MAGENTA
- Company typePrivate
- Founded1969
- HeadquartersLockport, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
MAGENTA firmographics
Firmographics- Name
- MAGENTA
- Legal name
- MAGENTA LLC
- Website
- https://magentallc.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where MAGENTA is headquartered
LocationHeadquarters
- HQ city
- Lockport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAGENTA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Injection Molded Products: Design, engineering, and manufacturing of custom plastic injection molded products for various industries including Food & Beverage, Personal Care, Household Products, Healthcare, and Pharmaceuticals. Services span from prototype through full-scale production.
- Injection Molded Assemblies: On-site assembly capabilities including high-speed automated assembly, closure lining, ultrasonic and spin welding, and hinge closing for complete product solutions.
- Packaging Solutions: Custom injection molded packaging for regulated industries with SQF certification for food-contact products. Includes decorative capabilities such as In Mold Labeling, hot stamping, silkscreen printing, and dry offset printing.
- Stock/Standard Products: Sale of standard stock products including Magenta Boxes, B-Caps, 2-Way Caps, Autoclave Trays, and WeVitro tissue culture products available through the product catalog and e-commerce store.
- Value-Added Services: Secondary services including robotic handling of parts, labeling (IML, pressure sensitive), and printing (hot stamping, silkscreen, dry offset) charged as add-on services to core manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WeVitro Tissue Culture Products - $35 to $170 |
| Unit Pricing | Pay-as-you-go | Genuine Magenta Lab Products - $41.25 to $175 |
| Other | Multi-year contract | Custom Manufacturing - Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MAGENTA product offering
Product offeringCore offering
MAGENTA LLC designs, engineers, and manufactures custom plastic injection-molded products, assemblies, and packaging solutions for regulated industries including Food & Beverage, Personal Care, Household Products, Healthcare, and Pharmaceuticals. Operations span from prototyping through full-scale production using 49 presses (50 to 500 tons) within an ISO 6/Class 1000 Clean Room, supported by on-site secondary services such as automated assembly, welding, robotic handling, and decorative labeling. The company also sells a proprietary line of tissue culture vessels and accessories (WeVitro system and Genuine Magenta lab products) through an online store for laboratory and research customers.
Product overview
MAGENTA LLC operates as a dual-brand company offering both custom injection molding manufacturing services and a specialized tissue culture product line. The core offering consists of the WeVitro System (platform-plus-modules architecture) comprising the We-V Box as the central vessel, the Root Stand for liquid rooting, and the Gravity Well for passive liquid media management, all sold alongside the company's original Genuine Magenta Box product line. The MasterMolding division provides separate injection molding services with 40-300 ton press capacity. The company maintains SQF food safety certification and an ISO 6/Class 1000 clean room for regulated industries.
Differentiator
Problem solved
Functional benefit
Brands
- MasterMolding: Plastic injection molding subsidiary providing custom molding, insert molding, assembly, and custom tooling services. Founded in 1988, serves automotive, appliances, industrial, and filtration industries. ISO 9002 certified since 1996.
- WeVitro
Products and services
- Custom Injection Molding Services Custom design, engineering, and manufacturing of plastic injection-molded products for Food & Beverage, Personal Care, Household Products, Healthcare, and Pharmaceuticals customers, from prototyping through full-scale production.
- WeVitro System Precision tissue culture system for laboratories, plant researchers, and tissue culture practitioners that supports liquid and semisolid media cultures with micro-climate control for optimal plant growth and multiplication.
- We Vitro Long Box (12 pk) Patented 12-pack tissue culture vessel for plant propagation and research, designed for fast sub-culturing with single-hand lid removal and dual ventilation ports; autoclavable and made in USA.
- We Vitro Long Box (24 pk) 24-pack version of the patented We Vitro Long Box tissue culture vessel with single-hand removable lid and dual ventilation ports for laboratory plant propagation.
- Gravity Well (12 pcs) Liquid culture module for tissue culture that passively maintains a 1mm thin layer of liquid media in a 100 mL reservoir, providing high oxygen availability and improved nutrient absorption for healthier cultures.
- We Vitro Root Stand (10 sets / 20 pcs total) Rooting tool that holds plants upright in liquid media, eliminating gel washing and reportedly doubling rooting rates; pack of 10 sets (20 pieces) made of 20% glass fiber reinforced polycarbonate, autoclave safe.
- Root Stand Liquid rooting tool made of 20% glass fiber reinforced polycarbonate (autoclave safe) that facilitates fast liquid rooting with improved nutrient diffusion and uptake compared to semisolid media.
- Sample Pack All-in-One Starter kit containing 9 We Vitro Long Boxes, 5 Gravity Wells, and 5 Root Stands to provide a complete WeVitro tissue culture experience for new users and researchers.
- Genuine Magenta Box (32 pc) Industry-standard 32-pack plant tissue culture vessel made of autoclavable polycarbonate, lightweight, sterile, and durable enough for international shipping.
- Genuine Stubby Magenta Box (32 pc) Shorter variant of the standard Magenta Box (32-pack) for small explants and high-density growing or international shipping, made of autoclavable polycarbonate.
- Genuine Magenta B-Caps (250pc) 250-pack industry-standard autoclavable polypropylene B-Caps for use with baby food jars in plant tissue culture applications.
- Genuine Magenta 2-Way Caps (1000pc) 1000-pack autoclavable polypropylene 2-Way Caps for test-tube plant tissue culture production, with built-in drip ring to prevent condensation and a filter groove for custom filters.
- Genuine Magenta Autoclave Trays (8pc) Autoclavable 8-pack 7-Way trays for laboratory organization of Magenta Boxes and 25mm culture tubes, with light transmission for incubation and airflow design to eliminate hot spots.
- MasterMolding Plastic Injection Molding Services Plastic injection molding services covering project inception to custom molding, project management, and warehousing; specializes in hard-to-process materials with 40-ton through 300-ton presses, vertical and horizontal capacity.
Quantifiable outcome
- Doubling of rooting rates reported with Root Stand compared to semisolid media in banana plant experiments
- +3 more outcomes
Companies that use MAGENTA
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
MAGENTA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
MAGENTA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NSF InternationalcoreNSF International provides SQF (Safe Quality Food) Edition 8 certification to MAGENTA's Lockport, IL facility. This certification is intended for companies whose products come into contact with food and assures consumers that food products have been prepared to the highest possible standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MAGENTA competitors and assessment
Company assessmentBroad incumbents
- AptarGroup: Global supplier of dispensing systems, sealing solutions, and active material science for pharma, F&B, and personal care. A broad incumbent in plastic packaging serving the same end markets as MAGENTA but at much greater scale.
- Berry Global: One of the largest global plastic packaging manufacturers serving consumer goods, healthcare, and food/beverage. A broad incumbent competing for the same injection molded packaging programs as MAGENTA.
- Silgan Holdings: Major producer of plastic and metal containers, dispensing and specialty closures for food, beverage, personal care, and healthcare. Comparable in serving the same customer verticals with packaging products.
- Sonoco Products: Diversified global packaging manufacturer offering rigid plastic containers, closures, and consumer packaging. Overlaps with MAGENTA in custom plastic packaging for F&B and consumer products.
Direct peers
- Currier Plastics: Custom injection molding and blow molding company serving food, beverage, personal care, and industrial customers. Closely comparable mid-sized US custom plastics manufacturer.
- Drug Plastics: Custom plastic bottle and closure manufacturer serving pharmaceutical, personal care, and consumer products. Closely comparable as a mid-market custom injection molding and packaging company focused on regulated end markets.
- MJS Packaging: Distributor and manufacturer of custom plastic packaging including bottles, jars, and closures for food, beverage, personal care, and industrial markets. Comparable mid-market custom plastics peer.
- Alpha Packaging: Manufacturer of custom plastic bottles and jars (PET and HDPE) for personal care, food and beverage, and healthcare. Highly comparable in product type and customer verticals.
- Placon Corporation: Custom plastic packaging manufacturer using thermoforming and injection molding for food, medical, and consumer products. Comparable mid-sized US custom packaging operation serving regulated industries.
- TricorBraun: One of North America's largest custom plastic packaging distributors and manufacturers. Directly comparable in offering custom rigid packaging solutions to F&B, personal care, and healthcare customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MAGENTA social profiles
Digital presenceMAGENTA compliance and trust
Trust signalCompliance2 records
MAGENTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAGENTA leadership team
Management profileNumber of profiles
MAGENTA subsidiaries and ownership
Company hierarchySubsidiaries2 records
MAGENTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAGENTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAGENTA
What does MAGENTA do?
MAGENTA LLC designs, engineers, and manufactures custom plastic injection-molded products, assemblies, and packaging solutions for regulated industries including Food & Beverage, Personal Care, Household Products, Healthcare, and Pharmaceuticals. Operations span from prototyping through full-scale production using 49 presses (50 to 500 tons) within an ISO 6/Class 1000 Clean Room, supported by on-site secondary services such as automated assembly, welding, robotic handling, and decorative labeling. The company also sells a proprietary line of tissue culture vessels and accessories (WeVitro system and Genuine Magenta lab products) through an online store for laboratory and research customers.
Is MAGENTA a public or private company?
MAGENTA is a private company. It is classified as family owned and is currently operating.
When was MAGENTA founded?
MAGENTA was founded in 1969. It employs 101 to 250 people.
Where is MAGENTA based?
MAGENTA is headquartered in Lockport, United States, in the North America region.
How does MAGENTA make money?
Five revenue lines are on record. Custom Injection Molded Products are the primary driver. The others are injection Molded Assemblies, packaging Solutions, stock/Standard Products and value-Added Services.
Who are MAGENTA's main competitors?
Broad incumbents on record are AptarGroup, Berry Global, Silgan Holdings and Sonoco Products. Direct peers are Currier Plastics, Drug Plastics, MJS Packaging, Alpha Packaging, Placon Corporation and TricorBraun.
Does MAGENTA have an API?
No public API is recorded for MAGENTA.