The Living Vine

What The Living Vine does

The Living Vine is a 501(c)(3) nonprofit organization and the only licensed maternity home in the state of Georgia, founded in 1996 and headquartered in Savannah. The organization provides free residential care to homeless pregnant women and their babies, with capacity for 6–14 residents and a maximum stay of up to two years. Over its 29-year history, it has served more than 444 women and infants through its Women of Excellence Program, which structures services around three pillars: Protection, Provision, and Preparation. Services include 24/7 safe housing, prenatal nutrition, medical care coordination, mental health counseling, life skills training, GED/education support, and job training, including workforce certification at the Blessingdales Thrift Store.

The organization's core offering is its residential maternity home program, supplemented by two adjacent operating lines: Blessingdales Thrift Store (retail revenue generation) and the 24/7 Club recurring donation program. No proprietary technology platform is disclosed; the technology footprint is limited to a Google Forms application process, a Network for Good donation page, and standard social media channels. In 2025, the organization announced the acquisition of its first transition home to support program graduates moving into secure and affordable housing, extending its continuum of care.

Revenue is generated through three streams: individual donations (one-time and recurring through the 24/7 Club at tiers of $24.70/month, $247/month, and $2,470/year), in-kind donations via Amazon Wish List and direct gifts, and thrift store sales from two Savannah-area locations. The organization employs 11–50 staff under Executive Director Dawn Rodriguez, Chairman of the Board Jerry Seltzer, and Director of Retail Keith Copeland, and serves the Southeast Georgia market.

Name

The Living Vine

Legal name

The Living Vine

Website

https://thelivingvine.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Living Vine is a 501(c)(3) nonprofit operating Georgia's only licensed maternity home, providing free residential care, life skills training, and job training to homeless pregnant women and their babies in Savannah. It serves up to 14 residents for up to two years.

Ownership category

akta.pro rank

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting the organization's mission to serve pregnant women in crisis. The 24/7 Club campaign encourages monthly commitments at various giving levels.
2. Blessingdales Thrift Store Revenue: Proceeds from two thrift store locations (Georgetown and upcoming larger location) that sell donated clothing and items. Store operations also engage volunteers and community members.
3. In-Kind Donations: Donations of goods including gift cards, vehicles for transitioning residents, cleaning products, paper products, and other supplies that support operational needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Living Vine operates a licensed maternity home in Savannah, Georgia that provides free 24/7 residential care to homeless pregnant women and their babies for up to two years. Services include safe housing, nutrition, prenatal/postnatal medical care, counseling, life skills training, GED/education support, and job training. The program is delivered through the Women of Excellence Program (Protection, Provision, Preparation framework) and supported by a recurring donation program (24/7 Club), a thrift store retail arm (Blessingdales), and a newly acquired transition home for program graduates.

Product overview

The Living Vine operates as a single unified nonprofit service offering (not a tech platform) centered on its licensed maternity home program. The core offering is residential maternity care combining Protection, Provision, and Preparation through the Women of Excellence Program. Supporting operations include Blessingdales Thrift Store (retail revenue generation) and the 24/7 Club Campaign (recurring donation program). A new Transition Home extends support to program graduates. All services are provided at no cost to residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Maternity Home Services Licensed 24/7 residential maternity care program in Savannah, Georgia providing safe housing, nutrition, prenatal/postnatal medical care, counseling, life skills training, education, and job training for up to 12-14 women and babies at a time, with stays of up to two years at no cost to residents.
• Women of Excellence Program

Quantifiable outcome

• Served over 444 women and their infants over 29 years
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Catholic Charities USA: Catholic Charities USA is the largest US social-services network operating pregnancy and maternity support programs among its broader portfolio of housing, adoption, and family services. Comparable as a faith-based broader incumbent in the social-services space.
• Volunteers of America: Volunteers of America is a national nonprofit providing housing and supportive services to vulnerable populations including pregnant and parenting women. Comparable as a broad social-services incumbent with overlapping beneficiary populations and residential service lines.
• Bethany Christian Services: Bethany Christian Services is a faith-based nonprofit providing services for children, families, and pregnant women including adoption, foster care, and family support — comparable as a faith-affiliated broad incumbent with overlapping service populations.
• The Salvation Army USA: The Salvation Army operates emergency housing, family services, and residential programs across the United States, serving vulnerable women and families with faith-informed social services. Comparable as a broad incumbent in faith-based social services.
• YWCA USA: YWCA USA operates residential programs and supportive services for women and girls across the country, including emergency housing and family stability programs that overlap with The Living Vine's service model.

Emerging players

• Care Net: Care Net is a network of more than 1,100 pregnancy resource centers offering counseling, material assistance, and referrals for women facing unplanned pregnancies. Comparable as a faith-informed peer serving a similar client base, though most centers are not residential maternity homes.
• Birthright International: Birthright International operates a global network of volunteer-based pregnancy support chapters offering counseling, material assistance, and referrals to pregnant women. Comparable as an emerging peer serving a similar beneficiary population with non-residential services.

Direct peers

• Seton Home: Seton Home in San Antonio, Texas provides residential care for teen mothers and their babies, combining housing, education, and life-skills training — a closely comparable model of faith-informed residential care for pregnant women and new mothers.
• Good Counsel Homes: Good Counsel Homes operates residential maternity homes in the New York/New Jersey area serving homeless pregnant women with housing, counseling, and life-skills programming. Closest direct peer to The Living Vine in terms of residential maternity-home service delivery.
• Maggie's Place: Maggie's Place operates licensed maternity homes in the Phoenix, Arizona area providing 18-24 month residential programs for pregnant women in crisis. Directly comparable to The Living Vine in programmatic model, residential length, and faith-based identity, though operating in a different state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/livingvinechristianmaternityhome
• Instagraminstagram.com/thelivingvinematernityhome
• Xx.com/thelivingvine1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Living Vine