Insure The Box
Insure The Box is a UK-founded telematics car insurer that prices personal auto policies based on in-vehicle black-box driving data, serving individual drivers in the UK, Malaysia, and South Africa.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Insure The Box does
Insure The Box Limited is a UK-based private insurance provider founded in 2010 by CEO Michael Brockman, specializing in usage-based car insurance built around in-vehicle telematics — commonly referred to as a "black box." The firm's core product is auto insurance priced according to measured driving behavior rather than purely on demographic or vehicle factors. Operating from London, the company has expanded beyond the UK into Malaysia and South Africa and is positioned in industry market mapping alongside major US usage-based insurance carriers as a prominent global player in the UBI category.
The technology foundation is a telematics hardware-plus-software stack: a black-box device installed in the insured vehicle continuously captures driving data (mileage, speed, braking patterns, cornering, time-of-day), which is then translated into a per-driver risk score that determines the policy premium and ongoing renewal pricing. This creates a feedback loop in which safe driving reduces the policyholder's renewal premium, structurally aligning the insurer's underwriting model with the underlying telematics data asset. The platform is delivered through an actively maintained consumer-facing website.
The business model is a standard personal-lines insurance revenue mechanic — collecting premiums from a long-tail base of individual policyholders and bearing pooled risk against accident claims — but with the differentiating feature that pricing is personalized based on observed driving telemetry rather than category averages. Customer acquisition is via direct-to-consumer channels in the UK market and via local operating entities or partnerships in Malaysia and South Africa. Notably, the firmographic dataset reports only 1–10 employees, which is inconsistent with the "UK's leading provider" claim and the multi-country footprint, and should be treated as a likely data-quality artifact rather than a current operational fact.
Insure The Box firmographics
Firmographics- Name
- Insure The Box
- Legal name
- Insure The Box
- Website
- https://insurethebox.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insure The Box is a UK-founded telematics car insurer that prices personal auto policies based on in-vehicle black-box driving data, serving individual drivers in the UK, Malaysia, and South Africa.
- Ownership category
- akta.pro rank
Insure The Box industry classification
Industry- Product category
- Telematics Auto Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB)
- akta.pro secondary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
Keywords
Where Insure The Box is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Insure The Box business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Insure The Box product offering
Product offeringCore offering
Insure The Box is the UK's leading provider of telematics-based ("black box") car insurance. The company installs a black box in customers' vehicles to monitor driving behavior, enabling personalized insurance premiums based on actual usage and driving patterns. It operates within the broader usage-based insurance market alongside major players such as AllState, State Farm, and Progressive, with presence in the UK, Malaysia, and South Africa.
Product overview
Insure The Box is a usage-based insurance provider specializing in auto insurance that utilizes telematics technology. The company operates within the broader usage-based insurance market, which leverages telematics data to enable personalized insurance policies based on driving behavior. The webpage content primarily contains HTML/JavaScript interface elements and does not provide detailed specifications of individual product modules or named offerings beyond the core telematics-based auto insurance service.
Differentiator
Problem solved
Functional benefit
Products and services
- Telematics-Based Car Insurance (Black Box Insurance)
Companies that use Insure The Box
Customer profileIdeal customer profiles1 record
Insure The Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insure The Box partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights2 records
Insure The Box competitors and assessment
Company assessmentDirect peers
- Coverbox: UK telematics-based personal auto insurer marketing black-box policies directly to consumers. Closest pure-play UK telematics auto insurance peer to Insure The Box in product, customer, and distribution.
- Direct Line Group: UK-listed personal lines insurer operating DrivePlus, a telematics auto insurance product. Closest UK-based direct competitor to Insure The Box, serving the same customers with the same product category.
- Admiral Group: UK-listed personal auto and home insurer with Little Box (a black-box telematics product), making it a direct UK telematics auto insurance competitor to Insure The Box.
Broad incumbents
- Aviva: Major UK personal lines insurer with an Aviva Drive telematics auto insurance offering, competing with Insure The Box for the same UK telematics customers from a much larger multi-line base.
- Progressive: Large US personal auto insurer operating Snapshot, a usage-based telematics program directly comparable to Insure The Box's black-box offering. Explicitly cited as a global UBI peer to the subject company.
- Allstate: Major US personal lines insurer running DriveWise, a telematics-based auto insurance product. Cited alongside Insure The Box as a prominent global UBI market player.
- State Farm: Largest US personal auto insurer with Drive Safe & Save, a usage-based program. Named in the same global UBI market context as Insure The Box.
Others
- Aioi Nissay Dowa Insurance: Japanese insurer and telematics pioneer; identified externally as a stakeholder historically linked to Insure The Box. Comparable as a multi-market telematics auto insurance operator with overlap in the subject's geographies.
Emerging players
- Octo Telematics: Global telematics data and analytics provider serving insurers with UBI programs. Comparable as an enabling/overlapping player in the telematics insurance stack that Insure The Box sits in.
- The Floow: UK-based telematics and mobility data analytics firm supplying UBI technology to insurers. Operates in the same telematics auto insurance ecosystem as Insure The Box, albeit on the technology side.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Insure The Box social profiles
Digital presenceInsure The Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insure The Box leadership team
Management profileNumber of profiles
Profiles1 record
Insure The Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insure The Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insure The Box
What does Insure The Box do?
Insure The Box is the UK's leading provider of telematics-based ("black box") car insurance. The company installs a black box in customers' vehicles to monitor driving behavior, enabling personalized insurance premiums based on actual usage and driving patterns. It operates within the broader usage-based insurance market alongside major players such as AllState, State Farm, and Progressive, with presence in the UK, Malaysia, and South Africa.
Is Insure The Box a public or private company?
Insure The Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insure The Box founded?
Insure The Box was founded in 2010. It employs 1 to 10 people.
Where is Insure The Box based?
Insure The Box is headquartered in London, United Kingdom, in the Europe region.
Who are Insure The Box's main competitors?
Direct peers on record are Coverbox, Direct Line Group and Admiral Group. Broad incumbents are Aviva, Progressive, Allstate and State Farm. Aioi Nissay Dowa Insurance is listed as an others. Emerging players are Octo Telematics and The Floow.
Does Insure The Box have an API?
No public API is recorded for Insure The Box.
What industry is Insure The Box in?
Insure The Box's product category is Telematics Auto Insurance. Its primary akta.pro industry code is FSAJAAAB, Usage-Based / Telematics Personal Auto Insurance, with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 524126 and its SIC code is 6331.