HYPE Athletics

What HYPE Athletics does

HYPE Athletics Community is a Michigan-based nonprofit organization founded in 2001 by Ali Sayed in Dearborn Heights, operating as a multi-sport recreation, fitness, and youth-development platform across three owned facilities: the HYPE Recreation Center in Dearborn Heights (featuring five basketball courts, an indoor track, women's-only gym, co-ed fitness room, martial arts studio, and the HYPE Hoops Cafe), the HYPE Western Wayne Recreation Center in Wayne (multi-purpose courts plus 50-400 guest banquet facilities), and the Belle Isle Athletic Complex in Detroit (a 38-acre outdoor site with baseball/softball fields, tennis courts, basketball courts, soccer fields, handball/racquetball courts, and a football field). The organization serves Wayne County youth and families through more than 20 program lines spanning basketball, soccer, football, martial arts, boxing, wrestling, volleyball, pickleball, and gymnastics — including competitive travel programs (AAU basketball, HYPE Wolves Soccer) — alongside personal and group fitness, speed-and-strength training, gymnastics through a Michigan Academy of Gymnastics partnership, summer camps (Camp HYPE at $200-225/week and the free Summer Discovery program across 10 partner-school locations), and a portfolio of social and academic services including free homework help, ACT/SAT prep, the S.A.F.E. substance-abuse prevention and SAFE House initiative, vocational training, scholarships, and second-chance employment programming.

Revenue is generated through a diversified, consumer-direct model: recurring monthly memberships across five tiered structures spanning $20 to $112 per month (Individual, Adult Couple, Family, Senior 59+, and Senior Couple, with parallel Wayne-only tiers and a third-party Gym Pass add-on range of $12.95-37.50), insurance-reimbursed access through seven fitness networks (SilverSneakers, Silver & Fit, Active & Fit, Renew Active, Prime, PeerFit, Gympass), pay-as-you-go program fees (camp, leagues, wrestling, martial arts, gymnastics, speed-and-strength sessions, personal training from $35/session), facility and field rentals ($15-45/hour at Belle Isle, banquet rental at Wayne), cafe and personalized meal-plan revenue through HYPE Hoops Cafe, plus corporate sponsorships (Beaumont, Al-Ameer Restaurant, Arab-American Chamber of Commerce) and community donations. The organization employs between 51 and 100 staff under a leadership team of CEO and founder Ali Sayed, COO Bilal Amen, CFO Maha Sabbagh, and CAO Ali Faraj, supported by 17+ named coaches and trainers including elite basketball trainer Jamey Petree. Underlying technology is standard fitness-center infrastructure — online registration via ezLeague, LeagueApps, myiclubonline.com, and Google Forms — with no proprietary platform, no AI capabilities, and no disclosed APIs or integrations.

Name

HYPE Athletics

Legal name

HYPE Athletics Community

Website

https://hypeathletics.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

HYPE Athletics Community is a 501(c)(3) nonprofit founded in 2001 operating three Metro Detroit recreation facilities (Dearborn Heights, Wayne, Belle Isle) that deliver youth and adult sports leagues, fitness memberships, summer camps, and social and academic services to Wayne County families and seniors.

Ownership category

akta.pro rank

Product category

Community Recreation & Youth Sports

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Club Sports Programs (EDALAIAB)

Keywords

• Youth sports programs
• Community fitness center
• Athletic training services
• Summer camp programs
• Nonprofit recreation organization

Headquarters

HQ city

Dearborn Heights

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Recurring monthly membership fees providing access to gym facilities, group fitness classes, and child care services. Multiple tier structure including Individual ($40-43/month), Adult Couple ($69-72/month), Family ($109-112/month), Senior ($29-32/month), and Senior Couple ($46-49/month). Additional add-on gym pass options through third-party providers ranging $12.95-37.50/month.
2. Summer Camps: Revenue from Camp HYPE summer day camp programs at $200-225/week for members and non-members, with daily rates at $40-45. 9-week program spanning June-August serving children ages 5-12. Additional summer programs including Summer Discovery (free 5-week enrichment for grades 1-10 with meals provided).
3. Youth Sports Programs: Fees from basketball leagues ($225 winter league), soccer programs, wrestling ($135/month Elite Wrestling Institute), martial arts ($80/month Taekwondo), and various skill development clinics. Registration fees typically $80-225 per program session with additional court rental and field permit fees.
4. Personal Training: One-on-one and small group personal training sessions with certified trainers at per-session rates starting at $35. Sports performance training packages at $100/month (8 sessions for $75). Comprehensive fitness assessments provided free to new members.
5. Speed & Strength Training Programs: Structured athletic development programs including Sports Fitness & Performance Training at $100/month (Dearborn Heights) and Speed & Agility programs at $75 for 8 sessions (Wayne). Programs run monthly or in session blocks with registration at front desks.
6. Facility Rentals: Rental income from courts and fields at all three locations. Dearborn Heights courts accommodate tournaments, leagues, and camps. Wayne facility hosts banquets and events for 50-400 guests with catering options. Belle Isle Athletic Complex (38 acres) rents ballfields, soccer fields, basketball courts, tennis courts, and open space for various rates.
7. Personalized Meal Plans: Chef Ali Fawaz provides customized meal planning services tailored to individual goals, dietary needs, and lifestyle preferences. Fresh meals available daily at the HYPE Hoops Cafe. Revenue from meal planning inquiries submitted via Google Forms.
8. Insurance-Reimbursed Fitness Programs: Accepts fitness program memberships through insurance providers including SilverSneakers, Silver & Fit, Active & Fit, Renew Active, Prime, PeerFit, and Gympass. Older adults may receive gym memberships at no additional cost through qualifying insurance plans, creating indirect revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HYPE Athletics is a nonprofit community organization operating three recreation facilities in Metro Detroit that delivers youth and adult athletic programs (basketball, soccer, football, martial arts, boxing, wrestling, volleyball, pickleball, gymnastics), personal training, summer camps, after-school enrichment, social services (substance abuse prevention, vocational training), and facility rentals. The organization combines athletics, education, and social awareness programming targeted at Wayne County youth and families.

