Thinkfactory Media
Thinkfactory Media is a US full-service television production company that develops and licenses original unscripted and scripted content, including reality franchises, docuseries, and concert specials, to broadcast, cable, and streaming networks. It is wholly owned by ITV America.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Thinkfactory Media does
Thinkfactory Media is a US-based, full-service television production company that develops, produces, and licenses original content for broadcast, cable, and streaming platforms. Founded circa 1999 and headquartered in Los Angeles with an operational base in Nashville, the company produces an unscripted and scripted slate spanning docu-series, feature-length documentaries, reality formats, competition shows, live event specials, scripted dramas, movies-of-the-week, and concert specials. Its portfolio includes multi-season franchise properties such as Marriage Boot Camp (12 seasons, WE tv), the Mama June franchise (WE tv), Gene Simmons Family Jewels (A&E), and Sun Records (CMT), alongside tentpole specials including Hatfields & McCoys (History) and Toby Keith: American Icon (NBC/Peacock).
The business operates as a B2B production house, generating revenue through content licensing and royalty arrangements with network and streaming partners. Pricing is negotiated individually and is not publicly disclosed. The company does not sell directly to consumers; all distribution flows through commissioning networks including NBC, WE tv, TBS, A&E, History, TLC, Lifetime, TV One, MTV, CMT, Discovery+, and Peacock. Marketing is conducted via the company website, organic social (Facebook, Instagram), and earned media through industry publications. Thinkfactory is wholly owned by ITV America, a subsidiary of ITV Studios, which provides international distribution leverage. The company is led by CEO Adam Reed, with Adam Freeman as President of Creative, and operates a creative team of approximately 10 named personnel across development, programming, and casting functions.
Thinkfactory Media firmographics
Firmographics- Name
- Thinkfactory Media
- Legal name
- Thinkfactory Media
- Website
- https://thinkfactorymedia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thinkfactory Media is a US full-service television production company that develops and licenses original unscripted and scripted content, including reality franchises, docuseries, and concert specials, to broadcast, cable, and streaming networks. It is wholly owned by ITV America.
- Ownership category
- akta.pro rank
Thinkfactory Media industry classification
Industry- Product category
- Television Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Reality & Factual Entertainment (Unscripted) (MPADADAO)
Keywords
Where Thinkfactory Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Thinkfactory Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Content Production and Licensing: Thinkfactory Media produces television content and licenses it to networks and streaming platforms. The company creates various programming including reality series, documentaries, docuseries, concert specials, and scripted dramas, selling completed productions or co-developing projects with network partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Thinkfactory Media product offering
Product offeringCore offering
Thinkfactory Media is a full-service television production company that develops, produces, and licenses entertainment content across virtually every genre—including reality series, docuseries, documentaries, competition formats, scripted dramas, movies-of-the-week, and concert specials—to broadcast networks, cable channels, and streaming platforms. The company sells completed productions or co-develops projects with network partners, focusing particularly on heartland and country-themed content. It operates from bases in Los Angeles and Nashville and is wholly owned by ITV America.
Product overview
Thinkfactory Media is a full-service television production company that creates high-quality award-winning content for an array of television networks, streaming and digital platforms. The company's portfolio encompasses multiple distinct series and franchises spanning docu-series, formats, feature-length documentaries, live events, and scripted dramas. Key productions include the Marriage Boot Camp franchise (Reality Stars, Family Edition, Hip Hop Edition) for WE tv, the Mama June franchise (Family Crisis, From Not to Hot) for WE tv, Rat in the Kitchen for TBS, Carole Baskin's Cage Fight for discovery+, Addicted to Marriage for TLC, What's It Worth? and What's It Worth? Live for A&E, and Toby Keith: American Icon for NBC. The company also produces My Great Big Live Wedding with David Tutera for Lifetime, Million Dollar Matchmaker for WE tv, Sun Records for CMT, and numerous other docuseries and specials. The company operates from bases in Los Angeles and Nashville, with a focus on content that 'captures America's heartland.'
