Omnigame

What Omnigame does

Omnigame ApS is a privately held Danish iGaming company headquartered in Copenhagen that operates as a vertically integrated game studio, platform provider, and casino operator. The company designs, develops, and operates its own proprietary real-money casino and slot games — covering concept, illustrations, animations, sound design, and game math entirely in-house — and currently markets a portfolio of 33 unique titles.

Its core commercial activity runs through two channels. Under a Danish B2C gambling licence (#22-194205), Omnigame operates pip.dk, a Danish-facing online casino where end consumers play its proprietary games. More recently, the company has activated a Danish B2B licence (#24-440919, effective 01 January 2025) and a Swedish B2B licence (25Si1750), enabling it to license the same game portfolio to third-party casino operators in regulated Nordic markets. Omnigame was founded in 2015, is led by Chairman Sune Alstrup, received an early-stage investment from Dreamcraft Ventures in October 2018, and has grown to a team of 60+ employees representing 15+ nationalities.

The company's go-to-market is hybrid: direct-to-consumer through pip.dk for end-player monetisation, and business-to-business through licensed game distribution to operators. Omnigame competes in regulated Nordic online gambling against both specialised game studios and full-stack operators, and its principal value proposition rests on full creative control, a proprietary content library, and dual-jurisdiction licensing — though no revenue, pricing, or named B2B customer data is disclosed in the available sources.

Name

Omnigame

Legal name

Omnigame ApS

Website

https://omnigame.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Omnigame is a Copenhagen-based privately held iGaming company that develops and operates 33 proprietary online casino games in-house, running its own Danish consumer casino (pip.dk) and licensing titles to operators under Danish and Swedish gambling licences.

Ownership category

akta.pro rank

Product category

iGaming Software

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industries

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Online casino games
• IGaming platform
• Casino game development
• Slot game design
• Game studio operator

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2C Casino Operations: Operating their own Danish online casino site (pip.dk) where players engage with Omnigame's proprietary games, generating revenue through player wagers and engagement
2. B2B Game Licensing: Licensing proprietary games to other casino operators under their B2B gambling licenses (Danish Gambling Authority and Swedish Gambling Authority)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Omnigame develops proprietary online casino and slot games entirely in-house, covering concepts, illustrations, animations, sound design, math, and development. The company operates as an integrated game studio, platform provider, and operator: it distributes its 33+ games to Danish players through its own B2C casino site pip.dk, and licenses its proprietary titles to other licensed online casino operators under B2B gambling licenses held in Denmark and Sweden.

Product overview

Omnigame operates as an integrated iGaming company combining three functions—game studio, platform provider, and operator—into a single unified offering. The company's core product is its proprietary iGaming platform, which it uses to develop and deliver 33 unique casino and slot games, all created entirely in-house (concepts, illustrations, animations, sound design, and development). These games are distributed through Omnigame's operated Danish casino site, pip.dk, where players experience the company's games in a seamless, controlled environment. The integrated approach allows Omnigame to own and optimize the complete player journey from game concept through to live player engagement.

Differentiator

Problem solved

Functional benefit

Brands

• pip.dk: Danish online casino site operated by Omnigame

Products and services

• Omnigame iGaming Platform Unified iGaming platform combining game studio, platform provider, and operator capabilities, enabling end-to-end control of the gaming experience from concept to player delivery.
• pip.dk Danish Online Casino Omnigame's owned and operated Danish online casino site (pip.dk) where players can play Omnigame's 33 proprietary casino and slot games for real money, regulated by the Danish Gambling Authority.
• Omnigame Proprietary Game Portfolio Collection of 33 unique, proprietary casino and slot games developed entirely in-house, including Secrets of Lamu (SoL), Moon Valley (MV), Desert Hunt (DH), and other slot, blackjack, and video poker variants. Each title features custom illustrations, animations, and sound design, and is available on pip.dk and licensed to B2B casino operators.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Play'n GO: Swedish-headquartered online slot and casino game studio that develops proprietary content and licenses it to operators globally. Closely comparable to Omnigame as a similarly sized Nordic studio pursuing differentiated game mechanics under regulated licensing regimes.
• Nolimit City: Stockholm-based slot studio known for high-volatility, mechanically distinctive games licensed exclusively via aggregators and operators. Comparable as a small-but-differentiated Nordic iGaming content studio selling innovative proprietary titles B2B to operators.
• Thunderkick: Swedish independent slot studio producing in-house games with original themes and mechanics. Directly comparable in size, geography, and emphasis on proprietary content differentiation over scale.
• Yggdrasil Gaming: Established Swedish slot and casino content provider with a strong B2B distribution arm and proprietary game mechanics (e.g., GEM, Gigablox). A relevant peer as a Nordic-rooted studio selling differentiated content to licensed operators.
• Push Gaming: UK-based independent slot developer known for original mechanic-driven games licensed to operators. Comparable as an independent studio competing on creativity rather than scale against larger iGaming content groups.
• Quickspin: Swedish slot studio (acquired by Playtech) producing in-house premium games licensed to operators. Comparable to Omnigame as a Nordic content developer focusing on differentiated, well-crafted slot mechanics.
• ELK Studios: Stockholm-based slot studio designing proprietary content with strong math models, distributed via the Light & Wonder platform. Comparable as a similarly-sized Nordic content studio leaning on original mechanics to win operator slots.

Broad incumbents

• Evolution Gaming: Stockholm-listed global leader in live dealer casino content with a growing slots arm via NetEnt and Red Tiger. A broad incumbent in iGaming content licensing, relevant to Omnigame as the dominant reference point for content acquisition and B2B distribution economics in regulated European markets.
• Pragmatic Play: Global iGaming content provider with a large portfolio of slots, live casino, and bingo games licensed to operators worldwide. A relevant broad incumbent as the high-velocity content studio whose release cadence and distribution depth set the bar Omnigame must compete against.

Regional players

• Betsson Group: Swedish-listed multi-brand online casino and sportsbook operator with strong presence across the Nordics, including Denmark. A regional B2C operator peer given the same Scandinavian geography and overlapping licensing footprint where Omnigame could license games or compete on player acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omnigame

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnigame