What MASA does

MASA (Medical Access & Service Advantage) is a privately held, membership-based emergency medical transportation protection company founded in 1974 and headquartered in Sunrise, Florida. The company sells prepaid memberships that cover out-of-pocket costs for emergency ground ambulance, air ambulance, hospital-to-hospital transport, repatriation, and related support services — functioning as a secondary payor alongside primary health insurance. Plans are guaranteed-issue with no health questions, no waiting periods, no deductibles, and no network limitations, and are marketed to both individual consumers and employer groups. The company serves over 2 million members across all 50 US states, Canada, and 17–18 international locations through sub-brands segmented by audience (MASA Access for individuals, MASA MTS for employer groups, MASA Assist for international coverage, MASA TRS, and MASA Seminars).

MASA's product is delivered through a web-based member portal (masamts.com/member) and native iOS/Android mobile applications that handle membership management, ambulance bill submission, claims status tracking, and travel itinerary upload. Claims processing operates against all ambulance providers regardless of network status. There is no public or partner-facing API; member interactions occur through the portal, mobile apps, email, fax, and phone. The underlying technology is a conventional membership/benefits administration stack rather than an AI- or platform-native architecture.

Revenue is generated exclusively through recurring membership subscriptions (monthly or annual), with no disclosed outside equity, debt, or PE/VC funding. The company is self-funded and appears to be owned by or operate on behalf of its membership base, structured under MASA Holdings, Inc. (Delaware). Distribution is multi-channel: direct-to-consumer via website and phone, broker/advisor network selling to employer groups on commission, in-person seminars across the country, and employer payroll deduction. Pricing is not publicly disclosed; one testimonial references $14/month, with multiple plan tiers available. Headcount is reported at 251–500, and the company marked its 50th anniversary in 2023–2024 with a brand refresh and continued international expansion.

Name

MASA

Legal name

MASA Holdings, Inc.

Website

https://masaaccess.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MASA is a privately held, subscription-based membership organization founded in 1974 that provides emergency medical transportation cost protection — covering ground and air ambulance, hospital-to-hospital transport, and repatriation — to over 2 million individual and employer-group members across the US, Canada, and 17+ international locations.

Ownership category

akta.pro rank

Product category

Emergency Medical Transportation Membership

NAICS

Health and Welfare Funds (525120)

SIC

Hospital & Medical Service Plans (6324), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

akta.pro secondary industry

Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Emergency medical transportation
• Ambulance coverage membership
• Air ambulance protection
• Medical transport benefits
• Emergency transport insurance

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: MASA generates revenue through monthly or annual membership fees. Members pay a subscription to receive coverage for emergency medical transportation costs. The membership is guaranteed-issue with no health questions and no waiting periods.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

MASA offers prepaid membership plans that cover out-of-pocket costs for emergency ground and air ambulance transportation, hospital-to-hospital transfers, repatriation, and related support services. Memberships are guaranteed-issue with no health questions, no waiting periods, no deductibles, and no network limitations, working alongside health insurance as a secondary payor. The company also provides international emergency transport benefits through its MASA Assist division and offers coverage via individual plans, employer group plans, and educational seminars.

Product overview

MASA (Medical Access & Service Advantage) operates as a membership-based emergency medical transportation protection company organized under parent MASA Holdings, Inc. The core product is the MASA Membership Plans suite — guaranteed-issue prepaid memberships that cover out-of-pocket costs for emergency ground ambulance, air ambulance, and hospital-to-hospital transport across the continental U.S., Alaska, Hawaii, Canada, and select international regions. The primary access channels are the MASA Member Portal (web) and MASA Mobile App (iOS/Android), through which members manage their coverage, submit ambulance bills, and track claims. MASA's portfolio is segmented by market: individual/consumer plans via MASA Access (masaaccess.com), group/employer plans via MASA MTS (offered as employer-paid, cost-share, or payroll deduction), and international plans via MASA Assist (masaassist.com). An additional channel, MASA Seminars (masaseminars.com), provides in-person and phone-based consultations to educate consumers and groups on coverage options. All plans share a no-network, no-deductible, no-health-questions model and are backed by a 30-day payout commitment on approved claims.