Differentiator
Problem solved
Functional benefit
Brands
- Thinkfactory Media: Thinkfactory Media is a full-service production company creating high-quality award-winning content.
Products and services
- Toby Keith: American Icon Two-hour concert special honoring late country singer Toby Keith with performances by numerous country artists, produced for NBC and Peacock.
- Rat in the Kitchen Cooking competition series hosted by Natasha Leggero and Ludo Lefebvre, produced for TBS, in which contestants try to identify a saboteur among them.
- Marriage Boot Camp Long-running reality franchise produced for WE tv in which famous couples enter boot camp to save their relationships, including the Reality Stars, Family Edition, and Hip Hop Edition spinoffs.
- Mama June: Family Crisis Reality docuseries produced for WE tv following the Shannon family, including Mama June and Honey Boo Boo, documenting family drama, relationships, and life challenges.
- Carole Baskin's Cage Fight Docuseries produced for discovery+ following Carole Baskin as she investigates the treatment of big cats at Joe Exotic's former zoo.
- Addicted to Marriage Reality series produced for TLC following four women with a collective 20 marriages among them who are addicted to the idea of marriage.
- What's It Worth? Series produced for A&E hosted by Jeff Foxworthy in which he searches for hidden treasures across the country and determines whether items hold sentimental or monetary value.
- What's It Worth? Live Live treasure format hosted by Jeff Foxworthy with eight two-hour episodes broadcast from Atlanta, featuring real-time marketplace bidding, produced for A&E.
- I Was Honey Boo Boo Lifetime biopic in which Alana Thompson (Honey Boo Boo) narrates and offers insight into what happened behind the scenes from her perspective.
- Sun Records CMT original movie recreating the legendary 1956 jam session that led to the Million Dollar Quartet concept, featuring Elvis Presley, Johnny Cash, Jerry Lee Lewis, and Carl Perkins.
- Million Dollar Matchmaker WE tv series featuring Patti Stanger, the world's most renowned matchmaker, helping millionaires find love through her exclusive 'Millionaire's Club'.
- My Great Big Live Wedding with David Tutera Live event series in which David Tutera plans weddings for America's most deserving couples, broadcast live on Lifetime.
- Married by Mom and Dad Reality series produced for TLC in which parents seek out, interview, and choose spouses for their single, thirty-something children.
- Hodges Half Dozen Series produced for TLC following parents Liz and Daniel Hodges and son Rowan as they welcome five new babies and adjust to life as a family of eight.
- R&B Divas: Los Angeles Series produced for TV One chronicling the lives of female R&B singers living in Los Angeles as they balance their music careers and personal lives.
- Preached Series produced for go90 featuring Matt's unorthodox and comedic approach to hot religious topics, offering a fresh perspective on Christianity.
- Dogg After Dark Party-style talk show produced for MTV hosted by Snoop Dogg featuring celebrity interviews, comedy sketches, and musical performances from Hollywood nightclub Kress.
- Happily Ever Altered Series produced for Lifetime following a bride and groom-to-be who undergo major physical transformations before their wedding without seeing each other's changes until the ceremony.
- Marriage Boot Camp: Hip Hop Edition Spinoff of the Marriage Boot Camp franchise produced for WE tv, featuring Hip Hop couples entering boot camp to save their relationships, hosted by Dr. Ish and Judge Toler.
Quantifiable outcome
- Mama June debuted as highest-rated series premiere in WE tv network history
- +2 more outcomes
Companies that use Thinkfactory Media
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles1 record
Thinkfactory Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thinkfactory Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Sing Me Back Home Productions (UMG Nashville)flagshipUMG Nashville launched a film and TV production arm and partnered with Thinkfactory Media to develop and produce a docuseries on Grammy-nominated act The War and Treaty. This is part of a broader collaboration between the companies.
- ITV AmericacoreThinkfactory Media is fully owned by ITV America, which provides production resources, distribution capabilities, and access to international markets through ITV Studios' global network.
- A&E NetworksflagshipA&E Networks commissions and airs Thinkfactory productions including What's It Worth? and holds international rights to some formats.
