Texas Athletics

What Texas Athletics does

Texas Athletics is the official NCAA Division I athletics department of The University of Texas at Austin, a public state university founded in 1883. The department operates 20+ varsity sports programs across men's and women's competition and competes in the Southeastern Conference (SEC) following its 2024 conference transition. The Longhorns play out of two flagship venues — Darrell K Royal–Texas Memorial Stadium for football and the Moody Center for basketball and indoor sports — and have captured recent national recognition including back-to-back Women's College World Series championships (2025, 2026), the 2025-26 Capital One Cup for women's athletics, and the 2023-24 Learfield Directors' Cup as the top Division I athletic department.

The department runs a multi-product platform that bundles ticketing (season, single-game, group, and premium seating), an official e-commerce team shop (operated with Fanatics), the Longhorn Network streaming and broadcast service (in partnership with ESPN), the Longhorn Radio Network, the Longhorn Mobile App, the Forty Acres Insider newsletter, the original-programming series "Texas & Os," and the Opendorse-powered NIL Marketplace connecting student-athletes with endorsement opportunities. Operational units include the Longhorn Foundation (fundraising), Longhorn Sports Properties (sponsorship sales), the Longhorn Band, and the Spirit Squad. Core technology is not disclosed in available data; the platform leverages standard collegiate athletics website infrastructure (texaslonghorns.com, shop.texaslonghorns.com, watch.longhornnetwork.com).

Texas Athletics generates revenue across five primary streams: ticket sales (transaction fees across all sports), media rights and licensing (Longhorn Network and ESPN partnerships), merchandise and licensing (Fanatics partnership, apparel via Nike), sponsorships (managed by Longhorn Sports Properties, including the Humann heart-health collaboration), and charitable donations through the Longhorn Foundation. The customer base is segmented horizontally across sports fans and alumni (primary), current students (Big Ticket program), corporate sponsors, donors, and student-athletes — with no single anchor customer. As a public university department, the entity is not independently incorporated, holds no external private equity ownership, and is not subject to investor-facing financial disclosure.

Name

Texas Athletics

Legal name

The University of Texas at Austin Athletics

Website

https://texassports.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Athletics is the NCAA Division I athletics department of The University of Texas at Austin, operating 20+ sports programs in the SEC and serving fans, alumni, students, and donors through ticketing, merchandise, media rights, and sponsorship programs.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Spectator Sports (71121), Spectator Sports (7112), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAB

College/University Athletic Departments & Varsity Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAA

Collegiate Athletic Conferences & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAEAJ

Collegiate & School Athletic Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAM

Athletics Marketing, Communications & Fan Engagement

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYEDALAIAL

Athletics Facilities & Venue Management

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Collegiate athletics programs
• Sports ticketing
• Athletic apparel merchandise
• Sports broadcasting network
• Student athlete development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-game, season, group, and premium seating tickets across all sports including football, basketball, baseball, softball, volleyball, soccer, and track & field events.
2. Media Rights (Longhorn Network): Broadcast and streaming rights through the Longhorn Network (LHN) and partnership with ESPN for coverage of UT athletic events.
3. Merchandise and Licensing: Official team shop sales through shop.texaslonghorns.com and retail partnerships for jerseys, apparel, and fan merchandise.
4. Sponsorships: Sponsorship packages managed through Longhorn Sports Properties, including in-game advertising, digital placements, and brand partnerships such as the Humann heart health collaboration.
5. Donations (Longhorn Foundation): Charitable donations and fundraising through the Longhorn Foundation supporting athletic programs and student-athlete development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Texas Athletics operates the official intercollegiate athletics program of The University of Texas at Austin, fielding 20+ NCAA Division I men's and women's varsity sports teams. The department sells single-game and season tickets, distributes licensed merchandise, broadcasts games and original programming through the Longhorn Network streaming platform, manages NIL opportunities for student-athletes via a marketplace, and operates the Longhorn Foundation for athletic fundraising.

Product overview

Texas Athletics operates the official athletics program for the University of Texas at Austin, managing both men's and women's collegiate sports teams. The organization functions as a platform-plus-services model, combining core team coverage across 12 men's and 11 women's sports with integrated product offerings including ticket sales distribution, the Longhorn Network streaming platform, the Texas & Os talk show program, a mobile application, an official Team Shop e-commerce store, an NIL Marketplace for student-athlete endorsements, the 4Ever Texas development program, and the Longhorn Foundation fundraising arm. The program also provides multimedia content through radio broadcasts, photo galleries, and publications to serve fans across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Sales and Distribution Online and in-venue ticket purchasing platform for all Texas Athletics events including single-game tickets, season tickets, group tickets, premium seating, and the student Big Ticket program across football, basketball, baseball, softball, volleyball, soccer, and other sports.
• Texas Longhorns Men's Sports Programs Intercollegiate men's varsity competition in Baseball, Basketball, Football, Golf, Swimming & Diving, Tennis, and Track & Field/Cross Country, providing live sports entertainment to fans and participants.
• Texas Longhorns Women's Sports Programs Intercollegiate women's varsity competition in Basketball, Beach Volleyball, Golf, Rowing, Soccer, Softball, Swimming & Diving, Tennis, Track & Field/Cross Country, and Volleyball, providing live sports entertainment to fans.
• Longhorn Network (LHN) Dedicated streaming and broadcast platform for Texas Athletics content via watch.longhornnetwork.com, providing live game broadcasts, original programming, and on-demand video content in partnership with ESPN.
• Texas Longhorns Team Shop Official e-commerce merchandise store at shop.texaslonghorns.com offering licensed Texas Athletics apparel, jerseys, t-shirts, hats, footwear (including Nike Air Max Verse at $124.99), and fan gear through Fanatics retail partnership.
• NIL Marketplace Name, Image, and Likeness marketplace (via opendorse.com/texas-longhorns) connecting Texas student-athletes with sponsorship and endorsement opportunities from brands.
• 4Ever Texas Student-Athlete Development Program Comprehensive development program supporting student-athletes through academic services, career preparation, personal growth, and life-skills initiatives.
• Longhorn Foundation Official fundraising arm of Texas Athletics accepting charitable donations and contributions to support scholarships, facilities, and athletic programs.
• Longhorn Mobile App Official mobile application providing fans with mobile ticketing, schedules, news, real-time updates, and engagement features across all Texas Athletics sports.
• Texas & Os Talk Show Talk show style program spotlighting UT student-athletes beyond competition, blending sports, entertainment, and storytelling distributed via the Longhorn Network.
• Longhorn Radio Network and Audio Streaming Live audio broadcasts of football and basketball games along with on-demand audio streaming services for Texas Athletics events.