Differentiator

Problem solved

Functional benefit

Products and services

• MASA Membership Plans Prepaid membership program covering out-of-pocket costs for emergency ground and air ambulance transportation, hospital-to-hospital transfers, repatriation, and related support services. Plans are guaranteed-issue with no health questions, no age limits, no deductibles, and no network limitations. Available to individuals and employer groups, with options for employer-paid, cost-sharing, or payroll deduction funding.
• MASA Assist International division of MASA providing emergency and non-emergency transportation benefits for members traveling outside the United States. Covers the U.S., Canada, Mexico, Caribbean (excluding Cuba), Bahamas, and Bermuda, with provisions for worldwide coverage via itinerary submission.
• MASA Seminars

Quantifiable outcome

• 79% chance of out-of-pocket bill for ground ambulance rides even with health insurance
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• North Carolina Nurses Association (NCNA)minorOthers · 1 October 2024MASA donated to NCNA, which represents thousands of nurses on the frontlines of disaster relief in the aftermath of Hurricane Helene. MASA supports healthcare workers during challenging times.
• NAEMT FoundationminorOthers · 1 October 2024MASA donated to the National Association of Emergency Medical Technicians Foundation, which supports EMS personnel across the country with resources for life-saving care during disasters like Hurricane Helene.
• Florida Emergency Medicine Foundation (FEMF)minorOthers · 1 October 2024MASA donated to FEMF which prepares Florida and the nation for emergencies by educating and training emergency care providers including EMTs, paramedics, nurses, and physicians.
• South Carolina State Firefighters' AssociationcoreStrategic or Co-development PartnerThe Association offers both Air and Ground Transport coverage through MASA Medical Transport Solutions to their members. MASA has been there for their members from the start with smooth enrollment and fast, reliable claims process.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MedjetAssist: MedjetAssist is a direct competitor offering membership-based medical evacuation and transport protection for individuals, families, and corporate groups. Overlaps with MASA on air and ground ambulance coverage, hospital-to-hospital transport, and international evacuation, serving a similar consumer and employer value proposition.
• AirMed International: AirMed International provides worldwide air ambulance and medical transport membership programs for individuals, families, and corporate clients. Closely comparable to MASA on air medical evacuation coverage and traveler-focused transport benefits.
• Global Rescue: Global Rescue offers emergency medical evacuation, security extraction, and travel risk memberships for individuals, enterprises, and governments. Comparable to MASA's MASA Assist international coverage and emergency transport protection, particularly for frequent travelers and corporate accounts.

Broad incumbents

• International SOS: International SOS is a global medical and travel security services firm serving multinational corporations, governments, and travelers. Provides medical evacuation, assistance, and international health coverage that overlaps with MASA's international and corporate travel protection offerings, though at a broader enterprise scale.
• Aflac: Aflac is the dominant US supplemental insurance carrier offering accident, critical illness, hospital indemnity, and other voluntary/worksite products. Competes with MASA for voluntary-benefit wallet share through employer channels, though Aflac does not specialize in transport protection.
• MetLife Supplemental Health: MetLife offers group accident, hospital indemnity, critical illness, and other supplemental health products through employer/worksite channels. Comparable to MASA's employer benefit distribution motion and supplemental positioning, though much broader in product scope.
• AIG Travel: AIG Travel offers travel insurance products including emergency medical and medical evacuation coverage. Comparable to MASA's travel-adjacent use cases, though sold as point-of-sale travel insurance rather than annual membership.
• Cigna Supplemental Health Benefits: Cigna offers supplemental accident, hospital care, and critical illness products sold through employer/worksite channels. Comparable to MASA's voluntary benefits positioning and employer distribution, though as part of a much larger carrier portfolio.

Regional players

• GeoBlue: GeoBlue provides international travel health insurance and emergency medical assistance for globally mobile individuals, expatriates, and students. Comparable to MASA Assist on international emergency transport and evacuation benefits, focused on cross-border and expatriate segments.

Emerging players

• REVA Air Ambulance: REVA is a dedicated air medical transport operator offering both fee-for-service air ambulance and membership/insurance-style programs. Comparable to MASA on air ambulance logistics and emergency transport membership, though REVA is primarily an operator rather than a consumer brand at MASA's scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medical-air-services-association
• Facebookfacebook.com/MASAMTS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASA