Catallia

What Catallia does

Catallia Mexican Foods, LLC is a family-owned tortilla manufacturer headquartered in Eagan, Minnesota, operating an advanced heat-pressed tortilla production facility built in 2005 through a strategic alliance with Cargill Kitchen Solutions. The company produces premium flour and corn tortillas in sizes ranging from 4.5 to 14 inches, along with whole wheat tortillas, flavored wraps, ready-to-fry varieties, shelf-stable Frescados products, and pre-cut corn chips. Manufacturing incorporates specialized mixing systems, refrigerated cooling rooms, advanced air filtration, and vision inspection scanning for quality control, with the facility holding SQF Level 3 certification (the highest GFSI tier) alongside AIB Superior and Star-K Kosher certifications.

Catallia serves three primary channels: foodservice operators (full-service restaurants, quick-service and fast-casual chains, K-12 schools, healthcare, business and industry, and college and university segments), grocery retailers and c-stores (under Frescados, Catallia Auténtica, and private label brands), and food manufacturers seeking custom formulations. The company distributes across North America, including Canada since 2001, via foodservice distribution networks and direct sales. Its go-to-motion combines enterprise field sales for large operators with channel partner distribution for retail and c-store segments.

Revenue is generated through B2B product sales with quote-based pricing — no public pricing is available. The company differentiates on custom formulation capabilities (on-site test kitchen and R&D), 30 years of Hispanic culinary heritage, comprehensive food safety certifications, and minority-owned business (MBE) status. Catallia operates as a private LLC with no institutional investors, founded by Cathy Cruz Gooch and Harold Gooch with their three adult children joining operations in 2006.

Name

Catallia

Legal name

Catallia Mexican Foods, LLC

Website

https://catallia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Catallia is a family-owned, SQF Level 3 certified tortilla manufacturer in Eagan, MN producing premium flour and corn tortillas for foodservice operators, grocery retailers, c-stores, and food manufacturers across North America.

Ownership category

akta.pro rank

Product category

Tortilla Manufacturing

NAICS

Tortilla Manufacturing (311830), Snack Food Manufacturing (31191)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

Keywords

• Tortilla manufacturing
• Foodservice tortillas
• Flour tortilla production
• Corn tortilla products
• K-12 school nutrition

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tortilla Product Sales: Manufacturing and selling premium flour and corn tortillas to foodservice operators, grocery retailers, and industrial customers. Products include pressed flour tortillas, flavored wraps, whole wheat tortillas, corn tortillas, ready-to-fry varieties, and shelf-stable Frescados tortillas.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Catallia Mexican Foods manufactures premium flour and corn tortillas, flavored wraps, and pre-cut corn chips for foodservice operators, K-12 schools, grocery retailers, convenience stores, and food manufacturers. Products span sizes from 4.5 to 14 inches and include shelf-stable Frescados varieties and refrigerated Catallia Auténtica retail lines, with custom formulation services for signature applications. The company sells both branded products and private label brands to customers across North America.

Product overview

Catallia Mexican Foods is a tortilla manufacturer offering a dual-channel product portfolio comprising foodservice and consumer brands. The foodservice lineup includes Catallia Premium Tortillas (pressed flour tortillas in sizes from 4.5" to 14"), Whole Wheat Tortillas, Corn Tortillas, and Flavored Wraps. The Frescados™ sub-brand serves both foodservice (shelf-stable tortillas and wraps) and retail consumer markets, while Catallia Auténtica targets grocery dairy case consumers. The company also provides custom formulation services for signature tortilla products.

Differentiator

Problem solved

Functional benefit

Brands

• Frescados: Premium shelf-stable tortillas with authentic homemade taste, available in flour and flavored wrap varieties. Found in grocery ethnic aisles.
• Catallia Auténtica

Products and services

• Catallia Premium Tortillas (Foodservice) Premium heat-pressed flour tortillas for foodservice operators including restaurants, schools, healthcare, and convenience stores; available in sizes ranging from 4.5 to 14 inches.
• Whole Wheat Tortillas 100% whole wheat tortillas made with whole grains for healthier menu options, meeting USDA requirements for K-12 school nutrition programs.
• Corn Tortillas Premium white and yellow corn tortillas available in various forms including for enchiladas, frying, and mini street taco sizes, plus pre-cut corn chips.
• Flavored Wraps 12-inch flavored tortillas including Garden Vegetable, Garlic Herb, Chipotle, Spinach, Tomato Basil, and Cheesy Jalapeño varieties for menu variety.
• Frescados Shelf Stable Tortillas Shelf-stable tortillas and wraps available in flour, spinach, tomato basil, and garden vegetable flavors, designed for retail and foodservice without refrigeration requirements.
• Catallia Auténtica Old-world style flour and corn tortillas designed to capture authentic northern Mexican flavor profile, found in grocery store dairy cases.
• 9" S.M.A.R.T. 100% Whole Wheat Tortilla Specialty school nutrition-compliant tortilla meeting USDA regulations, certified SQF Level 3 with reduced sodium content.
• Pre-Cut Corn Chips Restaurant-style pre-cut corn chips in white, yellow, and tricolor varieties for appetizers and nachos.
• Custom Formulations Custom tortilla development service for restaurant chains and food manufacturers to create signature products with specific size, flavor, texture, and shelf life specifications.

