What USC Trojans does

The USC Trojans is the intercollegiate athletics program of the University of Southern California, a private research university founded in 1880 and headquartered in Los Angeles. The program fields 21 (per input) to 23 (per usctrojans.com sports menu) varsity sports across men's and women's divisions, including marquee programs in football, men's and women's basketball, baseball, track and field, and women's water polo, and competes in the Big Ten Conference following its 2024 departure from the Pac-12.

Core operations revolve around competition, student-athlete development, and revenue generation across multiple streams: ticket sales (season tickets, mini-plans, student tickets, premium seating), media rights through BTN/ESPN, corporate sponsorships anchored by United Airlines (naming rights at the Coliseum), Coca-Cola, Modelo, and Monster Energy, philanthropic contributions via the Trojan Athletic Fund, merchandise sales (Fight On! NIL Shop), and an owned streaming platform (USC+). Digital distribution extends through usctrojans.com, a gameday mobile app, VictoryMail email, and social channels. The program is undertaking a major facility buildout under the Athletics West umbrella (Bloom Football Performance Center and reconstructed Dedeaux Field).

Commercial performance is supported by a powerful brand and competitive results: 12 NCAA baseball national championships, 10 NCAA women's water polo titles, over 200 Olympic athletes historically, a 2026 football No. 1 recruiting class, and 145 student-athletes earning Big Ten Spring Academic Honors. Leadership across major programs includes head football coach Lincoln Riley, head men's basketball coach Eric Musselman, and head baseball coach Andy Stankiewicz, supported by an enlarged coaching and player-development staff built around the Big Ten transition and NIL-era recruiting dynamics.

Name

USC Trojans

Legal name

University of Southern California

Website

https://usctrojans.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Short description

USC Trojans is the University of Southern California's NCAA Division I / Big Ten Conference athletics program, fielding 21 varsity sports and generating revenue from tickets, media rights, sponsorships, donations, and merchandise.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

University/College Club Sports Programs (MPAKACAK), National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC), College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), College & University Sports Networks (Conference/School-Owned) (MPABAJAD)

Keywords

• Collegiate athletics program
• Ncaa division i sports
• College football tickets
• Athletic fundraising donations
• Big ten conference

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

USC Trojans operates the intercollegiate athletics program of the University of Southern California, fielding 21 varsity sports teams across men's and women's divisions within NCAA Division I's Big Ten Conference. The program sells ticketed event access (season tickets, mini-plans, group, student, premium/luxury), distributes branded merchandise through the Fight On! NIL Shop, accepts donations via the Trojan Athletic Fund, broadcasts events through USC+ and media partners, and secures corporate sponsorships for revenue generation.

Product overview

USC Trojans Athletics operates as a comprehensive collegiate athletics program offering 23 sports programs across men's and women's divisions. The program's digital presence centers on usctrojans.com as the core platform, supplemented by USC+ for streaming content, the Fight On! NIL Shop for merchandise, Ticket Central for event access, and the Trojan Athletic Fund for donor/NIL support. The program competes in the Big Ten Conference following its 2024 move from the Pac-12.

Differentiator

Problem solved

Functional benefit

Products and services

• USC Trojans Official Athletics Website (usctrojans.com) The official digital hub for USC Athletics, providing news, schedules, rosters, ticketing, and streaming content across all USC varsity sports programs including football, basketball, baseball, track & field, and more.
• USC+ Streaming Platform Live and on-demand streaming service for USC athletic events, providing exclusive content, game replays, and behind-the-scenes coverage for fans unable to attend in person.
• Fight On! NIL Shop Official merchandise marketplace supporting USC student-athletes through Name, Image, and Likeness (NIL) initiatives, offering jerseys, apparel, hats, and accessories.
• Trojan Athletic Fund The official fundraising arm of USC Athletics, managing NIL interest forms, donation programs, victory points, and scholarship endowments for student-athletes.
• USC Trojans Ticket Central Primary ticketing platform for all USC athletic events, offering season tickets, mini plans, group tickets, premium seating, and student tickets with mobile ticketing support.
• 2026 Football Season Tickets Season ticket packages for football games at United Airlines Field at L.A. Memorial Coliseum, available on an annual subscription basis.
• Group Tickets Group ticket packages offered for organizations, businesses, and large parties attending USC athletic events across multiple sports.
• Premium Seating and Luxury Suites Premium seating options including luxury boxes, loge, club, suites, and Scholarship Tower access at venues across USC Athletics.
• Student Tickets (The Legion) Discounted ticketing program providing enrolled USC students access to football and basketball games through The Legion student section.

Quantifiable outcome

• 48 wins in 2026 baseball season, most since 1998
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Big Ten ConferencecoreOthersUSC joined the Big Ten Conference in 2024, competing in one of the nation's premier collegiate athletic conferences. This provides national exposure, competitive conference play, and media rights benefits.
• United AirlinescoreOthersNaming rights partner for United Airlines Field at L.A. Memorial Coliseum. United Airlines serves as the official airline of USC Athletics.
• Coca-ColamajorGTM or Marketing PartnerOfficial sponsor of USC Athletics with pour rights and promotional presence at events.
• Modelo (Grupo Modelo)majorGTM or Marketing PartnerOfficial beer sponsor of USC Trojans athletics with marketing presence at events.
• Monster EnergymajorGTM or Marketing PartnerOfficial energy drink sponsor providing product support and promotional presence.
• Muscle MilkminorGTM or Marketing PartnerOfficial nutrition sponsor supporting student-athlete recovery and performance.
• Pechanga Resort & CasinominorGTM or Marketing PartnerOfficial sponsor providing promotional support and advertising presence.
• Athletic BrewingminorGTM or Marketing PartnerOfficial non-alcoholic beer partner for USC athletics events.
• iTrustCapitalminorGTM or Marketing PartnerOfficial sponsor and partner for USC athletics.
• Stone BrewingminorGTM or Marketing PartnerOfficial craft beer sponsor for USC athletics events.
• SeatGeekmajorChannel Partner/ Reseller/ DistributorOfficial ticket resale marketplace partner for USC Trojans football tickets.
• Ontario International AirportminorGTM or Marketing PartnerOfficial airport partner for USC athletics travel and promotional activities.
• RevelXPminorGTM or Marketing PartnerOfficial NIL (Name, Image, Likeness) partner helping connect student-athletes with sponsorship opportunities.
• Big Ten Network / ESPNcoreTechnology or IntegrationMedia rights partnership for broadcasting USC athletics events nationally through BTN, ESPN, and ESPN+.
• Los Angeles RamsminorOthersNFL team relationship where Los Angeles Rams star Myles Garrett visited USC for workouts with college team during Rams minicamp.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alabama Crimson Tide: Historically dominant SEC football program. Comparable to USC in brand prestige, recruiting footprint, and NFL pipeline; represents the upper bound of revenue and competitive success in college athletics.
• Texas A&M Aggies: SEC peer with one of the largest athletic budgets and donor networks in the NCAA. Comparable to USC in scale, revenue diversification, and infrastructure investment intensity.
• Georgia Bulldogs: SEC powerhouse with elite multi-sport athletics. Comparable to USC in scale, brand strength, and recent on-field success, and a peer for benchmarking elite-program economics.
• Texas Longhorns: SEC member and fellow recent conference realignment mover. Comparable to USC as a premier brand with deep donor base, large media market exposure, and elite football program.
• Notre Dame Fighting Irish: Independent elite football brand with a national independent TV deal (NBC). Comparable in brand prestige and recruiting reach, and a benchmark for monetizing football IP outside the conference structure.

Direct peers

• Oregon Ducks: Big Ten Conference peer and West Coast-based brand with comparable apparel and apparel-deal economics. Competes directly for Pacific-region recruits and against USC in major sports.
• Michigan Wolverines: Big Ten peer with a top-tier multi-sport athletic department and national brand. Comparable in scale and revenue base, and a frequent competitor for Big Ten titles and recruiting talent.
• Penn State Nittany Lions: Big Ten peer with one of the largest alumni donor bases in college athletics. Comparable in sport breadth, revenue profile, and conference scheduling footprint.
• UCLA Bruins: UCLA is USC's primary in-market rival and fellow Big Ten Conference member. Both operate large multi-sport NCAA Division I athletics programs in Los Angeles with similar sport portfolios, recruiting bases, and broadcast profiles.
• Ohio State Buckeyes: A flagship Big Ten athletics program with one of the largest athletic budgets in the country. Directly comparable in scale, sport breadth, and brand prestige, and a fellow beneficiary of the Big Ten media-rights package.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/USC_Athletics
• YouTubeyoutube.com/user/USCAthletics
• Facebookfacebook.com/USCTrojans
• Instagraminstagram.com/usca_athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USC Trojans