Addo Food Group

What Addo Food Group does

Addo Food Group is a UK-based chilled prepared food manufacturer, headquartered at Tottle Bakery on Queens Drive Industrial Estate in Nottingham. Founded in 1931, the group operates as a private limited company under the corporate umbrella The Compleat Food Group Limited (established 2022) and employs between 1,001 and 5,000 people across multiple UK manufacturing and distribution sites.

The group's core offering is a portfolio of 12 consumer brands covering chilled savoury pastries, deli products, plant-based alternatives, soups, Yorkshire puddings and premium/artisan foodservice lines. Flagship brands include Wall's Pastry, Pork Farms, Wrights (celebrated its 100th anniversary in 2026 with limited edition Centenary products), Vadasz, Squeaky Bean, Unearthed, Palace Culture, The Real Soup Co, Julienne Bruno, Harvey & Brockless, The Real Yorkshire Pudding Co and Freshpak. Products are produced across categories (Pastry, Deli, Plant Based, Yorkshire Puddings, and a dedicated Foodservice range) and supply both UK retail grocery channels and foodservice operators (restaurants, hotels, caterers and institutional hospitality buyers).

The business operates a brand-acquisition-led B2B2C model rather than a disclosed direct-to-consumer platform: M&A activity (e.g., the August 2014 acquisition of Kerry Foods' chilled savoury pastry business) is used to absorb and retain heritage brands, which are then distributed via grocery and foodservice channels. No public pricing, revenue model or technical architecture is disclosed beyond a diversified multi-brand, multi-category manufacturing footprint.

Name

Addo Food Group

Legal name

The Compleat Food Group Limited

Website

https://addofoodgroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Addo Food Group is a UK manufacturer of chilled prepared foods, operating a portfolio of 12 brands including Wall's Pastry, Pork Farms and Wrights across pastry, deli, plant-based and foodservice categories for retail grocers and hospitality operators.

Ownership category

akta.pro rank

Product category

Chilled Prepared Foods

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA), Breakfast & brunch prepared items manufacturing (AFAKAHAH)

Keywords

• Chilled prepared foods
• Savoury pastry products
• Plant-based foods
• Foodservice supply
• Branded food manufacturing

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Addo Food Group (The Compleat Food Group) manufactures and supplies chilled prepared savoury food products — primarily pastry, deli, plant-based and Yorkshire pudding ranges — under a portfolio of well-known UK brands such as Wall's Pastry, Pork Farms, Wrights, Squeaky Bean and The Real Yorkshire Pudding Co. Products are distributed to UK grocery retailers and foodservice operators (restaurants, hotels, caterers).

Product overview

The Compleat Food Group is a portfolio of chilled prepared food brands operating across multiple product categories including Pastry, Deli, Plant Based, and Yorkshire Puddings. The company consists of 12 distinct consumer brands: Wall's Pastry, Pork Farms, Wrights, Vadasz, Squeaky Bean, Unearthed, Palace Culture, The Real Soup Co, Julienne Bruno, Harvey & Brockless, The Real Yorkshire Pudding Co, and Freshpak. These brands are organized under a unified corporate umbrella with products distributed through foodservice channels, representing some of Britain's best-known food brands.

Differentiator

Problem solved

Functional benefit

Brands

• Wall's Pastry: Pastry brand offering frozen and chilled pastry products
• Pork Farms
• Wrights
• Vadasz
• Squeaky Bean
• Unearthed
• Palace Culture
• The Real Soup Co
• Julienne Bruno
• Harvey & Brockless
• The Real Yorkshire Pudding Co
• Freshpak

Products and services

• Wall's Pastry A well-known British pastry brand offering a range of chilled and frozen pastry products sold via UK grocery retail and foodservice channels.
• Pork Farms Brand specialising in pork-based savoury food products (pies, pastries) distributed through UK retail and foodservice.
• Wrights Century-old British brand of pies and savoury slices; in 2026 launched Limited Edition Centenary Pie and Centenary Slice for its 100th anniversary.
• Vadasz Brand offering vegetarian and specialty food products within the group's chilled prepared food portfolio.
• Squeaky Bean Plant-based brand offering meat-alternative products within the group's chilled prepared food portfolio.
• Unearthed Brand offering artisanal and premium food products including charcuterie.
• Palace Culture Brand offering premium food products within the group's portfolio.
• The Real Soup Co Soup brand offering a range of ready-made chilled soups distributed via UK retail and foodservice.
• Julienne Bruno Brand offering specialty food products within the group's portfolio.
• Harvey & Brockless Brand offering premium artisanal and deli food products within the group's portfolio.
• The Real Yorkshire Pudding Co Brand specialising in Yorkshire pudding products for UK retail and foodservice.
• Freshpak Brand offering frozen and chilled food products within the group's portfolio.
• Pastry Range Group-level product range of pastry products including pies, pastries and savoury items sold across retail and foodservice.
• Deli Range Group-level product range of deli-style chilled food products.
• Plant Based Range Group-level product range of plant-based and vegan chilled food options, including the Squeaky Bean brand.
• Yorkshire Puddings Range Group-level product range of Yorkshire pudding products anchored by The Real Yorkshire Pudding Co brand.
• Foodservice Supply Food products and supply solutions tailored for the foodservice industry, serving restaurants, hotels, caterers and hospitality operators across the UK.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bakkavor Group: UK-listed leading provider of freshly prepared food with a portfolio spanning meals, desserts, pizza, bread, and salads supplied to major grocery and foodservice customers. Closely comparable as a chilled prepared food manufacturer serving the same UK retail and foodservice channels.
• Greencore Group: UK-listed convenience food manufacturer producing sandwiches, salads, sushi, and chilled meals for grocery and foodservice. Comparable in chilled prepared meals, UK retail customer base, and multi-site manufacturing footprint.
• 2 Sisters Food Group: One of the UK's largest food manufacturers with chilled, bakery, and meat-based prepared products across retail and foodservice. Directly comparable in scale, channel mix, and category overlap (pastry, pies, ready meals).
• Cranswick plc: UK-listed food producer specializing in fresh pork, sausages, cooked meats, and continental products supplied to UK retailers. Comparable in prepared meats (Pork Farms), deli category overlap, and UK grocery channel focus.
• Pukka Pies: UK pie and pastry manufacturer supplying retail, foodservice, and event venues. Closely comparable in savoury pastry category, particularly to Wrights, with overlapping UK retail and foodservice distribution.

Broad incumbents

• Premier Foods plc: UK-listed packaged food manufacturer with iconic British brands across grocery categories. Comparable as a UK brand house in ambient/shelf-stable foods, though less focused on chilled prepared than Compleat.
• Kerry Group: Global taste and nutrition company; previously owned the chilled savoury pastry business acquired by Addo Food Group in 2014. Comparable in food ingredients and prepared foods, and historically a direct overlap in chilled pastry.
• Nomad Foods: European frozen food owner of brands such as Birds Eye and Findus. Comparable as a large European branded chilled/frozen food platform, though primarily frozen rather than chilled.

Regional players

• Hilton Food Group: UK-listed meat packing and prepared food supplier partnering with international retailers. Comparable in protein-based prepared foods and UK foodservice supply, though with broader European retail partnerships.

Emerging players

• Quorn Foods: UK plant-based protein brand and manufacturer (owned by Monde Nissin). Comparable to Squeaky Bean and Compleat's Plant Based range as a UK plant-based competitor with retail and foodservice distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addo-food-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addo Food Group