Product overview

HYPE Athletics is a nonprofit community recreation organization offering a platform of diverse athletic programs, fitness services, and youth development resources across three Michigan locations (Dearborn Heights, Wayne, and Belle Isle). The core offering consists of sports programs including basketball, soccer, football, martial arts, boxing, wrestling, volleyball, pickleball, and gymnastics for all ages and skill levels. Supporting the athletic platform are fitness services (personal training, group fitness, Silver & Fitness for seniors, speed & strength training) and enrichment services (summer camp, after-school enrichment, academic tutoring, vocational training, and social services including the S.A.F.E. substance abuse prevention program). Facility rentals at all three locations provide additional community access to courts, fields, and banquet spaces.

Differentiator

Problem solved

Functional benefit

Brands

• S.A.F.E. (Substance Abuse Free Environment): Substance abuse prevention and recovery support initiative offering group therapy, drug screening, in-school prevention programs, intervention services, second chance program, and SAFE House.
• Summer Discovery Program
• HYPE Wolves Soccer
• HYPE HOOPS CAFE

Products and services

• Basketball Programs Youth and adult basketball programs including camps, leagues, training sessions, and AAU travel basketball for competitive players across Metro Detroit.
• Soccer Programs Indoor and outdoor soccer programs for all ages including recreation camps, travel soccer through HYPE Wolves, and skill development clinics.
• Football Programs Football training programs focusing on fundamentals, teamwork, and leadership in a safe, structured environment.
• Martial Arts Programs Tae Kwon Do and Karate instruction for all ages emphasizing confidence, discipline, and physical fitness.
• Boxing Programs Boxing fitness and training for ages 8 and up, focusing on technique, conditioning, and skill development.
• Wrestling Programs Wrestling instruction through Elite Wrestling Institute with group and individual training sessions.
• Volleyball Programs Volleyball clinics and leagues for youth ages 6+ through competitive play and skill development.
• Pickleball Programs Pickleball programs welcoming players of all ages and skill levels with drop-in play and instruction.
• Gymnastics Programs Gymnastics classes for all levels offered through partnership with Michigan Academy of Gymnastics at Wayne location.
• Travel Basketball AAU Competitive AAU travel basketball program offering high-level training, tournament play, and regional/national competition.
• HYPE Wolves Soccer Travel soccer program (Michigan Wolves) providing elite coaching, tryouts, and competitive tournament play.
• Summer Discovery Program Free 5-week summer enrichment camp for grades 1-10 featuring academics, athletics, robotics, and enrichment activities at 10 locations.
• Personal and Group Fitness Certified personal training and group fitness sessions with individualized workout plans and nutrition guidance.
• Silver and Fitness Training Insurance-covered gym membership program for older adults (59+) accepting SilverSneakers, Silver & Fit, Active & Fit, Renew Active, Prime, PeerFit, and Gympass.
• Speed and Strength Training Sports performance training for youth ages 7-16 focusing on agility, speed, strength, and athletic development.
• Personalized Meal Plans Custom meal planning service created by Chef Ali Fawaz tailored to individual goals, dietary needs, and lifestyle.
• Scholarship Program Financial assistance program supporting youth in accessing athletic and educational programs.
• S.A.F.E. Program Substance Abuse Free Environment initiative offering group therapy, drug screening, in-school prevention, intervention services, and SAFE House transitional housing.
• Academic Assistance Free after-school homework assistance and tutoring program for grades 1-8 at Dearborn Heights location.
• Vocational Training Career development services including counseling, job exploration, workplace readiness, and work-based learning.
• Facility Rentals Rental options for courts, fields, and banquet facilities at Dearborn Heights, Wayne, and Belle Isle (38-acre athletic complex) locations.
• Gym Memberships Individual, couple, family, and senior membership tiers providing access to facilities, group fitness classes, and childcare.

