Bushnell University

Private Higher Educationbushnell.edu

Bushnell University is a private Christ-centered university in Eugene, Oregon serving traditional, online, graduate, nursing (ABSN), and adult learners across multiple academic schools, funded primarily by tuition, room/board, and donor giving in the Pacific Northwest.

Company typePrivate
Founded-
HeadquartersEugene, United States
Headcount—
GTM typeB2C
OfferingServices

What Bushnell University does

Bushnell University is a private, Christ-centered higher education institution based in Eugene, Oregon, operating since 1934 and formerly known as Northwest Christian University. It serves a heterogeneous student base spanning traditional residential undergraduates, working-adult and online/evening learners, graduate students (including a Master of Philosophy in Theology), accelerated nursing (ABSN) career-changers, military/veteran students, and international students. The academic portfolio is organized across multiple schools — Arts & Sciences, Bible & World Christianity, Business/Leadership/Technology, Education, Nursing, and Music & Performing Arts — plus an honors program, study-abroad/global programs, and an esports athletics offering. A defining curricular feature is the mandatory field-experience model requiring all traditional undergraduates to complete 135+ hours of practical experience before graduation, alongside a 15:1 student-to-faculty ratio.

Technologically, Bushnell operates a conventional higher-education IT stack rather than proprietary software: Canvas (branded as BeaconLearning) for the LMS, Jenzabar SIS powering the My.Bushnell student portal, Microsoft 365/SharePoint, GoToConnect VoIP, TaskStream for accreditation data, and Salesforce/TargetX for admissions inquiry and application workflows. The most differentiated technical asset is the School of Nursing's VR clinical simulation, using Meta Quest 3 headsets with Oxford Medical Simulation software. Operations span the main Eugene campus, a Roseburg satellite presence, an Umpqua Community College partnership location, and nursing facilities at PeaceHealth CMER.

The business model is tuition-and-fees driven, supplemented by room and board and philanthropic giving (the Beacon Fund, endowed scholarships, and planned gifts). Tuition is not publicly disclosed on the main site and 99% of traditional undergraduates receive some form of financial aid, indicating heavy tuition discounting. Go-to-market is a direct-to-consumer admissions motion built on campus visits, preview days, athletic ID camps, coffee chats, community-college transfer pathways, and digital/social and content marketing. Distribution is delivered through residential, online, evening, and satellite-campus modalities, regionally concentrated in the Pacific Northwest under NWCCU accreditation and NC-SARA distance-education authorization.

Bushnell University firmographics

Firmographics

Name: Bushnell University
Legal name: Bushnell University
Website: https://bushnell.edu
Company type: Private
Operating status: Operating
Short description: Bushnell University is a private Christ-centered university in Eugene, Oregon serving traditional, online, graduate, nursing (ABSN), and adult learners across multiple academic schools, funded primarily by tuition, room/board, and donor giving in the Pacific Northwest.
Ownership category
akta.pro rank

Bushnell University industry classification

Industry

Product category: Private Higher Education
NAICS: Colleges, Universities, and Professional Schools (6113)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Christian Colleges with Theological Programs (EDAHAKAG)
akta.pro secondary industries: Denominational Theological Colleges (e.g., Catholic, Orthodox, Protestant, Evangelical) (EDAHAKAM), Divinity Schools (University-Affiliated) (EDAHAKAC)

Keywords

Private higher education
Undergraduate degrees
Graduate programs
Nursing education
Online degree programs

Where Bushnell University is headquartered

Location

Headquarters

HQ city: Eugene
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Bushnell University business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Tuition and Fees: Traditional undergraduate tuition, graduate tuition, online/evening programs tuition, and ABSN program tuition. Revenue is semester-based with financial aid applied.
Room and Board: On-campus housing and dining services revenue, billed per semester
Donations and Fundraising: Alumni and community giving through Beacon Fund, endowed scholarships, planned gifts, athletic fund, and annual giving programs

Pricing tiers

Model	Billing	Price
Subscription	Annual	Traditional Undergraduate Programs
Subscription	Annual	Online and Evening Programs
Subscription	Annual	Graduate Programs
Subscription	Annual	Accelerated BSN Program

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Bushnell University product offering

Product offering

Core offering

Bushnell University is a private Christian university that delivers higher education through traditional on-campus undergraduate programs, graduate degrees, online and evening programs for working adults, and an Accelerated Bachelor of Science in Nursing (ABSN) program. The university operates across multiple academic schools and requires all traditional undergraduates to complete at least 135 hours of field experience before graduation. Revenue is generated primarily through tuition and fees, room and board, and donations.

Product overview

Bushnell University is a private Christian university offering a comprehensive educational portfolio centered on traditional undergraduate, graduate, and online/evening degree programs. The institution operates through multiple academic schools (Arts & Sciences, Bible & World Christianity, Business/Leadership/Technology, Education, Nursing, Music & Performing Arts) plus specialized programs including an Honors Program and Global Programs with study abroad opportunities. Key student-facing technology platforms include the My.Bushnell portal (Jenzabar SIS), BeaconLearning LMS (Canvas-based), and VR nursing simulation using Meta Quest 3 with Oxford Medical Simulation. The university provides wraparound services including career development, campus fitness, residence life, and esports athletics. The 100% field experience model requires all traditional undergraduates to complete 135+ hours of practical experience before graduation.

