Wallenstein Feed & Supply

What Wallenstein Feed & Supply does

Wallenstein Feed & Supply Ltd. (WFS), operating as "WFS," is a third-generation, family-owned Canadian livestock feed manufacturer founded in 1958 when Lloyd Martin purchased Riverside Feed in Wallenstein, Ontario for $90,000. The company manufactures and sells complete feed and premix to the Ontario livestock and poultry industry, serving independent family farms ranging from roughly 10 to 10,000 acres across segments including poultry (broilers, layers, turkeys), swine, and ruminants (beef, dairy, and small ruminants). Production runs 24 hours per day, six days per week across Mills 2, 3, 4, and 5 at the Wallenstein head office, complemented by the Monkton Premix Facility (acquired in 2001 as Great Lakes Nutrition) that produces concentrated vitamin and mineral premixes.

The company's core technology consists of HACCP-accredited feed mills with computer-controlled manufacturing processes and customized software for precise formulation and consistent quality. Its business model is B2B hardware-style revenue built on two primary product streams — complete feed (meeting full animal nutritional needs) and premix (supplementing farmer-provided diets) — augmented by professional/technical services such as care programs for broilers, laying hens, and dairy cattle, feed order processing, and production coordination. Pricing is quote-based and not publicly disclosed, tailored to feed type, volume, and delivery schedule on a pay-as-you-go cadence.

Go-to-market is a hybrid model: direct sales to larger farm operations via specialized teams organized by livestock type (Poultry, Swine, Ruminant divisions), staffed with in-house nutritionists holding MSc and PhD credentials, plus an independent dealer network serving smaller farms across Ontario. Distribution is anchored by a large owned truck fleet — nearly half of employees are truck drivers — moving over 1,000,000 tonnes annually (500,000 tonnes of feed out and 500,000 tonnes of raw materials in), with more than 100 truck movements daily and deliveries extending into Quebec. Leadership is concentrated in the Martin family: founder Lloyd Martin retired in 2016 after 58 years, his son Rick Martin served as General Manager 1981–2024 and remains President, and Rick's daughter Stephanie Rempel became General Manager in 2024.

Name

Wallenstein Feed & Supply

Legal name

Wallenstein Feed & Supply Ltd.

Website

https://wfs.ca

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

WFS is a third-generation, family-owned Canadian feed manufacturer producing complete feed and premix for Ontario's livestock and poultry farms, serving poultry, swine, and ruminant producers through direct sales, in-house nutritionists, an independent dealer network, and an owned truck fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Complete Feed Sales: Manufacture and sale of complete feed that meets the complete nutritional needs of animals including poultry, swine, dairy, beef, and small ruminants. Sold directly to farmers and through dealer network across Ontario.
2. Premix Sales: Production and sale of concentrated vitamin and mineral combinations that supplement farmer-provided diets. Manufactured at the Monkton Premix Facility, sold to livestock producers seeking to customize their feed programs.
3. Technical Services and Customer Care: Value-added services including care programs for broilers, laying hens, and dairy cattle; feed order processing; production coordination; and technical support to enhance customer success.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Wallenstein Feed & Supply manufactures and distributes complete nutritional feed for poultry, swine, dairy, beef, and small ruminants across Ontario. The company also produces concentrated vitamin and mineral premix at its Monkton Premix Facility, and provides species-specific feeding programs, technical nutrition advice, customer care services, and timely delivery via its own truck fleet.

Product overview

Wallenstein Feed & Supply is a third-generation family-owned feed manufacturer operating a multi-mill production facility that produces complete feed and premix for the Ontario livestock industry. The company offers species-specific feed programs for poultry, swine, and ruminants (beef, dairy, small ruminants), supported by an in-house nutrition department, Customer Care team, and Quality Assurance/HACCP program. Their product portfolio includes complete nutritional feed (meeting full dietary requirements) and premix (concentrated vitamin and mineral supplements), along with delivery services via their truck fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Feed Complete nutritional feed formulated to meet the full dietary requirements of poultry, swine, dairy, beef, and small ruminants throughout their production lifecycle. Sold directly to farmers and through the Ontario dealer network.
• Premix Concentrated vitamin and mineral supplement produced at the Monkton Premix Facility that allows livestock producers to customize their on-farm base diets.
• Poultry Feed Program Species-specific nutrition and feeding program for poultry producers, covering broilers, laying hens, and turkeys, supported by in-house poultry nutritionists and care specialists.
• Swine Feed Program Quality feed and service program for swine producers across every stage of production, addressing production, genetics, disease, nutrient management, and regulatory pressures.
• Ruminant Feed Program Feed and feeding program for beef, dairy, and small ruminant producers, supported by an in-house ruminant nutrition department providing advisory services across all production stages.
• Customer Care Services Dedicated customer service and quality assurance support including feed order processing, production coordination, HACCP compliance support, and care programs for broilers, laying hens, and dairy cattle.

Quantifiable outcome

• Mills 2, 3, 4, and 5 operate 24/6 ensuring consistent production capacity
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Canadian Foodgrains BankcoreStrategic or Co-development Partner · 1 January 2010Grains of Hope partnership with Canadian Foodgrains Bank (CFGB) to support farmers, families, and communities in need around the world. Current project supports climate-resilient farming in Ethiopia's Amhara region, reaching over 5,600 people. WFS provides 20% matching donations on all donations made through the program.
• Mennonite Central Committee OntariocoreStrategic or Co-development Partner · 1 January 2010Partnership through Grains of Hope initiative with Mennonite Central Committee Ontario (MCC) to support food security and resilient farming initiatives worldwide. MCC walks alongside Grains of Hope in the shared mission of caring for neighbors near and far.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Masterfeeds: Masterfeeds is one of Canada's largest livestock feed manufacturers, producing complete feed and supplements for dairy, beef, swine, and poultry across multiple provinces. It is the most direct national competitor to WFS in livestock feed milling for the Canadian market.
• Trouw Nutrition (Shur-Gain): Trouw Nutrition (operating the Shur-Gain brand in Canada) is a major livestock premix and complete feed manufacturer serving Canadian poultry, swine, and ruminant producers. Closely comparable to WFS on species coverage, premix manufacturing, and Ontario/Canadian customer base.
• Hi-Pro Feeds: Hi-Pro Feeds is a Western Canadian livestock feed manufacturer producing complete feeds and supplements for beef, dairy, poultry, and swine producers. Comparable to WFS as a regional feed mill operator with species-specific product lines, though geographically weighted to the prairies.

Broad incumbents

• Cargill Animal Nutrition: Cargill operates one of the world's largest animal nutrition businesses, including feed manufacturing and premix across Canada. Overlaps with WFS on livestock feed but competes from a global procurement, R&D, and capital base rather than regional specialization.
• ADM Animal Nutrition: ADM Animal Nutrition produces complete feeds, premixes, and feed ingredients globally, including Canada. Comparable to WFS on product mix and species coverage, but as a diversified global agribusiness rather than a regionally focused miller.
• Alltech: Alltech is a global animal nutrition company producing premixes, feed additives, and complete feed solutions across multiple species including poultry, swine, and ruminants. Overlaps with WFS in premix and nutritional programs but competes from a global additive technology platform.
• Nutreco: Nutreco is the parent company of Trouw Nutrition/Shur-Gain and a major global animal nutrition player with feed, premix, and specialty ingredients. Parent of one of WFS's closest direct competitors, operating at significantly broader international scale.
• Land O'Lakes / Purina Animal Nutrition: Land O'Lakes operates the Purina Animal Nutrition business producing complete livestock feeds and premixes across North America. Comparable to WFS on species coverage and B2B farmer channel, with much broader geographic reach and member-cooperative backing.
• De Heus Animal Nutrition: De Heus is a Dutch-headquartered global animal feed manufacturer with expanding North American operations including Canada. Comparable to WFS in producing complete feeds and concentrates for poultry, swine, and ruminants, though operating at international scale.

Regional players

• Floradale Feed Mill: Floradale Feed Mill is an Ontario-based independent feed manufacturer serving local livestock producers with complete feeds and supplements. Closely comparable to WFS as a regional Ontario competitor competing for the same family farm customer base.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WallensteinFeed
• Facebookfacebook.com/wallensteinfeed
• LinkedInlinkedin.com/company/wallenstein-feed-&-supply-ltd.
• Instagraminstagram.com/wallensteinfeed

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallenstein Feed & Supply