Quantifiable outcome

• 2025-26 Capital One Cup Champion (Women's Athletics)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• HumannminorGTM or Marketing Partner · 1 February 2026Austin-born cardiovascular supplement brand founded through research at The University of Texas partnered with Texas Athletics for Heart Health Month in February 2026. The collaboration features in-game experiences at Moody Center during select basketball games, including a full-arena red-out moment and custom 'In Our Veins' shootaround shirts. The partnership is managed by Longhorn Sports Properties and extends to retail nationwide, including NIL storytelling with UT student-athletes.
• Longhorn Sports PropertiescoreChannel Partner/ Reseller/ DistributorManages sponsorship and partnership programs for Texas Athletics, including the Humann collaboration and other commercial partnerships.
• ESPN / Longhorn NetworkcoreStrategic or Co-development PartnerBroadcast partner providing national coverage of Texas athletics through the Longhorn Network (LHN) and ESPN platforms for major sports including football, basketball, baseball, and softball.
• FanaticscoreChannel Partner/ Reseller/ DistributorOfficial retail partner for Texas Longhorns merchandise and apparel through shop.texaslonghorns.com and physical retail locations.
• NikecoreStrategic or Co-development PartnerOfficial athletic apparel and equipment partner providing uniforms and branded merchandise for all Texas Athletics programs.
• Global Sports & EntertainmentminorStrategic or Co-development PartnerPartnered with Texas Athletics to send student-athletes on cultural and business experiences abroad, such as the Costa Rica trip in May 2026.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Florida Gators: Florida Athletics is a fellow SEC program with comparable revenue streams, premium venues (Ben Hill Griffin Stadium, Exactech Arena), Jordan Brand apparel deal, and major broadcast partnerships. Direct conference competitor for talent and fan engagement.
• Oregon Ducks: Oregon Athletics, a Big Ten peer, operates a Nike-rooted apparel and brand strategy, modern premium venues (Autzen Stadium, Matthew Knight Arena), and aggressive NIL and sponsorship monetization. Closely comparable in innovation around brand partnerships and direct-to-consumer fan monetization.
• Georgia Bulldogs: Georgia Athletics is a fellow SEC peer with recent national championships, Sanford Stadium premium venue, and tier-1 sponsorship structure. Direct competitor in SEC media-rights value, on-field matchups, and recruiting.
• Ohio State Buckeyes: Ohio State Athletics operates a similarly scaled Big Ten/SEC-tier collegiate athletic department with 20+ varsity sports, premium venues (Ohio Stadium, Schottenstein Center), tier-1 apparel deals (Nike), and comparable broadcast and sponsorship infrastructure. Direct competitor for national titles, recruiting, and fan share.
• Alabama Crimson Tide: Alabama Athletics is a fellow SEC member with a dominant football brand, comparable revenue scale, championship pedigree, and modern broadcast/sponsorship infrastructure. Head-to-head SEC rival and benchmark for elite collegiate athletic programs.
• USC Trojans: USC Athletics, a recent Big Ten entrant, mirrors Texas's brand scale, Nike apparel partnership, premium venues (LA Coliseum, Galen Center), and major-market fan base. Closely comparable in brand-led revenue model and national reach.
• Michigan Wolverines: Michigan Athletics operates at a comparable scale within the Big Ten, with a similarly large stadium (Michigan Stadium), broad sport sponsorship portfolio, and Nike apparel partnership — competing directly with Texas for national brand positioning, recruiting, and postseason success.
• LSU Tigers: LSU Athletics operates a comparable SEC athletic department with strong football and women's sports programs, premium venues (Tiger Stadium, PMAC), and similar broadcast/sponsorship monetization models. Direct conference rival across multiple sports.
• Tennessee Volunteers: Tennessee Athletics is a fellow SEC peer with comparable stadium scale (Neyland Stadium), Nike partnership, multi-sport NCAA Division I footprint, and similar ticket/sponsorship/merchandise revenue architecture. Head-to-head SEC competitor.
• Notre Dame Fighting Irish: Notre Dame Athletics operates an independent (non-conference) collegiate athletic department with elite brand equity, NBC broadcast partnership (functionally analogous to Longhorn Network), premier football venue (Notre Dame Stadium), and comparable national fan base. Brand-led competitor for elite recruits and viewership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TexasLonghorns

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Athletics