Pukka Pies Limited
Pukka Pies Limited is a UK family-owned manufacturer of chilled and frozen pies, slices, sausage rolls, and pasties, founded in 1963 in Syston, Leicestershire. It supplies all major UK supermarkets and 4,000+ grocery stores plus a dedicated Foodservice division serving fish & chip shops, pubs, stadiums, and catering operators across the UK.
- Company typePrivate
- Founded1963
- HeadquartersLeicester, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pukka Pies Limited does
Pukka Pies Limited is a privately held, family-owned UK chilled and frozen baked-goods manufacturer founded in 1963 by Trevor and Valerie Storer in Syston, Leicestershire. The company produces pies, slices, sausage rolls, and pasties from a single bakery in Syston, with a portfolio spanning traditional meat-based formats (Steak & Kidney, Chicken & Mushroom, Minced Beef & Onion) and a growing plant-based range (Plant Based No Steak, Plant Based Sausage Roll). Recent product launches include 'The Big One' larger-format pies, the World Flavours international range, and the Hot to Go handheld line, alongside ongoing slice-category expansion. FY2025 revenue was £88.6m with EBITDA of £7.5m, up 4% and 7.1% respectively year-on-year.
Pukka operates a dual-channel go-to-market: retail distribution through all major UK supermarket chains and convenience/frozen-food retailers (Tesco, Asda, Morrisons, Sainsbury's, Co-op, Waitrose, Ocado, Iceland, Farmfoods, Boots meal deal), reaching 4,000+ grocery points; and a dedicated Foodservice B2B division serving fish & chip shops, pubs, stadiums, QSR, and healthcare/education catering with scheduled deliveries and POS materials. Direct e-commerce through the company website supplements these channels for UK mainland consumers. Marketing spans TV advertising (referenced historically and recently for the frozen range), organic social, sponsorship of Leicester Tigers and Charlton Athletic, and PR-led trade award recognition including multiple The Grocer wins.
The business is controlled by the Storer family, with directors Andrew and Tim Storer (sons of founders). Isaac Fisher was promoted to CEO in May 2024. Governance remained family-only after a failed £100m sale process in 2024, which triggered a corporate restructure that cost £1.9m in exceptional items. On ESG, the company holds SBTi-validated 2030 and 2050 emissions targets, SEDEX supply-chain membership, and FSC-certified packaging. The company markets itself as the UK's No.1 pie brand and reports serving both retail consumers and trade customers across the UK mainland with no international operations.
Pukka Pies Limited firmographics
Firmographics- Name
- Pukka Pies Limited
- Legal name
- Pukka Pies Limited
- Website
- https://pukkapies.co.uk
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pukka Pies Limited is a UK family-owned manufacturer of chilled and frozen pies, slices, sausage rolls, and pasties, founded in 1963 in Syston, Leicestershire. It supplies all major UK supermarkets and 4,000+ grocery stores plus a dedicated Foodservice division serving fish & chip shops, pubs, stadiums, and catering operators across the UK.
- Ownership category
- akta.pro rank
Pukka Pies Limited industry classification
Industry- Product category
- Bakery and Savoury Pastry Manufacturing
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Frozen & Par-Baked Bakery Production (THAFAFAK)
- akta.pro secondary industries
- Jerky & Meat Snacks Manufacturing (AFAKAIAH), Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where Pukka Pies Limited is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pukka Pies Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Retail: Pukka generates revenue through the sale of pies, slices, sausage rolls, and pasties to major UK supermarket chains and convenience stores. Revenue grew 4% to £88.6m for the year ending 31 May 2025.
- Foodservice/B2B: Sale of products to trade customers including fish & chip shops, pubs, stadiums, cafés, and bakeries through dedicated foodservice division with scheduled deliveries and trade support.
- E-commerce: Direct consumer sales through the company's website for delivery within the UK mainland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing |
| Other | Pay-as-you-go | Trade/Foodservice pricing |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
Pukka Pies Limited product offering
Product offeringCore offering
Pukka Pies manufactures and distributes chilled and frozen pies, slices, sausage rolls and pasties from its single-site bakery in Syston, Leicestershire. Products are sold through major UK supermarkets and convenience stores for at-home consumption, via a direct e-commerce site, and through a dedicated Foodservice division supplying fish & chip shops, pubs, stadiums, QSR operators and institutional caterers.
Product overview
Pukka Pies is a UK-based pie manufacturer offering a diversified portfolio of chilled and frozen pastry products. The product portfolio consists of three main categories: Pies (chilled and frozen formats), Sausage Rolls, and Slices, spanning both meat-based and plant-based options. The chilled pie range includes 17 varieties such as All Steak Pie, Chicken & Bacon Pie, Chicken Balti, Steak & Kidney, Cheese Leek & Potato, and Plant Based options. The frozen range includes microwavable twin packs and 4-packs designed for convenience cooking. The sausage roll category includes jumbo and 4-pack pork varieties plus a plant-based alternative. The slice range features 10+ varieties including Cheese & Pickle, Pepperoni Pizza, Jerk Chicken, and Hog Roast. Recent additions include 'The Big One' larger format pies and the 'World Flavours' international range. Pukka also offers a dedicated Foodservice division providing bulk and catering products for fish & chip shops, pubs, stadia, QSR, and healthcare/education sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Chilled Pie Range A range of approximately 17 chilled pies including All Steak, Chicken & Mushroom, Chicken & Bacon, Chicken Balti, Chicken Ham & Leek, Creamy Pepper Steak, Meat & Potato, Minced Beef & Onion, Steak & Kidney, Cheese Leek & Potato, Plant Based No Steak, Plant Based Minced No Steak & Onion, Plant Based No Chicken & Mushroom, plus newer additions such as Chicken Vindaloo Pie, sold through UK supermarkets and convenience stores for at-home oven-baking.
- Frozen Pie Range Frozen pies sold in twin packs and 4-pack formats, including Frozen Chicken & Mushroom, Frozen Steak, Frozen Steak & Kidney, Frozen Chicken & Gravy and Frozen Minced Beef & Onion. Microwavable straight from freezer variants cook in 4 minutes for convenience.
- Sausage Roll Range Pork sausage rolls available in Jumbo and 4-pack formats, plus a Jumbo Plant Based Sausage Roll made with pea protein and couscous, sold through UK grocery retail.
- Slice Range Pukka slices including Cheese & Pickle, Pepperoni Pizza, Jerk Chicken, Chicken & Mushroom, All Steak, Hog Roast, Steak, Chicken & Bacon and Plant Based No Steak variants, sold through UK grocery retail for on-the-go consumption.
- Foodservice Frozen Baked Unwrapped Range Bulk frozen baked pies and pastry products for trade customers, including Steak & Kidney, Chicken & Mushroom, Minced Beef & Onion, All Steak, Steak & Ale, Meat & Potato, Cheese Leek & Potato, Large Minced Beef & Onion Pasty, Large Sausage Roll and Large Minced Beef & Veg Pasty.
- Foodservice Frozen Baked Wrapped Range Frozen baked wrapped pies and pasties for trade customers, including Chicken Balti, Vegan Chicken & Mushroom, Vegan Mince Steak & Onion, Chip Shop Chicken Curry, Potato Cheese & Onion Veggie Slice and various pasties.
- Foodservice Frozen Catering Packs Bulk frozen catering products for trade customers, including beef pies, beef pasties, puff pastry blocks and sheets, and catering sausages.
- Foodservice Frozen Unbaked Range Frozen unbaked products for trade customers, including Medium Beef & Veg Pasty, Medium Sausage Roll and various unbaked pastry products.
- The Big One Range A larger-format pie range launched as Pukka 'THE BIG ONE', available in Minced Beef & Onion, Chicken & Mushroom and All Steak variants for substantial single-serve meals.
- World Flavours Range An international-flavour inspired pie range featuring global taste profiles, supported by dedicated PR and pop-up marketing activations including the Old Spitalfields Market launch event.
Quantifiable outcome
- Products available in over 4,000 stores nationwide
- +2 more outcomes
Companies that use Pukka Pies Limited
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Pukka Pies Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pukka Pies Limited partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Charlton Athletic FCcore'Inspired by Home' campaign partnership with Charlton Athletic shining spotlight on community and heritage. Joint marketing and brand activation activities.
- Science Based Targets initiative (SBTi)coreSBTi validated Pukka's decarbonisation targets in March 2024. SBTi is a collaboration between CDP, UN Global Compact, World Resources Institute (WRI), and WWF.
- Female Football Fives (FFF)minorOfficial league sponsor of Female Football Fives, supporting women's football at grassroots level.
- LadBabyminorLimited edition Christmas pie collaboration with festive charity champion LadBaby.
- Leicester TigerscorePukka renewed their partnership with Leicester Tigers rugby club, remaining the Official Pie Partner. This includes branding at the stadium and exclusive product offerings at matches.
- Art of FootballminorPukka Athletic collaboration with Art of Football paying homage to Pukka's football roots with exclusive merchandise and brand activations.
- Loughborough UniversityminorWorking with Loughborough University to review water and electricity usage and identify ways to reduce consumption as part of sustainability initiatives.
- FareShareminorPartnership with FareShare to help get food to people who need it most, addressing food waste and community support.
- Rainbows Children's HospiceminorSupport for Leicestershire-based Rainbows Children's Hospice, a charity close to the bakery.
- LOROS HospiceminorSupport for Leicestershire-based LOROS Hospice, a local charity.
- Open Hands for the HomelessminorSupport for Open Hands Leicester, a charity supporting the homeless.
- The 'Y' (Leicester YMCA)minorSupport for Leicester YMCA which transforms lives through housing and education.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Pukka Pies Limited competitors and assessment
Company assessmentDirect peers
- Ginsters (Sam's/Addo Food Group): UK savoury pastry brand best known for pasties, slices and pies sold across major supermarkets and convenience — directly comparable in product format and channel mix to Pukka.
- Holland's Pies: UK producer of frozen pies, meal pies and puddings supplying supermarket, foodservice and pub channels — a direct UK pie-manufacturing rival to Pukka.
- Wright's Pies: Long-standing UK pie manufacturer producing meat pies, pasties and puddings for retail and foodservice, directly competing with Pukka in branded savoury pastry.
- Aunt Bessie's (Symingtons): UK frozen baked-goods brand (Yorkshire puddings, pies, bakes) owned by Symington's — overlaps with Pukka's frozen retail and Sunday-roast occasion.
- Pork Farms (Noel Christmas & Co.): UK manufacturer of Pork Farms pork pies, mini sausage rolls and Scotch eggs — closest direct rival to Pukka's sausage roll and meat-pie categories.
Broad incumbents
- 2 Sisters Food Group: Major UK food manufacturer producing bakery, pies, poultry and ready meals for retailer own-label and branded markets — large-scale incumbent overlapping with Pukka's categories and channels.
- Bernard Matthews: UK turkey and frozen-meat product manufacturer with ranges in retail and foodservice — adjacent in UK frozen-protein convenience category.
- Cranswick: Listed UK food manufacturer with pork, prepared foods and bakery categories supplying major retailers — a comparable scale UK food producer serving the same customer base.
- Greencore Group: UK-listed convenience-food manufacturer producing chilled ready meals, sandwiches and savoury pastry for major grocers — relevant as a broader UK convenience-food peer with supermarket exposure.
- Samworth Brothers: UK chilled-food manufacturer producing sandwiches, salads and savoury pastry (owns Ginsters and pasty brands) — a larger broad-line incumbent in overlapping categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pukka Pies Limited social profiles
Digital presencePukka Pies Limited compliance and trust
Trust signalCompliance3 records
Pukka Pies Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pukka Pies Limited leadership team
Management profileNumber of profiles
Profiles4 records
Pukka Pies Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pukka Pies Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pukka Pies Limited
What does Pukka Pies Limited do?
Pukka Pies manufactures and distributes chilled and frozen pies, slices, sausage rolls and pasties from its single-site bakery in Syston, Leicestershire. Products are sold through major UK supermarkets and convenience stores for at-home consumption, via a direct e-commerce site, and through a dedicated Foodservice division supplying fish & chip shops, pubs, stadiums, QSR operators and institutional caterers.
Is Pukka Pies Limited a public or private company?
Pukka Pies Limited is a private company. It is classified as family owned and is currently operating.
When was Pukka Pies Limited founded?
Pukka Pies Limited was founded in 1963. It employs 101 to 250 people.
Where is Pukka Pies Limited based?
Pukka Pies Limited is headquartered in Leicester, United Kingdom, in the Europe region.
How does Pukka Pies Limited make money?
Three revenue lines are on record. Product Sales - Retail is the primary driver. The others are foodservice/B2B and E-commerce.
Who are Pukka Pies Limited's main competitors?
Direct peers on record are Ginsters (Sam's/Addo Food Group), Holland's Pies, Wright's Pies, Aunt Bessie's (Symingtons) and Pork Farms (Noel Christmas & Co.). Broad incumbents are 2 Sisters Food Group, Bernard Matthews, Cranswick, Greencore Group and Samworth Brothers.
Does Pukka Pies Limited have an API?
No public API is recorded for Pukka Pies Limited.
What industry is Pukka Pies Limited in?
Pukka Pies Limited's product category is Bakery and Savoury Pastry Manufacturing. Its primary akta.pro industry code is THAFAFAK, Frozen & Par-Baked Bakery Production, with a secondary code of AFAKAIAH, Jerky & Meat Snacks Manufacturing. Its NAICS code is 311813 and its SIC code is 2050.