. This is complemented by the ArborPro Collector mobile app for offline field data collection, which seamlessly integrates with the Enterprise platform. Professional services include Tree Inventory (field data collection and assessment), Management Plan development, Consulting Arborist services, GIS Consultation, and Remote Sensing (drone-based LiDAR, multispectral imagery, and photogrammetry). The platform serves municipalities, universities, golf courses, HOAs, and tree/landscape companies across 35+ states.

Differentiator

Problem solved

Functional benefit

Brands

• ArborPro Enterprise: Cloud-based tree inventory software that enables data collection, GPS inventory, tree assessments, work order creation, and comprehensive reporting for urban forest management.
• ArborPro Collector

Products and services

• ArborPro Enterprise

Quantifiable outcome

• City of Grand Rapids: 73,000+ trees inventoried in under 5 months by 2-person team
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Tree Care Industry Association (TCIA): Trade association representing tree care companies and providing accreditation, training, and TRAQ credentialing — comparable as the industry ecosystem and standards body relevant to ArborPro's ISA Certified Arborist positioning.
• Cityworks (Trimble): GIS-centric asset and infrastructure management platform widely used by municipalities for public works, parks, and forestry assets — competes indirectly with ArborPro Enterprise as the alternative asset system of record inside city governments.

Direct peers

• PlanIT Geo (TreePlotter): PlanIT Geo's TreePlotter is a leading cloud-based tree inventory and urban forestry management software platform sold to municipalities, universities, and campuses — directly competing with ArborPro Enterprise in the same target segment.
• Davey Resource Group (CityGreen): Davey Resource Group's CityGreen is a GIS-based urban forest management solution bundled with the field services of the Davey Tree Expert Company — the closest head-to-head competitor combining proprietary tree inventory software with on-the-ground arborist services.

Emerging players

• Overstory: Satellite and AI-based vegetation intelligence platform for utilities and infrastructure operators — adjacent technology competitor to ArborPro's drone LiDAR/multispectral offering, focused on a different (utility) end market but solving similar canopy analytics problems.
• AiDash: AI and satellite-based asset management platform for vegetation, infrastructure, and sustainability use cases — competes with ArborPro's remote sensing stack for vegetation intelligence budgets at municipalities and utilities.
• SilviaTerra: Remote sensing and analytics company for forestry and carbon markets, using LiDAR and satellite imagery for forest inventory — partial overlap with ArborPro's LiDAR/multispectral capabilities though focused on broader forestry rather than urban canopy.

Broad incumbents

• SavATree: National tree, shrub, and lawn care company offering consulting arborist services to municipalities, HOAs, and campuses — competes with ArborPro on consulting arborist engagements and enterprise tree management programs.
• Davey Tree Expert Company: Largest employee-owned tree care company in North America with utility vegetation management, residential, and commercial lines — competes with ArborPro across municipal tree inventory, urban forest consulting, and risk assessment services.
• Bartlett Tree Experts: One of the largest tree care companies in the US, with scientific tree management, consulting arborists, and proprietary software used by high-end residential, commercial, and municipal clients — competing with ArborPro on consulting arborist services and tree risk assessments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkogF1N2C16vTP3MH_IYV7w
• Facebookfacebook.com/arborprousa
• LinkedInlinkedin.com/company/arborpro-inc
• Instagraminstagram.com/arborproinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArborPro