What Mediform Plus does

Mediform Plus S.L. (trading as MDF) is a privately held Spanish management and marketing consultancy founded in 2000 and headquartered in Las Rozas de Madrid, Spain. The company serves community pharmacies (Oficina de Farmacia) across Spain through a vertically integrated stack of consulting services, proprietary software platforms, training, marketing collateral, and a pharmacy-grouping membership. Its core deliverable is the 'Método MDF,' a proprietary framework for measuring and scoring a pharmacy's strategic management and benchmarking it against the MDF network average. The platform suite comprises GO!FARMA (a pharmacy-specific CRM), BMF (a business intelligence dashboard for KPI tracking), LDF (a pharmacy-grouping/aggregation model), EZFY (a community-pharmacy healthcare services platform), PMOF (an annual pharmacy marketing plan), and Academia MDF (an online self-paced training portal). Mediform Plus also publishes proprietary guides (e.g., III Guía de Atención en el Mostrador) and books (¡Despierta Farmacia! and El Ajedrez de tu Farmacia), and operates a small physical-products line (hand sanitizer gels and dispensers) inherited from the COVID period.

The company generates revenue across six streams: professional-services consulting retainers delivered through field consultants; subscription-style training (monthly course access, one-off course purchases, and FUNDAE-bonificable training); one-time purchases of marketing campaign packages in RRSS, Digital, and Printed formats; one-time book and guide sales; minor hardware revenue from sanitizer gels and dispensers; and recurring revenue from LDF pharmacy-grouping membership. Pricing is bifurcated into a lower tier for 'Clientes MDF' (MDF network members, with many courses free) and a higher tier for non-clients, embedding a switch-up incentive into the pricing model. Go-to-market combines a sales-led regional field-consultant force (with zone coverage in Andalucía, Levante, and the Basque/La Rioja/Navarra corridor) with a community- and event-led motion anchored on monthly 'Miércoles de Gerentes' workshops, the annual 'IV Foro Grupos de Farmacias MDF,' 'Meeting Feng 2026,' and 'Layout&Profit – La ruta del RETAIL,' plus content marketing through the 'La Brújula de la Farmacia' blog and social channels.

The legal entity is MEDIFORMPLUS, S.L. (CIF B82827635), registered as a Spanish Sociedad Limitada with no disclosed parent company, subsidiaries, funding rounds, or external investors. Reported scale metrics include '25 years' of operating history (celebrated in 2025), service to 'thousands of pharmacies,' a customer-outperformance data point of '8.52% growth vs the 6% national average in 2025' (sourced to IQVIA), and an average 9.4/10 satisfaction rating on training programs. Management team, ownership structure, and revenue are not disclosed in the available source data.

Name

Mediform Plus

Legal name

MEDIFORMPLUS, S.L.

Website

https://mediformplus.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediform Plus is a privately held Spanish consulting and SaaS company, founded in 2000, that provides management, marketing, training, and pharmacy-grouping services to community pharmacies (Oficina de Farmacia) across Spain via its proprietary Método MDF framework and a platform suite (GO!FARMA, BMF, LDF, EZFY, PMOF, Academia MDF).

Ownership category

akta.pro rank

Product category

Pharmacy Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA), Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

Keywords

• Pharmacy management consulting
• Pharmacy marketing services
• Retail pharmacy training
• Pharmacy CRM software
• Pharmacy business intelligence