- Mercury StudiosminorMercury Studios serves as executive producer for Toby Keith: American Icon and represents the special for international sales and distribution.
- Alex Coletti ProductionsminorAlex Coletti Productions served as executive producer for Toby Keith: American Icon concert special.
- Possessed (ITV Studios)minorITV Studios' Possessed is associated with Rat in the Kitchen production.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Thinkfactory Media competitors and assessment
Company assessmentBroad incumbents
- Sony Pictures Television: Large diversified studio producing unscripted formats (Jeopardy!, Wheel of Fortune) and scripted drama — comparable B2B production-for-license model across same network buyer set.
- Lionsgate Television: Major studio with active unscripted and scripted slates for US networks and streamers — comparable in B2B production-for-license model but with broader portfolio and theatrical ties.
- MGM Television: Major studio producing scripted and unscripted content (The Voice, Fargo) — broader portfolio but overlapping in supplying US broadcast and cable networks with both reality and scripted programming.
Direct peers
- All3Media America: US arm of All3Media producing unscripted and scripted content for US networks (Undercover Boss, The Profit) — comparable B2B production model and cable/broadcast customer overlap.
- Banijay: Largest independent content producer globally with deep unscripted and reality catalog (Survivor, Temptation Island) — directly comparable in reality-format production for US and international networks.
- Fremantle: Global production company producing unscripted formats, scripted drama, and documentaries (American Idol, Got Talent) — directly comparable in both unscripted franchise IP and network-licensing model.
- Authentic Entertainment: Unscripted production company producing docuseries and reality for cable networks — closely comparable in genre focus (lifestyle, docusoap) and US cable/streaming buyer mix.
- Endemol Shine North America: Major unscripted/reality TV producer (Big Brother, MasterChef, Deal or No Deal) with the same B2B production-for-license model serving US broadcast and cable networks — directly comparable genre mix and customer set.
- 51 Minds Entertainment: Boutique unscripted production company known for The Surreal Life, VH1 reality franchises — directly comparable niche player focused on cable reality for similar buyer set.
Others
- ITV Studios: Parent group's production and international distribution arm that handles Thinkfactory's international sales (e.g., Rat in the Kitchen) — adjacent enabling partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Thinkfactory Media social profiles
Digital presenceThinkfactory Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinkfactory Media leadership team
Management profileNumber of profiles
Profiles9 records
Thinkfactory Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinkfactory Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinkfactory Media
What does Thinkfactory Media do?
Thinkfactory Media is a full-service television production company that develops, produces, and licenses entertainment content across virtually every genre—including reality series, docuseries, documentaries, competition formats, scripted dramas, movies-of-the-week, and concert specials—to broadcast networks, cable channels, and streaming platforms. The company sells completed productions or co-develops projects with network partners, focusing particularly on heartland and country-themed content. It operates from bases in Los Angeles and Nashville and is wholly owned by ITV America.
Is Thinkfactory Media a public or private company?
Thinkfactory Media is a private company. It is classified as corporate owned and is currently operating.
When was Thinkfactory Media founded?
Thinkfactory Media was founded in 1999. It employs 1 to 10 people.
Where is Thinkfactory Media based?
Thinkfactory Media is headquartered in Los Angeles, United States, in the North America region.
How does Thinkfactory Media make money?
One revenue line is on record: content Production and Licensing.
Who are Thinkfactory Media's main competitors?
Broad incumbents on record are Sony Pictures Television, Lionsgate Television and MGM Television. Direct peers are All3Media America, Banijay, Fremantle, Authentic Entertainment, Endemol Shine North America and 51 Minds Entertainment. ITV Studios is listed as an others.
Does Thinkfactory Media have an API?
No public API is recorded for Thinkfactory Media.
What industry is Thinkfactory Media in?
Thinkfactory Media's product category is Television Production Services. Its primary akta.pro industry code is MPADADAO, Reality & Factual Entertainment (Unscripted). Its NAICS code is 512 and its SIC code is 7812.