Michigan Academy of Gymnastics

What Michigan Academy of Gymnastics does

Michigan Academy of Gymnastics (MAG) is a privately held, multi-location gymnastics training business founded in 1978 and headquartered in Westland, Michigan. The company operates four brick-and-mortar gym locations across Garden City, Westland, Ann Arbor, and Wayne (the latter via a partnership with HYPE Athletics), serving families with children from 18 months through 18 years of age. Core offerings span recreational gymnastics classes, Parent-Tot and Kinder programs, boys and girls competitive teams (Pre-Team, Fun Meet, Xcel, USAG Development Program), tumbling, karate, birthday parties, day camps, field trips, skills clinics, open-gym playtime, adult circuit training, and a Special Olympics Area 23 adaptive program. The competitive team track record includes alumni at Division I college programs such as Ohio State, Michigan State, University of Michigan, Naval Academy, and Air Force Academy, and the company hosts the 48th Annual Christmas Classic regional competition.

The underlying technology is minimal and primarily third-party: a Jackrabbit Class-based Parent Portal handles registration, billing, and family account management; a dedicated MAG mobile app is published on iOS and Android; and a Pro Shop retails apparel and gear. There is no proprietary platform or AI/ML capability — the business is fundamentally a service-provider operation whose product is in-person coaching time at physical facilities staffed by experienced coaches, including Olympic-level coaching alumni.

Revenue is generated primarily through recurring monthly tuition billed every four weeks ($86/month Parent-Tot up to $148/month advanced recreational), supplemented by a $50 annual registration fee per family, birthday party packages ($250–$275), day camps ($70/day or $325/week), field trips ($10–$15 per child), competition entry fees, Skills Clinics, Kids Night Out events, and retail sales. The go-to-market motion is direct-to-consumer, relying on community outreach, word-of-mouth referrals, Google reviews (4.5 stars, 81+ reviews), the company's website, and the Parent Portal / mobile app as primary registration channels. The company is co-owned by Leon Bekker and Kamie Gotcheva, with no institutional or venture capital backing disclosed.

Name

Michigan Academy of Gymnastics

Legal name

Michigan Academy of Gymnastics

Website

https://michiganacademy.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Academy of Gymnastics is a privately held, multi-location gymnastics academy operating four Michigan gym sites (Westland, Garden City, Ann Arbor, Wayne), serving families with children ages 18 months to 18 years through recreational and competitive gymnastics, camps, parties, and adaptive programs.

Ownership category

akta.pro rank

Product category

Youth Gymnastics Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Gymnastics training
• Youth sports instruction
• Competitive gymnastics programs
• Children's fitness classes
• Birthday party venue

Headquarters

HQ city

Westland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recreational Class Tuition: Monthly tuition billed every 4 weeks for ongoing class enrollment. Tuition varies by program level and location, ranging from $86/month for Parent-Tot classes to $148/month for advanced recreational classes. Students may join at any time with prorated tuition.
2. Annual Registration Fees: $50 upon enrollment for first child, $25 for each additional child, with $75 family maximum. Non-recurring per-family fee.
3. Birthday Parties: Party packages priced at $250 for currently enrolled students or $275 for non-enrolled. Includes 1 hour 15 minutes in gym, 45 minutes in private party room, up to 10 guests, swag bag, and medal. Optional add-ons include $20 per additional guest and Dippin' Dots dessert upgrade for $40.
4. Field Trips: Per-child pricing for school and group field trips: $10 for 1 hour, $12 for 1.25 hours, $15 for 1.5 hours. Available September through June, Monday through Friday.
5. Camps: Day camp programs at $70/day or $325 for a full 5-day week. Camps include gymnastics instruction, games, crafts, and activities. Non-refundable upon registration.
6. Competition Entry Fees: Competitive team participation includes entry fees for meets. Christmas Classic fees range from $110 for Non-Scoring Fun Meet to $165 for Men's & Women's Developmental & XCEL divisions. $500 deposit required for early bird registration.
7. MAG Pro Shop: Retail sales of gymnastics apparel including leotards, T-shirts, hoodies, plus gear for advanced gymnasts such as grips, tape, pre-wrap, and wristbands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Michigan Academy of Gymnastics is a multi-location gymnastics training facility offering recreational and competitive gymnastics classes for children ages 18 months through 18 years across four Michigan locations. Core programs include Parent-Tot and Kinder classes, girls' and boys' recreational gymnastics, tumbling, karate (Westland), structured competitive team pathways (USAG, XCEL, Fun Meet), and the annual Christmas Classic competition. The business is supplemented by birthday parties, day camps, open-gym Kids Playtime, school field trips, skills clinics, adult circuit training, and Special Olympics adaptive programming, with a Pro Shop selling gymnastics apparel and gear.

