What Maggie's Place does

Maggie's Place is an Arizona-based 501(c)(3) nonprofit, founded in 1999, that delivers a coordinated system of shelter, housing, and wraparound support services for homeless pregnant women and their children. Its core operations span five maternity homes in the Phoenix metropolitan area (The Magdalene, Elizabeth, Michael, Hannah, and Gabriel Houses), an additional transitional housing complex at The St. Gerard Apartments (11 units, co-developed with Catholic Charities Community Services and the City of Phoenix), the Mary House transitional apartments for women reunifying with older children, and one out-of-state site — the Zechariah House in Garfield Heights, Ohio, relocated to St. Monica's Parish grounds in 2019. The Family Success Center at 4001 N 30th Street in Phoenix serves as the central service hub for case management, parenting classes, counseling, job-readiness programs, a food and clothing pantry, and alumni community events. Service delivery is structured around a Trauma-Informed Care model informed by the Adverse Childhood Experiences (ACE) framework and six programmatic pillars: Safe and Secure Shelter, Improving Family Relations, Child Development and Enrichment, Family Resource Center, Social Connections, and Job Readiness. A defining operational feature is the AmeriCorps Arizona / MissionCorps program, in which members live on-site in homes 24/7 to provide continuous relational support, supplemented by a Mom App Portal (English and Spanish) for appointment booking and event registration. \n\nMaggie's Place does not charge beneficiaries for services. Its revenue model is multi-stream: individual donations (one-time, recurring, major gifts, planned giving/bequests, employer matching, stock/securities), foundation grants (notably $439K from The Bob & Renee Parsons Foundation in 2021 and $500K in 2026, plus $40K from Thunderbirds Charities and $25K from the Catholic Leadership Circle), corporate and faith-based partnerships, in-kind donations of goods, participation in the Arizona Charitable Tax Credit program as a Qualifying Charitable Organization (QCO 20492), fundraising events (Corks & Forks gala, Race For Maggie's Place, Fun-Raiser Fandango), and a social enterprise — Maggie's Thrift store at 1517 E. McDowell Rd — that sells donated furniture, clothing, and household items and doubles as a job-training site for current and alumnae mothers. Customer-facing channels span the maggiesplace.org website, social media (Facebook, Instagram, LinkedIn, YouTube), a podcast, an email newsletter via Constant Contact, community events, and earned media coverage. The organization has 11–50 employees, is led by CEO Laura Magruder, and has no parent company or venture capital backing; it is independently governed and incorporated in Arizona as Maggie's Place Inc.

Name

Maggie's Place

Legal name

Maggie's Place Inc.

Website

https://maggiesplace.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Maggie's Place is a Phoenix-based 501(c)(3) nonprofit that provides safe housing, trauma-informed direct support, and community programs for homeless pregnant women and their children across five Arizona maternity homes and one Ohio location.

Ownership category

akta.pro rank

Product category

Maternal and Homeless Social Services

NAICS

Individual and Family Services (6241), Community Housing Services (62422), Temporary Shelters (624221), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Homeless shelter services
• Pregnant women housing
• Nonprofit social services
• Trauma-informed care
• Family support programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals through the website donation portal, employer matching programs, payroll deductions, and in-kind donations of goods and services.
2. Arizona Charitable Tax Credit: Maggie's Place is a certified Qualifying Charitable Organization (QCO) allowing donors to receive dollar-for-dollar tax credit on Arizona state tax liability. Maximum credits: $495 for single filers, $987 for married couples filing jointly.
3. Foundation Grants: Grant funding from foundations including The Bob & Renee Parsons Foundation ($500,000 in 2026 for 3 years, $439,000 in 2021) and Thunderbirds Charities ($40,000).
4. In-Kind Donations: Accepts donations of clothing, diapers, baby supplies, hygiene products, furniture, and household items. Items go directly to moms in need. Also accepts stock/securities donations and Donor-Advised Fund contributions.
5. Planned Giving / Legacy Gifts: Bequests, trusts, and estate gifts where donors name Maggie's Place as a beneficiary.
6. Maggie's Thrift Store: Social enterprise thrift store at 1517 E. McDowell Rd, Phoenix that sells donated goods. Proceeds support Maggie's Place operations. Also provides job training for current and alumnae moms.
7. Special Events: Fundraising events including annual gala (Corks & Forks), Race For Maggie's Place, Fun-Raiser Fandango rodeo event, and corporate sponsorship programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Maggie's Place provides safe housing and wraparound support services for homeless pregnant women and their infants across five residential homes in the Phoenix metropolitan area plus one Ohio location. Services include case management, parenting education (Triple P), substance abuse recovery support, child development programs, financial literacy, GED preparation, and workforce development delivered at no cost to residents. The organization is funded primarily through charitable donations, foundation grants, the Arizona Charitable Tax Credit program, in-kind contributions, and proceeds from its Maggie's Thrift social enterprise store.