Differentiator

Problem solved

Functional benefit

Products and services

Traditional Undergraduate Programs

Quantifiable outcome

15:1 student-to-faculty ratio
+2 more outcomes

Companies that use Bushnell University

Customer profile

Segments6 records

Ideal customer profiles6 records

Bushnell University technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature3 records

Bushnell University partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core.

Northwest Commission on Colleges and Universities (NWCCU)coreOthersPrimary regional accreditation body. Bushnell University is accredited by NWCCU, which is essential for federal financial aid and degree recognition.
ParchmentcoreTechnology or IntegrationThird-party transcript ordering service enabling current and former students to request official and unofficial transcripts online.
Umpqua Community CollegecoreStrategic or Co-development PartnerPartnership program 'Bushnell at Umpqua Community College' enabling seamless transfer pathways for community college students.
Oregon Higher Education Coordinating Commission (HECC)coreOthersState regulatory body for higher education in Oregon. Bushnell participates in SARA through HECC for distance education authorization.
NC-SARAcoreOthersNational Council for State Authorization Reciprocity Agreement enabling Bushnell to offer distance education across state lines.
HandshakecoreTechnology or IntegrationCareer services platform connecting students and alumni with employers for job postings and recruitment.
PeaceHealthcoreStrategic or Co-development PartnerHealthcare system partner providing clinical education facilities for nursing students at PeaceHealth CMER location.

Scale indicators8 records

Bushnell University competitors and assessment

Company assessment

Direct peers

George Fox University: Private Christian university in Newberg, Oregon serving a similar Pacific Northwest student base with comparable undergraduate and graduate programs. Closest geographic and mission-aligned peer.
Corban University: Private Christian university in Salem, Oregon offering undergraduate, graduate, and online programs with an evangelical mission — directly comparable in scale, geography, and faith-based positioning.
Warner Pacific University: Private Christian university in Portland, Oregon serving a similar student demographic with undergraduate, graduate, and adult-degree-completion programs. Comparable scale and faith-based mission.
Northwest Nazarene University: Private Christian university in Nampa, Idaho with undergraduate, graduate, and online programs. Comparable faith-based positioning and Pacific Northwest/regional footprint.
Multnomah University: Private Christian university in Portland, Oregon offering biblical/theological and professional programs. Comparable faith-based positioning, theology programs, and Pacific Northwest presence.
Seattle Pacific University: Private Christian university in Seattle offering undergraduate and graduate programs with a similar faith-based, liberal-arts emphasis. Comparable size, mission, and Pacific Northwest location.
Whitworth University: Private Christian university in Spokane, Washington with strong undergraduate and graduate programs. Comparable mission, regional setting, and academic model.
Concordia University Texas: Private Lutheran-affiliated university offering undergraduate, graduate, and online programs. Comparable Christian university model, scale, and program mix.

Regional players

Lewis & Clark College: Private liberal arts college in Portland, Oregon serving a similar Pacific Northwest student market. Adjacent rather than faith-affiliated, but directly competes for the same student demographic.

Broad incumbents

University of Oregon: Major public research university in Eugene, Oregon — Bushnell's direct local incumbent competitor. While not faith-based, it dominates the Eugene market for prospective students and competes for faculty and clinical placements.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

Bushnell University compliance and trust

Trust signal

Compliance4 records

Bushnell University financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bushnell University leadership team

Management profile

Number of profiles

Profiles2 records

Bushnell University funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bushnell University M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushnell University

What does Bushnell University do?

Is Bushnell University a public or private company?

Bushnell University is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Bushnell University founded?

Bushnell University was founded in -1.

Where is Bushnell University based?

Bushnell University is headquartered in Eugene, United States, in the North America region.

How does Bushnell University make money?

Three revenue lines are on record. Tuition and Fees are the primary driver. The others are room and Board and donations and Fundraising.

Who are Bushnell University's main competitors?

Direct peers on record are George Fox University, Corban University, Warner Pacific University, Northwest Nazarene University, Multnomah University, Seattle Pacific University, Whitworth University and Concordia University Texas. Lewis & Clark College is listed as a regional player. University of Oregon is listed as a broad incumbent.

Does Bushnell University have an API?

No public API is recorded for Bushnell University.

What industry is Bushnell University in?

Bushnell University's product category is Private Higher Education. Its primary akta.pro industry code is EDAHAKAG, Christian Colleges with Theological Programs, with a secondary code of EDAHAKAM, Denominational Theological Colleges (e.g., Catholic, Orthodox, Protestant, Evangelical). Its NAICS code is 6113 and its SIC code is 8200.