Product overview

Michigan Academy of Gymnastics (MAG) is a multi-location gymnastics training facility offering a comprehensive portfolio of programs across four Michigan locations (Ann Arbor, Garden City, Westland, and Wayne-HYPE Athletics). The core offering centers on recreational and competitive gymnastics classes organized by age, skill level, and gender (girls and boys), with progressive pathways from Parent-Tot classes (18 months) through competitive team programs (USAG, XCEL, Fun Meet). Adjacent programs include tumbling, karate (Westland), birthday parties, camps, open gym playtime, field trips, adult fitness, Special Olympics adaptive programming, skills clinics, and the annual Christmas Classic competition. The company also operates a Pro Shop and provides digital tools including a Parent Portal and mobile app for registration, billing, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Gymnastics Classes Skill-based recreational gymnastics classes for girls and boys ages 6+ focused on fundamentals, flexibility, strength, confidence, and progressive skill development across vault, bars, beam, and floor events. Structured by level (Red beginner, White, Blue/Bronze advanced) with coach recommendation required for advancement.
• Parent-Tot & Kinder Gymnastics Movement-based classes for toddlers (18 months) through preschool (ages 5-6) that build balance, coordination, confidence, listening skills, independence, and early gymnastics foundations. Tuition ranges from $86/month for Parent-Tot to $116/month for Super Kinder 3.
• Tumbling Classes Tumbling classes for athletes ages 7-18 focused on strength, flexibility, cartwheels, walkovers, handsprings, tucks, and body control. Designed for gymnasts, dancers, cheer athletes, and general athletes seeking tumbling-specific skill development.
• Karate Classes Karate instruction at the Westland location for children ages 5-11 that builds confidence, focus, discipline, coordination, leadership, self-control, and respect through age-appropriate martial arts techniques.
• Competitive Team Programs Structured competitive gymnastics pathway including Girls Pre-Team (invitation only), Girls Fun Meet Team, Xcel Team, USAG Development Program (JO), and Boys Program (Westland only). Progression from recreational to State, Regional, and National meets through USA Gymnastics, AAU, and the United States Association of Independent Gymnastics Clubs.
• Birthday Parties Coach-led birthday celebrations with gym games, obstacle courses, and party space for children ages 3+. Packages priced at $250 for enrolled students or $275 for non-enrolled. Includes up to 10 guests, gym time, party room, MAG swag, and medal, with optional add-ons for additional guests and Dippin' Dots.
• Camps (Summer & School Break) Full-day camps featuring gymnastics instruction, movement games, obstacle courses, crafts, snack time, and lunchtime for children. Includes themed weeks such as Superhero Camp, Under the Sea, Gymnastics Olympics, and Color Wars. Priced at $70/day or $325 for a 5-day week.
• Kids Playtime (Open Gym) Supervised open play sessions for walking-age through age 6 where toddlers and children explore gym equipment, build coordination, and make new friends in a safe environment.
• Field Trips

Quantifiable outcome

• Children develop confidence, coordination, strength, and social skills through structured gymnastics training
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HYPE Athletics (Wayne)coreStrategic or Co-development PartnerPartnership with HYPE Athletics to operate MAG Wayne location at 4635 Howe Road, Wayne, MI 48184. HYPE Athletics is a community-focused non-profit serving Wayne County families through athletics, education, and youth development. This partnership extends MAG's geographic reach into Wayne County with shared mission of serving local families through youth athletics programs.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Cincinnati Gymnastics Academy: Multi-location gymnastics academy in the Ohio/Ohio Valley region. Comparable multi-site operating model with recreational and competitive programs targeting the same Midwest parent demographic as MAG.
• La Fleur's Gymnastics: Grand Rapids, Michigan-based gymnastics club serving western Michigan. Competes with MAG for statewide competitive team talent pipeline and showcases similar recreational-to-competitive progression models.

Broad incumbents

• My Gym: Franchised youth fitness and gymnastics program for toddlers through early teens. Overlaps with MAG's younger-age recreation and birthday party offerings, with franchise-driven scale advantages in marketing and operations.
• The Little Gym: International franchise offering parent-child and youth gymnastics, motor-skill, and karate classes. Competes with MAG's Parent-Tot and Kinder segments, with greater brand and marketing scale but less depth in serious competitive gymnastics.

Direct peers

• World Class Gymnastics: National gymnastics training operator with competitive team programs and recreational classes. Comparable program mix and competitive pathway focus to MAG, operating at a similar small-chain scale.
• Olympia Gymnastics: Established Michigan gymnastics academy offering recreational and competitive team programs. Comparable to MAG in scale, target market (Michigan families), and program mix across boys and girls gymnastics.
• Motor City Gymnastics Center: Detroit-area gymnastics facility providing recreational classes, competitive teams, and youth programs. Direct competitor to MAG for the same metro Detroit parent demographic.
• Twistars USA Gymnastics: Michigan gymnastics club fielding USA Gymnastics competitive teams. Direct competitor in the talent pipeline that feeds Division I college programs, mirroring MAG's competitive track record.
• Gold Medal Gymnastics: Multi-location US gymnastics academy offering recreational classes, competitive teams, and birthday parties. Closely comparable in product mix, pricing tier structure, and parent-targeted value proposition.
• GTC (Gymnastics Training Center): Michigan-based gymnastics training operator with multiple locations. Directly competes with MAG for recreational and competitive gymnastics families in the southeast Michigan market, offering similar class structures and team programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/michiganacademy
• Instagraminstagram.com/michiganacademy
• Xx.com/mag_dearbornh
• LinkedInlinkedin.com/company/michigan-academy-of-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Academy of Gymnastics