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Pharmacy Management Consulting: Core consulting services for pharmacy owners and managers including strategic planning, management assessment, marketing strategy, team management, and assortment optimization. Delivered through expert field consultants and the proprietary Método MDF framework.
2. Training Courses and Workshops: Online and in-person training for pharmacy teams and managers covering topics such as finance, management, team leadership, customer service, product recommendation, and healthcare categories. Revenue from course fees (subscription-like monthly access and one-time purchases), with discounted rates for MDF clients.
3. Marketing Campaigns and Materials: Sale of ready-to-use marketing campaign materials (RRSS, Digital, Print) and PLV (point-of-sale) materials. Includes specialized campaigns for health conditions (diabetes, cardiovascular, dermatology), seasonal promotions (Black Friday, Christmas, Rebajas), and RSC campaigns. Revenue per campaign.
4. Books and Guides: Sale of proprietary publications including the 'III Guía de Atención en el Mostrador', 'Despierta Farmacia', 'El Ajedrez de tu Farmacia'. Physical books and digital guides sold individually.
5. COVID Protection Products: Sale of gel hydroalcoholic products and dispensers to pharmacies, generating minor ancillary revenue.
6. Pharmacy Grouping (LDF): Membership/grouping model for pharmacies seeking collective brand identity, negotiation leverage, and shared services through the LDF brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mediform Plus provides strategic management and marketing consulting services to community pharmacies in Spain, anchored by its proprietary Método MDF methodology that measures and scores a pharmacy's strategic management against the MDF network average. The company delivers this through expert field consultants and complements it with proprietary SaaS platforms (GO!FARMA CRM, BMF dashboard, EZFY healthcare platform, PMOF marketing tool, Academia MDF training) plus marketing campaign packages, published guides/books, and the LDF pharmacy grouping service.

Product overview

Mediform Plus (MDF) operates as a pharmacy consulting company offering a portfolio of integrated products and services. The core offering is the Método MDF, a strategic pharmacy management methodology supported by complementary tools including GO!FARMA (CRM for customer loyalty), BMF (analytics dashboard), and PMOF (annual marketing plan). The company also provides a training platform (Academia MDF) with courses for pharmacy teams and managers, along with marketing campaign packages. Physical products include hand sanitizer and dispensers. The portfolio is completed by professional publications and guides for pharmacy management. All offerings are designed to help independent pharmacies improve their business performance, image, and customer relationships.

Differentiator

Problem solved

Functional benefit

Brands

• LDF: Pharmacy grouping and association service helping independent pharmacies collaborate and negotiate collectively.
• EZFY
• GO!FARMA
• BMF
• MDF Formación
• Academia MDF
• Método MDF

Products and services

• Método MDF (MDF Method) Proprietary strategic management consulting methodology that measures and scores the strategic management of a community pharmacy and compares it against the MDF pharmacy network average, delivered with expert field consultant support throughout change processes.
• GO!FARMA Pharmacy-specific CRM platform enabling customer loyalty, multi-channel communication, and relationship management through unique, simple experiences for community pharmacy clients.
• BMF (Business Management Framework) Management dashboard (Cuadro de Mando) providing pharmacy performance analytics, KPI tracking, and benchmarking at a single click for community pharmacy owners and managers.
• PMOF (Plan de Marketing de Oficina de Farmacia) Annual pharmacy marketing plan tool that enables business growth, attracts new clients, and builds loyalty through differentiated shopping experiences and quality service for community pharmacies.
• LDF (Llista de Farmàcies / Liga de Farmacias) Pharmacy grouping/aggregation brand providing independent pharmacies with collective brand identity, negotiation leverage, and shared services under the LDF network.
• EZFY Platform for developing and delivering healthcare/professional services from community pharmacies, aimed at improving patient quality of life through in-pharmacy care services.
• Academia MDF Online self-paced training platform for pharmacy professionals covering management, marketing, finance, teams, and patient needs, with FUNDAE-bonificable courses and free registration for pharmacy professionals.
• Formación MDF (Team and Management Training) Training courses and workshops for pharmacy teams and managers, covering recommendation skills, pathology advice, customer service, KPIs, purchasing, pricing, financial analysis, digital strategy, and conflict management, delivered online and in-person (Miércoles de Gerentes, Talleres de Gerencia).
• Campañas de Marketing MDF Ready-to-use marketing campaign packages for pharmacies, including sanitary, specialized, and promotional campaigns (diabetes, cardiovascular, dermatology, seasonal campaigns), available in RRSS (social), Digital, and Print formats.
• III Guía de Atención en el Mostrador Third-edition professional reference guide for pharmacy counter teams providing methodical pharmaceutical recommendation and care guidance covering 10 therapeutic groups and over 50 health needs.
• Libro ¡Despierta Farmacia! Manual for identifying, integrating, and leveraging the business potential of four pharmacy areas using the GUN Method (Gestión por Unidad de Negocio): Product, Sales Surface, Team, and Consumer.
• Libro El Ajedrez de tu Farmacia Book on human resources management for pharmacy success covering team management, leadership, scheduling, motivation, career development, conflict resolution, and hiring in the pharmacy context.
• Gel Hidroalcohólico 100 ml Hand sanitizer product with 70% alcohol in 100ml packaging for immediate availability, sold to pharmacies as ancillary protective product.
• Dispensador de Gel White painted iron hand sanitizer dispenser available with or without glove support, with approximately 15-day delivery time, sold to pharmacies as ancillary protective product.

