Cibola General Hospital

What Cibola General Hospital does

Cibola General Hospital is a 25-bed critical access hospital (CAH) located in Grants, New Mexico, serving Cibola County and surrounding rural communities in northwestern New Mexico. Founded in 1959 and operating as a nonprofit 501(c)(3) under the legal name Cibola General Hospital, Inc., the hospital provides a comprehensive continuum of acute and outpatient care including 24/7 emergency services, a four-bed intensive care unit, labor and delivery (approximately 200 births annually), surgical services (800-850 procedures per year across three surgical suites), orthopedics, cardiology, podiatry, cardiopulmonary care, physical therapy, wound care, behavioral health, pharmacy, and case management. The facility operates from a 50,000-square-foot main campus at 1016 E. Roosevelt Avenue, supplemented by three on-site clinical locations: Cibola Family Health Center (primary care with extended-hours acute care), Cibola Specialty Associates (orthopedic, cardiology, and podiatry), and Cibola Professional Services Building (behavioral health, billing, medical records).

The hospital's technology infrastructure centers on advanced diagnostic imaging — including a GE Optima MR450w high-field MRI, a GE Light Speed VCT 64-slice CT scanner, and Hologic Selenia 3D mammography with tomosynthesis — supported by a CAP-accredited 24/7 clinical laboratory, digital mammography, fluoroscopy, ultrasound, echocardiography, bone density scanning, sleep studies, and EEG diagnostics. Radiology interpretation is delivered in partnership with X-Ray Associates of New Mexico. Patient-facing digital infrastructure includes a Cerner HealthIntent-based patient portal and an ePay healthcare online bill-pay system. The hospital holds Joint Commission accreditation, CAP laboratory accreditation, a 4-star rating from the National Rural Rating System (NRRS), and HIPAA and Section 1557 compliance certifications.

Commercially, Cibola General Hospital operates on a fee-for-service revenue model, billing major payers including Medicare, Medicaid, Presbyterian, Blue Cross/Blue Shield, and Tri-West, supplemented by a sliding-fee-scale program for uninsured and underinsured patients based on Federal Poverty Guidelines. Its go-to-market is direct-to-consumer, driven by 24/7 emergency access, walk-in acute care, physician referrals, community outreach (health fairs, blood drives, school and senior center programs), and an active social media presence. The hospital is managed by Ovation Healthcare under a partnership arrangement while remaining governed by a local Board of Trustees; it serves a stable rural patient base with no disclosed funding rounds, M&A activity, or geographic expansion beyond its existing Cibola County footprint.

Name

Cibola General Hospital

Legal name

Cibola General Hospital, Inc.

Website

https://cibolahospital.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cibola General Hospital is a 25-bed critical access hospital in Grants, New Mexico, serving Cibola County and surrounding rural communities with 24/7 emergency, surgical, obstetric, imaging, and specialty care since 1959.

Ownership category

akta.pro rank

Product category

Rural Hospital / Critical Access Hospital

NAICS

General Medical and Surgical Hospitals (622110), Offices of Physicians (62111), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Hospital-Based Emergency Departments (EDs) (HLAFADAA), Rural Health Clinics (RHCs) (HLAFAGAL)

Keywords

• Critical access hospital
• Emergency medical services
• Rural healthcare delivery
• Obstetrics and surgery
• Medical imaging and diagnostics

Headquarters

HQ city

Grants

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery model where patients receive medical services and the hospital bills insurance companies, Medicare, Medicaid, or patients directly. Services include emergency care, surgery, labor and delivery, imaging, laboratory, rehabilitation, and specialty clinic visits.
2. Self-Pay and Sliding Fee Scale: For uninsured or underinsured patients, the hospital offers discounted cash pricing, payment plans, and financial assistance based on Federal Poverty Guidelines. Patients may pay full amount or establish payment arrangements.
3. Insurance and Government Program Billing: Hospital accepts most health insurance plans including Presbyterian, Medicare, Medicaid, Tri-West, Blue Cross/Blue Shield, and other major insurance plans. Bills submitted to appropriate insurance companies with patient responsible for deductibles, copayments, and co-insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cibola General Hospital is a 25-bed critical access hospital that delivers a full continuum of acute, emergency, surgical, obstetric, and outpatient healthcare services to residents of Grants, Cibola County, and surrounding rural New Mexico. The hospital operates 24/7 emergency, ICU, labor and delivery, surgical suites, imaging, laboratory, cardiopulmonary, rehabilitation, pharmacy, behavioral health, and primary/specialty clinic services under a single integrated delivery system.