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SilverSneakerscoreChannel Partner/ Reseller/ DistributorMedicare-eligible members of health plans participate in HYPE Athletics programs at no additional cost through SilverSneakers preventative exercise program. One of the largest senior-focused exercise programs in the United States, SilverSneakers enhances quality of life for mature adults and drives senior membership revenue.
• Silver & FitcoreChannel Partner/ Reseller/ DistributorEligible members receive no-cost memberships through arrangements with certain health care plans. Silver & Fit is designed to help seniors achieve better health through regular exercise and health education. Provides access to older adult market segment through insurance partnerships.
• Active & Fit / Active & Fit EnterpriseminorChannel Partner/ Reseller/ DistributorInsurance-covered fitness membership program accepted at HYPE Athletics facilities, providing access to members of participating health plans at reduced or no additional cost.
• Renew ActiveminorChannel Partner/ Reseller/ DistributorMedicare Advantage fitness benefit program accepted at HYPE Athletics, enabling seniors with qualifying plans to access facility and programs at no additional cost.
• Prime / PeerFit / GympassminorChannel Partner/ Reseller/ DistributorCorporate and supplemental fitness program memberships accepted, expanding access to employed adults and additional senior fitness networks.
• Michigan Academy of GymnasticscoreStrategic or Co-development PartnerMichigan Academy of Gymnastics operates gymnastics classes at HYPE Wayne facility through a partnership. Premier provider of gymnastics education in Southeast Michigan delivers curriculum focusing on building strength, confidence, coordination, and fun for children ages 1.5 through teens.
• Dearborn Schools / Dearborn Public SchoolscoreStrategic or Co-development PartnerPartnership with Dearborn Public Schools for youth basketball programs (HYPE Fundamentals School of Basketball), volleyball clinics, and Summer Discovery program hosting. School facilities used for programming and HYPE provides enrichment activities following school calendar.
• Wayne-Westland Community School DistrictcoreStrategic or Co-development PartnerPartnership with Wayne-Westland Schools for Summer Discovery program hosting at Wayne Memorial High School and John Glenn High School. Basketball programs operated through school facilities.
• Crestwood School DistrictminorStrategic or Co-development PartnerPartnership with Crestwood Schools for Summer Discovery program hosting at Riverside Middle School. Crestwood Key Club students volunteer at HYPE events.
• Garden City Public SchoolsminorStrategic or Co-development PartnerSummer Discovery program hosting partnership with Garden City Public Schools, providing enrichment activities at school facilities in the district.
• Melvindale-North Allen Park (MelNAP) SchoolsminorStrategic or Co-development PartnerPartnership with MelNAP for Summer Discovery program hosting at Allendale Elementary and Melvindale High School, extending reach into the Melvindale and Allen Park communities.
• Jokers (Bounce House Provider)minorChannel Partner/ Reseller/ DistributorThird-party provider partnership for bounce houses and party entertainment options at Dearborn Heights facility. Enhances birthday party and family event offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YMCA of Metropolitan Detroit: Nonprofit community organization providing recreation facilities, youth sports, fitness, and youth development programs across Metro Detroit. Direct mission and geographic overlap with HYPE Athletics, serving similar multi-generational Wayne County families.
• Boys & Girls Clubs of Southeastern Michigan: Nonprofit youth development organization offering athletics, education, and social services to youth in Southeast Michigan. Direct mission alignment with HYPE's integrated youth development platform serving Detroit-area youth and families.
• Jewish Community Center of Metropolitan Detroit: Community recreation center offering fitness, sports programs, summer camps, and youth services in Metro Detroit. Comparable multi-sport recreation model with similar member tier structure and youth programming focus.
• Police Athletic League (PAL): National nonprofit providing youth sports and recreational activities to at-risk youth. Comparable mission-driven youth sports programming with emphasis on community development and accessibility for underserved populations.

Broad incumbents

• LA Fitness: Large commercial fitness chain offering gym memberships, group fitness, and personal training. Competes for adult fitness members in Wayne County but does not offer the youth development, social services, or community nonprofit model.
• Planet Fitness: Low-cost national fitness chain with $10/month pricing targeting value-conscious consumers. Direct competitor for adult fitness memberships in Detroit metro with greater scale but no youth sports or community services offering.
• Life Time Fitness: Premium national fitness brand offering family-oriented fitness, sports programs, and kids' activities. Comparable multi-generational family approach and youth sports programming but at higher price points and broader geographic footprint.

Emerging players

• i9 Sports: Youth sports franchise operator offering leagues and clinics for basketball, soccer, flag football, and other sports. Comparable youth sports breadth and recreational league model, though operating as franchise rather than community nonprofit.
• Sky Zone: Indoor active entertainment and youth recreation franchise offering trampoline parks and youth programming. Comparable family/youth recreation focus but specialized in active entertainment rather than multi-sport athletic development.

Others

• The Salvation Army Eastern Michigan: Nonprofit community services organization providing social services, youth programs, and recreational activities in Michigan. Comparable nonprofit operating model and Wayne County presence, with overlapping social services (substance abuse, family support) but not a recreation-focused provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hypeathletics
• Xx.com/HYPEAthletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYPE Athletics