Quantifiable outcome

• SQF Level 3 certification maintained for multiple consecutive years
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cargill Kitchen SolutionscoreStrategic or Co-development Partner · 1 January 2005Strategic alliance formed in 2005 to build the tortilla manufacturing facility in Eagan, MN. Provided Catallia access to Cargill's world-class risk management, culinary and product development resources, enabling direct manufacturing capabilities and ability to meet customers' product specifications.
• Whole Grains CouncilminorOthersIndustry partnership supporting whole grain initiatives and consumer education about whole grain nutrition benefits.
• CargillcoreTechnology or IntegrationOngoing ingredient supplier partnership, including access to risk management and product development resources.
• Ronald McDonald House Charities (RMHC)minorOthersCorporate charitable partnership through Catallia Cares initiative, supporting families in need.
• Children's Miracle Network HospitalsminorOthersCorporate charitable partnership through Catallia Cares initiative supporting children's hospitals.
• Second Harvest HeartlandminorOthersFood bank partnership through Tortilla Harvest program donating product to fight hunger in local community.
• American Heart AssociationminorOthersHealth and wellness industry partnership supporting cardiovascular health initiatives.
• National Minority Supplier Development Council (NMSDC)minorOthersMinority business development council membership supporting supplier diversity initiatives.
• School Nutrition Association (SNA)minorOthersIndustry association partnership supporting K-12 school nutrition professionals.
• MEDA (Midwest Economic Development Association)minorOthersRegional economic development association supporting minority entrepreneurs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mission Foods (Gruma): Largest U.S. tortilla manufacturer (subsidiary of Gruma S.A.B.) producing flour and corn tortillas for foodservice, retail, and industrial customers across all major channels — Catallia's most direct scaled competitor with overlapping product portfolio and customer base.
• Ole Mexican Foods: Major U.S. tortilla and wraps manufacturer serving retail, foodservice, and industrial channels with branded and private-label products. Directly comparable to Catallia in product mix and customer base, though at significantly larger scale.
• Azteca Foods: Chicago-based Hispanic food manufacturer focused on corn tortillas, tortilla chips, and related products for retail and foodservice. Comparable mid-sized tortilla producer with similar channel mix and product focus to Catallia.
• Truco Enterprises: Regional tortilla and chip manufacturer serving retail and foodservice customers in the South-Central U.S. Closely comparable to Catallia as a mid-sized tortilla manufacturer with branded and private-label offerings across channels.

Broad incumbents

• Bimbo Bakeries USA: Largest U.S. baked goods manufacturer (Grupo Bimbo subsidiary) with broad bakery portfolio and nationwide DSD. Overlaps Catallia in wraps/tortillas within a much wider product set, and competes for the same retail and foodservice shelf space and contracts.
• General Mills: Diversified packaged food major with Old El Paso branded tortillas, wraps, and Mexican meal kits. Competes directly with Catallia's consumer brands (Frescados, Catallia Auténtica) in grocery and has the scale to dictate category pricing and shelf positioning.
• Kraft Heinz: Global packaged food major with branded wrap/tortilla-adjacent products and large private-label programs. Relevant comparability around private-label foodservice and retail contract dynamics where Catallia competes.
• Tyson Foods: Largest U.S. protein and prepared foods producer with foodservice and K-12 distribution muscle. Comparable customer overlap (QSR, K-12, healthcare, B&I) and a competitor for institutional tortilla/wrap procurement at national scale.

Regional players

• H-E-B (Texas grocery private label): Large Texas-based regional grocer with extensive private-label tortilla program. Functions as both a potential customer (private-label) and a competitor (in-store brand tortillas) for tortilla manufacturers like Catallia seeking regional grocery penetration.

Others

• Cargill (Kitchen Solutions): Strategic alliance partner, ingredient supplier, and broader food industry incumbent. Relevant as the principal counterparty enabling Catallia's manufacturing scale and as a benchmark for ingredient risk-management practices in the food manufacturing industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/catallia-mexican-foods-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catallia