Product overview

Cibola General Hospital is a 25-bed critical access hospital located in Grants, New Mexico, established in 1959. The hospital offers a comprehensive portfolio of healthcare services as a single integrated healthcare delivery system rather than a modular platform. Core hospital services include 24/7 Emergency Care, Intensive Care Unit (ICU), Labor & Delivery/Obstetrics, Surgical Services, Orthopedic Care, Radiology & Medical Imaging, Clinical Laboratory Services, Cardiopulmonary Services, Physical Therapy Rehabilitation, Pharmacy, Wound Care, Behavioral Health & Wellness, Case Management & Social Services, and Infection Control. The hospital operates two affiliated clinics: Cibola Family Health Center (primary care with extended acute care hours) and Cibola Specialty Associates (orthopedic, cardiology, and podiatry). Patient-facing digital services include an online Patient Portal for medical records access and a Bill Pay system for payments. The hospital combines advanced medical capabilities with compassionate, patient-centered care delivered by experienced physicians, nurses, and allied health professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Cibola Family Health Center: Primary care clinic offering family practice, obstetrics/gynecology, pediatrics, internal medicine, and general surgery services. Located at 1423 E. Roosevelt Ave., Grants, NM 87020.
• Cibola Specialty Associates
• Cibola Behavioral Health & Wellness

