Automatic Distributors
Automatic Distributors is a family-owned wholesale distributor of powersports parts and accessories, supplying 350+ brands and 85,000+ SKUs to approved dealers across the United States through three regional distribution centers.
- Company typePrivate
- Founded1965
- HeadquartersBangor, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Automatic Distributors does
Automatic Distributors is a family-owned wholesale distributor of parts and accessories for the US powersports industry, headquartered in Bangor, Maine. Founded in 1965 as Twin City Marine, the company was rebranded to Automatic Distributors in the mid-1980s and has systematically expanded its catalog from a snowmobile-only focus into trailers, ATVs, dirt bikes, UTVs, marine, and street/cruiser segments. It serves approximately four B2B customer groups — powersports dealerships (primary), parts houses, repair shops, and internet retailers — through an approved-dealer application and credit-approval process.
The company operates three distribution facilities — Bangor ME (headquarters), Indianapolis IN (opened 2010), and an 80,000+ sq ft West Coast center (launched 2022) — collectively delivering a one-day shipping footprint to 60 million people and a two-day footprint to 230 million people. Its product surface comprises over 85,000 SKUs from 350+ brands organized into seven interactive digital catalogs (Outwear, Trailer, Winter, Marine, ATV/UTV, Street, Offroad, Service). The technology stack centers on a secure 24/7 dealer online portal with real-time inventory, account management, order tracking, and saved shopping lists, supported by warehouse automation implemented in 2019 that enabled higher daily order volume while preserving same-day shipping at a 5 PM EST/PST cutoff. The company reports a 99%+ shipping accuracy rate and six-day-a-week shipping operations.
The business model is purely transactional wholesale distribution: Automatic Distributors purchases from 350+ brand manufacturers and resells at wholesale markups to approved dealers, with no subscription or recurring revenue component. Pricing is not publicly disclosed; dealers access quote-based pricing through the portal, with flat-rate direct shipping and free freight programs kicking in at order thresholds as low as $100 under the "best way" shipping option. Customer acquisition is driven by the dealer application process, trade show presence (AIME Las Vegas, Daytona Supercross), and 60+ years of industry reputation. Leadership transitioned in 2004 from founder John Graham III to his son Jeff Graham, who continues to lead the privately held, family-owned business.
Automatic Distributors firmographics
Firmographics- Name
- Automatic Distributors
- Legal name
- Automatic Distributors
- Website
- https://autodist.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Automatic Distributors is a family-owned wholesale distributor of powersports parts and accessories, supplying 350+ brands and 85,000+ SKUs to approved dealers across the United States through three regional distribution centers.
- Ownership category
- akta.pro rank
Automatic Distributors industry classification
Industry- Product category
- Wholesale Powersports Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industry
- Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
Keywords
Where Automatic Distributors is headquartered
LocationHeadquarters
- HQ city
- Bangor
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Automatic Distributors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Parts and Accessories Distribution: Automatic Distributors generates revenue by selling parts and accessories at wholesale prices to powersports dealers. The company purchases products from 350+ brand manufacturers and resells them to their dealer network with margins on the markup. Revenue is transactional per order with no subscription component for dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale dealer pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Automatic Distributors product offering
Product offeringCore offering
Automatic Distributors is a wholesale B2B distributor of powersports parts and accessories, supplying over 85,000 products from 350+ brands to approved dealers across the United States. Dealers access a 24/7 online portal to order across seven interactive catalogs covering ATV/UTV, Offroad, Street, Winter, Marine, Trailer, Outerwear, and Service categories, with same-day shipping, flat-rate freight, and free freight programs.
Product overview
Automatic Distributors operates a B2B wholesale distribution platform for powersport dealers, offering a multi-catalog product portfolio comprising seven interactive digital catalogs (ATV/UTV, Offroad, Street, Winter, Marine, Trailer, Outwear, and Service) alongside a dealer online portal. The catalogs collectively represent over 350 branded products spanning motorcycle, snowmobile, ATV/UTV, marine, trailer, and off-road vehicle parts and accessories. The dealer portal provides 24/7 online ordering with real-time inventory tracking, order management, and saved shopping list functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Powersports Parts Distribution B2B wholesale distribution of powersports parts and accessories supplied to approved dealers across the United States. Dealers apply, are approved, and then place orders through a secure portal or direct customer service for parts spanning motorcycles, ATVs/UTVs, snowmobiles, marine vehicles, trailers, and outdoor apparel, with same-day shipping from regional distribution centers.
- 350+ Brand Portfolio Vast wholesale inventory of over 350 branded powersport parts and accessories from manufacturers including Arrowhead, Athena, Boyesen, Bridgestone, Gates, Kenda, Maxxis, Mikuni, Moose, Pirelli, Pro Taper, Rekluse, Renthal, Wiseco, and others spanning ATV, UTV, marine, off-road, street, trailer, winter, and outerwear categories. Eight new premium brands were added in early 2024.
- ATV/UTV Catalog Interactive digital catalog featuring parts and accessories for All-Terrain Vehicles and Utility Task Vehicles, allowing dealers to browse and order products within this category.
- Offroad Catalog Digital catalog showcasing dirt bike and off-road motorbike parts and accessories for dealers to browse and order.