Product overview

Maggie's Place is a Phoenix-based nonprofit organization operating a coordinated system of shelter, support services, and community programs for homeless pregnant women and their children. The organization provides safe housing across multiple residential homes, delivers direct support services including case management and substance abuse counseling, and operates parent and child enrichment programs. Key service delivery channels include the Mom App Portal (available in English and Spanish) for appointment booking and event registration, the AmeriCorps live-in volunteer program, and community events for alumni mothers. Additional offerings encompass donation programs (financial, in-kind, planned giving), the Magги's Thrift social enterprise store, and participation in the Arizona Charitable Tax Credit program. The organization serves the Phoenix metropolitan area and maintains a Family Success Center as its primary service hub.

Differentiator

Problem solved

Functional benefit

Brands

• Family Success Center: The central hub of Maggie's Place programs and services located at 4001 N 30th Street, Phoenix, AZ 85016, offering case management, counseling, parenting classes, legal clinics, a food/clothing pantry, playground, and community events.
• AmeriCorps Arizona
• Maggie's Thrift

Products and services

• Maggie's Place Housing Programs
• Direct Support Services Comprehensive direct support including case management, peer support, SMART recovery groups, substance abuse counseling, accelerated resolution therapy, 12-step support groups, healthy relationships support, and seeking safety through mobility mentoring for homeless pregnant and parenting women.
• Parent & Child Enrichment Programs Programs supporting parenting including nurturing parenting program, free ARTS classes, Kith & Kin support group, DCS reunification support group, safe sleep education, infant safety, car seat safety, and breastfeeding support group.
• Health & Wellness Programs Wellness offerings for residents including nutrition classes, yoga, self-care and meditation, and art journaling.
• Education & Workforce Development Educational programs covering financial literacy, legal clinics, GED preparation, and workforce development services for residents seeking economic self-sufficiency.
• Mom App Portal Mobile application enabling Maggie's Place mothers to register for events, book appointments, manage family profiles, and access case management services. Available on Apple App Store (id6740394632) and Google Play.
• Mom App Portal (Español) Spanish-language version of the Mom App Portal providing the same appointment booking, event registration, and case management services for Spanish-speaking mothers.
• AmeriCorps Program Year-long volunteer service program where members live in Maggie's Place homes and support pregnant and parenting women using trauma-informed care approaches, providing 24/7 in-residence mentorship and operational support.
• Maggie's Thrift Store Social enterprise retail store at 1517 E. McDowell Rd, Phoenix selling gently used furniture, clothing, and household items, with proceeds supporting Maggie's Place operations and providing job training for current and alumnae mothers.
• Donation Programs Multiple giving options including one-time and recurring financial donations, major gifts, planned giving/legacy gifts, employer matching, payroll deductions, stock/securities donations, donor-advised funds, sponsorships, and fundraising events.
• Arizona Charitable Tax Credit Program State tax credit program allowing Arizona taxpayers to redirect state tax liability to Maggie's Place as a Qualifying Charitable Organization (QCO code 20492), providing dollar-for-dollar credit up to $495 single or $987 married filing jointly for 2025 tax year.
• Community Events Program Alumni mom community events including Easter, Mother's Day, Back to School, Trunk or Treat, Fall Festival, and Christmas celebrations held at the Family Success Center, plus annual fundraising events including Corks & Forks gala and Race For Maggie's Place.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• HomeAid Phoenix, PWI Residential, Shea Homes and Woodside HomescoreStrategic or Co-development Partner · 1 September 2023These homebuilding partners partnered to expand The Maggie's Place Family Success Center through a construction/groundbreaking project, increasing capacity for services.
• Phillips Law GroupcoreGTM or Marketing PartnerPhillips Law Group is a partner sponsor of Maggie's Place. They volunteer at events, help put together shelves and bedrooms for homes, create Birthday Bags, craft/activity kits, and contribute to food and diaper pantries. Their employees participate in fundraising events.
• In-N-OutminorGTM or Marketing PartnerIn-N-Out donated backpacks with supplies for the Back-to-School event, helping children of Maggie's Place families get ready for school.
• Tortoise & Hare SportsminorGTM or Marketing PartnerDonated over 200 pairs of shoes for the Back-to-School event, supporting children of current and alumni moms.
• ARIS FoundationminorStrategic or Co-development PartnerARIS Foundation was created to clothe, feed, teach and care for homeless youth ages 18-29 in the Phoenix area. Referrals are made between ARIS and Maggie's Place to connect individuals with appropriate services.
• Horizon RecoveryminorGTM or Marketing PartnerHorizon Recovery hosted a holiday donation drive for Maggie's Place, recognizing the organization's trauma-informed care, housing, and support services for mothers and their children.
• Venn ConstructionminorGTM or Marketing PartnerVenn Construction chose Maggie's Place for its hands-on approach to helping the community. They were impressed by the 100% hands-on approach to providing first-class care, education, and continued community to mothers and planned recurring donation drives.
• Fry's Community RewardsminorGTM or Marketing PartnerFry's Food Stores community rewards program allows shoppers to link their rewards card to Maggie's Place. Code TS589 used for enrollment. Earns donations from qualifying purchases.
• Papa John'sminorGTM or Marketing PartnerPapa John's partnership offers 20% off orders with code MAGGIES, with a portion potentially supporting Maggie's Place fundraising.
• Super Star Car WashminorGTM or Marketing PartnerSuper Star Car Wash hosted Winter Wonderwash event in Gilbert where a portion of proceeds benefited Maggie's Place.
• Catholic Charities Community ServicescoreStrategic or Co-development PartnerCatholic Charities partnered with Maggie's Place and City of Phoenix to open The Gerard House (St. Gerard Apartments) - 11 units providing transitional housing for women reunifying with children. Catholic Charities provides ongoing support services at the location.
• City of PhoenixcoreStrategic or Co-development PartnerCity of Phoenix partnered with Maggie's Place and Catholic Charities to open The Gerard House, providing city support and resources for the project.
• DriveTimeminorGTM or Marketing PartnerDriveTime sponsored and participated in Trunk-or-Treat event, bringing vehicles and support to the community event.
• TruWest Credit UnionminorGTM or Marketing PartnerTruWest Credit Union sponsored the Trunk-or-Treat event, supporting Maggie's Place community activities.
• Phoenix MercuryminorGTM or Marketing PartnerPhoenix Mercury player Natasha Mack volunteered to help moms choose gifts at Christmas event. Player Sami Whitcomb assisted at Back-to-School event.
• Tri Sigma SororityminorGTM or Marketing PartnerTri Sigma Sorority sponsored and participated in Trunk-or-Treat event.
• Southwest AirlinesminorGTM or Marketing PartnerSouthwest Airlines sponsored the Trunk-or-Treat event.
• Be A Gift FoundationcoreGTM or Marketing PartnerBe A Gift Foundation partnered with Maggie's Place to create the Fun-Raiser Fandango rodeo-themed fundraiser, providing generous event support and sponsorship.
• What Lola Likes / Lauren GarciaminorGTM or Marketing PartnerLauren Garcia, blogger of What Lola Likes and sister-in-law to Bella sisters from WWE Total Bellas, hosted What Baby Likes baby shower event for Maggie's Place moms and babies at The Scott Resort and Spa.
• English Rose Tea RoomminorGTM or Marketing PartnerEnglish Rose Tea Room in Carefree threw a baby shower event with gifts for Maggie's Place babies.
• AMSafeminorGTM or Marketing PartnerAMSafe volunteers assisted at Back-to-School event helping kids select school supplies.
• National Charity League Scottsdale and Sonaron ChaptersminorGTM or Marketing PartnerNational Charity League Scottsdale and Sonaron Chapters volunteered at Back-to-School event.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Covenant House: National nonprofit providing shelter and supportive services for youth and young families experiencing homelessness, including pregnant and parenting young women — directly comparable in target demographic and trauma-informed residential model.
• N Street Village: Washington DC shelter and supportive services provider for homeless women, offering housing, case management, recovery support, and workforce development — directly mirrors Maggie's Place's wraparound model for women experiencing housing instability.
• The Night Ministry: Chicago-based nonprofit providing housing, health care, and social services to people experiencing homelessness and poverty — comparable residential and outreach model with similar trauma-informed and wraparound service orientation.
• Healthy Families America: Home-visiting program for expectant and new parents administered by Prevent Child Abuse America — comparable in serving the same target population (vulnerable pregnant and parenting women) through structured, evidence-based support services.
• Family Promise: National nonprofit operating shelter and stabilization programs for families experiencing homelessness, including pregnant women and children — comparable residential model and case management orientation across a broader geographic footprint.
• Nurse-Family Partnership: National nonprofit pairing first-time mothers with nurse home visitors from pregnancy through age two — overlaps with Maggie's Place in serving the same core demographic (low-income pregnant women) with structured in-home support and parenting education.
• Lotus House: Miami-based shelter and supportive housing organization serving homeless women, infants, and children with comprehensive wraparound services — directly comparable to Maggie's Place in mission, residential model, and holistic service delivery for vulnerable mothers.

Broad incumbents

• Catholic Charities USA: National network of Catholic Charities agencies — directly relevant because Maggie's Place is an active partner with Catholic Charities Community Services on the Gerard House; competes in adjacent service categories (housing, family services, pregnancy support) at much broader scale.
• Salvation Army: Large established nonprofit offering emergency shelter, transitional housing, and family services nationwide — comparable in addressing homelessness and family instability but with a much broader and less specialized portfolio.
• Volunteers of America: Large national nonprofit operating a broad portfolio of housing, recovery, and family services including programs for homeless pregnant and parenting women — overlaps with Maggie's Place in mission and core clientele but operates at much larger scale across many regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MaggiesPlace1419
• Facebookfacebook.com/Maggiesplace.org
• LinkedInlinkedin.com/company/maggie%27s-place
• Instagraminstagram.com/maggies_place
• Xx.com/maggiesplaceaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maggie's Place