Products and services

• 24/7 Emergency Care Round-the-clock medical care for patients experiencing serious injuries, illnesses, and urgent health concerns, staffed by experienced emergency physicians and nurses who prioritize patients based on medical need.
• Intensive Care Unit (ICU) Four-bed ICU designed to treat the hospital's most seriously ill and injured patients and prevent additional medical complications, with nursing staff specifically trained in critical care procedures.
• Labor and Delivery / Obstetrics Obstetric and birthing services including prenatal care, labor and delivery with 4 labor and delivery suites, postpartum care, and childbirth education classes, serving approximately 200 births per year.
• Surgical Services Surgical care with three surgical suites supporting major surgeries, dental, and endoscopy procedures for both inpatients and outpatients, performing between 800 and 850 surgeries annually.
• Orthopedic Care Comprehensive orthopedic services including joint replacement (hip, knee, shoulder), sports medicine, arthroscopic surgery, fracture and trauma care, and hand/wrist/elbow surgery at Cibola Specialty Associates.
• Radiology and Medical Imaging Full-service radiology including MRI, CT scans, 3D mammography, X-rays, ultrasound, fluoroscopy, echocardiograms, and bone density scans, staffed 24/7 by professional technologists.
• Clinical Laboratory Services State-of-the-art clinical laboratory available 24 hours a day, seven days a week, offering diagnostic testing, specimen processing, and blood bank services with CAP accreditation.
• Cardiopulmonary Services Full-service cardiopulmonary department providing diagnostic testing including pulmonary function tests, cardiac stress tests, EKG, Holter monitoring, sleep studies, and EEGs.
• Physical Therapy Rehabilitation Physical therapy services provided by Cibola Sports & Physical Therapy, offering rehabilitative care to help patients restore strength, mobility, balance, and independence after injury, surgery, or illness.
• Pharmacy Services Hospital pharmacy devoted to providing safe, high-quality patient care with professional staff committed to medication safety, effective use, and patient education.
• Case Management and Social Services Nursing case management, discharge planning, and social services assisting patients with care coordination, insurance matters, and community resource connections.
• Wellness Exams and Sports Physicals Routine wellness exams and sports physicals for children, teens, adults, and seniors, with special programs for school and athletic physicals.
• Cibola Family Health Center Primary care clinic offering family practice, OB/GYN, pediatrics, internal medicine, general surgery, and visiting specialists (podiatry, cardiology) with extended hours including acute care Monday-Saturday 8am-7pm.
• Cibola Specialty Associates Specialty clinic offering orthopedic, cardiology, and podiatry care located adjacent to the main hospital campus at 1208 Bonita Ave, Grants, NM.
• Patient Portal Online patient portal for accessing medical records, scheduling appointments, and communicating with healthcare providers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ovation HealthcarecoreOthersOvation Healthcare provides management expertise and operational support for Cibola General Hospital, with a local Board of Trustees maintaining governance and strategic leadership. This partnership enables the hospital to leverage healthcare management expertise while maintaining community-focused governance.
• X-Ray Associates of New Mexico (XRANM)coreTechnology or IntegrationPartnership with X-Ray Associates of New Mexico headquartered in Albuquerque provides radiology imaging interpretation services. Their award-winning team of radiologists with expertise in Breast Imaging and Intervention reviews mammography and other imaging studies, enabling advanced diagnostic capabilities at the hospital.
• Cibola Sports & Physical TherapycoreTechnology or IntegrationCibola Sports & Physical Therapy provides physical therapy rehabilitation services at the hospital, recognized for quality and success of its rehabilitation programs. All therapists are licensed with specialty training dedicated to improving patient health.
• U.S. Department of LaborminorStrategic or Co-development PartnerPartnership with U.S. Department of Labor for uranium miner compensation testing. Respiratory therapists provide testing following Department of Labor guidelines to ensure complete, accurate, and fair testing for miners seeking compensation claims.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holy Cross Medical Center: Critical access hospital in Taos, NM serving a similar rural northern New Mexico catchment with comparable service mix including emergency, surgery, OB, and primary care. Directly comparable in bed count, payer mix, and operational profile.
• Artesia General Hospital: Independent nonprofit community hospital in Artesia, NM delivering emergency, surgical, OB, and specialty services to a rural southeastern NM population. Comparable governance, scale, and service mix.
• Lincoln County Medical Center: Critical access hospital in Ruidoso, NM operated by a regional health system, providing emergency, surgical, OB, and primary care to a rural mountain community. Comparable CAH operating model.
• Eastern New Mexico Medical Center: Community hospital in Roswell, NM providing similar general medical, surgical, and emergency services to a rural southeastern NM catchment. Comparable to a slightly larger but still rural general hospital.
• Rehoboth McKinley Christian Health Care Services: Critical access hospital in Gallup, NM serving a rural northwestern New Mexico population with similar demographic and economic profile to Cibola County. Directly comparable rural inpatient/emergency model.
• Gila Regional Medical Center: Rural community hospital in Silver City, NM (also in the southwestern NM region) providing emergency, surgical, OB, and specialty services to a small-city/rural population. Closely comparable in scale, governance (nonprofit board), and CAH-adjacent operating model.
• Guadalupe County Hospital: Critical access hospital in Santa Rosa, NM — small rural facility with a comparable service portfolio (ED, inpatient, imaging, lab) serving a low-population county. Nearest scale and structural analog.

Broad incumbents

• University of New Mexico Hospital (UNMH): Academic medical center and Level I trauma center in Albuquerque. Receives most of Cibola's complex tertiary referrals and competes for specialty patient volumes from across New Mexico.
• Presbyterian Healthcare Services: Largest New Mexico-based nonprofit health system headquartered in Albuquerque. Operates multiple hospitals and clinics across the state including rural sites; competes with Cibola for specialty referrals and is the dominant health system in NM.

Regional players

• Avera Health: Regional health system operating critical access hospitals across rural South Dakota, Minnesota, Iowa, and Nebraska. Comparable CAH governance and operational model, though outside of Cibola's geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cibolahospital
• Facebookfacebook.com/cibolahospital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cibola General Hospital