- Street Catalog Online catalog featuring street motorcycle and cruiser parts and accessories for dealer ordering.
- Winter Catalog Digital catalog containing snowmobile parts and accessories for dealer ordering, addressing the company's original core market.
- Marine Catalog Online catalog featuring marine vehicle parts and accessories for dealer ordering.
- Trailer Catalog Digital catalog featuring small utility trailer parts and accessories for dealer ordering.
- Outerwear Catalog Online catalog featuring outerwear apparel and accessories for powersport dealers.
- Service Catalog Digital catalog containing service-related parts and accessories for powersport dealers.
Quantifiable outcome
- 99%+ shipping accuracy rate
- +4 more outcomes
Companies that use Automatic Distributors
Customer profileSegments4 records
Ideal customer profiles2 records
Automatic Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Automatic Distributors partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
Automatic Distributors competitors and assessment
Company assessmentDirect peers
- Western Power Sports (WPS): One of the largest US wholesale distributors of powersports parts, accessories, and apparel. Direct competitor to Automatic Distributors, serving the same motorcycle, ATV/UTV, snowmobile, and marine dealer network with a similar multi-brand catalog model.
- Parts Unlimited (LeMans Corporation): Major US distributor of motorcycle, ATV, snowmobile, and marine parts and accessories serving a nationwide dealer network. Closely comparable to Automatic Distributors in product breadth, B2B dealer model, and catalog-driven sales approach.
- Tucker Rocky (Helmet House Holdings): Wholesale distributor of powersports parts, accessories, and apparel serving motorcycle, ATV, and snowmobile dealers across the US. Operates a comparable multi-brand B2B distribution model with a similar dealer onboarding and catalog structure.
- Motorcycle Aftermarket Group (MAG): A leading motorcycle and powersports aftermarket company combining product brands and distribution. Comparable to Automatic Distributors in serving the motorcycle/ATV dealer channel with multi-brand parts and accessories offerings.
- Fox Powersports: Wholesale distributor serving powersports dealers with parts and accessories across multiple vehicle categories. Comparable mid-sized competitor with similar dealer network model and catalog-driven approach.
- Arrowhead Engineered Products: Wholesale distributor of aftermarket parts for powersports, outdoor power equipment, and related verticals. Overlapping customer base of powersports dealers and comparable catalog breadth in replacement components.
Regional players
- Kimpex: Major Canadian wholesale distributor of powersports parts and accessories serving snowmobile, ATV, motorcycle, and marine dealers. Operates a virtually identical B2B distribution model to Automatic Distributors but is concentrated in Canada.
Broad incumbents
- Polaris Inc. Major OEM manufacturer of motorcycles, snowmobiles, ATVs, and side-by-sides with its own parts and accessories distribution. Represents both a key vendor relationship and a competitive threat to independent distributors like Automatic Distributors through OEM-direct dealer programs.
- BRP (Bombardier Recreational Products): Global OEM of Ski-Doo, Sea-Doo, Can-Am, and Lynx powersports vehicles with its own proprietary parts distribution network. Comparable as a vendor source but also a structural threat if it scales direct-dealer parts fulfillment.
Emerging players
- Chaparral Motorsports: Large online powersports retailer and parts distributor that blends wholesale and retail channels. Comparable in parts catalog depth and powersports customer focus, though it operates a more retail-tilted model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Automatic Distributors social profiles
Digital presenceAutomatic Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automatic Distributors leadership team
Management profileNumber of profiles
Profiles1 record
Automatic Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automatic Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automatic Distributors
What does Automatic Distributors do?
Automatic Distributors is a wholesale B2B distributor of powersports parts and accessories, supplying over 85,000 products from 350+ brands to approved dealers across the United States. Dealers access a 24/7 online portal to order across seven interactive catalogs covering ATV/UTV, Offroad, Street, Winter, Marine, Trailer, Outerwear, and Service categories, with same-day shipping, flat-rate freight, and free freight programs.
Is Automatic Distributors a public or private company?
Automatic Distributors is a private company. It is classified as family owned and is currently operating.
When was Automatic Distributors founded?
Automatic Distributors was founded in 1965. It employs 51 to 100 people.
Where is Automatic Distributors based?
Automatic Distributors is headquartered in Bangor, United States, in the North America region.
How does Automatic Distributors make money?
One revenue line is on record: wholesale Parts and Accessories Distribution.
Who are Automatic Distributors's main competitors?
Direct peers on record are Western Power Sports (WPS), Parts Unlimited (LeMans Corporation), Tucker Rocky (Helmet House Holdings), Motorcycle Aftermarket Group (MAG), Fox Powersports and Arrowhead Engineered Products. Kimpex is listed as a regional player. Broad incumbents are Polaris Inc. and BRP (Bombardier Recreational Products). Chaparral Motorsports is listed as an emerging player.
Does Automatic Distributors have an API?
No public API is recorded for Automatic Distributors.
What industry is Automatic Distributors in?
Automatic Distributors's product category is Wholesale Powersports Parts Distribution. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of CRAOAJAJ, Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile). Its NAICS code is 42312 and its SIC code is 5013.