Quantifiable outcome

• MDF pharmacies grew 8.52% in 2025 vs 6% national average
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• GrupoIWI Protección de Datos S.L.minorImplementation/ SI/ Consulting PartnerData protection advisory and compliance services. CIF: B18730390, Avenida Fernando de los Ríos 11, Portal 2, 6, CP 18100 Armilla, Granada.
• Prevención de Riesgos Laborales (External Prevention Service)minorImplementation/ SI/ Consulting PartnerExternal occupational health and safety prevention service. CIF: B17623182, Calle Bonastruc de Porta 20, CP 17001 Girona.
• IQVIAcoreStrategic or Co-development PartnerHealthcare data and analytics provider used as the benchmark data source for comparing MDF pharmacy performance against the national average. Referenced in the company's key growth claim: 8.52% vs 6% national average.
• FUNDAE (Fundación Estatal para la Formación en el Empleo)coreStrategic or Co-development PartnerSpanish state training foundation. Mediform Plus is an approved training organization (Entidad Organizadora de Formación Continua) and manages all FUNDAE bonification paperwork for its training courses on behalf of member pharmacies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmatic: Spanish pharmacy management software vendor serving community pharmacies. Closely comparable as a pharmacy-focused software and services provider, with overlapping functionality to MDF's GO!FARMA CRM and BMF dashboard within the same Spanish community pharmacy segment.
• Unycop: Spanish provider of pharmacy management software with day-to-day operations, dispensing, and administration tools. Direct peer in Spanish pharmacy IT, competing in the same customer base with overlapping CRM/dispensing functionality.
• Nixfarma: Spanish pharmacy management software widely used by community pharmacies for dispensing, inventory, and operations. Direct peer in pharmacy IT, with overlapping tools that compete for the same community pharmacy wallet.
• CESIF: Centro de Estudios Superiores de la Industria Farmacéutica, a Spanish training institution serving pharmacy and pharmaceutical industry professionals. Direct comparable to Academia MDF in the Spanish pharmacy training and continuing-education space.

Broad incumbents

• Cegedim: Global healthcare technology and data company with pharmacy IT solutions (Smart Rx) and healthcare analytics across Europe. Broad incumbent whose pharmacy IT offerings overlap with MDF's toolset, but serves a much wider portfolio of customers and verticals.
• Alliance Healthcare España: European pharmaceutical wholesaler and distributor with pharmacy-facing services in Spain. Broad incumbent with pharmacy services overlaps (grouping and channel services) intersecting with LDF's aggregation offering and competing for pharmacy wallet share.
• Cofares: Spain's leading pharmaceutical distribution cooperative with pharmacy management and grouping services. Broad incumbent in pharmacy services and aggregation, comparable to MDF's LDF grouping offering at much greater scale across the Spanish market.
• Bidafarma: Spanish pharmacy cooperative offering a portfolio of pharmacy-facing services including grouping, purchasing, and pharmacy support. Broad incumbent serving the same Spanish community pharmacy customer base as MDF, with overlapping services and grouping offerings similar to LDF.

Others

• IQVIA: Global healthcare data, analytics, and consulting provider used by MDF as benchmark data partner (IQVIA powers the 8.52% vs 6% growth claim). Adjacent enabling player in healthcare analytics rather than a direct competitor, with partial overlap to BMF's benchmarking scope.
• BD Rowa: Provider of pharmacy automation solutions including dispensing robots and inventory management systems for community pharmacies worldwide. Adjacent technology provider enabling pharmacy operational efficiency, complementary to rather than directly competitive with MDF's management consulting and software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mediformplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediform Plus